{"id":22763,"date":"2018-07-20T07:11:19","date_gmt":"2018-07-20T11:11:19","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=22763"},"modified":"2024-08-14T01:15:19","modified_gmt":"2024-08-14T05:15:19","slug":"guide-lead-nurturing-tips","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/guide-lead-nurturing-tips","title":{"rendered":"A Step-by-Step Guide to Nurturing Leads Without Boring Them"},"content":{"rendered":"

<\/span>A Step-by-Step Guide to Nurturing Leads Without Boring Them<\/span><\/strong><\/span><\/h1>
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Table of Contents<\/p>\n

  • A Step-by-Step Guide to Nurturing Leads Without Boring Them<\/a>
    • Brought-to-life, Interactive Emails<\/a><\/li>
    • Go Full Throttle on Videos<\/a><\/li>
    • Cast the Spell of Interactive Content<\/a><\/li>
    • Speak the Language your Social Media Audience Understands<\/a><\/li>
    • Ready the Influencer Marketing Plug<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n

      What are the odds that even the quality leads you’ve generated are going to convert? This is precisely why you must have\u00a0lead nurturing tips in place. This would ensure you don\u2019t become complacent and keep putting in efforts to build a healthy relationship with your seemingly \u2018interested’ leads. A Forrester research shows that companies who excel at lead nurturing generate 50% more sales at a 33% lower cost. Moreover, these marketers see a 20% increase in sales opportunities versus non-nurtured leads<\/a>.<\/span><\/p>\n

      Unfortunately, despite knowing that nurtured leads make 47% larger purchases<\/a> than non-nurtured leads, marketers still overlook the need to set up a proper lead nurturing process. Perhaps, the search trend will make you believe that what we are saying is not fluff.<\/span><\/p>\n

      \"lead<\/p>\n

      Bizarre, right? Wondering why you didn\u2019t think about this earlier? Well, you can still make it right.<\/span><\/p>\n

      Introspect. Are you nurturing leads in your funnel or are they on their own? If you aren\u2019t then here\u2019s a little something to startle you: 30-50% of your leads are not ready to buy. This means, you may have your funnel full of leads (yay for this achievement!) but unless you nurture them, your funnel will be empty even before you realize it.<\/span><\/p>\n

      How is that for all your hard work?<\/span><\/p>\n

      To ensure that you give your leads the attention they silently demand of you, we have compiled this small guide on the most effective lead nurturing tips to keep the novelty of your interaction alive and kicking.<\/span><\/p>\n

      <\/span>Brought-to-life, Interactive Emails<\/b><\/span><\/h2>\n

      Yes, we are asking you to rethink your \u201ctake-them-to-a-landing-page\u201d approach because it is plain boring. Spark curiosity with your emails and do more than just write a click-worthy subject line or add a smiley. Although, we must quickly add that both improve your email\u2019s open rate but email content determines whether or not your leads get nurtured.<\/span><\/p>\n

      And when we say content, we mean interactivity, Einsteins! It\u2019s about simplifying the user experience by eliminating barriers to engagement and allowing recipients to take action within the email. Apparently, MailChimp developed an interactive element within an email<\/a> for one of their clients. Having done that they saw that the conversions for product reviews doubled!<\/span><\/p>\n

      \"lead<\/p>\n

      These interactive elements can be GIFs, interactive quizzes and calculators, infographics, polls, surveys, product ratings and reviews, videos, navigation menu, hovering mouse, etc. Just to give you a perspective, in 2014 Dell created a GIF-centered email campaign<\/a> and saw an impressive 103% increase in conversion rate and a 109% increase in revenue! Quite ready to adopt their approach?<\/span><\/p>\n

      Sample the clever use of GIF in an email sent by Feel Unique<\/a>. We think they are really effective because they also resonate with today\u2019s internet user.<\/span><\/p>\n

      Here\u2019s another one by Netflix. If you see, GIFs are more than just a still image and so have a unique interactive quotient.<\/span><\/p>\n

      \"GIFs<\/p>\n

      Another subtle way to make your email interactive, especially if you are hosting an event, is by including the option of \u201cadd it to calendar<\/strong>\u201d. This will ensure a better turnout for your event and work as a reminder too!<\/span><\/p>\n

      \"lead<\/p>\n

      By the way, e-courses are interactive too. When you create these courses, each email you send is a mini-lesson. It is something that people who\u2019ve signed up for a course look forward to and want to learn from. It gives you a chance to gain your prospects\u2019 trust and build a relationship with them. In this sense, it is pure engagement as you deliver to them an immersive experience, thus contributing to a perfect lead nurturing recipe. If you are ready to create your first e-course, we recommend that you read this blog<\/a>.<\/span><\/p>\n

      \"lead<\/p>\n

      <\/span>Go Full Throttle on Videos<\/b><\/span><\/h2>\n

      You can\u2019t contest the fact that viewers tend to retain 95% of a message when they watch a video<\/a> as compared to 10% when they read a text. Besides, 51% of marketing professionals<\/a> worldwide name video as the content type with the best ROI! This makes one thing very clear: you ought to use videos to nurture your leads and pique their interest in your brand.<\/span><\/p>\n

      Where do you start?<\/span><\/p>\n

      #1 A product explainer video<\/strong>: HubSpot says 90% of users find product videos helpful<\/a> when making a purchase decision. We couldn\u2019t agree more. You need these videos even more if your product is complex. HubSpot also states that after watching a video, 64% of users are more likely to buy a product online<\/a>. The #1 reason they convert is that you created content that matters to them and makes their decision-making easier. If you can make one then there\u2019s nothing like it. Take a cue from an excellent explainer video below.<\/span><\/p>\n