{"id":21953,"date":"2018-06-21T08:30:06","date_gmt":"2018-06-21T12:30:06","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=21953"},"modified":"2025-05-06T00:39:24","modified_gmt":"2025-05-06T04:39:24","slug":"long-form-content-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/long-form-content-marketing","title":{"rendered":"Is Long-form Content the Key to Successful B2B Marketing?"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Is_Long-form_Content_the_Key_to_Successful_B2B_Marketing\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Is Long-form Content the Key to Successful B2B Marketing?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2891c950e0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2891c950e0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/long-form-content-marketing\/#Is_Long-form_Content_the_Key_to_Successful_B2B_Marketing\" title=\"Is Long-form Content the Key to Successful B2B Marketing?\">Is Long-form Content the Key to Successful B2B Marketing?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/long-form-content-marketing\/#Benefits\" title=\"Benefits\">Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/long-form-content-marketing\/#Challenges\" title=\"Challenges\">Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/long-form-content-marketing\/#How_To_Make_Long-form_Content_More_Effective\" title=\"How To Make Long-form Content More Effective\">How To Make Long-form Content More Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/long-form-content-marketing\/#Go_Interactive\" title=\"Go Interactive\">Go Interactive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/long-form-content-marketing\/#To_Sum_Up\" title=\"To Sum Up\">To Sum Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019ve heard the term being thrown around generously while having a lively conversation with fellow marketers, you might even have read a bit about it, but is long-form content really worth all the fuss? Join us as we probe this question in an attempt to settle the debate.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"900\" height=\"186\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s start by understanding what long-form content is. Any blog post with a word count of 1200 words or more falls under the long-form umbrella. However, like any other content form, these long posts also have advantages and disadvantages depending on where they fit in your marketing strategy and how you plan to use them. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With this in mind, let&#8217;s go ahead and explore the pros and cons of interactive content.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21960 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf4.png\" alt=\"long form content \" width=\"683\" height=\"563\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf4.png 683w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf4-300x247.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits\"><\/span><strong>Benefits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>1.<\/strong> It allows exploration of a topic in greater detail: eg. <\/span><a href=\"https:\/\/www.businessnewsdaily.com\/4686-how-to-start-a-business.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">How to start a business a step by step guide<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">. Consequently, your users can take home more value from your creations.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>2.<\/strong> It allows a reader to browse through a topic without reading word by word: eg. The &#8220;How to start a business?&#8221; blog above is an example. The layout is neat, hence it is easily readable.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>3.<\/strong> It presents you as an authority. Detailed content is the reserve of content leaders. Writing a detailed blog that is packed with info and is engaging is a challenge without a vast reserve of knowledge. For instance, <a href=\"https:\/\/neilpatel.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Neil Patel\u2019s blogs<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> are usually long-form and engaging and over time it has positioned him as a thought leader.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>4.<\/strong> Search engines now have a &gt;<a href=\"https:\/\/www.sweor.com\/seocontentlength#:~:text=The%20SEO%20Benefits%20of%20Long,search%20queries%20by%20content%20length.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">preference for long-form content<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> as they delve deeper and provide better answers.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21962 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf.jpg\" alt=\"long form content \" width=\"594\" height=\"362\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf.jpg 594w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf-300x183.jpg 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>5.<\/strong> A piece of long-form content that goes into great depth can be <\/span><a href=\"https:\/\/neilpatel.com\/blog\/content-recycling-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">republished<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> as other forms of content, after minor alterations, like ebooks, courses, quizzes infographics, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>6. <\/strong>This form of long content allows users to read selectively due to the presence of a greater number of sections within the blog post. For instance, this post on <\/span><a href=\"https:\/\/www.businessnewsdaily.com\/4686-how-to-start-a-business.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">How to start a business<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">, has a lot of sections that allow readers to skip to another section in case they don&#8217;t find the current section engaging enough.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>7.<\/strong> Due to its detailed nature, <a href=\"https:\/\/www.impactbnd.com\/blog\/long-form-content-vs.-short-form-content\" target=\"_blank\" rel=\"noopener noreferrer\">long-form content is also more likely to be shared<\/a> especially among people who are new to a particular field and intend to learn more.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>8.<\/strong> This form of long content also garners more backlinks. Hence, it is propitious for ranking high on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>9.<\/strong> They <a href=\"https:\/\/searchengineland.com\/seo-user-science-behind-long-form-content-230721\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">increase user engagement<\/span><\/a>\u00a0and leads to prospects spending<span style=\"font-weight: 400; font-size: 14pt;\"> more time on your website.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All these advantages apply when the content in consideration fulfills the prerequisite of high quality. Punching out a 2000 word article replete with fillers and fluff is a big no-no. Using a <a href=\"https:\/\/undetectable.ai\/word-counter\" target=\"_blank\" rel=\"noopener\">word counter<\/a> can help ensure your content meets the ideal length without unnecessary filler.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As we know, this kind of long content takes considerable time and effort to create but that is just part of the downside, let us have a look at the other challenges.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges\"><\/span><strong>Challenges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>1.<\/strong> The first thing that comes to mind is that it takes considerable time to create a quality piece of content. Consequently, creating good long-form content is exhausting.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>2.<\/strong> A portion of the audience may be put off by long-form and won\u2019t read it till the end.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>3.<\/strong> It is difficult to pump out a steady stream of long-form content without a considerable knowledge base.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With so many points in favor of long-form does it mean that this is the end of the road for short-form content? Well, it would be unwise to jump to conclusions. After all, long-form content faced the same fate until the early part of this decade. Now, seemingly every content marketer is a long-form evangelist.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Short-form content has had its time in the sun but it is still used by the likes of<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> Seth Godin<\/span><span style=\"font-weight: 400; font-size: 14pt;\">. The underlying idea is the same &#8211; convey the message in a format that suits the breadth of ideas delivered. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21963 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf2.png\" alt=\"long form content \" width=\"567\" height=\"524\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf2.png 567w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf2-300x277.png 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As with many things moderation is the key. \u00a0While long-form content is good for brand building and engagement, it\u2019s not everybody\u2019s cup of tea. The length of the long-form blog post and the breadth of ideas conveyed puts off a fraction of readers. This is avoidable. Follow these steps to make your long-form posts more palatable.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Make_Long-form_Content_More_Effective\"><\/span><strong>How To Make Long-form Content More Effective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>1.<\/strong> Break down your long-form blog into different sections and provide them as hyperlinks in the introduction. This allows readers to quickly jump to the personally relevant ones.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21964 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf3.png\" alt=\"long form content \" width=\"1006\" height=\"444\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf3.png 1006w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf3-300x132.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf3-768x339.png 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>2.<\/strong> Refrain from creating dense paragraphs; make small paragraphs and include plenty of line breaks. Also, employ bullet points liberally to summarize and attract attention to points of interest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>3.<\/strong> Use visual aids such as graphs and charts to break up text and establish a flow of ideas within the article. <a href=\"https:\/\/www.visme.co\/flowchart-maker\/\">Flowchart maker<\/a> tools like Visme can be handy as well. Take advantage of visual creators like <a href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noopener\">Venngage<\/a> to craft compelling infographics and posters, conveying the essence of your blog post<\/span><span style=\"font-weight: 400; font-size: 14pt;\">. The objective is to deliver your message in a range of methods to maximize reach. On a similar vein, a video can also be a valuable addition.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21965 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf5.png\" alt=\"long form content \" width=\"642\" height=\"512\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf5.png 642w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf5-300x239.png 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>4.<\/strong> Provide a precis for readers who do not time to read long-form blogs.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21966 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf6-411x1024.png\" alt=\"long form content \" width=\"411\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf6-411x1024.png 411w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf6-120x300.png 120w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf6.png 690w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s a template to show you the components of an effective and easily readable piece of long-form content.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21968 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf7.png\" alt=\"long form content \" width=\"319\" height=\"613\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf7.png 319w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf7-156x300.png 156w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Go_Interactive\"><\/span><strong>Go Interactive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Assuming that you follow the above tips moving forward, how do you go the extra mile to differentiate your content? By adding some interactive content of course. You can choose from videos, <\/span><a href=\"https:\/\/outgrow.co\/quiz\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">quizzes<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">, assessments, surveys, infographics, and <\/span><a href=\"https:\/\/outgrow.co\/calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">calculators<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">. This suggestion is in line with the last bullet point about conveying your message through a range of methods. There are a lot of ideas in longer articles. Retaining all these ideas is a challenge. To help readers take home maximum value from your creation a quiz\/calculator\/assessment at the end of the post is an excellent aid.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21969 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf8.png\" alt=\"long form content \" width=\"714\" height=\"527\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf8.png 714w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/blf8-300x221.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Sum_Up\"><\/span>T<strong>o Sum Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Long-form content is here to stay. Creating good quality content of a long-form is a challenge but it helps you get greater mileage. But is long-form content indeed the future of B2B marketing? The answer again is moderation. An effective content strategy focuses on catering to the widest possible audience. Thus include some short-form content in the mix. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Allow an explanation to naturally take its course until the idea is fully covered, don\u2019t add extra words for the sake of word-count. Over to you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Long-form Content the Key to Successful B2B Marketing? You\u2019ve heard the term being thrown around generously while having a lively conversation with fellow marketers, you might even have read a bit about it, but is long-form content really worth all the fuss? Join us as we probe this question in an attempt to settle&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,211,86,213],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Long-form Content the Key to Successful B2B Marketing?<\/title>\n<meta name=\"description\" content=\"You\u2019ve heard the term being thrown around generously. You might even have read about it. So is long form content the key to b2b success? 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