{"id":22340,"date":"2018-07-06T09:05:45","date_gmt":"2018-07-06T13:05:45","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=22340"},"modified":"2024-07-29T07:00:04","modified_gmt":"2024-07-29T11:00:04","slug":"expert-content-promotion","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/expert-content-promotion","title":{"rendered":"Content Promotion: Are You an Expert Content Promoter? [Quiz]"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Content_Promotion_Are_You_an_Expert_Content_Promoter_Quiz\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Content Promotion: Are You an Expert Content Promoter? [Quiz]<br \/>\n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d96258c1757\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d96258c1757\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Content_Promotion_Are_You_an_Expert_Content_Promoter_Quiz\" title=\"Content Promotion: Are You an Expert Content Promoter? [Quiz] \n\">Content Promotion: Are You an Expert Content Promoter? [Quiz] \n<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Email_Marketing\" title=\"Email Marketing\">Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Interactive_Experiences\" title=\"Interactive Experiences\">Interactive Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Influencer_Marketing\" title=\"Influencer Marketing\">Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Syndication\" title=\"Syndication\">Syndication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Email_Outreach\" title=\"Email Outreach\">Email Outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Paid_Ads\" title=\"Paid Ads\">Paid Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/expert-content-promotion\/#Comment_Marketing\" title=\"Comment Marketing\">Comment Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You might think that the title is a tad too challenging. But we believe that a real content promotion expert wouldn&#8217;t shy away from a challenge. We&#8217;re confident that most of our readers will pass with flying colors. Let\u2019s put that claim to test, shall we?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, before we move forward, there\u2019s something you need to keep in mind &#8211; our last post on <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tools\">content marketing tools<\/a><\/span><span style=\"font-weight: 400; font-size: 14pt;\">. If you don\u2019t, here\u2019s a direct quote from that blog to rehash your memory:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>&#8216;What good is an amazing post if no one\u2019s going to read it\u2019<\/strong>?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nA lot of us got stuck on that line. Even our pet cat Bella seems to love it. She purrs lovingly every time we discuss it. And now, she has deluded us into thinking that this HAS to be the subject of our next post. So, here we go, talking about how to get your content out there; talking about content promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content promotion is a complex term, not just because it has various aspects to it but because each aspect has even more aspects to it. Confusing right? Don\u2019t you worry! Just sit back and let us do what we do best &#8211; help you \ud83d\ude42<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"919\" height=\"190\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s start by talking about the various elements of a solid content promotion strategy &#8211;\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><strong>Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <\/span><a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\"><span style=\"font-weight: 400; font-size: 14pt;\">research<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">, 83.8% of people use their phones to check personal email and 34% use them for business email. In fact, email is the second most important activity carried out on smartphones, with more than half of all emails read on mobile devices. This makes emails an ideal medium for content promotion. We are gonna go out on a limb here and say emails are pretty important and relevant. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The first step to create a successful email marketing strategy is to create a thorough database of your consumers. It helps to determine the right time, frequency, and the number of emails to be sent to the customers. Next comes the email content &#8211; it is ideal to create a message that resonates with the customer. Take this example of a monthly email marketing campaign from Outgrow where we share our latest blog posts, ebooks, and other forms of content with our audience:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53124 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/out-news-new-163x300.jpg\" alt=\"out-news-new\" width=\"255\" height=\"469\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/out-news-new-163x300.jpg 163w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/out-news-new-557x1024.jpg 557w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/out-news-new-768x1412.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/out-news-new-836x1536.jpg 836w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/out-news-new.jpg 1075w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The subject of the mail is the title of the post we want to share with our subscribers. Notice how we have kept the email copy brief and highlighted the points where we want to draw the attention of the recipient. A clear CTA encourages the readers to click on the link and ultimately helps in improving the click-through rate of the email campaign. Email marketing is an art and it\u2019s up to you to master it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Experiences\"><\/span><strong>Interactive Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take it from Winston Churchill &#8211; \u201ct<\/span><span style=\"font-weight: 400; font-size: 14pt;\">o improve is to change; to be perfect is to change often.\u201d In this competitive digital landscape where campaigns deliver an average CTR of only <\/span><a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400; font-size: 14pt;\">4.55%<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">, you\u2019re battling against high odds.<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> Interactive content marketing is now being deemed as the <\/span><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">future of the digital marketing industry<\/a>, thanks to the value and higher CTRs it delivers. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">Why wouldn\u2019t you want to make a switch? To demonstrate better on how interactive experiences work, we\u2019ve created one that tests your knowledge about content promotion. Now, isn\u2019t that a coincidence?<\/span><\/p>\n<div>\n<div id=\"5a715b2f52abee3f03d8d42c\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a715b2f52abee3f03d8d42c?sLead=1\" data-surl=\"https:\/\/goo.gl\/49NSuS\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><br \/>\n<script>initIframe('5a715b2f52abee3f03d8d42c');<\/script><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_Marketing\"><\/span><strong>Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine this: you want to deliver a speech on how much you love your office cat. You have two options. You can organize a party, send out invitations and all interested people. An <a href=\"https:\/\/apps.apple.com\/us\/app\/invitation-maker-card-creator\/id1320828574\">invite maker<\/a> can help you create attractive and personalized invitations. Or you could deliver a speech at a Cat Love Convention.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Think of <a href=\"https:\/\/influencermarketinghub.com\/what-is-influencer-marketing\/\">Influencer marketing<\/a> as that convention. Influencers are the industry experts who already have the attention of the audience you want to target. For instance, if you want to promote a quiz on \u2018What is your dream date restaurant\u2019, you would target influencers like renowned chefs, food bloggers, and pages dedicated to love for food. Take a look at this influencer list created by the handy tool of <a href=\"https:\/\/followerwonk.com\/\">Followerwonk<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53126 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/influence-new-300x154.png\" alt=\"art-new\" width=\"536\" height=\"275\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/influence-new-300x154.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/influence-new-1024x525.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/influence-new-768x394.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/influence-new.png 1190w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, finding the right influencer to promote your content is equally important. People with almost equal \u2018follower\u2019 and \u2018following\u2019 number can be eliminated. You should give more emphasis to social authority than the number of followers. A good social authority gives a higher probability of engaged audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Syndication\"><\/span><strong>Syndication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As marketers, we have to keep finding new ways to get our content to the people and make it viral. <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/w\/web-syndication.asp\"><span style=\"font-weight: 400; font-size: 14pt;\">Syndication<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> seems to show a lot of promise in that department. Instead of writing new blogs every day, your marketing team can make efforts towards publishing these blogs on new mediums. This allows you to tap into a whole new audience with half the effort.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, all good things take time, including syndication. The path to an efficient syndication strategy starts with identifying the right channels and establishing a regular posting schedule. Thankfully, they are not obstacles, but speed bumps. Hire an efficient driver, and you\u2019re good to go. But before hiring someone, ensure that you carefully evaluate their qualities for your specific needs by thoroughly <a href=\"https:\/\/enhancv.com\/resume-templates\/\">examining resumes<\/a> and assessing skills and achievements.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Outreach\"><\/span><strong>Email Outreach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The human being is a social animal and helping others brings us one step closer to self-actualization.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But since we\u2019re not philosophers, we\u2019ll stick to marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In simple terms, outreach mail is a way to seek out individuals or organizations that show interest in what you want to promote. Here is a perfect example of outreach mail:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53128 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/email-new-300x237.jpg\" alt=\"email-new\" width=\"300\" height=\"237\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/email-new-300x237.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/email-new.jpg 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The mail is not \u2018salesy\u2019 in any definition of the term. The addition of a previously unknown insight and a few compliments gave authenticity to the sender. There is no request for sharing, but just a genuine show of interest in the recipient&#8217;s blog. The last sentence seals the deal as it asks for her opinion. The reply back is positive as the latter agrees to share the blog.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Oh hey, they did end up helping each other. Maybe we\u2019re philosophers after all.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paid_Ads\"><\/span><strong>Paid Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A strategy to promote content would be incomplete if we did not mention paid promotion. The aim of paid ads is to give you better visibility and hence, higher recognition. The cardinal rule of Google Adwords is to target <strong>high value, low competition<\/strong><\/span><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0keywords<\/strong>. You need to target the keywords that your potential readers will search for.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Meanwhile, <\/span><a href=\"https:\/\/www.facebook.com\/business?ref=sem_smb&amp;amp;utm_source=GOOGLE&amp;amp;utm_medium=fbsmbsem&amp;amp;utm_campaign=G_S_A_BusinessAds_Brand_IN_EN&amp;amp;kenid=5abd400b-3993-45eb-a92a-a418bd04f17e&amp;amp;gclid=EAIaIQobChMIlLe367uH3AIVSouPCh0beQAwEAAYASAAEgISdfD_BwE\"><span style=\"font-weight: 400; font-size: 14pt;\">paid ads on Facebook <\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">are target specific and highly effective. They allow you to target age, geography, and interest-specific people. This gives you an audience that might actually be interested in your posts. Here\u2019s a <\/span><a href=\"https:\/\/neilpatel.com\/blog\/paid-internet-advertising\/\"><span style=\"font-weight: 400; font-size: 14pt;\">blog <\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">by Marketing Guru Neil Patel in which he gives some valuable insights on the topic.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22350 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/paid-ad.jpg\" alt=\"Content Promotion\" width=\"802\" height=\"492\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/paid-ad.jpg 802w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/paid-ad-300x184.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/paid-ad-768x471.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_Marketing\"><\/span><strong>Comment Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Comment Marketing is a rather new way of promoting content. As the name suggests, comment marketing is all about getting people interested in your posts by commenting on other\u2019s posts. But most blogs<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> \u2018<\/span><span style=\"font-weight: 400; font-size: 14pt;\">nofollow\u2019 their comments and irrelevant comments can even get you banned from sites that keep an eye on post comments. So how can you use this to your advantage? We suggest that you brew a cup of coffee and start scouring the internet for people\/pages interested in the topic you\u2019re covering. Engage in meaningful conversation that is strictly topic specific. Remember, the reputation of your brand is at stake.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We have done our best to compile a list of the ways in which you could promote your content. Until then, adhere to this, and Voila! You\u2019ll be an expert content promoter.<\/span><\/p>\n<p><i><span style=\"font-weight: 400; font-size: 14pt;\">Oh, Bella\u2019s purring again.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Promotion: Are You an Expert Content Promoter? [Quiz] You might think that the title is a tad too challenging. But we believe that a real content promotion expert wouldn&#8217;t shy away from a challenge. We&#8217;re confident that most of our readers will pass with flying colors. Let\u2019s put that claim to test, shall we?&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[112,216,222,104],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Promotion: Are You an Expert Content Promoter? [Quiz]<\/title>\n<meta name=\"description\" content=\"Content creation is tough. But the task doesn&#039;t end there. Content promoters are the real magicians behind your content promotion. Find out if you are one!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/22340\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Promotion: Are You an Expert Content Promoter? [Quiz]\" \/>\n<meta property=\"og:description\" content=\"Content creation is tough. But the task doesn&#039;t end there. Content promoters are the real magicians behind your content promotion. 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