{"id":23361,"date":"2018-08-06T03:13:37","date_gmt":"2018-08-06T07:13:37","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23361"},"modified":"2024-05-22T03:56:21","modified_gmt":"2024-05-22T07:56:21","slug":"amazon-story","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/amazon-growth-story","title":{"rendered":"From a Bookselling Website to an Ecommerce Giant -The Amazon Story"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-from-a-bookselling-website-to-an-e-commerce-giant-the-amazon-story\"><span class=\"ez-toc-section\" id=\"From_a_Bookselling_Website_to_an_E-commerce_Giant_%E2%80%93_The_Amazon_Story\"><\/span><b> From a Bookselling Website to an E-commerce Giant &#8211; The Amazon Story<br><\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7c58798e56\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7c58798e56\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#From_a_Bookselling_Website_to_an_E-commerce_Giant_%E2%80%93_The_Amazon_Story\" title=\" From a Bookselling Website to an E-commerce Giant &#8211; The Amazon Story \"> From a Bookselling Website to an E-commerce Giant &#8211; The Amazon Story <\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#The_Underdog_Story\" title=\"The Underdog Story\">The Underdog Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#From_Cadaver_to_Amazon\" title=\"From Cadaver to Amazon\">From Cadaver to Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#Excuse_the_Expansions\" title=\"Excuse the Expansions\">Excuse the Expansions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#Innovate_Until_you_Succeed\" title=\"Innovate Until you Succeed\">Innovate Until you Succeed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#The_Amazon_Aesthetic\" title=\"The Amazon Aesthetic\">The Amazon Aesthetic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#The_Controversies\" title=\"The Controversies\">The Controversies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#The_Amazon_Assistance\" title=\"The Amazon Assistance\">The Amazon Assistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/amazon-growth-story\/#The_Future_and_Beyond\" title=\"The Future and Beyond\">The Future and Beyond<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do you remember the last time you ordered something off Amazon? Oh wait, wasn\u2019t that just <a href=\"https:\/\/www.fool.com\/investing\/2017\/04\/29\/heres-how-much-the-average-amazon-prime-and-non-pr.aspx\" rel=\"nofollow\">half a month<\/a> ago? Riding on a&nbsp;<a href=\"https:\/\/money.cnn.com\/2018\/06\/05\/investing\/apple-trillion-dollar-market-value-amazon\/index.html\" rel=\"nofollow\">$800 billion net worth<\/a> and <a href=\"https:\/\/expandedramblings.com\/index.php\/amazon-statistics\/\" rel=\"nofollow\">300 million users<\/a>, the Amazon empire is headed for growth. The man behind this e-commerce giant is nothing short of a miracle man. Jeff Bezos continues to inspire entrepreneurs since the inception of the company in 1994. It would be an injustice to not include the Amazon story on our blog. After all, it gives us some solid growth hacking goals. Let\u2019s dig into the finer details of the Amazon story straightaway. We&#8217;re hoping that by the end of this blog, you&#8217;d be wondering why Amazon isn\u2019t spelled as A-M-A-Z-I-N-G.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-underdog-story\"><span class=\"ez-toc-section\" id=\"The_Underdog_Story\"><\/span><strong>The Underdog Story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Very much like Apple, Amazon found its start in a small garage. Bezos founded the company in his house in Seattle with a $250,000 loan from his parents. This amount was their entire life savings. Even though Bezos had originally considered having five products (compact discs, computer hardware, computer software, videos, and books) in his inventory, he ended up selling only books. Moreover, today, Amazon employs <a href=\"https:\/\/www.geekwire.com\/2018\/amazon-now-employs-566000-people-worldwide-66-percent-jump-year-ago\/\" rel=\"nofollow\">566,000 people<\/a> and boasts of a sprawling office in Seattle, Washington. How did he get from there to here? Well, that\u2019s what we are here to find out by exploring the Amazon story.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-cadaver-to-amazon\"><span class=\"ez-toc-section\" id=\"From_Cadaver_to_Amazon\"><\/span><strong>From Cadaver to Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bezos originally named the company \u2018Cadabra Inc.\u2019 He wanted to select a name that resembled the spell \u2018<em>Abra Kadabra<\/em>\u2019. However, he had a phone call with a lawyer who misheard the name as \u2018cadaver\u2019. Consequently, he decided to change it to Amazon. Fittingly, the company was <em>brought to life<\/em> after it sold products in all 50 states and over 45 countries.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bezos recalls the<a href=\"https:\/\/www.youtube.com\/watch?v=YlgkfOr_GLY\" rel=\"nofollow\"> earlier days<\/a> of the company in an interview and how it was \u201cgrossly understaffed\u201d. In addition to that, he shared an anecdote about packing products. He talked about how his knees would give out because of the long hours spent on packing. Hence, the only solution his tired mind could come up with was knee pads. He considered this as a eureka moment. When his employees suggested getting a packing table instead, Bezos realized just how \u2018overworked and understaffed they were.\u2019 Considering how far they have come since then, we can forgive them for not naming the company after a magical spell \u2018Cadabra\u2019. After all, this is <em>nothing short of a magical tale<\/em>!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The Amazon logo came later. It had an arrow starting from A and ending at Z. This was done to represent how it sells almost everything. It is also a representation of the smile on the customer\u2019s face after a great shopping experience at Amazon.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"220\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g2.gif\" alt=\"Amazon Growth Story\" class=\"wp-image-23380\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-excuse-the-expansions\"><span class=\"ez-toc-section\" id=\"Excuse_the_Expansions\"><\/span><strong>Excuse the Expansions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bezos left his stable job at Wall Street and moved to Seattle. He did so because of what he calls his \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=YlgkfOr_GLY\" rel=\"nofollow\">regret minimization framework<\/a>\u2019. Furthermore, he describes it as just a fancy way of conveying his regret for not participating in the internet boom sooner. This motivated him to continue expanding and innovating despite the company\u2019s status.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-whole-foods\"><strong>1) Whole Foods<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In July 1995, the company began service as an online bookstore. In June 2017, Amazon announced that it will take over Whole Foods Inc. in a <a href=\"https:\/\/www.businessinsider.in\/7-potential-bidders-a-call-to-Amazon-and-an-ultimatum-How-the-Whole-Foods-deal-went-down\/articleshow\/62301137.cms\" rel=\"nofollow\">deal of $13.7 billion <\/a>dollars. The Whole Foods CEO described the deal as a \u2018love at first sight\u2019. More like love at first <em>site :p.<\/em> Meanwhile, experts described this move as a way to challenge Walmart\u2019s supremacy as a brick-and-mortar retailer. Moreover, there is one thing we learned from this. That is,&nbsp; this eCommerce giant doesn\u2019t play around when it comes to business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-goodreads\"><strong>2) Goodreads<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">&nbsp;Amazon prides itself on being an \u2018everything shop\u2019. But, they never forget their roots. Many of their inventions and acquisitions are related to the retail of books. The company took over Goodreads in 2013, shocking many writers declaring it as a \u201ctruly devastating act of vertical integration.&#8221; Additionally, many experts believe that Amazon follows a policy of \u201c<a href=\"https:\/\/www.theguardian.com\/books\/2013\/apr\/02\/amazon-purchase-goodreads-stuns-book-industry\" rel=\"nofollow\">eliminating or absorbing competitors before they became a serious threat<\/a>\u201d. Goodreads revolutionized modern reading and how people discover books. And well, <em>Amazon liked it, Amazon took it<\/em>!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1002\" height=\"565\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3.jpg\" alt=\"Amazon Growth Story\" class=\"wp-image-23381\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3.jpg 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-768x433.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-zappos\"><strong>3) Zappos<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Zappos is an online shoe and clothing retailer based in Las Vegas, Nevada. Amazon acquired Zappos in 2008 for $800 million. Hence, expanding it\u2019s retailing business to untapped markets.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"326\" height=\"264\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g5.jpg\" alt=\"Amazon Growth Story\" class=\"wp-image-23383\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g5.jpg 326w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g5-300x243.jpg 300w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ring\"><strong>4) Ring<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another major merger that deserves a mention for its sheer massiveness (and we\u2019re talking 1.8 billion-massive) is its acquisition of a start-up named Ring. Ring is a smart doorbell maker. The company provided effective yet affordable home security tools. Well, if a billion-dollar company is backing you up, you obviously feel secure.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovate-until-you-succeed\"><span class=\"ez-toc-section\" id=\"Innovate_Until_you_Succeed\"><\/span><strong>Innovate Until you Succeed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When Bezos pitched his parents about the idea of an online bookstore to his parents, they replied with a question,\u201cwhat\u2019s an internet?\u201d We\u2019re sharing this with you to showcase the fact that the very foundation of Amazon was based on innovation, far ahead its time. In other words, they do not shy away from inventions. Alternately, they don&#8217;t shy away from pulling out of ventures that do not live up to their expectation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Bezos mentioned in an <a href=\"https:\/\/www.youtube.com\/watch?v=SCpgKvZB_VQ\" rel=\"nofollow\">interview<\/a> that entrepreneurs should \u201cafford to be misunderstood if they want to create something innovative or new\u201d. There will be many innovations that will not resonate with consumers. On the other hand, some of those innovations will have acceptability and revolutionize the market. Exhibit A:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"802\" height=\"802\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g1.png\" alt=\"Innovate Until you Succeed\" class=\"wp-image-51973\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g1.png 802w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g1-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g1-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g1-768x768.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-amazon-go\"><strong>1) Amazon Go<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What is the most annoying thing about shopping in stores? The dreaded waiting line. Amazon strived to solve this problem with Amazon Go, a digital store opened on January 22, 2018, in Seattle. Consumers just have to show their Amazon Go app at the shop\u2019s entry. Then, every product they buy is added to the account. <em>You say ingenious, we say Amazon<\/em>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g7-1024x648.jpg\" alt=\"Amazon Go\" class=\"wp-image-51974\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g7-1024x648.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g7-300x190.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g7-768x486.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/08\/g7.jpg 1318w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-kindle\"><strong>2) Kindle<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This invention has become synonymous with digital reading. The Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media. This works via wireless networking to the Kindle Store. Moreover, it\u2019s <a href=\"https:\/\/www.marketing91.com\/marketing-mix-amazon-kindle\/\" rel=\"nofollow\">environment and bibliophilic<\/a> centric marketing strategy made Kindle a household name. In fact, the first Kindle batch sold out in <a href=\"https:\/\/techcrunch.com\/2017\/11\/19\/a-decade-of-amazon-kindle\/\" rel=\"nofollow\">less than 6 hours<\/a>. Do we need to say more?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1002\" height=\"1002\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g9.jpg\" alt=\"Amazon Growth Story\" class=\"wp-image-23387\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g9.jpg 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g9-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g9-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g9-768x768.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-amazon-fire-t-v\"><strong>3) Amazon Fire T.V.<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This small network appliance entertainment device will stream everything from Netflix to standard T.V. channels. This device equipped with WiFi, voice search, and 4K UHD support. This makes it unparalleled when it comes to entertainment devices. Oh, and did we mention the effortless navigating panels it includes?<em> Amaz-on, Amaz-off.<\/em><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-amazon-launchpad\"><strong>4) Amazon Launchpad<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An innovation for innovation. Amazon Launchpad curates innovative, hard-to-find products in the market designed by startups, crowdfunding platforms and, incubators. The startups get a platform to sell their product and Amazon gets bigger with every product. Now that\u2019s what we call sticking to your word!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"802\" height=\"402\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g11.jpg\" alt=\"Amazon launchpad\" class=\"wp-image-23389\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g11.jpg 802w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g11-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g11-768x385.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-amazon-aesthetic\"><span class=\"ez-toc-section\" id=\"The_Amazon_Aesthetic\"><\/span><strong>The Amazon Aesthetic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A company doesn\u2019t succeed merely because of its products or marketing. It succeeds on the basis of the values it is built on. Luckily, the Amazon foundation is as strong as a Nokia 1100. Here are some of the reasons why we think Amazon is where it is and why it\u2019s here to stay.<\/span> &#8211;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-consumer-first\"><strong>1) Consumer First<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon is a consumer-centric company. This means they have developed a range of helpful tools users can employ to track packages and quickly return or exchange ordered items. This brings simplicity and convenience to the overall online shopping experience. It pays attention to the minute details of the market demands. It is safe to say that this ideology has worked out well for Amazon.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You want it? Amazon got it. (<em>or will get it in 2-3 business days<\/em>.)<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-open-to-criticism\"><strong>2) Open to Criticism<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon is always open to criticism by its customers, media and fellow institutions. As long as it\u2019s constructive, that is. For instance, they issued an apology in the<a href=\"https:\/\/www.nytimes.com\/2009\/07\/18\/technology\/companies\/18amazon.html\" rel=\"nofollow\"> Kindle scandal<\/a> of 2009. This was when George Orwell\u2019s book \u2018Animal Farm\u2019 was deleted from the account of all Kindle users. They accepted the blame for the breach of trust and lack of proper caution. &nbsp;Bezos maintains the stance that Amazon being an all-pervasive large institute \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=SCpgKvZB_VQ\" rel=\"nofollow\">should and will remain open to criticism<\/a>.\u201d<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-eye-on-the-prize\"><strong>3) Eye on the Prize<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In 1997, Jeff Bezos told Inc. Magazine that this company would not be profitable in the distant future. His \u201cin it to win it\u201d mindset sailed the company through tough times until 2003\u2014when the company posted its first profit. There have been some huge <a href=\"https:\/\/en.wikipedia.org\/wiki\/Amazon.com_controversies\" rel=\"nofollow\">missteps and controversies<\/a> on the way. However, Amazon overcame them like a pro. Bezos knows that it\u2019s not about how fast you run, but how far you go.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-controversies\"><span class=\"ez-toc-section\" id=\"The_Controversies\"><\/span><strong>The Controversies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is not a surprise that a company that swept through most of the continents, &nbsp;found itself in controversy many times.&nbsp; This eCommerce giant has been involved in many controversies and scandals over the years. The reasons behind such controversies were diverse. Some owing to legal disputes and some to its business practices. The remaining reasons may just surprise you:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-dispute-with-barnes-noble\"><strong>1) Dispute with Barnes &amp; Noble<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon&#8217;s biggest competitor at the time when it only sold books was Barnes and Nobles. <a href=\"https:\/\/www.cnet.com\/news\/amazon-b-n-settle-lawsuit\/\" rel=\"nofollow\">In 1997 Barnes and Noble sued<\/a> Amazon alleging that it is not a bookstore at all but a \u2018book broker\u2019.&nbsp; They ended up settling this lawsuit outside the courtroom. Furthermore, Amazon was in great threat of closing down when Barnes and Noble opened their own online bookstore. Consequently, Bezos was sure of one thing: &nbsp;they could not control the actions of their competitors. But, they could control the customer service that Amazon provided. Consumers continued buying from Amazon because of its amazing service. The competition made negligible effects on their sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-the-kindle-controversy\"><strong>2) The Kindle Controversy<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How would you feel if somebody quietly came into your bedroom and stole the book you were currently reading and leave you the money it took you to buy it? That is exactly what happened to Kindle users in 2009 and exactly what put Amazon <a href=\"https:\/\/www.nytimes.com\/2009\/07\/18\/technology\/companies\/18amazon.html\" rel=\"nofollow\">in a bit of a pickle<\/a>. In 2009, a company added George Orwell\u2019s novel \u2018Animal Farm\u2019 to the Kindle store even though they didn&#8217;t have the proper rights to it. Therefore, the only solution the management could think was to delete the book from users\u2019 accounts and then refund the money. Rest is history and what sensational media dreams are made of!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-patent-problems\"><strong>3) Patent Problems<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon is infamous for using <a href=\"https:\/\/www.wired.com\/2000\/03\/another-amazon-patent-furor\/\" rel=\"nofollow\">patents as competitive hindrances<\/a>.&nbsp; For instance, they patented a customer referral system called \u2018Affiliate program\u2019 on February 22, 2000. Consequently, industry leaders like Tim O\u2019Reilly spoke out against patents like these that \u2018limit the development of the e-commerce industry&#8217;. Bezos responded to this. Ultimately, the feud ended with both of them visiting Washington, D.C. to lobby for patent reform.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It would be extremely disappointing if Amazon was only famous for these controversies. Thankfully, that\u2019s not the case. It is continuously in the news for helping small businesses and giving a platform to&nbsp;disadvantaged people. <em>What an all-rounder!<\/em><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-amazon-assistance\"><span class=\"ez-toc-section\" id=\"The_Amazon_Assistance\"><\/span><strong>The Amazon Assistance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-helping-small-businesses\"><strong>1) Helping Small Businesses<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon stresses on the fact that half of the products sold on their site worldwide actually come from small and medium-sized businesses. They <a href=\"https:\/\/www.aboutamazon.com\/supporting-small-businesses\/small-business-impact-report\" rel=\"nofollow\">showcase stories of small businesses<\/a> that have access to worldwide consumers because of their services. The Amazon \u2018Fulfillment program\u2019 offers two-day shipping by preshipping their items to their fulfillment centers. Amazon handles the shipping, packaging and customer service. Talk about planning ahead, huh?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1318\" height=\"611\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g18.png\" alt=\"Amazon Growth Story\" class=\"wp-image-23398\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g18.png 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g18-300x139.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g18-768x356.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g18-1024x475.png 1024w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-community-care\"><strong>2) Community Care<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This company goes big in everything. CSR is no exception. They have numerous far-reaching initiatives across different geographies. Some of the stories are reflected in the About Amazon<a href=\"https:\/\/www.aboutamazon.com\/about-us\" rel=\"nofollow\"> section<\/a> of their website. One thing\u2019s for sure, if you have a good product, Amazon will make you sell it right.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-and-beyond\"><span class=\"ez-toc-section\" id=\"The_Future_and_Beyond\"><\/span><strong>The Future and Beyond<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What\u2019s the next step for a company whose owner can buy a mansion with his pocket change? It is to change the future. <a href=\"https:\/\/www.technologyreview.com\/s\/610607\/jeff-bezos-gave-a-sneak-peak-into-amazons-future\/\" rel=\"nofollow\">Technology Review published an article<\/a> explaining why we can \u201csee the future of Amazon from MARS.\u201d MARS stands for machine learning, home automation, robotics, and space exploration. Coincidentally, the name of their conference in 2018 and the blueprint for its future plans.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-home-automation\"><strong>1) Home Automation<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In layman terms, home automation systems control your house as an overarching machine. It can control lighting, entertainment systems, and other appliances. Furthermore, it includes home security such as access control and alarm systems. With <a href=\"https:\/\/www.alexa.com\/\" rel=\"nofollow\">Alexa<\/a>, they have already proved their mettle in home automation systems. <em>Alexa, play \u2018Money\u2019 by Pink Floyd.<\/em><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1066\" height=\"641\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g2.jpg\" alt=\"Amazon Growth Story\" class=\"wp-image-23411\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g2.jpg 1066w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g2-300x180.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g2-768x462.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g2-1024x616.jpg 1024w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-space-exploration\"><strong>2) Space Exploration<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Blue Origin, a space exploration startup funded by Bezos launched a <a href=\"https:\/\/abcnews.go.com\/Business\/amazons-jeff-bezos-unveils-space-companys-launch-plans\/story?id=33773544\" rel=\"nofollow\">rocket called Vulcan for space exploration<\/a> in September 2015. In the future, Bezos aims at relocating Earth\u2019s industries and economies to other planets. This would mean maintaining earth as a strictly \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=SCpgKvZB_VQ\" rel=\"nofollow\">light and residential<\/a>\u2019 planet. Is this a tad bit overambitious? We would be tempted to say \u2018yes\u2019 if it wasn\u2019t Bezos himself telling us that.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1320\" height=\"881\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g20.jpg\" alt=\"Amazon Growth Story\" class=\"wp-image-23400\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g20.jpg 1320w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g20-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g20-768x513.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g20-1024x683.jpg 1024w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-robotics\"><strong>3) Robotics<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For a company that aims at redefining eCommerce, this comes as no surprise. From using robots in warehouses to <a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2018\/03\/22\/amazon-issued-patent-for-delivery-drones-that-can-react-to-screaming-flailing-arms\/?noredirect=on\" rel=\"nofollow\">drones for delivery<\/a>, Amazon is well on its way to a more efficient form of eCommerce eliminating human errors.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1318\" height=\"750\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-1.jpg\" alt=\"Amazon Growth Story\" class=\"wp-image-23412\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-1.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-1-300x171.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-1-768x437.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/g3-1-1024x583.jpg 1024w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">From apparels to drones, Amazon has got you covered on all fronts. Moreover, with Bezos buying Washington post in 2013, Amazon is now officially everywhere. Apparel, consumer electronics, beauty products, and now, space exploration. What\u2019s next for Amazon?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">World domination, of course!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you&#8217;re keen on growing your own eCommerce business like Amazon, do check out our comprehensive eCommerce marketing guide linked below!&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-guide\"><img decoding=\"async\" width=\"757\" height=\"194\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg\" alt=\"Ecommerce Guide\" class=\"wp-image-37620\" style=\"width:777px;height:199px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg 757w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta-300x77.jpg 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>From a Bookselling Website to an E-commerce Giant &#8211; The Amazon Story Do you remember the last time you ordered something off Amazon? Oh wait, wasn\u2019t that just half a month ago? Riding on a&nbsp;$800 billion net worth and 300 million users, the Amazon empire is headed for growth. The man behind this e-commerce giant&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[270],"tags":[251,167,253],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Amazon Story- From a Bookselling Website to an Ecommerce Giant<\/title>\n<meta name=\"description\" content=\"As Amazon achieves a $800 billion net worth, take a look at the Amazon story to understand why we think &#039;Amazon&#039; should be spelled as A-M-A-Z-I-N-G.\" \/>\n<meta name=\"robots\" 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