{"id":23009,"date":"2023-02-12T06:44:11","date_gmt":"2023-02-12T11:44:11","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23009"},"modified":"2025-05-09T01:39:18","modified_gmt":"2025-05-09T05:39:18","slug":"promotion-ideas","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/promotion-ideas","title":{"rendered":"15+ Promotion Ideas on How to Grow a Small Business"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"15_Promotion_Ideas_on_How_to_Grow_a_Small_Business\"><\/span><strong>15+ Promotion Ideas on How to Grow a Small Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d25c792bc9e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d25c792bc9e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#15_Promotion_Ideas_on_How_to_Grow_a_Small_Business\" title=\"15+ Promotion Ideas on How to Grow a Small Business\">15+ Promotion Ideas on How to Grow a Small Business<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#1_Create_Personalized_Product_Recommendations\" title=\"1. Create Personalized Product Recommendations\">1. Create Personalized Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#2_Run_Flash_Sale_Campaigns\" title=\"2. Run Flash Sale Campaigns\">2. Run Flash Sale Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#3_Hit_the_Bulls_Eye_With_Personalized_Retargeting\" title=\"3. Hit the Bull\u2019s Eye With Personalized Retargeting\">3. Hit the Bull\u2019s Eye With Personalized Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#4_Cross-sell_and_Open-up_Your_Product_Inventory\" title=\"4. Cross-sell and Open-up Your Product Inventory\">4. Cross-sell and Open-up Your Product Inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#5_Provide_FREE_Shipping_Returns_or_Exchanges\" title=\"5. Provide FREE Shipping, Returns, or Exchanges\">5. Provide FREE Shipping, Returns, or Exchanges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#6_Surprise_Them_With_Discounts_and_Offers\" title=\"6. Surprise Them With Discounts and Offers\">6. Surprise Them With Discounts and Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#7_Promote_Your_Bestsellers\" title=\"7. Promote Your Bestsellers\">7. Promote Your Bestsellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#8_Collaborate_With_Influencers_in_Your_Niche\" title=\"8. Collaborate With Influencers in Your Niche\">8. Collaborate With Influencers in Your Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#9_Get_as_Many_Reviews_up_on_Your_Website\" title=\"9. Get as Many Reviews up on Your Website\">9. Get as Many Reviews up on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#10_Reward_Brand_Loyalists\" title=\"10. Reward Brand Loyalists\">10. Reward Brand Loyalists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#11_Leverage_Referral_Programs\" title=\"11. Leverage Referral Programs\">11. Leverage Referral Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#12_Host_Contests_and_Giveaways\" title=\"12. Host Contests and Giveaways\">12. Host Contests and Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#13_Prioritize_User-Generated_Content\" title=\"13. Prioritize User-Generated Content\">13. Prioritize User-Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#14_Engage_With_Conversational_Live_Chat\" title=\"14. Engage With Conversational Live Chat\">14. Engage With Conversational Live Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#15_Sell_on_Multiple_Platforms\" title=\"15. Sell on Multiple Platforms\">15. Sell on Multiple Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#16_Offer_Free_Trials\" title=\"16. Offer Free Trials\">16. Offer Free Trials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/outgrow.co\/blog\/promotion-ideas\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Marketing and growing a small business is a challenging task all startups go through. Brands do everything in their capacity to increase their awareness and maximize their revenue. Some brands succeed but there are some that struggle to make their presence. What differentiates one brand from another is its strategy and the way they promote itself. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_Personalized_Product_Recommendations\"><\/span><strong>1. Create Personalized Product Recommendations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The solution to eliminating your customer\u2019s boredom is to <strong>make your product pages more <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\"><strong>interactive<\/strong><\/a><strong> and personalized<\/strong>. When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout.<\/p>\n<p>Let\u2019s consider some examples to understand this.<\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.bamfordwatchdepartment.com\/\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45125\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Bamford-Watch-Department-personalized-product-recommendation.png\" alt=\"Bamford Watch Department personalized product recommendation\" width=\"512\" height=\"510\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Bamford-Watch-Department-personalized-product-recommendation.png 512w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Bamford-Watch-Department-personalized-product-recommendation-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Bamford-Watch-Department-personalized-product-recommendation-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.bamfordwatchdepartment.com\/\" rel=\"nofollow\" data-abc=\"true\">Bamford Watch Department<\/a>, the luxury watchmaker has used the most innovative and modern product visualization software to recreate the lost art of bespoke watch-making by boutique craftsmen. They provide a wide range of customizable and personalized elements, including watch straps, dials, hands, logos, personalized initials, date wheels, and whatnot! Basically, everything can be adjusted according to your preferences.<\/p>\n<p>Another example that takes pride in providing personalized and innovative experiences is Tesla.<\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.tesla.com\/\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45126\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/tesla-product-recommendation.jpg\" alt=\"tesla product recommendation\" width=\"514\" height=\"240\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/tesla-product-recommendation.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/tesla-product-recommendation-300x140.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n<p>Tesla\u2019s entire philosophy disrupts and challenges traditional product design approaches. It devised a way to give personalization directly to the hands of the customer. And the ability to customize a Tesla really reduces the gap between the producer and the customer.<\/p>\n<p>You can move into Tesla\u2019s visual configurator straight from <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.tesla.com\/\" rel=\"nofollow\" data-abc=\"true\">their homepage<\/a>. They provide a <strong>simple and easy 5-step customization process<\/strong>. All you need to do is choose your preferred model, the color, the interior, and whether you want to take the full self-driving option or not, and then it will redirect you to the payment gateway. The last screen shows you an image of your customized Tesla car and the price. Congrats! You own a piece of the future.<\/p>\n<p>We have another excellent example of how <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.brickfielder.co.uk\/\" rel=\"nofollow\" data-abc=\"true\">Brickfielder<\/a>, a golfing apparel company, uses interactive elements for its products. They explain the technological materials and functional design they use to create perfect golf wear for any kind of weather and wind situation.<\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.brickfielder.co.uk\/\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45127\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Brickfielder-product-recommendation.jpg\" alt=\"Brickfielder product recommendation\" width=\"514\" height=\"216\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Brickfielder-product-recommendation.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/Brickfielder-product-recommendation-300x126.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n<p>In all three examples above, the one common thing is personalization. That is something that every customer craves. Moreover, it educates them about something which they may not have thought about otherwise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Run_Flash_Sale_Campaigns\"><\/span><strong>2. Run Flash Sale Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Kibo Commerce, <strong>50% of purchases<\/strong> happen during the first hour of the flash sale.<\/p>\n<p>Flash sale is one of the most popular promotion ideas for <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\" data-abc=\"true\">growing e-commerce businesses<\/a> that you must often come across! Through a flash sale, you can easily <strong>create a sense of urgency of time and FOMO (fear of missing out)<\/strong>. As a result, you will not only entice bargain hunters but also be able to meet your flash sale goals, such as clearing excess inventory, getting new customers to sample you, luring loyal customers, and also <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/retargeting-marketing\" data-abc=\"true\">retargeting people<\/a> who\u2019ve already visited your website.<\/p>\n<p>Even your peers agree with this. According per reports, flash sales or deals of the day can cause a <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.mailmunch.com\/blog\/flash-sale-guide\" rel=\"nofollow\" data-abc=\"true\">35% average increase in transaction rates<\/a> than regular promotional campaigns. If you are convinced about running a flash sale, we recommend you<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.shopify.com\/enterprise\/blog\/flash-sale\" rel=\"nofollow\" data-abc=\"true\"> read this guide<\/a> by Shopify. They list out practical tips that guarantee profitability and not just a momentary increase in sales.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45128\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/puma-flash-sale-campaign-example.jpg\" alt=\"puma flash sale campaign example\" width=\"262\" height=\"514\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/puma-flash-sale-campaign-example.jpg 262w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/puma-flash-sale-campaign-example-153x300.jpg 153w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/p>\n<p style=\"text-align: center;\">Source<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Hit_the_Bulls_Eye_With_Personalized_Retargeting\"><\/span><strong>3. Hit the Bull\u2019s Eye With Personalized Retargeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The promotion offers that are mapped to a buyer\u2019s persona as well as the funnel stage are highly effective. So, start <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\" data-abc=\"true\"><strong>segmenting your leads<\/strong><\/a> and send them offers that correspond to their demography, income group, preferences, past purchases, and on-site behavior.<\/p>\n<p>Let\u2019s say a new lead signed up for a discount code. After adding a couple of items, they abandoned the cart. How do you recover this lost lead?<\/p>\n<p>It\u2019s simple. You can recover them <strong>through <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/retargeting-marketing\" data-abc=\"true\"><strong>retargeting<\/strong><\/a><strong>.<\/strong><\/p>\n<p>You send them a reminder email or show them display or social media ads to encourage them to return and complete their purchase. We\u2019d say go beyond the standard emails and take inspiration from these <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/\" data-abc=\"true\"><strong>14 abandoned cart email examples<\/strong><\/a>. One of them is right below.<\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.webfx.com\/blog\/marketing\/abandoned-cart-email-examples\/\" rel=\"nofollow\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-45129\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/adidas-abandoned-cart-email-example.jpg\" alt=\"adidas abandoned cart email example\" width=\"468\" height=\"471\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/adidas-abandoned-cart-email-example.jpg 468w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/adidas-abandoned-cart-email-example-298x300.jpg 298w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/adidas-abandoned-cart-email-example-150x150.jpg 150w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.webfx.com\/blog\/marketing\/abandoned-cart-email-examples\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cross-sell_and_Open-up_Your_Product_Inventory\"><\/span><strong>4. Cross-sell and Open-up Your Product Inventory<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When cross-selling, you\u2019re basically recommending products that <strong>complement your customer\u2019s primary purchase<\/strong>. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it\u2019s a camera then recommend a camera bag, battery, or lenses.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45130\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/cross-sell-and-upsell-example.jpg\" alt=\"cross sell and upsell example\" width=\"514\" height=\"328\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/cross-sell-and-upsell-example.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/cross-sell-and-upsell-example-300x191.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.amazon.com\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>An example of a company that is excellent at cross-selling is IKEA. They have an inspiration section on their website where they not only provide recommendations on decor ideas but also open up their inventory of related items.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45131\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/IKEA-recommendation-example.jpg\" alt=\"IKEA recommendation example\" width=\"241\" height=\"514\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/IKEA-recommendation-example.jpg 241w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/IKEA-recommendation-example-141x300.jpg 141w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Provide_FREE_Shipping_Returns_or_Exchanges\"><\/span><strong>5. Provide FREE Shipping, Returns, or Exchanges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Who wants to pay an additional shipping charge? No one! According to a 2021 Consumer Trends Report, <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.junglescout.com\/consumer-trends\/\" rel=\"nofollow\" data-abc=\"true\"><strong>80% of consumers expect free shipping<\/strong><\/a>. In fact, <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/goshippo.com\/blog\/is-free-shipping-best-for-my-business\/\" rel=\"nofollow\" data-abc=\"true\">48% of consumers<\/a> will add extra items to their carts just to qualify for free shipping.<\/p>\n<p>But providing free shipping would mean an additional cost for you. Yes, but you can actually <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/neilpatel.com\/blog\/make-free-shipping-profitable\/\" rel=\"nofollow\" data-abc=\"true\">make it profitable<\/a> by doing the following:<\/p>\n<ul>\n<li>Give it to members only.<\/li>\n<li>Restrict it to an order purchase of a certain amount. It will subtly persuade them to buy more.<\/li>\n<li>Include shipping cost in your product cost.<\/li>\n<li>Offer it only on items with low and affordable shipping costs.<\/li>\n<li>Think about the package box size. Yes! You can actually reduce your shipping cost just by picking the right kind of packaging.<\/li>\n<\/ul>\n<p>Take a look at how Benefit promotes its free shipping offer. Customers can avail of free shipping using a promo code with no minimum order value! It is indeed an exciting offer, especially for website loyalists.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45132\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/free-shipping-example.jpg\" alt=\"free shipping example\" width=\"514\" height=\"343\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/free-shipping-example.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/free-shipping-example-300x200.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.drip.com\/blog\/free-shipping-email-examples\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Surprise_Them_With_Discounts_and_Offers\"><\/span><strong>6. Surprise Them With Discounts and Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People love getting extra discounts. Use this as an incentive to increase your email subscriber database just as West Elm does (see below).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45133\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/discounts-and-offers-promotion-ideas-for-small-business.jpg\" alt=\"discounts and offers promotion ideas for small business\" width=\"514\" height=\"236\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/discounts-and-offers-promotion-ideas-for-small-business.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/discounts-and-offers-promotion-ideas-for-small-business-300x138.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.westelm.com\/customer-service\/email-list\/thanks-for-joining.html\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>In order to make sure you don\u2019t hurt your business by giving away discounts, you should try bundling products. The reason it will work is that you create a perception that buying a mix of products is cost-saving. <strong>Remember: your strategy should be such that you ultimately (even after a discount) bring up the average value of products.<\/strong><\/p>\n<p>You can also give your customers a discount in the form of a \u2018buy more save more\u2019 offer. For instance, on a purchase of more than $250, they get a 25% discount.<\/p>\n<p>A limited-time discount is another brilliant way of creating a fear of missing out among people and getting them to claim this offer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45134\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/sale-offers-promotion-ideas-for-small-business.jpg\" alt=\"sale offers promotion ideas for small business\" width=\"474\" height=\"514\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/sale-offers-promotion-ideas-for-small-business.jpg 474w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/sale-offers-promotion-ideas-for-small-business-277x300.jpg 277w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.convertflow.com\/blog\/limited-time-offers\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>By the way, we also found this mystery offer on Puravida\u2019s site quite interesting.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45135\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/offers-and-promotion-ideas-for-small-business.jpg\" alt=\"offers and promotion ideas for small business\" width=\"496\" height=\"442\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/offers-and-promotion-ideas-for-small-business.jpg 496w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/offers-and-promotion-ideas-for-small-business-300x267.jpg 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Promote_Your_Bestsellers\"><\/span><strong>7. Promote Your Bestsellers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You could be offering the best products and services, but if you don\u2019t promote them properly, you\u2019re likely to miss out on opportunities to showcase them in a more effective way.<\/p>\n<p>When it comes to promoting the best-selling products for your business, it can seem like there are endless options. If you want to <a href=\"https:\/\/www.convertcart.com\/blog\/ecommerce-sales-strategies\" target=\"_blank\" rel=\"noopener\">increase your eCommerce sales<\/a>, then <strong>display your bestsellers across your website<\/strong> and <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/social-media-reach\" data-abc=\"true\"><strong>promote them on your social media<\/strong><\/a><strong> platforms<\/strong>. This will put your hot-selling products right in front of visitors so they can\u2019t miss them. You can also <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-trends\" data-abc=\"true\"><strong>run email marketing campaigns<\/strong><\/a> in which you can display all your hot-selling products and share them with your targeted audience.<\/p>\n<p>Promoting your bestsellers across all your platforms is not only a <strong>great customer engagement strategy<\/strong> but it is one of the best promotion ideas to <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/increase-sales\/\" data-abc=\"true\"><strong>boost your online sales<\/strong><\/a><strong> and <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\" data-abc=\"true\"><strong>increase brand awareness<\/strong><\/a><strong>.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Collaborate_With_Influencers_in_Your_Niche\"><\/span><strong>8. Collaborate With Influencers in Your Niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/influencer-marketing-microinfluence\" data-abc=\"true\">Influencer marketing<\/a> is one of the most effective <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/ecommerce-growth-hacks\" data-abc=\"true\">eCommerce promotion ideas<\/a>. With the help of influencers, you can expand your reach, <strong>increase brand awareness and promote your products<\/strong>.<\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\" rel=\"nofollow\" data-abc=\"true\">61% of consumers trust influencer recommendations<\/a>, compared to 38% who trust brand-produced content. 60% of marketers shared that <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/influencer-marketing-microinfluence\" data-abc=\"true\">influencer-generated content<\/a> performs better and drives more engagement compared to branded posts. Also, <span data-preserver-spaces=\"true\">Influencer marketing is supposed to touch <a href=\"https:\/\/viralyft.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">$21.1 billion<\/a>.<\/span><\/p>\n<p>So, why not give it a fair shot? All you have to do is decide whether your budget permits you to work with mega and celeb influencers or not.<\/p>\n<p>Alternatively, you could work with <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.microinfluence.co\/microinfluencecreators-pack\" rel=\"nofollow\" data-abc=\"true\">micro-influencers<\/a> who have niche expertise and are trusted for their knowledge. The next step is picking an influencer who fits your brand.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45136\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/how-media-influencers-work.jpg\" alt=\"how media influencers work\" width=\"514\" height=\"227\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/how-media-influencers-work.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/how-media-influencers-work-300x132.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/medium.com\/crobox\/under-the-influence-the-power-of-social-media-influencers-5192571083c3\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>Next, you can decide on the scope of work. For instance, other than asking them to write posts, you can ask them to take over your account, and <strong>host <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\" data-abc=\"true\"><strong>giveaways<\/strong><\/a><strong> and LIVE sessions on <\/strong>social media platforms like Instagram, YouTube, and Facebook. You could also ask them to create product reviews or <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/social-media-trends\" data-abc=\"true\">unbox your products on social media<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Get_as_Many_Reviews_up_on_Your_Website\"><\/span><strong>9. Get as Many Reviews up on Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It has been observed that <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/explodingtopics.com\/blog\/online-review-stats\" rel=\"nofollow\" data-abc=\"true\">93% of consumers<\/a> say that online reviews affect their purchasing decisions. Moreover, consumers are 50% more likely to be motivated by an online review than by a discount offer. Clearly, you should have as many reviews on your website as possible. It is excellent social proof. Besides, customers spend <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\" rel=\"nofollow\" data-abc=\"true\">31% more<\/a> with a business that has \u201cexcellent\u201d reviews.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45137\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/reviews-example-as-promotion-ideas-for-small-business.jpg\" alt=\"reviews example as promotion ideas for small business\" width=\"514\" height=\"279\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/reviews-example-as-promotion-ideas-for-small-business.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/reviews-example-as-promotion-ideas-for-small-business-300x163.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/apps.shopify.com\/product-photo-reviews-by-enormapps\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>But how do you get people to write product reviews for you? Easy.<\/p>\n<ul>\n<li>Send a simple, straightforward email asking to review the purchased product. There are many brands that ask for reviews and as a result, <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.retaildoc.com\/blog\/10-ways-how-to-get-marketing-customers-to-write-product-reviews-that-that-boost-retail-sales\" rel=\"nofollow\" data-abc=\"true\">25%<\/a> of purchases on their websites get reviewed.<\/li>\n<li>Ask for it through an <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\" data-abc=\"true\">interactive email<\/a> where they review the product without having to go to the website. Here\u2019s how MailChimp\u2019s <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/mailchimp.com\/resources\/resources-for-partners\/the-power-of-interactive-email\/\" rel=\"nofollow\" data-abc=\"true\">doubled product reviews<\/a> for one of their clients are doing exactly that.<\/li>\n<li>Reward them with some points or a coupon or a mystery offer.<\/li>\n<li><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/blog.hubspot.com\/service\/customer-review-sites\" rel=\"nofollow\" data-abc=\"true\">Ask for reviews<\/a> on platforms other than your website. That\u2019s because people assess your brand activity on social platforms too. You can streamline the process of gathering and managing reviews with tools like <a href=\"https:\/\/www.socialpilot.co\/reviews\" target=\"_blank\" rel=\"noopener\">SocialPilot review management software<\/a>. It helps you automate review requests, monitor reviews across platforms, and respond promptly to build a strong online reputation.<\/li>\n<li>Get customers to fill out surveys. You can then publish the results on your blog or social media platforms. Both ways it works as social proof that makes people take that leap of faith and buy from you!<\/li>\n<\/ul>\n<blockquote><p><em><strong>Pro Tip:<\/strong> You can encourage your customers to fill out your Google Review Forms to <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/nightwatch.io\/blog\/google-maps-marketing\" rel=\"nofollow\" data-abc=\"true\">rank higher in local searches<\/a>!<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"10_Reward_Brand_Loyalists\"><\/span><strong>10. Reward Brand Loyalists<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Academic <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/zhornasylviaali.wordpress.com\/2015\/07\/30\/the-impact-of-sales-promotions-of-brand-loyalty-and-brand-switching\/\" rel=\"nofollow\" data-abc=\"true\">research suggests<\/a> that customers are more loyal to sales promotions than brands. Does that mean you should stop thinking about your existing customer base? ABSOLUTELY NOT! You already know, <strong>acquiring a new customer can cost up to<\/strong>\u00a0<a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/customer-loyalty-statistics\" data-abc=\"true\"><strong>five times more<\/strong><\/a><strong> than retaining one<\/strong>. So, instead of forgetting about them, we recommend you incentivize them with offers that are exclusively for them. We had discussed one of them earlier (free shipping) but you can do a lot more.<\/p>\n<p>For example, give them free goodies that correspond to their previous purchases or please them with an additional discount on already discounted products, etc. You can also give them <strong>early access to new products or send special event invites<\/strong>. Naturally, they will talk about you in their circle. And this is a win because your loyalists are also your brand ambassadors, promoting you whenever they get a chance.<\/p>\n<p>Let\u2019s consider an example &#8211;\u00a0<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/news.dunkindonuts.com\/blog\/free-for-fall-dunkin-dd-perks\" rel=\"nofollow\" data-abc=\"true\">Dunkin&#8217;<\/a> has a popular loyalty program called DD Perks Rewards. By making purchases through your DD Perks account, you accumulate points. The points you earn from your purchases can eventually be redeemed for free beverages. As part of the DD Perks program, Dunkin&#8217; sends birthday rewards and other coupons to its members.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45138\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/reward-points-as-promotion-ideas-for-small-business.jpg\" alt=\"reward points as promotion ideas for small business\" width=\"452\" height=\"398\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/reward-points-as-promotion-ideas-for-small-business.jpg 452w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/reward-points-as-promotion-ideas-for-small-business-300x264.jpg 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/referralrock.com\/blog\/customer-loyalty-program-software\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Leverage_Referral_Programs\"><\/span><strong>11. Leverage Referral Programs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s one of the best eCommerce promotion ideas by Puravida. They <strong>use the \u2018refer-a-friend\u2019 scheme to create brand awareness and drive traffic to their e-shop<\/strong>. On the surface, it is basically word-of-mouth marketing. Just make sure this program link is easy to spot on your website. <strong>You can add the link to your navigation, as an <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/exit-intent-pop-ups\" data-abc=\"true\"><strong>exit-intent pop-up<\/strong><\/a><strong> or even on the hello bar. <\/strong>Furthermore, make sure you explain the program in simple terms so that people actually sign-up for it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45139\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/sign-up-example-for-small-business.jpg\" alt=\"sign up example for small business\" width=\"514\" height=\"219\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/sign-up-example-for-small-business.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/sign-up-example-for-small-business-300x128.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p>According to the statistics, leads from referrals have a 30% higher conversion rate than the leads generated from other marketing channels.<\/p>\n<blockquote><p><em><strong>Resource: <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\" data-abc=\"true\">10 Examples of Prominent Referral Program Best Practices<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"12_Host_Contests_and_Giveaways\"><\/span><strong>12. Host Contests and Giveaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\" data-abc=\"true\">Contests and giveaways<\/a> are a brilliant way to get the word out about your brand. Not only does it excite your existing customers, but also others who hear about you through social media or their friends. To further expand your reach, you can <strong>partner with other brands<\/strong> and leave no stone unturned to get the maximum number of people to know about it.<\/p>\n<p>From photo caption ideas, a selfie with your products, and trivia to naming your yet-to-launch product, the options are unlimited. If you want to give your imagination a boost, try a <a href=\"https:\/\/planable.io\/facebook-caption-generator\/\">Facebook caption generator<\/a> tool to kickstart the caption options. Just make sure that wherever you host the contest or a giveaway, whether, on social media or your website, you <strong>clearly specify the rules and regulations<\/strong> and consider the laws applicable to your country or state.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45140\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/giveaway-example.jpg\" alt=\"giveaway example\" width=\"514\" height=\"333\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/giveaway-example.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/giveaway-example-300x194.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p>Let\u2019s consider another example of a giveaway hosted by Melted Soapery.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45141\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/giveaway-example-as-promotion-ideas-for-small-business.jpg\" alt=\"giveaway example as promotion ideas for small business\" width=\"514\" height=\"330\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/giveaway-example-as-promotion-ideas-for-small-business.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/giveaway-example-as-promotion-ideas-for-small-business-300x193.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.drip.com\/blog\/e-commerce-giveaway-examples\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Prioritize_User-Generated_Content\"><\/span><strong>13. Prioritize User-Generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ask yourself! What motivates you to buy a product from a website? &#8211; A photo created by a brand you follow or the one shared by a person who has used it?<\/p>\n<p>Whether you are a first-time buyer or a recurring customer, you will <strong>always prioritize a video or a photo<\/strong> posted by a person sharing her experience of purchasing from the same website. <strong>That\u2019s the <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/user-generated-content\" data-abc=\"true\"><strong>importance of user-generated content<\/strong><\/a><strong>.\u00a0<\/strong><\/p>\n<p>We are not living in a time when brands only create campaigns to promote their products with the ultimate goal of generating sales. Now, the trend has changed. <strong>Marketing is not <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\" data-abc=\"true\"><strong>consumer-centric<\/strong><\/a> and brands focus more on interactive content where they can get <strong>users to interact, engage, and advocate their marketing campaigns.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45142\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/UGC-as-promotion-ideas-for-small-business.jpg\" alt=\"UGC as promotion ideas for small business\" width=\"514\" height=\"302\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/UGC-as-promotion-ideas-for-small-business.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/UGC-as-promotion-ideas-for-small-business-300x176.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/business.trustpilot.com\/reviews\/build-trusted-brand\/4-great-examples-of-user-generated-content\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p><strong>Social proof<\/strong> is the validation of trust, authenticity, and reliability of products and services that consumers provide to the brand through UGC. In today\u2019s time, people do not trust the self-promotion of brands, rather they look for content by<strong> the brand advocates, <\/strong>who make promotional messages and information more reliable, <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\" data-abc=\"true\"><strong>amplifying user engagement<\/strong><\/a><strong> and conversions.\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Engage_With_Conversational_Live_Chat\"><\/span><strong>14. Engage With Conversational Live Chat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many companies are spending a lot of time and money to drive traffic to their websites, but they are not putting enough focus on their marketing campaigns. Also, they think that live chat is only for support queries and fail to understand its importance for <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\" data-abc=\"true\">lead generation<\/a> and conversion.<\/p>\n<p>One of the key ways to make sure that live chat can directly support a marketing campaign is to <strong>keep the chat agents up to date with the new products, features, and benefits<\/strong>. The same goes for all the offers and deals. If a new sale is coming up, your chat agents should be the first ones to know, so that they can <strong>assist the prospects in a better way<\/strong>.<\/p>\n<p>On the other hand, <strong>a <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/chatbots\/\" data-abc=\"true\"><strong>conversational chatbot<\/strong><\/a><strong> or a product recommendation chatbot<\/strong> can be utilized to provide a <strong>personalized shopping experience<\/strong> to your customers. You can engage your customers with simple and effective <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\" data-abc=\"true\">product recommendation quizzes<\/a> and <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/poll-maker\/\" data-abc=\"true\">polls<\/a> based on their <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey\" data-abc=\"true\">buying journey<\/a>. This allows them to click a few buttons and let the chatbot know what they are interested in to <strong>receive tailored <\/strong><strong>product recommendations<\/strong><strong>.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45143\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/interactive-chatbot.jpg\" alt=\"interactive chatbot\" width=\"514\" height=\"448\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/interactive-chatbot.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/interactive-chatbot-300x261.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.livechat.com\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<p>Let\u2019s have a look at another example of a product recommendation chatbot by Haptik<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45144\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/product-recommendation-and-product-search-example.jpg\" alt=\"product recommendation and product search example\" width=\"514\" height=\"378\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/product-recommendation-and-product-search-example.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/product-recommendation-and-product-search-example-300x221.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS\" href=\"https:\/\/www.haptik.ai\/blog\/conversational-ai-e-commerce-sales\/\" rel=\"nofollow\" data-abc=\"true\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Sell_on_Multiple_Platforms\"><\/span><strong>15. Sell on Multiple Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Selling on multiple platforms besides the website is one of the most effective promotion ideas for small businesses. There are multiple platforms and channels available to promote your products and for reaching customers. However, <strong>knowing which platform, your business should prioritize and how many platforms you sell your products on, is crucial.<\/strong><\/p>\n<p><strong>A <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/multichannel-marketing\" data-abc=\"true\"><strong>multichannel promotion strategy <\/strong><\/a><strong>is a great backup plan<\/strong> in case your primary sales channel does not take a hit. The more places you promote or sell your product, the more people you engage with, and the more opportunities you create to make sales. This will help you <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/increase-revenue-existing-customers\" data-abc=\"true\"><strong>increase your overall revenue potential<\/strong><\/a><strong> and <\/strong><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/increase-roi\/\" data-abc=\"true\"><strong>ROI<\/strong><\/a>.<\/p>\n<p>Promoting your products online and positioning your business for success on multiple platforms isn\u2019t as simple as creating an account and uploading your products. You\u2019ll need to expand when you\u2019re in a position to do so because <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/saas-content-promotion-hacks\" data-abc=\"true\">brand promotions<\/a> require time and money, so they should be invested strategically.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Offer_Free_Trials\"><\/span><strong>16. Offer Free Trials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>TRY IT FOR FREE!<\/strong> This excites the customers the most.<\/p>\n<p>Giving users the option of FREE trials is a great way to build trust among your customers. It also <strong>gives them time to use and analyze your product or service<\/strong> and make an informed decision before they commit.<\/p>\n<p>Free trials reduce the financial risk for the buyers. They no longer have to submit their card details and wait for the trial period to end. This <strong>develops trust and authenticity for the brand<\/strong>, making it more reliable and leading to <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\" data-abc=\"true\">more conversions<\/a>. When people decide to upgrade to a paid version, then you can <strong>offer some discounts and offers<\/strong> to make your customers feel special and valuable. This way, the customers will stick to your brand for future purchases.<\/p>\n<p><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-45145 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/free-trials-as-promotion-ideas-for-small-business.jpg\" alt=\"free trials as promotion ideas for small business\" width=\"514\" height=\"240\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/free-trials-as-promotion-ideas-for-small-business.jpg 514w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/01\/free-trials-as-promotion-ideas-for-small-business-300x140.jpg 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There you have it &#8211; 16 amazing small business promotion ideas!<\/p>\n<p>In order for these promotion ideas to succeed, you must cater to the audience\u2019s expectations and preferences by analyzing their <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey\" data-abc=\"true\">buying journey<\/a> closely. Now you have these brilliant promotion ideas to <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\" data-abc=\"true\">boost conversion rates<\/a>, increase sales, and grow your business faster.<\/p>\n<p>What now, guys? Which of these promotion ideas appealed to you the most? Do let us know in the comments section below. We would also love to hear if it worked for you.<\/p>\n<p>Till then, <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><strong>sign up for Outgrow\u2019s FREE Trial<\/strong><\/a> and create interactive content pieces in minutes to boost your online marketing game.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Brands do everything in their capacity to increase their awareness and maximize their revenue. Some brands succeed but there are some that struggle to make their presence. What differentiates one brand&#8230;<\/p>\n","protected":false},"author":20,"featured_media":45162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[242,1066],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15+ Promotion Ideas on How to Grow a Small Business<\/title>\n<meta name=\"description\" content=\"Looking to overcome the challenges of low conversion rates? Check out this blog for 16 unique promotion ideas for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/23009\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15+ Promotion Ideas on How to Grow a Small Business\" \/>\n<meta property=\"og:description\" content=\"Looking to overcome the challenges of low conversion rates? 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