{"id":23417,"date":"2018-08-07T06:10:21","date_gmt":"2018-08-07T10:10:21","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23417"},"modified":"2024-07-24T01:16:18","modified_gmt":"2024-07-24T05:16:18","slug":"email-click-through-rate","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/email-click-through-rate","title":{"rendered":"6 Ways to Increase Email Click Through Rate and User Engagement"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"6_Ways_to_Increase_Email_Click_Through_Rate_and_User_Engagement\"><\/span><strong>6 Ways to Increase Email Click Through Rate and User Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9807ea17af\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9807ea17af\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#6_Ways_to_Increase_Email_Click_Through_Rate_and_User_Engagement\" title=\"6 Ways to Increase Email Click Through Rate and User Engagement\">6 Ways to Increase Email Click Through Rate and User Engagement<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#1_Step_up_and_Adopt_Real-time_Marketing\" title=\"1. Step up and Adopt Real-time Marketing\">1. Step up and Adopt Real-time Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#2_Use_Interactive_Content_Quizzes_Calculators_Surveys_and_Polls\" title=\"2. Use Interactive Content: Quizzes, Calculators, Surveys, and Polls\">2. Use Interactive Content: Quizzes, Calculators, Surveys, and Polls<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#3_Include_Videos_for_your_WORK\" title=\"3. Include Videos for your WORK!\">3. Include Videos for your WORK!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#4_Help_them_with_Quick_Live_Shopping\" title=\"4. Help them with Quick, Live Shopping\">4. Help them with Quick, Live Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#5_Bring_in_the_Menu_Bar_for_the_Ease_of_Navigation\" title=\"5. Bring in the Menu Bar for the Ease of Navigation\">5. Bring in the Menu Bar for the Ease of Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#6_Let_them_Scratch_that_Itch\" title=\"6. Let them Scratch that Itch\">6. Let them Scratch that Itch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/email-click-through-rate\/#Wrap-up_Time\" title=\"Wrap-up Time\">Wrap-up Time<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Over the years, despite the proliferation of marketing channels, <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\" data-abc=\"true\">email marketing<\/a> continues to be one of the most effective marketing mediums for brands and marketers. As it turns out, <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/29\/email-marketing-statistics\" rel=\"nofollow\" data-abc=\"true\">emails are also the third-most influential source of information for B2B audiences<\/a>. <span style=\"font-weight: 400;\">333.2 billion emails are sent and received each day in 2022. The average expected <\/span><a href=\"https:\/\/www.oberlo.in\/blog\/email-marketing-statistics\" data-abc=\"true\"><span style=\"font-weight: 400;\">ROI is $42<\/span><\/a><span style=\"font-weight: 400;\"> for every $1 you spend on email marketing.<\/span>\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">Talking of which, is your <a href=\"https:\/\/outgrow.co\/blog\/email-marketing-trends\" data-abc=\"true\">email marketing strategy<\/a> working for you, or are you noticing underwhelming CTRs? If you want to boost your email click through rate, you probably need to better your understanding of what makes a perfect email campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yes. You need to go beyond fixing your subject line and sender score, mobile optimizing and personalizing (which is not even an option today) your campaign as well as practicing <a href=\"https:\/\/outgrow.co\/blog\/how-to-grow-your-email-list\" data-abc=\"true\">email list<\/a> hygiene, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You must make your emails more interactive and surprise your subscribers such that they crave your next email. How you may ask? Let us figure that out together in this blog.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Step_up_and_Adopt_Real-time_Marketing\"><\/span><strong>1. Step up and Adopt Real-time Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This tip is for all forward-thinking marketers. A real-time email is based on factors in real-time variables such as weather (hail, rain, snow, precipitation, etc.) special events, geolocation, etc. These emails perform better because they provide contextually relevant, personalized, and timely experiences. For instance, if there\u2019s a pilates event at Times Square, then organic food stores can run email campaigns where they give discount coupons to those who are attending the event. Incorporating <a href=\"https:\/\/emailanalytics.com\/email-tracking\/\">email tracking<\/a> can help measure the effectiveness of these real-time campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Back in 2015, marketers at the men\u2019s fashion brand, <a href=\"https:\/\/movableink.com\/blog\/context-segmentation-emails\/?utm_source=inboundweb&amp;utm_medium=blog&amp;utm_campaign=katinterview_blogpost\" rel=\"nofollow\" data-abc=\"true\">Allen Edmonds<\/a> experimented with real-time marketing. They sent weather-targeted emails. To subscribers who were in areas experiencing warmer than 40 degrees, they sent rain gear, whereas recipients in areas experiencing weather below 40 degrees received offers about winter shoes. This contextual relevance and timely interaction with their subscribers through email resulted in a 300% increase in CTR!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23420 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/WeatherTargetingEmail.png\" alt=\"6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates\" width=\"487\" height=\"637\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/WeatherTargetingEmail.png 487w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/WeatherTargetingEmail-229x300.png 229w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_Interactive_Content_Quizzes_Calculators_Surveys_and_Polls\"><\/span><strong>2. Use Interactive Content: Quizzes, Calculators, Surveys, and Polls<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The #1 reason a customer leaves a company is that they feel the company doesn\u2019t care about them. Clearly, if you want them to stay then you must be considerate of what they want to know and accordingly personalize their experience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do they <a href=\"https:\/\/www.lendingclub.com\/loans\/resource-center\/best-personal-loans\" rel=\"nofollow\" data-abc=\"true\">want a loan?<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do they need help finding glasses that suit their face type?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Are they finding it difficult to determine what size of t-shirt to buy?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Help them find answers to such questions and give them the information they need.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A good idea is to delight them with <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\" data-abc=\"true\">interactive content<\/a>. For instance, if you are a financial institution or a bank, you can <a href=\"https:\/\/outgrow.co\/website-calculator\/\" data-abc=\"true\">create a calculator<\/a> that helps your prospects calculate their monthly mortgage or a <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" data-abc=\"true\">quiz<\/a> that tells them if they are ready to buy a house yet.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip<\/strong>: Need help getting started with creating similar interactive content and experience? We are here! Send an email to <a href=\"mailto:questions@outgrow.co\" data-abc=\"true\">questions@outgrow.co<\/a> or sign-up for a free seven-day trial to get a hands-on experience with our application.<\/span><\/p>\n<div>\n<div id=\"5a06917fb604dd2f074bd65f\" class=\"op-interactive\" data-url=\"https:\/\/premade.outgrow.us\/5a06917fb604dd2f074bd65f?sLead=1\" data-surl=\"https:\/\/goo.gl\/ZbeVTp\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5a06917fb604dd2f074bd65f');<\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Or, let\u2019s say you are an e-commerce store. Remind those prospects who have abandoned their cart by sending them a clothes size guide calculator.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23421\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Pull-Bear-Size-recommeder.png\" alt=\"6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates\" width=\"765\" height=\"603\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Pull-Bear-Size-recommeder.png 765w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Pull-Bear-Size-recommeder-300x236.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you see, both these experiences are intriguing and will provide you with more customer data that you can use to segment and <a href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\" data-abc=\"true\">personalize future marketing<\/a> efforts. Jackpot, eh?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Include_Videos_for_your_WORK\"><\/span><strong>3. Include Videos for your WORK!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Videos are no-brainers &#8211; visually appealing, entertaining, and engaging. Don\u2019t believe us? <span style=\"font-weight: 400;\">An initial email with a video receives a CTR increase of 96%. In addition, attaching a video in an email can lead to a <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/\" data-abc=\"true\"><span style=\"font-weight: 400;\">200-300% increase in CTR<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Some good use of videos in emails includes product and course launches, customer testimonials, event announcements, how-to videos, etc. If you didn\u2019t know, you can actually embed HTML5 videos in your emails. However, a fair warning before any of you gets too excited. Some <a href=\"https:\/\/outgrow.co\/embeds\/\" data-abc=\"true\">email clients don\u2019t support it<\/a> (will display a fallback image) but even then those who do support represent half of the market share. Once you have figured that out, make sure videos don\u2019t auto-play and are mute because no one likes their emails to play out loud for the public!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, if you aren\u2019t ready to embed an HTML5 video then start off by adding a play button on the static image. Sample the mailer below sent by Lens Culture magazine. Although it is not exactly interactive upon seeing the play button the most natural instinct for anybody is to click on it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23422\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/LenCulture.png\" alt=\"6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates\" width=\"595\" height=\"593\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/LenCulture.png 595w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/LenCulture-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/LenCulture-300x300.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moving on, we might as well add that you can fall back on GIFs. Perhaps learn from 18 brands who have mastered the art of using GIFs in emails! One warning though: don\u2019t assume GIFs only add humor. A lot of brands, <strong>including ourselves,<\/strong> use it for purposes such as explaining product updates in a capsule, or GIF form.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23423\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Grammar-quiz-gif.gif\" alt=\"6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates\" width=\"1000\" height=\"500\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sounds good? But before you start using GIFs, let us issue the same warning as before &#8211; not every email client supports them. To overcome this, ensure that any key information you want your subscribers to know, such as the offer or the CTA, is in the first frame itself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Help_them_with_Quick_Live_Shopping\"><\/span><strong>4. Help them with Quick, Live Shopping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> This is your ONE chance to not just boost email CTR but also encourage your customers to complete a transaction. Apparently, this email to recover cart abandoners removes barriers and makes it easier for them to add or delete items within the email. The process is quick and friction-free as there are no redirections either to the website or the app.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You can also <a href=\"https:\/\/outgrow.co\/blog\/create-ecommerce-recommendation-quizzes\" data-abc=\"true\">embed a product recommendation quiz<\/a> into your email to help out confused customers take the right decision. If they abandoned the cart because they were not sure what exactly to buy, a personalized recommendation straight into their inbox would work wonders. This kind of quiz can boost both email open rates as well as your conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check out the <a href=\"https:\/\/medium.dave-bailey.com\/2017-is-the-year-of-interactive-email-b6c1c4960c72\" rel=\"nofollow\" data-abc=\"true\">mailer<\/a> below. It\u2019s highly interactive as well as intuitive and allows the user to purchase and checkout with immense ease.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-57873 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/jackthread-300x232.png\" alt=\"Jack Threads\" width=\"795\" height=\"615\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/jackthread-300x232.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/jackthread-768x594.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/jackthread.png 793w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s another example of an <a href=\"http:\/\/pages.litmus.com\/webmail\/31032\/378076205\/662895cfc95a1097940de2c416099017b559af5b380ae796a6655dfb4b777465\" rel=\"nofollow\" data-abc=\"true\">email by Litmus<\/a>. The user can pick a conference date and package and simply checkout. Work gets done in fewer clicks.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23427\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Litmus-seat-selection-payment.png\" alt=\"6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates\" width=\"733\" height=\"1504\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Litmus-seat-selection-payment.png 733w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Litmus-seat-selection-payment-146x300.png 146w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Litmus-seat-selection-payment-499x1024.png 499w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Bring_in_the_Menu_Bar_for_the_Ease_of_Navigation\"><\/span><strong>5. Bring in the Menu Bar for the Ease of Navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Pique your user\u2019s interest and attention by introducing menus in your emails. It\u2019s a fairly simple and effective design feature. It will make your email look less like an email and more like an application, especially on mobile phones where there is space restriction. Easier to navigate, it gives your users more content to browse and more time to interact with you without going elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For these reasons alone, it is a good idea to start experimenting with carousel sliders with sharp images and clear, actionable text or accordion and hamburger menus. The objective is to provide a smooth, app-like experience as will make your email stand out!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sample this email where UK retailer, B&amp;Q used a carousel in their email and totally surprised their subscribers. The email literally begs to be clicked. One link after another!<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-57856 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/bq-288x300.png\" alt=\"B&amp;Q\" width=\"749\" height=\"780\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/bq-288x300.png 288w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/bq.png 756w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Let_them_Scratch_that_Itch\"><\/span><strong>6. Let them Scratch that Itch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Who remembers scratching discount coupons as kids? We do! In fact, we get as excited even now! No matter whether we win or lose, it\u2019s always so much fun! Now, the good thing is that you can use these scratch cards in your emails too. It is a sure-shot way of getting your subscribers curious and boosting your click-through rate and <a href=\"https:\/\/outgrow.co\/blog\/b2b-sales-strategy\" data-abc=\"true\">sales<\/a>. These scratch cards could be anything, including free shipping, free gift, or an attractive discount. Send them in <a href=\"https:\/\/www.rightinbox.com\/blog\/welcome-email\" rel=\"nofollow\" data-abc=\"true\">welcome emails<\/a> or as a gentle nudge to cart abandoners who will perhaps be more inclined to buy now that there\u2019s an offer in the picture!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23429\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Scratch-card-Omnisend.png\" alt=\"6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates\" width=\"1004\" height=\"1005\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Scratch-card-Omnisend.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Scratch-card-Omnisend-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Scratch-card-Omnisend-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Scratch-card-Omnisend-768x769.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap-up_Time\"><\/span><strong>Wrap-up Time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that you are equipped with these strategies, we hope you are already planning your first interactive campaign to boost email CTR! Before we leave you to it, let us remind you to never stop A\/B testing. It is going to help you know which interactive content is improving your click-through rate and your customer\u2019s brand affinity.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What do you say?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Are you ready to push the boundaries of email design and add a wow factor to the otherwise static marketing messages?<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"905\" height=\"187\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>6 Ways to Increase Email Click Through Rate and User Engagement Over the years, despite the proliferation of marketing channels, email marketing continues to be one of the most effective marketing mediums for brands and marketers. As it turns out, emails are also the third-most influential source of information for B2B audiences. 333.2 billion emails&#8230;<\/p>\n","protected":false},"author":17,"featured_media":51328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[254,629,106,256,255],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Boost Email Click Through Rate and User Engagement<\/title>\n<meta name=\"description\" content=\"It is not enough to personalize your email anymore. If you want to boost email click through rate, it&#039;s time to go interactive. Learn how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/23417\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways to Boost Email Click Through Rate and User Engagement\" \/>\n<meta property=\"og:description\" content=\"It is not enough to personalize your email anymore. If you want to boost email click through rate, it&#039;s time to go interactive. 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