{"id":23161,"date":"2018-07-31T00:54:21","date_gmt":"2018-07-31T04:54:21","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23161"},"modified":"2024-05-15T00:55:57","modified_gmt":"2024-05-15T04:55:57","slug":"e-commerce-conversion-killers","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers","title":{"rendered":"9 Reasons Why Your E-store Visitors Don&#8217;t Convert &#038; What You Can Do About It"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"9_Reasons_Why_Your_E-store_Visitors_Dont_Convert_What_You_Can_Do_About_It\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">9 Reasons Why Your E-store Visitors Don&#8217;t Convert &amp; What You Can Do About It<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d946234613e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d946234613e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#9_Reasons_Why_Your_E-store_Visitors_Dont_Convert_What_You_Can_Do_About_It\" title=\"9 Reasons Why Your E-store Visitors Don&#8217;t Convert &amp; What You Can Do About It\">9 Reasons Why Your E-store Visitors Don&#8217;t Convert &amp; What You Can Do About It<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#1_Mandatory_Registration_During_Checkout\" title=\"#1 Mandatory Registration During Checkout\">#1 Mandatory Registration During Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#2_Lack_of_or_Not_Enough_Social_Proof\" title=\"#2 Lack of or Not Enough Social Proof \">#2 Lack of or Not Enough Social Proof <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#3_Shipping_isnt_Free\" title=\"#3 Shipping isn\u2019t Free\">#3 Shipping isn\u2019t Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#4_Not_Optimized_for_Mobiles\" title=\"#4 Not Optimized for Mobiles\">#4 Not Optimized for Mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#5_Insufficient_Weak_Product_Details\" title=\"#5 Insufficient, Weak Product Details\">#5 Insufficient, Weak Product Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#6_Lack_of_Multiple_Payment_Options\" title=\"#6 Lack of Multiple Payment Options\">#6 Lack of Multiple Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#7_Horrible_User_Experience_on_the_Checkout_Page\" title=\"#7 Horrible User Experience on the Checkout Page\">#7 Horrible User Experience on the Checkout Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#8_No_LIVE_Chat_Support\" title=\"#8 No LIVE Chat Support\">#8 No LIVE Chat Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-conversion-killers\/#9_You_Dont_Believe_in_Discounts_or_Promotions\" title=\"#9 You Don&#8217;t Believe in Discounts or Promotions\">#9 You Don&#8217;t Believe in Discounts or Promotions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First things first. Do you know what drove us to write about <a href=\"https:\/\/outgrow.co\/blog\/e-commerce-statistics\">e-commerce conversion<\/a> killers (aka this blog)? <em>Bella<\/em>, our super adorable resident cat. It so happened that we ran out of her favorite food, which obviously made her angry! To calm things down and for the sake of convenience, we reached a consensus and ordered cat food online. We searched the depths of heaven and hell (don\u2019t roll your eyes&#8230;we ain\u2019t exaggerating!) only to discover that it left our eyes and hearts sore.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So we thought it\u2019s time we raise the red flags for e-stores, from the consumer point of view, of course. It\u2019s time you e-store owners recognize these to uncover opportunities for growth. As it is, the average conversion rate in the e-commerce industry is between 2% and 3%. That means most visitors bail out on you either because you evoked negative emotions like fear, uncertainty, and doubt or because they were window shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whatever the reason, we hope that by the end of this blog, you will learn how to run your store successfully.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Mandatory_Registration_During_Checkout\"><\/span><b>#1 Mandatory Registration During Checkout<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you force a visitor to register at the time of checkout (when they are least willing to) then you\u2019re likely to lose them. According to a survey by eConsultancy, 25% of shoppers abandon their purchases because they are forced to create an account. Unfortunately, a lot of brands are so sold to the membership model that they completely ruin the chances of converting a visitor to a customer!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23180\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Promod-forced-registration-on-checkout.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"542\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Promod-forced-registration-on-checkout.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Promod-forced-registration-on-checkout-300x162.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Promod-forced-registration-on-checkout-768x415.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you really want to improve conversions, it is important to simplify the checkout process and make registration optional just like eBay does. In fact, <a href=\"https:\/\/articles.uie.com\/three_hund_million_button\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a company increased its site\u2019s revenue by $300 million doing exactly that<\/a>! Why don\u2019t you follow suit or at least start A\/B testing?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23173\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/eBay-continue-as-guest.png\" alt=\"E-commerce conversion killers\" width=\"505\" height=\"561\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/eBay-continue-as-guest.png 505w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/eBay-continue-as-guest-270x300.png 270w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Lack_of_or_Not_Enough_Social_Proof\"><\/span><b>#2 Lack of or Not Enough Social Proof <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your products may be incomparable and of top-notch quality but no one will risk buying them if they don\u2019t read real people\u2019s experience of having used them. And it is only natural because online shoppers are most comfortable buying stuff that others have bought too. Now, one way of overcoming this lack of trust problem is to publish product reviews. They work as social proof and convince buyers that they are investing in the right product. As it is, <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">84 percent trust online reviews as much as a personal recommendation<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23170\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Amazon-reviews.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"411\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Amazon-reviews.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Amazon-reviews-300x123.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Amazon-reviews-768x314.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another kind of social proof that works on Stacy Adams\u2019 website is how many people have recommended a product.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23181\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Social-proof.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"571\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Social-proof.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Social-proof-300x171.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Social-proof-768x437.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Shipping_isnt_Free\"><\/span><b>#3 Shipping isn\u2019t Free<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Any customer will sulk upon seeing shipping charges. It\u2019s really no big news. But, the moment they come to know there\u2019s no shipping cost involved, <a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">93% of shoppers<\/a> will end up making a purchase. E-commerce businesses should already know this but unfortunately, some don\u2019t realize how much it can impact their conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, we do know bearing shipping charges can affect your margin but there are ways you can make it profitable too.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Start by including the shipping cost in your product cost.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Create a threshold and encourage your customers to buy more to avail of free shipping. Apparently, <a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">58% of consumers add more items to cart to qualify for free shipping<\/a>! So, there goes another conversion rate optimization strategy!<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Make free shipping exclusive to members only. For example, Amazon makes shipping free for its <a href=\"https:\/\/www.statista.com\/statistics\/304938\/amazon-prime-and-non-prime-members-average-sales-spend\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Amazon Prime members<\/a>.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Give them the option to pick up from the store.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23174\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Free-Wellness-in-store-pickup.png\" alt=\"E-commerce conversion killers\" width=\"881\" height=\"579\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Free-Wellness-in-store-pickup.png 881w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Free-Wellness-in-store-pickup-300x197.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Free-Wellness-in-store-pickup-768x505.png 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you can\u2019t absolutely afford to ship for free then be upfront about it on the product description page, and consider including a prominent <a href=\"https:\/\/visme.co\/blog\/sell-sheet\/\">sell sheet<\/a> with shipping cost details. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t surprise them on the checkout page thinking if they have come so far in their buyer\u2019s journey they will end up buying from you!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23171\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/cart-abandonment.png\" alt=\"E-commerce conversion killers\" width=\"628\" height=\"420\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/cart-abandonment.png 628w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/cart-abandonment-300x201.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Not_Optimized_for_Mobiles\"><\/span><b>#4 Not Optimized for Mobiles<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"http:\/\/resources.mobify.com\/50-mobile-commerce-stats.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">30% of mobile shoppers<\/a> abandon a transaction if the experience is not optimized for mobiles. It makes one thing very clear: your shoppers want a seamless and intuitive mobile experience when they are browsing your website. If you don\u2019t have a mobile-optimized website, now is the time to make one. If it helps put things in perspective, 63% of people are expected to <a href=\"http:\/\/resources.mobify.com\/50-mobile-commerce-stats.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">do more shopping on mobile devices<\/a> in the coming years. Time to buckle up!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What\u2019s more? According to Google, 53% of users will abandon a page that takes more than 3 seconds to load! That\u2019s way too much pressure on you, right? Like it or not, there\u2019s no escaping it. You should amp up your mobile optimization strategy and give mobile users the same or an even better experience they are used to on their desktops and on some top-performing mobile websites like Amazon!<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23177\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Mobile-optimized-sites.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"698\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Mobile-optimized-sites.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Mobile-optimized-sites-300x209.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Mobile-optimized-sites-768x534.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><a href=\"https:\/\/www.mobify.com\/insights\/mobile-page-load-benchmarks-from-2000-top-ecommerce-websites\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Mobile Page Load Benchmarks from 2,000 Top E-commerce Websites<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Insufficient_Weak_Product_Details\"><\/span><b>#5 Insufficient, Weak Product Details<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is pure blasphemy! How do you imagine someone buying from you when you don\u2019t have a compelling, detailed product description? Forget that. We have seen some shoddy websites that think it\u2019s alright to avoid putting up quality photos. Did they forget that shopping online is as it is an impersonal activity? That the only way to lure a buyer to buy is through words and impressive photographs!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you too haven\u2019t been working on product copies then please do so right away! Perhaps learn from this stunning product page on Bellroy\u2019s website. From photos from every angle, a video, and testimonial to shipping and delivery charges, they have everything sorted! A visitor has all the information they need. What more could one ask?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23179\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Product-description.png\" alt=\"E-commerce conversion killers\" width=\"621\" height=\"1504\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Product-description.png 621w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Product-description-124x300.png 124w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Product-description-423x1024.png 423w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Lack_of_Multiple_Payment_Options\"><\/span><b>#6 Lack of Multiple Payment Options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yet another dealbreaker for your customers. According to a <a href=\"http:\/\/www.retailtechnologyreview.com\/articles\/2009\/05\/06\/476-survey-finds-that-merchants-are-losing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">YouGov survey<\/a>, 40% of online customers felt more comfortable purchasing from an online shop with multiple payment methods available. So if you plan to avoid an imminent leak in your funnel, reassure visitors by adding digital wallets like PayPal, Amazon Pay, Apple Pay that they trust and use most often. Besides, it also makes the checkout process faster.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23178\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Multiple-payment-options-digital-wallets.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"881\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Multiple-payment-options-digital-wallets.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Multiple-payment-options-digital-wallets-300x263.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Multiple-payment-options-digital-wallets-768x674.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, to gain a competitive edge, it is a good idea to add access to new markets add <a href=\"https:\/\/addons.prestashop.com\/en\/content\/35-the-most-popular-online-payment-methods-by-country\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">local, preferred payment options<\/a>. For instance, in Russia e-wallets like Yandex.Money, WebMoney, PayPal, Qiwi, Robokassa are popular.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Besides, DO NOT forget that even after adding multiple payment options people won\u2019t shell out money if they don\u2019t see secure payment badges. A <a href=\"https:\/\/www.crazyegg.com\/blog\/trust-seal-ecommerce\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">survey by Econsultancy\/Toluna<\/a> confirmed the same. About 48% of respondents said that seeing trust seals assure them at the checkout stage.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23182\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/trust-badge.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"697\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/trust-badge.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/trust-badge-300x208.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/trust-badge-768x533.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Resource<\/strong>: <a href=\"https:\/\/monetizepros.com\/ecommerce\/5-trust-badges-that-can-increase-your-conversion-rate\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">5 \u201cTrust Badges\u201d That Can Increase Your Conversion Rate<\/span><\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Horrible_User_Experience_on_the_Checkout_Page\"><\/span><b>#7 Horrible User Experience on the Checkout Page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Alright, we spoke about mandatory registration before purchase earlier but there\u2019s more that can go wrong when the user is about to purchase. For instance, competing or almost invisible CTAs, no thumbnails of items added to cart, inability to edit cart items, manual filling of the discount coupon (which should ideally be automatic!) or dysfunctional discount codes etc. That\u2019s quite a bunch, eh? The only way to rectify these, reduce bounce rate and show checkout hospitality is to test as much and as often as possible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_No_LIVE_Chat_Support\"><\/span><b>#8 No LIVE Chat Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Boohoo! You can not have the LIVE chat support feature on your website for the exact same reason that you cannot run a physical store without salespeople! As it is, the online shopping experience is quite impersonal. The only way you can assure they stay and that no visitor query goes unanswered is to have real people guide them. Apparently, according to a <a href=\"https:\/\/www.internetretailer.com\/2011\/05\/10\/live-chat-use-rise-survey-says\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research by Internet Retailer<\/a>, live chat is the most favorite way to interact with a merchant.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23175\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-stats.png\" alt=\"E-commerce conversion killers\" width=\"679\" height=\"572\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-stats.png 679w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-stats-300x253.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, we recommend that you have this feature even on the checkout page just so you are able to help at the last minute!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23176\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-support.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"496\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-support.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-support-300x148.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Live-chat-support-768x379.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It will also help you learn about customer pain points and issues on your website that you may not be aware of. Let\u2019s say, you don\u2019t have a \u2018save for later\u2019 or \u2018wishlist\u2019 functionality or that your \u2018search\u2019 isn\u2019t effective. Most online shoppers are used to these so if they point out, it\u2019s for your good. The point is that you should note them down and repair them before the absence of important features damages your website\u2019s credibility and conversion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_You_Dont_Believe_in_Discounts_or_Promotions\"><\/span><b>#9 You Don&#8217;t Believe in Discounts or Promotions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What\u2019s holding you back from giving your store visitors a discount? It\u2019s an effective purchase incentive that everyone loves! Of course, we know it can kill your profit margins but who says you have to discount every available item or run flash sale campaigns every other day? Besides, you don\u2019t want to inadvertently change people\u2019s perception of your brand! <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What you can perhaps do is play intelligently and do the following.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Think about <a href=\"https:\/\/www.forbes.com\/sites\/hbsworkingknowledge\/2013\/01\/18\/product-bundling-is-a-smart-strategy-but-theres-a-catch\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">bundling<\/a> and amping up the average value of products. It is a smart move because it increases the perceived value of products. Hence, reducing the likelihood of them shopping elsewhere! However, do remember to give people an option to bundle products of their choice.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Send limited-time discounts to those who left your store without buying or with items stored in the cart and wishlist.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Recover your profit percentage by luring visitors with a \u2018buy more, save more\u2019 offer.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">If you don\u2019t want to give any discount perhaps gift them something of utility. For instance, if you are selling computer hardware, send them a downloadable PDF installation guide. <\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Justify your undiscounted products by giving them premium services like free shipping, free returns, etc. After all, discounts don\u2019t need to be of one kind only.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Target first-time visitors and entice them with custom discounts just the way you incentivize your regular customers.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23172\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Discount-banana-republic.png\" alt=\"E-commerce conversion killers\" width=\"1004\" height=\"522\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Discount-banana-republic.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Discount-banana-republic-300x156.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/02\/Discount-banana-republic-768x399.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There you go. Eliminate these e-commerce conversion killers or barriers between your customer\u2019s wallet and your products and notice your conversion rates skyrocket! <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">Ready to give rectify these issues and increase your revenue?<\/span><\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"1026\" height=\"212\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 Reasons Why Your E-store Visitors Don&#8217;t Convert &amp; What You Can Do About It First things first. Do you know what drove us to write about e-commerce conversion killers (aka this blog)? Bella, our super adorable resident cat. It so happened that we ran out of her favorite food, which obviously made her angry!&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[244,167,247],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 E-commerce Conversion Killers &amp; What You Can Do About It<\/title>\n<meta name=\"description\" content=\"Eliminate these e-commerce conversion killers coming between your customer\u2019s wallet and your products. End result: you will reach your revenue goals!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/23161\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 E-commerce Conversion Killers &amp; What You Can Do About It\" \/>\n<meta property=\"og:description\" content=\"Eliminate these e-commerce conversion killers coming between your customer\u2019s wallet and your products. 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