{"id":21879,"date":"2018-06-20T08:44:43","date_gmt":"2018-06-20T12:44:43","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=21879"},"modified":"2026-02-03T08:02:52","modified_gmt":"2026-02-03T13:02:52","slug":"track-content-marketing-performance","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/track-content-marketing-performance","title":{"rendered":"8 Tips To Track Content Marketing Performance"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"8_Tips_To_Track_Content_Marketing_Performance\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">8 Tips To Track Content Marketing Performance<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7aa7d01c55\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7aa7d01c55\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#8_Tips_To_Track_Content_Marketing_Performance\" title=\"8 Tips To Track Content Marketing Performance\">8 Tips To Track Content Marketing Performance<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#1_Page_Performance_Metrics\" title=\"1. Page Performance Metrics \">1. Page Performance Metrics <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#2_Engagement_Metrics\" title=\"2. Engagement Metrics\">2. Engagement Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#3_Click_Metrics\" title=\"3. Click Metrics \">3. Click Metrics <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#4_User_Metrics\" title=\"4. User Metrics\">4. User Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#5_Traffic_Sources\" title=\"5. Traffic Sources\">5. Traffic Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#6_SEO\" title=\"6. SEO \">6. SEO <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#7_Return_on_Investment_ROI\" title=\"7. Return on Investment (ROI) \">7. Return on Investment (ROI) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#8_Republications\" title=\"8. Republications \">8. Republications <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\/#To_Sum_Up\" title=\"To Sum Up\">To Sum Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? <\/span><span style=\"font-weight: 400; font-size: 14pt;\">While there are various tools out there that help you track the performance and metrics for your content, here\u2019s a list of 8 tips and tricks that you can use to optimize your content marketing performance strategy.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"861\" height=\"178\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Page_Performance_Metrics\"><\/span><b>1. Page Performance Metrics <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is one of the most important content marketing performance metrics. It gives a direct understanding of what type of content is attracting the most attention. Here are some metrics you can track to evaluate page performance &#8211; <\/span><\/p>\n<h3><strong>1)\u00a0 Pageviews<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shows the total number of times a particular page on your website was visited. The more page views a content has, the more it has been visited by your audience. This indicates what\u2019s trending.<\/span><\/p>\n<h3><strong>2) Average time on page<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So just like you won\u2019t spend time on things you dislike, your viewers would drop off ASAP if they do not like your content. As simple as this rule is, simpler is to find this out. Keep reading!<\/span><\/p>\n<h3><strong>3) Bounce rate<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is expressed as a percentage of people who leave your website without visiting any other webpages. It is an important metric to consider as it indicates that these visitors didn&#8217;t find anything useful or interesting on your site. Was it because of wrong targeting or because you didn&#8217;t have enough hooks (read <a href=\"https:\/\/blog.alexa.com\/internal-links-best-practices\/\" rel=\"nofollow\">internal links<\/a> and lead magnets) to keep them engaged?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s what you should do to get absolute numbers on these metrics using <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400; font-size: 14pt;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">. <\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Go to Google Analytics -&gt; Behavior -&gt; Site Content -&gt; All pages<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-21929 size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/uu-1.jpg\" alt=\"8 tips to track content marketing performance\" width=\"1318\" height=\"657\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/uu-1.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/uu-1-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/uu-1-768x383.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/uu-1-1024x510.jpg 1024w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This gives a detailed view of the various metrics discussed above. If they are as desired, then you are right on the track. If not, now you know which content format is not working for you and what changes you possibly need to make. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Engagement_Metrics\"><\/span><b>2. Engagement Metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> This content marketing performance metric shows the popularity and demand for your content.<\/span><\/p>\n<h3><strong>1) Retention Rate<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">It is the percentage of users returning to your web page or app during a given period of time. You can use industry metrics to benchmark in this case to evaluate your performance. For instance, <a href=\"http:\/\/andrewchen.co\/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better\/\" target=\"_blank\" rel=\"noopener\">according to a recent study<\/a>, it is okay to lose 80% of your <a href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/\">mobile users<\/a>. So in case you&#8217;re retaining a minimum of 20% of people accessing your site\/app through mobile, you&#8217;re good.<\/span><\/span><\/p>\n<h3><strong>2) Screen Flow<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">It lets you see how users exactly interact with your site\/app. This can be useful in ascertaining the placement of your most important content pieces, CTAs, and lead magnets.\u00a0<\/span><\/span><\/p>\n<h3><strong>3) Social Media Metrics<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The number of likes, comments, shares, subscriptions, mentions shows the popularity and demand for your content. You can do this manually through insight pages on different platforms if you&#8217;re just getting started. However, in the longer run, it is a good idea to automate the process. For instance, you can use<\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0<\/span><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">SEMrush<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> (<\/span><a href=\"https:\/\/www.semrush.com\/social-media-tracker\/?utm_source=Blog&amp;utm_medium=article&amp;utm_campaign=ContentMarketers2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">SEMrush Social Media Tracker<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0&#8211; Projects &gt; Set up a project &gt; Overview &gt; Engagement. You can see the total engagement of your <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-tips\/\">content on social media<\/a><\/span><span style=\"font-weight: 400; font-size: 14pt;\">) \u00a0to<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> track your engagement metrics.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Additional Resource: Think you know Facebook Marketing well? Test your knowledge<\/span><\/strong><\/p>\n<div>\n<div id=\"5a165bcd84638c0c05989725\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a165bcd84638c0c05989725?sLead=1\" data-surl=\"https:\/\/goo.gl\/LHXZ1C\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5a165bcd84638c0c05989725');<\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s what to keep in mind while tracking the engagement metrics of your content:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">See the growth trends. Let us say you are getting new subscriptions every month. While that is not bad, it&#8217;s even better to have an increasing growth rate. So, if this month I have added 100 <a href=\"https:\/\/outgrow.co\/blog\/podcast-marketing\/\">new subscribers<\/a>, I should add 150 next month, then 250, then 500, and so on. <\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">The second important thing to consider here is to compare your growth rate with that of your competitors. If they are growing faster than you, then you might as well get capped out, eventually. <\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Lastly, you don\u2019t just want followers. You want loyal followers. They should be excited about your content, they should promote you. So, if you see a growth rate at an increasing pace then you have faithful followers and your <a href=\"https:\/\/outgrow.co\/blog\/content-amplification\/\">content is qualitative<\/a>. \u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Click_Metrics\"><\/span><b>3. Click Metrics <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How often users click to get to your site indicates that people find your content relevant to them. <\/span><\/p>\n<h3><strong>1)\u00a0 Click Through Rate (CTR)<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is commonly used to measure the success of an <a href=\"https:\/\/outgrow.co\/blog\/holiday-marketing-campaign\">online ad campaign<\/a> for a particular website as well as the effectiveness of email campaigns. CTR is calculated as shown below:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"> <img decoding=\"async\" class=\"aligncenter wp-image-21888 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u2.png\" alt=\"8 tips to track content marketing performance\" width=\"357\" height=\"47\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u2.png 357w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u2-300x39.png 300w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Here\u2019s a bonus hack to increase your CTR while not spending much- Assume that your competitors are paying $2 a click on Google Adwords and you are paying 1$ per click. Now, if Google shows your competitors\u2019 ad 10 times, resulting in one click and also shows your ad 10 times resulting in 5 clicks; Google will start showing your ad more often at the same rate. <\/span><\/p>\n<h3><strong>2) Open Rates for Email Campaigns<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How many people cared to open and read your email shows whether your content is valuable and if your subject line is click-worthy.<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-21931 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u3-1.png\" alt=\"8 tips to track content marketing performance\" width=\"602\" height=\"252\" \/><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\"><strong>A thing to remember:<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Every time you send out an email campaign, whether you are using <a href=\"https:\/\/moosend.com\/blog\/mailchimp-alternatives\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>, SugarCRM, or some other tool, they place a piece of code in the email that gets triggered when the email is opened by the intended recipient. The code that is embedded in the emails is not necessarily registered as desired. For this reason, email open rates are never 100% accurate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_User_Metrics\"><\/span><b>4. User Metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1)\u00a0 New and Returning Users<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">New visitors show if your <a href=\"https:\/\/outgrow.co\/blog\/experts-content-marketing-tips\">content is targeted right<\/a> and is exciting. Returning visitors means your visitors think your site is a valuable resource containing useful information. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">It is better to have a healthy mix of both: that means, your content can attract\u00a0new users and retain\u00a0the old ones. Calculate this as a ratio of new to returning users. <\/span><\/p>\n<h3><strong>2) Unique Visitors<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similar to page views, this helps you ascertain the scope of your audience. <\/span>This<span style=\"font-weight: 400; font-size: 14pt;\"> metric showcases the number of distinct individuals who&#8217;ve visited pages from the website during a given period, regardless of how often they visit. Each <\/span><b>visitor<\/b><span style=\"font-weight: 400; font-size: 14pt;\"> to the site is only counted once during the reporting period, so if the same IP address accesses the site many times, or it still only counts as one <\/span><b>visitor<\/b><span style=\"font-weight: 400; font-size: 14pt;\">. Unique visitors are important because they are representative of your growth. If you want to understand how to manage or <a href=\"https:\/\/www.1clickvpn.com\/blog\/cybersecurity\/how-to-change-your-location-from-your-browser\/\">change the IP address<\/a> for tracking purposes, here\u2019s a useful guide.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Try this hack by Neil Patel to increase your no. of unique visitors &#8211;<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> Keep your URL relevant. Google looks at the URL structures in a hierarchy. If your URL looks something like- xyz.com\/date\/month\/blogtitle, Google will think that it is something related to the present date since the date is ahead of the blog title. As a result, your blog post will not be relevant, say a year from now. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">To avoid this, try structuring your URL something like this- <a href=\"https:\/\/gen.xyz\/\" target=\"_blank\" rel=\"noopener\">xyz.com\/blog\/title<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s where you can track the above-mentioned user metrics in Google Analytics :<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Go to Google Analytics -&gt; Audience -&gt; Overview<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-21933 size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u4-1.jpg\" alt=\"8 tips to track content marketing performance\" width=\"1318\" height=\"660\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u4-1.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u4-1-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u4-1-768x385.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u4-1-1024x513.jpg 1024w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The audience tab lets you scroll through a lot of data about your audience such as demographics and interests. <\/span><\/p>\n<h3><strong>3) Quality leads<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is always better to have 10 quality leads than to have 100 junk ones because ultimately only the quality leads shall get you business and make you money. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The simplest way to qualify your leads is by asking them questions and aligning their goals with yours. It is always good to understand certain things about the prospects like- <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><b>Who is the purchase decision-maker? <\/b>In a B2B case, it could be a senior of the prospect; in a B2C setting, the spouse or siblings could be the decision-makers. \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><b>What are their likes and dislikes? <\/b>Their needs and preferences are very important to know. Only then can you make your selling process the most efficient. <\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><b>What solution will suit them <\/b>and whether they actually need your product\/service or not. <\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><b>Timing of purchase &#8211;<\/b><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0It is possible that even if the prospect is interested in your product, he\/she might not be able to buy it at present. They might have budget issues or they might want to discuss it internally with other stakeholders. Whatever may be the issue, it is essential to take this fact into consideration. <\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, in case your content is not getting you enough leads, you need to consider the above pointers and fix how you capture leads.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Traffic_Sources\"><\/span><b>5. Traffic Sources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Channels- <\/b>The channels through which you get most of your traffic matter a lot. Is your target audience mostly coming from paid ads or direct searches? Or from referrals? Is it a result of some specific campaigns that you have been running? <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similarly, it is important to see in which time zones your content performs the best. You can then promote your content at the time when your target audience is most likely to see and read it. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, while tracking content marketing performance, it is a good idea to compare the performance of posts shared on different channels at different times and see which the best-performing post is. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s what to do to find these metrics:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Google Analytics -&gt; Acquisition -&gt; All Traffic &#8211; &gt; Channels<\/b><\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-21934 size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u5-1.jpg\" alt=\"8 tips to track content marketing performance\" width=\"1318\" height=\"657\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u5-1.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u5-1-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u5-1-768x383.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u5-1-1024x510.jpg 1024w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_SEO\"><\/span><b>6. SEO <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is search engines&#8217; one of the most favorite content marketing performance metrics. Good SEO metrics are a testament to the search engines that your content is valuable. <\/span><\/p>\n<h3><strong>1)\u00a0 Organic traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shows the number of people who found your website through a search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s how to track it:-\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a>\u00a0&#8211; Acquisition &gt; All Traffic &gt; Channels &gt; Check the Organic Search group. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By clicking on it, you will get information on keywords that people have used\u00a0to find your website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-21935 size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u6-1.jpg\" alt=\"8 tips to track content marketing performance\" width=\"1318\" height=\"657\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u6-1.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u6-1-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u6-1-768x383.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/u6-1-1024x510.jpg 1024w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<h3><strong>2) Backlinks<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Pay special attention to the quantity and quality of backlinking, the number of unique domains. Backlinking is extremely important for SEO purposes since it tells Google that your site is credible, both when some other site links to your webpage and when you link to some other webpage. Higher the credibility, the higher Google wants to rank you.<\/span><\/p>\n<div>\n<div id=\"5a715b2f52abee3f03d8d42c\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a715b2f52abee3f03d8d42c?sLead=1\" data-surl=\"https:\/\/goo.gl\/49NSuS\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5a715b2f52abee3f03d8d42c');<\/script><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Return_on_Investment_ROI\"><\/span><b>7. Return on Investment (ROI) <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> How much did it cost me to create the content and how much am I benefitting from it? Is it satisfactory or not? <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With the help of Google analytics, you can find out how much each lead or each sale is worth to you. So, every time you generate revenue from your <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\">content marketing<\/a>, simply match it up with the money that you spent. You know the rest. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Google Analytics allows you to dig deeper into some metrics and quantify them. It is possible to dig into the demographics of your visitors and plan the future course of action accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You shouldn\u2019t just be setting goals \u2013 you should also be assigning them a monetary value. Ever notice the \u201cPage Value\u201d metric in your traffic scorecard? This is where you\u2019ll see the financial value of a page in relation to its goal value and the position it occupies in your conversion paths. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Examine your top conversion paths. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">A very important thing to keep in mind here is to wait a fair amount of time before expecting a positive ROI. 7-12 months is a decent amount of time to wait.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Use SEMrush to know how much traffic you are generating and what is its worth. <\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_Republications\"><\/span><b>8. Republications <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When your content is valued by other bloggers too, they mention you and\/or use your content. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When you find a republication of your content, make sure the author included the link to the original post. It will help you to <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing\">attract a\u00a0more targeted audience<\/a> to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s what to do:-<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can ask the author to include a UTM link. A UTM link is attached to a custom URL that helps track the source. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this case, you can track referral traffic to your website via\u00a0<\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400; font-size: 14pt;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0-&gt; Acquisition -&gt; Campaigns -&gt; All campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Sum_Up\"><\/span><b>To Sum Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content bricks up online marketing. Content marketing performance evaluation is the fortification process. You find out the perfect mix of the metrics relevant to your <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-strategies\">business<\/a>. Align these with your short term and long term goals and see the occultism.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the ever-changing game of digital marketing, it is always good to be a step ahead of others.\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">Which trends do you think will shape the future of content marketing in 2018? <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tips-experts\">Tell us your opinion<\/a> &amp; we&#8217;ll tell you what fellow marketers think! Take the poll:<\/span><\/p>\n<div>\n<div id=\"5a8578677cc977fd06329cbb\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a8578677cc977fd06329cbb?sLead=1\" data-surl=\"https:\/\/goo.gl\/HCmWS1\" data-width=\"100%\"><\/div>\n<div>\n<div id=\"5a8578677cc977fd06329cbb\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a8578677cc977fd06329cbb?sLead=1\" data-surl=\"https:\/\/goo.gl\/HCmWS1\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5a8578677cc977fd06329cbb');<\/script><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,651,211,212],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Tips To Track Content Marketing Performance | Outgrow<\/title>\n<meta name=\"description\" content=\"It is as important to evaluate your content marketing performance as it is to create content. Here&#039;s how to do it efficiently and smartly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21879\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips To Track Content Marketing Performance | Outgrow\" \/>\n<meta property=\"og:description\" content=\"It is as important to evaluate your content marketing performance as it is to create content. 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