{"id":22596,"date":"2018-07-18T08:28:10","date_gmt":"2018-07-18T12:28:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=22596"},"modified":"2023-09-12T03:16:01","modified_gmt":"2023-09-12T07:16:01","slug":"inhouse-or-ppc-what-is-the-right-fit-for-you","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you","title":{"rendered":"[Calculator] PPC Agency or In-house : What is the Right Fit for You?"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Calculator_PPC_Agency_or_In-house_What_is_the_Right_Fit_for_You\"><\/span><b>[Calculator]\u00a0<\/b><b>PPC Agency or\u00a0<\/b><b>In-house: What is the Right Fit for You?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df0d70ee725\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df0d70ee725\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\/#Calculator_PPC_Agency_or_In-house_What_is_the_Right_Fit_for_You\" title=\"[Calculator]\u00a0PPC Agency or\u00a0In-house: What is the Right Fit for You?\">[Calculator]\u00a0PPC Agency or\u00a0In-house: What is the Right Fit for You?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\/#But_whats_that_gotta_do_with_PPC\" title=\"But what&#8217;s that gotta do with PPC?\">But what&#8217;s that gotta do with PPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\/#Round_1_Understanding_the_Company_Needs\" title=\"Round 1: Understanding the Company Needs\">Round 1: Understanding the Company Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\/#Round_2_Contacts_and_Reach\" title=\"Round 2: Contacts and Reach\">Round 2: Contacts and Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\/#Round_3_Commitment_and_Flexibility\" title=\"Round 3: Commitment and Flexibility\">Round 3: Commitment and Flexibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\/#Round_4_Cost\" title=\"Round 4: Cost\">Round 4: Cost<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finding the \u2018right fit\u2019 is honestly what it\u2019s all about. You can apply it to anything. Jeans? Yes. Car? Yes. The person you\u2019re going to spend the REST OF YOUR LIFE WITH? You better. Finding the right fit for your professional and digital presence is equally important.\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">The choice between PPC agency and in-house team for creating ads has baffled marketers for too long now. You might be struggling with the same issue and came here looking for answers. Let\u2019s put an end to that problem right away.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s a calculator built using Outgrow that might help you to decide whether to opt for a PPC agency or an in-house team. We\u2019re hoping it\u2019s the \u2018right fit\u2019 for you. \ud83d\ude1b<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While we&#8217;re on the topic of making difficult decisions, let us tell you a story. Yesterday, we celebrated the birthday of one of our colleague. Again, the problem of \u2018finding the right fit\u2019 was looming over our heads. Getting the perfect cake for her was exasperating. She is a girl of very particular interests, you know? In the end, this is what we came up with:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22659 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/e1-1.jpg\" alt=\"PPC agency or inhouse\" width=\"300\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/e1-1.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/e1-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Looks delicious, doesn\u2019t it? It was made by yours truly. We know what you\u2019re thinking, why didn\u2019t we just order one. The simple answer is this:\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">We were too ashamed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"But_whats_that_gotta_do_with_PPC\"><\/span><strong>But what&#8217;s that gotta do with PPC?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketers face the same dilemma while deciding between an agency and an in-house team for advertising and PPC campaigns. Your cake may be a bit less tasty, and a lot more rewarding but the burden of choice is real. It could affect the <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\">engagement of your website<\/a>. You see two roads diverging in front of you; which one do you choose?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22613 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/e5.jpg\" alt=\"PPC agency or Inhouse\" width=\"723\" height=\"377\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/e5.jpg 723w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/e5-300x156.jpg 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Pay-per-click (PPC), or cost per click (CPC), is an advertising model used to direct traffic to websites. In this model, the revenue is generated by the publisher when someone clicks on an ad sponsored by the advertiser.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You have two choices here: manage the PPC ad campaign yourself or outsource people to do it for you. Hiring an agency entails outsourcing the manpower that will lead your PPC and advertising campaigns. On the other hand, an in-house advertising team is usually owned and operated by the company itself.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Choosing the right way to go solely depends on your company\u2019s needs and its dedicated ad budget<\/span><span style=\"font-size: 14pt;\">. We can\u2019t make that decision for you. We can, however, compare the choices and let them battle it out.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Round_1_Understanding_the_Company_Needs\"><\/span><strong>Round 1: Understanding the Company Needs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">People who work in the company have a better understanding of the company\u2019s vision and goals. They understand the business\u2019 target audience, have dealt with the product\/service(s) first-hand, and thus can better target the ads. On the other hand, an agency manager would not have any emotional connection with the company or its account.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is vastly contradictory to an in-house marketer who has been working for the company for a while and is not reassigned routinely. Let\u2019s just say communication is not a problem when it comes to in-house marketers.<\/span><\/p>\n<h3>Winner: In-house team<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22654 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/cheer.gif\" alt=\"PPC agency or Inhouse\" width=\"500\" height=\"279\" \/><\/p>\n<h3>Winner: \u00a0Agency<\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Round_2_Contacts_and_Reach\"><\/span><strong>Round 2: Contacts and Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A good agency has dedicated teams that work to optimize the ads on Google and other search engines. A straight line to help and support is a massive brownie point for the agency. Agencies are invited and are part of search marketing conferences and have contacts there as well.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In-house marketing can be good for a lot of reasons, but this is not one of them.<\/span><\/p>\n<h3>Winner: \u00a0Agency (On a roll)<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22644 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/rdj.gif\" alt=\"PPC agency or Inhouse\" width=\"400\" height=\"225\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Round_3_Commitment_and_Flexibility\"><\/span><strong>Round 3: Commitment and Flexibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An outsourced marketer will take far more time in making decisions than a company\u2019s own employee. Every decision would have to be repeatedly checked by the company managers. Meanwhile, an in-house ad manager has the flexibility of taking the final call in emergency situations.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What would be an emergency situation, you ask? Well, let\u2019s assume the geography you have selected for an ad campaign is only sending you spam traffic. You can\u2019t wait around while your sales team gets spam leads. The ad manager needs to take swift action. Event-driven campaigns require similar prompt actions.<\/span><\/p>\n<h3>Winner: In-house team (Jinxed it!)<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22653 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/07\/bat.gif\" alt=\"PPC agency or Inhouse\" width=\"563\" height=\"394\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Round_4_Cost\"><\/span><strong>Round 4: Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is one of the most important rounds. In fact, it is so important that it&#8217;s worth 2 points! The cost of hiring a PPC specialist can be higher or lower as opposed to hiring an agency. It all depends on your ad requirements. According to a research by MIT, the costs of hiring an employee are 25% to 40% higher than the base salary range if we include things like health and life insurance. The amount of resources and time invested in training the employee is another factor to keep in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">On the other hand, an agency is going to charge you to manage your PPC budget, resulting in either a higher PPC budget or a reduced spend with the search engines.<\/span><\/p>\n<h3>Winner: Penny for your thoughts?<\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You are the final judge. Your understanding of what your company needs is unrivaled.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> Two roads diverged, and we walked you through some of it. Choose the one that suits you best.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And we can only hope it will make all the difference.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Calculator]\u00a0PPC Agency or\u00a0In-house: What is the Right Fit for You? Finding the \u2018right fit\u2019 is honestly what it\u2019s all about. You can apply it to anything. Jeans? Yes. Car? Yes. The person you\u2019re going to spend the REST OF YOUR LIFE WITH? You better. Finding the right fit for your professional and digital presence is&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[230,231,228,229],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Calculator] PPC Agency or In-house: What is the Right Fit for You?<\/title>\n<meta name=\"description\" content=\"The choice between PPC agency and In-house team for creating ads has baffled marketers for too long now. Let\u2019s put an end to that problem right away!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/22596\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Calculator] PPC Agency or In-house: What is the Right Fit for You?\" \/>\n<meta property=\"og:description\" content=\"The choice between PPC agency and In-house team for creating ads has baffled marketers for too long now. 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