{"id":23637,"date":"2020-11-11T02:29:37","date_gmt":"2020-11-11T07:29:37","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23637"},"modified":"2024-06-27T08:46:24","modified_gmt":"2024-06-27T12:46:24","slug":"quizzes-drive-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales","title":{"rendered":"Why Product Recommendation Quiz Drives Ecommerce Sales in 2023?"},"content":{"rendered":"
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<\/span>Why Product Recommendation Quiz Drives Ecommerce Sales in 2023?<\/span><\/h1>
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Table of Contents<\/p>\n

  • Why Product Recommendation Quiz Drives Ecommerce Sales in 2023?<\/a>
    • But What Is a Product Recommendation Quiz?<\/a><\/li>
    • So, How to Make a Product Recommendation Quiz?<\/a><\/li>
    • How Can You Benefit From Product Recommendation Quizzes?<\/a><\/li>
    • Some Added Advantages of Ecommerce Recommendations<\/a><\/li>
    • Concluding Note<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n

      Quizzes are flames of a fire, started by BuzzFeed that no one can douse! The popularity is immense and now ecommerce marketers are using quizzes like product recommendation quiz to provide personalization and value to their customers. <\/span><\/p>\n

      If your ecommerce sales are in a slump, you are not alone. It happens to even the best of brands. Yet, a few of them have cracked the code and are celebrating their conversion rate spikes<\/a>. Yes, they have been able to drive ecommerce sales and conversions through a product recommendation quiz. Let’s see how!<\/span><\/p>\n

      Also known as ecommerce recommendation quizzes<\/a>, these quizzes are a game-changer. Since they are highly engaging, they make website visitors interested in your products. All you have to do is excite them with a \u201cmade only for you\u201d interactive quiz and voil\u00e0!<\/span><\/p>\n

      \"outgrow<\/a><\/p>\n

      <\/span>But What Is a Product Recommendation Quiz?<\/strong><\/span><\/h2>\n

      When you go to a store, you\u2019d want a salesperson to assist you in finding the right product according to your needs, right?<\/span><\/p>\n

      The same can be said about online shopping.<\/span><\/p>\n

      However, the dilemma that comes with choice overload is real. Did you know – this choice overload even leads to cart abandonment? According to ongoing research by the Baymard Institute<\/a>, 69.57% of customers abandon their online shopping carts. Spending hours searching for the right product can be tiresome and no one really wants that.<\/span><\/p>\n

      A product recommendation quiz does the job for you.\u00a0<\/strong><\/span><\/p>\n

      It provides the user with a suggestion based on their inputs. The quiz delivers a personalized outcome to the user making the entire shopping experience engaging and fruitful. You can then go on to link the recommended products to your website and complete the sales cycle.<\/span><\/p>\n

      Remember, the primary goal behind the best product recommendation quiz<\/a> should always be to provide value to the customers.<\/span><\/p>\n

      Try this makeup quiz to get an idea!<\/span><\/p>\n

      <\/span>So, How to Make a Product Recommendation Quiz?<\/strong><\/span><\/h2>\n

      Be it a personalized skincare quiz, or a quiz that recommends gadgets, everyone wants customization. An ecommerce quiz aims at customizing the outputs based on the inputs. But, how should you go about creating it?<\/span><\/p>\n

      Like any other type of content, creating a product quiz requires you to first come up with an idea that aims to provide value to your target audience. Then, you need to take the following steps:<\/span><\/p>\n

      1. Picking a Layout<\/strong><\/h3>\n

      Picking a layout is a very crucial step in making an ecommerce recommendation quiz<\/a>. You need to choose a layout that goes well with your idea, brand image and supports your content in an engaging way.<\/span><\/p>\n

      2. Setting the Title<\/strong><\/h3>\n

      Did you know? – 8 out of 10<\/a> people discontinue reading after having read the headline. So, you gotta make that first impression right! Your title should clearly state your offering so that it grabs the readers\u2019 attention and makes them interact with your quiz.<\/span><\/p>\n

      3. Crafting Questions<\/strong><\/h3>\n

      To provide your audience with a personalized experience, you need to know their opinion. Make your questions appropriate so that they align with the recommendations that you provide. With Outgrow\u2019s diverse set of question types, you can make the experience even more customized.<\/span><\/p>\n

      \"product<\/p>\n

      4. Creating a Lead Generation Form<\/strong><\/h3>\n

      You might attract a huge amount of traffic to your quiz, but will they all make a purchase there and then? Nope, not happening. But, it\u2019s not that they won\u2019t ever make a purchase. You just need to gather their contact details so that you can retarget them in the future. A lead generation<\/a> form does the job for you. There, you just got another hack for increasing your sales.<\/span><\/p>\n

      \"product<\/p>\n

      5. Setting up Product Recommendations<\/strong><\/h3>\n

      When you are making a product quiz, you need to give your audience an outcome that they were looking for. Provide them with recommendations that entice them to take action.<\/span><\/p>\n

      \"product<\/p>\n

      6. Product Linking & CTA<\/strong><\/h3>\n

      Adding products is not enough, you need to link them to the site where the user can purchase from. Moreover, adding an effective call to action (CTA) gives you the chance to motivate your prospects to take real steps toward becoming a customer<\/a>. Using a CTA button also increases the click-through rate by 28 %<\/a>, increasing conversion chances.<\/span><\/p>\n

      To understand these steps in detail, read our blog on How To Create E-commerce Recommendation Quizzes Like A Pro<\/a><\/strong>. This blog will give you a detailed description of how to create a product recommendation quiz.<\/span><\/p>\n

      Once you\u2019ve created your product quiz, it\u2019s important to analyze its performance. You need to take the following steps for the same:<\/span><\/p>\n

      7. Tracking and Automating Responses<\/strong><\/h3>\n

      It’s important to track the responses that you receive. Moreover, you can also send automated responses to users when they complete taking the quiz. Well, you can do this and much more on Outgrow.<\/span><\/p>\n

      \"tracking<\/p>\n

      8. Analyzing Results<\/strong><\/h3>\n

      Understanding how well your quiz is performing is important for you to grow. You can analyze your content piece\u2019s performance in great detail with Outgrow\u2019s Analyze Tab.<\/span><\/p>\n

      \"result\"<\/p>\n

      9. Reviewing Performance<\/strong><\/h3>\n

      Outgrow\u2019s Performance tab provides you with an overall score based on your content composition. Furthermore, it will also give you recommendations regarding the areas that have a scope for improvement.<\/span><\/p>\n

      \"review-performance\"<\/p>\n

      10. Relating Content<\/strong><\/h3>\n

      The Relate tab helps you understand how certain user parameters affect the engagement of your quiz so that you can make changes accordingly.<\/span><\/p>\n

      We think it\u2019s time for you to use a quiz maker<\/a> to add a product quiz to your website. You can also learn how to create one by watching this explainer video<\/a>:<\/span><\/p>\n