{"id":23558,"date":"2021-10-07T09:27:00","date_gmt":"2021-10-07T13:27:00","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23558"},"modified":"2025-04-29T03:05:32","modified_gmt":"2025-04-29T07:05:32","slug":"grow-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/grow-ecommerce-business","title":{"rendered":"Growing Ecommerce Business in 10+ Free Ways"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Growing_E-commerce_Business_in_10_Free_Ways\"><\/span><strong>Growing E-commerce Business in 10+ Free Ways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d96210dab0e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d96210dab0e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#Growing_E-commerce_Business_in_10_Free_Ways\" title=\"Growing E-commerce Business in 10+ Free Ways\">Growing E-commerce Business in 10+ Free Ways<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#1_Bank_Upon_Your_Customer_Reviews\" title=\"1. Bank Upon Your Customer Reviews\">1. Bank Upon Your Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#2_Hangout_on_Instagram\" title=\"2. Hangout on Instagram\">2. Hangout on Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#3_Recruit_Your_Army_of_Influencers\" title=\"3. Recruit Your Army of Influencers\">3. Recruit Your Army of Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#4_Mingle_with_the_Redditors\" title=\"4. Mingle with the Redditors\">4. Mingle with the Redditors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#5_Leverage_User-generated_Content\" title=\"5. Leverage User-generated Content\">5. Leverage User-generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#6_Build_a_Community_through_Your_Blog\" title=\"6. Build a Community through Your Blog\">6. Build a Community through Your Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#7_Write_Guest_Posts_for_Free_Publicity\" title=\"7. Write Guest Posts for Free Publicity\">7. Write Guest Posts for Free Publicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#8_Distribute_Press_Releases_and_Create_a_Press_Kit\" title=\"8. Distribute Press Releases and Create a Press Kit\">8. Distribute Press Releases and Create a Press Kit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#9_Embrace_Online_Classified_Listings\" title=\"9. Embrace Online Classified Listings\">9. Embrace Online Classified Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#10_Engage_Your_Audience_Using_a_Chatbot\" title=\"10. Engage Your Audience Using a Chatbot\">10. Engage Your Audience Using a Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#11_Personalization_is_the_Real_Deal\" title=\"11. Personalization is the Real Deal\">11. Personalization is the Real Deal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#12_Email_Marketing_Is_Not_Dead\" title=\"12. Email Marketing Is Not Dead!\">12. Email Marketing Is Not Dead!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#13_In_Case_You_Have_Some_Bucks_To_Spare\" title=\"13. In Case You Have Some Bucks To Spare\">13. In Case You Have Some Bucks To Spare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/outgrow.co\/blog\/grow-ecommerce-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Growing an e-commerce business may look like a mammoth task with no solution in sight. But it doesn\u2019t have to be that way. Nope, we ain\u2019t bluffing! E-commerce businesses have the highest potential in the coming years. In fact, according to Nasdaq estimates, by 2040, <a href=\"https:\/\/outgrow.co\/blog\/e-commerce-statistics\" data-abc=\"true\">95% of purchases<\/a> will be conducted online, making traditional physical stores virtually redundant.<\/p>\n<p>And if you haven\u2019t tapped into this goose that lays golden eggs, you\u2019re at the right place at the right time. Read on to find 10+ insider tips on growing your e-commerce business today!<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"910\" height=\"188\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Bank_Upon_Your_Customer_Reviews\"><\/span><strong>1. Bank Upon Your Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Your customers are your best marketers. They can build your online credibility and dramatically improve your conversions. In fact, <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\" data-abc=\"true\">89% of people<\/a> read online reviews before making a purchase decision. That\u2019s how powerful online reviews are in terms of establishing your <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\" data-abc=\"true\">online reputation<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Think of Amazon. Any purchase you make is followed by an email asking for your experience and review. Their email copy is designed in a way that you end up feeling that your opinion does matter.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-50287 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Amazon-Review-new-300x258.png\" alt=\"Amazon-review\" width=\"546\" height=\"469\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Amazon-Review-new-300x258.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Amazon-Review-new.png 634w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<div><span style=\"font-family: georgia, serif;\">Furthermore, think of review websites like Google+, Facebook, and even <a href=\"https:\/\/www.netreputation.com\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">NetReputation<\/a> which is a reputation management expert will give a massive boost to your <a href=\"https:\/\/surveysparrow.com\/reputation-management\/\" target=\"_blank\" rel=\"noopener\">brand reputation<\/a> and reach.<\/span><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Hangout_on_Instagram\"><\/span><strong>2. Hangout on Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do not commit the sin of being absent on the go-to social media platform for growing e-commerce business &#8211; Instagram! The #1 reason we say this is because there are expected to be <a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" rel=\"nofollow\" data-abc=\"true\">1.2 billion users on Instagram by 2023<\/a>.<\/p>\n<p>But what\u2019s more? Instagram has consistently brought new features that aid creators, business owners, and entrepreneurs to<a href=\"https:\/\/whop.com\/blog\/ways-to-make-money-online\/\" target=\"_blank\" rel=\"noopener\"> maximize their sources<\/a> of revenue online.<\/p>\n<p>With the introduction of<a href=\"https:\/\/www.cs-cart.com\/blog\/what-is-social-commerce-strategy\/\" data-abc=\"true\"> Instagram\u2019s Marketplace<\/a>, Instagram facilitated in-app shopping experiences and check-outs. But that was just a start. Since then Instagram has brought multiple features like Reels, IGTV, and more to help businesses <a href=\"https:\/\/mydukaan.io\/blog\/how-to-sell-products-online\/\" data-abc=\"true\"><span style=\"font-weight: 400;\">to sell online<\/span><\/a>.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-50283 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Les-Maximalist_Instagram-new-243x300.jpg\" alt=\"Les-max\" width=\"485\" height=\"598\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">While these features open doors for e-store owners and make Instagram a cool place to <a href=\"https:\/\/www.bigcommerce.com\/blog\/how-to-make-money-on-instagram\/\" data-abc=\"true\">hang out with customers<\/a>, your conversions depend on how well-entertained and engaged your prospects are. So be innovative and don\u2019t make everything about your products. Instead, humanize your brand and show behind-the-scenes, product launches, etc. not just on stories but also on Instagram TV! Sprinkle humor and repost your customer\u2019s posts with curated hashtags!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Interestingly, here\u2019s a brand that takes user-generated content legit seriously. <a href=\"https:\/\/www.instagram.com\/frank_bod\/?hl=en\" rel=\"nofollow\" data-abc=\"true\">Frank_Bod<\/a> heavily posts real people\u2019s photos\/creatives. It so happens that they grew their sales to <a href=\"https:\/\/viral-loops.com\/blog\/ecommerce-case-study-frank-body\/\" rel=\"nofollow\" data-abc=\"true\">$20 million<\/a> in a year mainly through Instagram! Encouraging piece of news, don\u2019t you think?<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-50282 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Fran-bold-new-300x212.png\" alt=\"Fran bold\" width=\"725\" height=\"512\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Fran-bold-new-300x212.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Fran-bold-new-768x542.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Fran-bold-new.png 865w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Recruit_Your_Army_of_Influencers\"><\/span><strong>3. Recruit Your Army of Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Before you hit the panic button, let us tell you that we\u2019re still talking about how to market e-commerce business for FREE! All you have to do is shortlist influencers, preferably <a href=\"https:\/\/www.microinfluence.co\/microinfluencecreators-pack\" data-abc=\"true\">micro-influencers<\/a>, who fit your niche and brand ethics. They are trusted and have a fan following that holds their opinion in high regard. <\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">In fact, approach a micro-influencer who is already your follower. It will be a golden opportunity for them to be able to represent a brand they adore. <\/span>Some of them might even agree to review your products for free! Just figure out the scope of work and send them samples! This acts as a great e-commerce marketing strategy!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Also, keep the following things to keep in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">1. Take into account the demographics of their followers, especially if you are a local business and want to be relevant and establish an instant connection. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">2. Study how connected they are to their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">3. Last, choose the platform carefully. Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business.<\/span><\/p>\n<blockquote><p><em><span style=\"font-size: 12pt;\"><strong>Resource: <\/strong><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-growth-hacks\" data-abc=\"true\">Top E-commerce Growth Hacks That You Must Implement!<\/a><\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Mingle_with_the_Redditors\"><\/span><strong>4. Mingle with the Redditors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Reddit is a social news aggregator and discussion website that is available in nearly <a href=\"https:\/\/www.socialmediatoday.com\/news\/109-facts-and-stats-about-reddit-infographic\/508523\/\" rel=\"nofollow\" data-abc=\"true\">70 languages<\/a>! It has close to <a href=\"https:\/\/backlinko.com\/reddit-users\" rel=\"nofollow\" data-abc=\"true\">430 million<\/a> monthly active users. Imagine, if you could drop a word about your ecommerce business in a relevant subreddit.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">You could stand a chance to not only grow your e-commerce business but also get feedback as <a href=\"https:\/\/www.shopify.com\/blog\/10063705-how-one-man-listened-to-his-community-then-built-a-40k-per-month-ecommerce-business-in-under-a-year#axzz2sGYDpHgw\" rel=\"nofollow\" data-abc=\"true\">Beardbrand<\/a> did. Eventually, it helped them earn <a href=\"https:\/\/www.shopify.com\/blog\/10063705-how-one-man-listened-to-his-community-then-built-a-40k-per-month-ecommerce-business-in-under-a-year\" rel=\"nofollow\" data-abc=\"true\">$40K per month<\/a> in under a year! <em>Craaaazy, right?!<\/em><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">However, remember that all of this doesn\u2019t happen overnight.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">You will have to participate in discussions and gradually speak about your e-commerce business. Let\u2019s say, you are a sustainable fashion brand. It will be a good idea for you to subscribe to subreddits like <a href=\"https:\/\/www.reddit.com\/r\/Entrepreneur\/\" rel=\"nofollow\" data-abc=\"true\">\/r\/Entrepreneur\/<\/a>, <a href=\"https:\/\/www.reddit.com\/r\/BuyItForLife\/\" rel=\"nofollow\" data-abc=\"true\">\/r\/BuyItForLife\/<\/a>, or <a href=\"https:\/\/www.reddit.com\/r\/environment\/\" rel=\"nofollow\" data-abc=\"true\">r\/environment<\/a>. Participate in discussions and contribute to the community you actually belong to.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50265 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Reddit-Sustainable-fashion-new-269x300.png\" alt=\"redditor\" width=\"547\" height=\"609\" \/><\/p>\n<blockquote><p><em><strong><span style=\"font-size: 14pt;\">Resource: <\/span><\/strong><span style=\"font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/social-media-hacks\" data-abc=\"true\">Social Media Hacks To Grow Your Business<\/a><\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_Leverage_User-generated_Content\"><\/span><strong>5. Leverage User-generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Videos are a massive hit! One of the most telling signs is that \u201c<a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" rel=\"nofollow\" data-abc=\"true\">61% of marketers<\/a> see video as a \u201cvery important or extremely important\u201d part of their marketing strategy.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">E-commerce businesses can see a huge boost in sales and growth if they use more user-generated video content on their social media platforms and websites.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Take <a href=\"https:\/\/www.instagram.com\/warbyparker\/?utm_source=ig_embed&amp;ig_rid=1a24b4ec-1894-459d-bcfb-e5a87ce2bb51\" rel=\"nofollow\" data-abc=\"true\">WarbyParker\u2019s Instagram account <\/a>for instance. With adorable user-generated videos and photos, they create authentic content and stay on top of people\u2019s minds.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Build_a_Community_through_Your_Blog\"><\/span><strong>6. Build a Community through Your Blog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Wondering how else to grow your e-commerce business? This is as simple as it gets but mind you, it\u2019s not easy! Create a strong web presence through e-commerce content marketing strategies like writing blogs that aren\u2019t an extended sales pitch. These blogs must provide value and make your prospects feel that they really are part of a community.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">One of the examples we can think of is <a href=\"https:\/\/blog.bioliteenergy.com\/\" rel=\"nofollow\" data-abc=\"true\">BioLite Energy\u2019s blog<\/a>. They are an e-commerce business that sells outdoor <a href=\"https:\/\/www.varusteleka.com\/en\/category\/tactical-gear\/110\" target=\"_blank\" rel=\"noopener\">tactical gear<\/a>. <\/span><span style=\"font-size: 12pt;\">Through their blog, they subtly promote their products and at the same time strike a conversation with the reader.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50266 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/BioLite-Blog-new-242x300.png\" alt=\"Biolite\" width=\"520\" height=\"645\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/BioLite-Blog-new-242x300.png 242w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/BioLite-Blog-new-826x1024.png 826w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/BioLite-Blog-new-768x952.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/BioLite-Blog-new.png 1004w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<blockquote><p><em><strong>Read Now:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/social-video-marketing\" data-abc=\"true\">Guide on Social Video Marketing<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"7_Write_Guest_Posts_for_Free_Publicity\"><\/span><strong>7. Write Guest Posts for Free Publicity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-size: 12pt;\">Hustle, you guys! Write to companies that are related to your niche but are not direct competitors.<\/span> <span style=\"font-size: 12pt;\">To make sure they accept your pitch, focus on a topic that is valuable for both your as well as their audience. Most importantly, write for high-ranking websites and make sure that you get the byline, and include your website link. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">For example, if you are a DIY expert and sell wall photo frames you could approach interior design websites (similar to <a href=\"https:\/\/www.apartmenttherapy.com\/search?q=wall+frames\" rel=\"nofollow\" data-abc=\"true\">Apartment Therapy<\/a>) and pitch for posts like \u201c10 Ways Vintage Photo Frames Can Give Your Home a Facelift\u201d. Ideally, your aim should be to make the blog as informative as possible and not an over-the-top sales pitch.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50286 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/free-publicity-new-300x228.gif\" alt=\"free publicity\" width=\"614\" height=\"467\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Distribute_Press_Releases_and_Create_a_Press_Kit\"><\/span><strong>8. Distribute Press Releases and Create a Press Kit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">With press releases, you stand a chance to pop up in Google searches when someone\u2019s looking for more information about your brand. Besides, there\u2019s no cost involved in marketing your e-commerce this way. As there are plenty of free directories available where you can distribute your press releases.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Another way to market your business is by doing half the work. If your brand is interesting to the press they would refer to the information provided (press releases, samples of past media coverage, mention of awards and recognitions, etc.) and write about you!<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Sample the press kit section of <a href=\"https:\/\/www.annmariegianni.com\/press-kit\/\" rel=\"nofollow\" data-abc=\"true\">Annmarie Skin Care<\/a> website. They have their story, product guide, and photos, philosophy, brand essence, and process ready for press consumption.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50259 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Press-Kit-Annmarie-Skin-Care-new-160x300.png\" alt=\"press kit\" width=\"334\" height=\"626\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Press-Kit-Annmarie-Skin-Care-new-160x300.png 160w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Press-Kit-Annmarie-Skin-Care-new-547x1024.png 547w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Press-Kit-Annmarie-Skin-Care-new-768x1438.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Press-Kit-Annmarie-Skin-Care-new.png 803w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/p>\n<blockquote><p><em><strong><span style=\"font-size: 14pt;\">Resource: \u00a0<\/span><\/strong><span style=\"font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/smart-ecommerce-promotion-ideas\" data-abc=\"true\">11 Smart Ecommerce Promotion Ideas<\/a><\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"9_Embrace_Online_Classified_Listings\"><\/span><strong>9. Embrace Online Classified Listings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">It may seem old school but online classifieds connect buyers and sellers around the world and locally too. Take, for instance, <a href=\"https:\/\/craigslist.org\" rel=\"nofollow\" data-abc=\"true\">Craigslist<\/a>. It is a free marketplace where you can sell just about anything you want. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 12pt;\">Regardless of it being a simple advertisement pin-up board, it is quite popular. Even established businesses post there. Since it\u2019s free, why don\u2019t you give it a shot? Here\u2019s a complete <a href=\"https:\/\/www.shopify.com\/guides\/make-your-first-ecommerce-sale\/craigslist\" rel=\"nofollow\" data-abc=\"true\">guide by Shopify<\/a> on how to start posting on Craigslist.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-50261 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Craigslist-new-300x126.png\" alt=\"Craigslist\" width=\"833\" height=\"350\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Craigslist-new-300x126.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Craigslist-new-768x322.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Craigslist-new.png 1004w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Engage_Your_Audience_Using_a_Chatbot\"><\/span><strong>10. Engage Your Audience Using a Chatbot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">If you thought you could always be available for prospects flocking in on your website, you might want to rethink. Well, fret not &#8211; <a href=\"https:\/\/outgrow.co\/chatbots\/\" data-abc=\"true\">chatbots<\/a> will be your best friend to cover for you.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Chatbots can answer some of the pressing concerns of buyers on your e-commerce website without you having to appoint a salesperson. Certain repetitive questions can be answered by providing support documents and pre-built responses.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Thus chatbots act as a fantastic e-commerce marketing strategy that allows you to grow your e-commerce business while you sleep! Moreover, chatbots offer great <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-list-building-examples\" data-abc=\"true\">list-building opportunities.\u00a0<\/a><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Have you always thought <a href=\"https:\/\/outgrow.co\/blog\/chatbot-builder\" data-abc=\"true\">building a chatbot<\/a> is rocket science? Your worries may not be unfounded but we are here to help you! How about you try building seamless and easy-to-use chatbots for free? No coding is required, we promise!<\/span><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"11_Personalization_is_the_Real_Deal\"><\/span><strong>11. Personalization is the Real Deal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"new-blog-post-content\">\n<p><span style=\"font-size: 12pt;\">A growing e-commerce business can become a breeze if you use personalization. Personalizing involves making buying decisions easier for buyers. This can involve adding <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\" data-abc=\"true\">recommendation quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\" data-abc=\"true\">calculators<\/a>, etc to your ecommerce website.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50291 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/personalised-new-300x205.jpg\" alt=\"personalised\" width=\"649\" height=\"443\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/personalised-new-300x205.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/personalised-new-768x525.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/personalised-new.jpg 798w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><span style=\"font-size: 12pt;\">Take Care\/of for example. Their website greets you with a CTA (Call-To-Action) &#8211; \u201c<strong>Take The Quiz<\/strong>\u201d which looks super lucrative. And since this e-commerce store offers vitamins and other supplements that really need to be personalized, it is a fantastic e-commerce growth strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Quizzes are not only useful for <a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\" data-abc=\"true\">driving e-commerce sales<\/a>. But also help to build your email list. This is done by adding a\u00a0<a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\" data-abc=\"true\">lead generation form<\/a> at the beginning or end of your quiz. This shall give you a potential audience that you can then retarget. This further helps in performing <a href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\" data-abc=\"true\">data-driven marketing<\/a> to grow your e-commerce business.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">And getting lead information opens the doors for a vast variety of opportunities for you to nurture them and make them recurring customers.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39815 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0-1.jpg\" alt=\"First Name\" width=\"927\" height=\"524\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0-1.jpg 927w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0-1-300x170.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0-1-768x434.jpg 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Email_Marketing_Is_Not_Dead\"><\/span><strong>12. Email Marketing Is Not Dead!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-size: 12pt;\">Email marketing<\/span><span style=\"font-size: 12pt;\"> is an e-commerce business\u2019s best friend. There is a huge variety of email chains that you can set up to ensure your prospects and buyers don\u2019t drop out.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\" data-abc=\"true\">E-commerce email marketing<\/a> can range from onboarding emails, follow-up emails, back-in-stock emails, and numerous other kinds.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Let\u2019s discuss a bit about them here.\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 12pt;\"><strong>Opening mails<\/strong> ensure smooth onboarding.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Follow-up emails<\/strong> and<strong> best-offer emails<\/strong> ensure that you stay on top of the minds of your audience and prospects.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Back-in-stock emails<\/strong> are for those who have been keenly following a product that\u2019s out of stock or has certain out-of-stock products on their wishlist. This is a fantastic email chain and has a huge chance of resulting in a sale.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Abandoned cart emails<\/strong> are like extending that olive branch that might do wonders.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 12pt;\">Those are just a few examples of the kinds of emails you can send out for a growing e-commerce business. However, you can <a href=\"https:\/\/outgrow.co\/blog\/interactive-emails\" data-abc=\"true\">always experiment<\/a>. Check out this email by Rudy\u2019s. It has an eye-catching and witty headline with an appropriate CTA.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-50280 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Rudys-new-169x300.jpg\" alt=\"rudys\" width=\"386\" height=\"686\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Rudys-new-169x300.jpg 169w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Rudys-new-577x1024.jpg 577w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/Rudys-new.jpg 682w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/p>\n<\/div>\n<p><span style=\"font-size: 12pt;\"><br \/>\nYou can find dozens of such emails on the internet, feel free to experiment with the tone and contents of the email to find what works for your e-commerce business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_In_Case_You_Have_Some_Bucks_To_Spare\"><\/span><strong>13. In Case You Have Some Bucks To Spare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Wondering if we still have more tips on growing an e-commerce business? Yes, we do &#8211; in fact, in some advanced ways! Well, we have shared all the tips and tricks to <a href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\" data-abc=\"true\">growth hack<\/a> your e-commerce business without spending much money. So here we offer a couple of tools that you can use to grow your e-commerce business and skyrocket your sales!<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">These tools are aimed at helping you to boost interactivity and automate the backend processes involved in marketing your e-commerce business. Let\u2019s talk about them a little bit.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/outgrow.co\/\" data-abc=\"true\">Outgrow<\/a><\/h3>\n<p><span style=\"font-size: 12pt;\">Outgrow is an interactive platform that helps you to create personalized experiences for your e-commerce business. You can create recommendation quizzes, surveys, and polls for your e-commerce email marketing campaigns, and much more!\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Outgrow further allows you to embed these interactive experiences on your website and reap the benefits of high engagement and virality. In fact, the lead generation forms that come with these <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">interactive content types<\/a> help businesses fetch the lead details of their prospects.<\/span><\/p>\n<p><a href=\"https:\/\/www.kissmetrics.io\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">Kissmetrics<\/a><\/p>\n<p><span style=\"font-size: 12pt;\">Kissmetrics is a customer journey automation tool. It offers customer insights that aid you in optimizing the customer journey. This analytics can be super useful in keeping track of customer motivations and needs and making periodic improvements in website flow to ensure the best results.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-50281 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/kissmetric-new-300x166.jpg\" alt=\"Kissmetric\" width=\"615\" height=\"340\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/kissmetric-new-300x166.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/kissmetric-new-1024x568.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/kissmetric-new-768x426.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/10\/kissmetric-new.jpg 1049w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<div class=\"new-blog-post-content\">\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to have a massive marketing budget or <a href=\"https:\/\/netwebtechnologies.com\/blog\/ecommerce-mobile-app-development\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">get an e-commerce app developed<\/a> to be successful in the e-commerce industry.<\/span><\/p>\n<p>Ready to take the plunge? Do let us know if these helped you in growing your e-commerce business. If there\u2019s anything else you are doing differently that has worked for you, drop a message below!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Growing E-commerce Business in 10+ Free Ways Growing an e-commerce business may look like a mammoth task with no solution in sight. But it doesn\u2019t have to be that way. Nope, we ain\u2019t bluffing! E-commerce businesses have the highest potential in the coming years. In fact, according to Nasdaq estimates, by 2040, 95% of purchases&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[270],"tags":[167,121,872],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growing Ecommerce Business in 10+ Free Ways<\/title>\n<meta name=\"description\" content=\"10+ absolutely free ways to growing ecommerce business that will help you skyrocket your business - you don&#039;t want to miss this!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/23558\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Ecommerce Business in 10+ Free Ways\" \/>\n<meta property=\"og:description\" content=\"10+ absolutely free ways to growing ecommerce business that will help you skyrocket your business - 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