{"id":23988,"date":"2018-08-23T08:01:28","date_gmt":"2018-08-23T12:01:28","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=23988"},"modified":"2025-11-18T05:01:22","modified_gmt":"2025-11-18T10:01:22","slug":"ecommerce-lead-nurturing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing","title":{"rendered":"6 Ecommerce Lead  Nurturing Ideas to Boost your Store Purchases"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"6_Ecommerce_Lead_Nurturing_Ideas_to_Boost_Your_Store_Purchases\"><\/span><strong>6 Ecommerce Lead Nurturing Ideas to Boost Your Store Purchases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9620f9bec8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9620f9bec8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#6_Ecommerce_Lead_Nurturing_Ideas_to_Boost_Your_Store_Purchases\" title=\"6 Ecommerce Lead Nurturing Ideas to Boost Your Store Purchases\">6 Ecommerce Lead Nurturing Ideas to Boost Your Store Purchases<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#1_Focus_on_a_Seamless_User_Experience_on_the_Website\" title=\"1. Focus on a Seamless User Experience on the Website\">1. Focus on a Seamless User Experience on the Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#2_Establish_contact_ASAP\" title=\"2. Establish contact ASAP\">2. Establish contact ASAP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#3_Improve_your_Email_Marketing_Campaigns\" title=\"3. Improve your Email Marketing Campaigns\">3. Improve your Email Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#4_Engage_online_visitors_with_LIVE_CHAT\" title=\"4. Engage online visitors with LIVE CHAT\">4. Engage online visitors with LIVE CHAT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#5_Send_Wishlist_Reminders\" title=\"#5 Send Wishlist Reminders\">#5 Send Wishlist Reminders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/e-commerce-lead-nurturing\/#6_Web_Browser_Push_notifications\" title=\"#6 Web Browser Push notifications\">#6 Web Browser Push notifications<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Has it ever happened that you bought the first thing you laid your eyes on? Of course, you may have liked it or even loved it but the first instinct is always &#8211; \u201clet\u2019s explore some more options\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, the fact is that most online store visitors think exactly the same. In other words, most of your leads float at the top or middle of your <a href=\"https:\/\/outgrow.co\/blog\/sales-funnel-on-outgrow\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a>. If you want them to buy from you then you will have to nurture them. Apparently, nurtured leads make <a href=\"https:\/\/www.business.com\/articles\/youve-got-leads-why-arent-they-buying\/\" rel=\"nofollow\">47% larger purchases<\/a> than those who buy immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To make things easier for you, we put together six eCommerce lead nurturing ideas to boost sales. This is to ensure your leads know that you are listening to them, are aware of their pain areas, and have the best recommendations. We hope you implement these to drive your sales figures.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"944\" height=\"195\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Focus_on_a_Seamless_User_Experience_on_the_Website\"><\/span><strong>1. Focus on a Seamless User Experience on the Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is one of the most efficient ecommerce lead nurturing ideas. Your products may be one-of-a-kind but if you don\u2019t have a fully functional, aesthetically appealing, and trustworthy website then how do you think people will even consider you? So how about you get website-ready first?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are a couple of things to keep in mind while designing your website.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Your website\u2019s load time because the world moves fast and your customers faster! If you want them to stay on then eliminate factors that can reduce your website\u2019s load speed. Here\u2019s a <a href=\"https:\/\/www.impactbnd.com\/blog\/the-importance-of-website-load-time\" rel=\"nofollow\">blog<\/a> that tells you how you can achieve that.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Easy search functionality and filter features. This will ensure that your prospects find what they are looking for and keep browsing; one product after another.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Solid product descriptions.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">High-quality photographs because they will sell your inventory.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Add videos or even a 360-degree view of your products, when required.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Publish reviews to unlock the potential of social proof. Apparently, <a href=\"http:\/\/blog.reachlocal.com\/why-your-online-reputation-matters-10-stats-infographic\" rel=\"nofollow\">89% of users will make a purchase within one week of reading reviews<\/a>.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Trust signals in form of payment security. This is for them to know that their card details and payment info is safe.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at the <a href=\"https:\/\/www.slydehandboards.com\" rel=\"nofollow\">Slyde Handboards website<\/a>. Their collection is easy to browse. Besides, on the product page, they list out everything, right from features and specs to shipping and returns. They also have a video and social proof in form of reviews.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"size-full wp-image-53304 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slydeboards-1.png\" alt=\"Focus on a Seamless User Experience on the Website\" width=\"1004\" height=\"844\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slydeboards-1.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slydeboards-1-300x252.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slydeboards-1-768x646.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What we also loved on their website is the \u2018community\u2019 section where they post videos from the Slyde Handboard community of users. They also publish tutorials and photographs to give an impression of an engaged community. In a way, this <a href=\"https:\/\/www.bigcommerce.com.au\/blog\/lead-scoring\/\">helps nurture leads<\/a> and creates a sense of belonging even before you\u2019ve bought them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-53306 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slyde-Community-1.png\" alt=\"Focus on a Seamless User Experience on the Website\" width=\"1004\" height=\"952\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slyde-Community-1.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slyde-Community-1-300x284.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Slyde-Community-1-768x728.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Establish_contact_ASAP\"><\/span><strong>2. Establish contact ASAP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By ASAP we mean the moment you see any website conversion. Reason? A lead signing up for your newsletter or setting up an account is undeniably a hot sales opportunity. You are still fresh in their minds. So the faster you answer, the higher your chances of converting this lead into a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A <a href=\"https:\/\/hbr.org\/2011\/03\/the-short-life-of-online-sales-leads\" rel=\"nofollow\">Harvard study<\/a> stated that \u201ccompanies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers compared to firms that try to contact prospects even an hour later. Yet only 37% of companies respond to queries within an hour.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the best ways to start this conversation is through <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">marketing automation<\/a>. Apparently, a trigger email (based on the action taking by the website visitor) achieves superior results (better open rates) because the subscriber usually expects to receive it. So power your email campaigns with content and offers that actually engage and nurture your leads. Let\u2019s discuss how you can go about them in the next point.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24003\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Trigger-email.png\" alt=\"6 Lead Nurturing Ideas to Boost your Store Purchases\" width=\"1004\" height=\"644\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Trigger-email.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Trigger-email-300x192.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Trigger-email-768x493.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/martech.zone\/triggered-email-campaigns\/\" rel=\"nofollow\">Source<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Improve_your_Email_Marketing_Campaigns\"><\/span><strong>3. Improve your Email Marketing Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Everyone sends a welcome email and transaction success emails but you should go beyond it. Send your subscribers discount coupons and \u2018buy more save more\u2019 offers. In fact, go full throttle on your email campaigns, especially during the sale season. We say this because it is that time of the year when people are sale-ready and want to spend money shopping either online or offline!<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip<\/strong>: <a href=\"https:\/\/outgrow.co\/blog\/6-ways-to-increase-interactivity-boost-emails-ctr\">6 Ways to Increase Interactivity in Your Marketing Emails and Boost Click-through rates<\/a><\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nOther than these offer emails, you should also nurture your prospects through <a href=\"https:\/\/outgrow.co\/blog\/product-recommendation-quizzes-drive-ecommerce-sales\">interactive product recommendation quizzes<\/a>. They not only offer a more personalized experience and eliminate boredom but also enable you to gather customer intel and <a href=\"https:\/\/outgrow.co\/blog\/6-ways-to-increase-interactivity-boost-emails-ctr\">open up your inventory<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24004\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Interactive-email-campaign.png\" alt=\"6 Lead Nurturing Ideas to Boost your Store Purchases\" width=\"506\" height=\"372\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Interactive-email-campaign.png 506w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Interactive-email-campaign-300x221.png 300w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Read:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-success-story\">Macroscape Case Study: A 36% Spike in Conversion Rates through a Quiz<\/a><br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s say you run a shoe store and your prospect has added a few items in the cart and left. It could be that they were just window shopping but to get them back to their abandoned cart and actually close a sale you can send them an email with a quiz. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First, you remind them of items in their cart and then ask if they want to make a shoe purchase based on their personality. Or, you can direct them to a quiz-format shoe guide. They would definitely love seeing personalized results and will be motivated to buy. However, be sure to implement a <a href=\"https:\/\/easydmarc.com\/blog\/what-is-a-dmarc-policy\/\">DMARC<\/a> protocol and configure a proper <a href=\"https:\/\/mailtrap.io\/free-spf-record-checker\/\" target=\"_blank\" rel=\"noopener\">SPF record<\/a> so that scammers don&#8217;t send fraudulent offers via your email domain to customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Engage_online_visitors_with_LIVE_CHAT\"><\/span><strong>4. Engage online visitors with LIVE CHAT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <a href=\"https:\/\/martech.zone\/live-chat-statistics-infographic\/\" rel=\"nofollow\">MarTech<\/a>, 51% of customers are more likely to purchase from a site that offers live chat, and about 29% are likely to return to a website with a live chat option even if they don\u2019t end up using it. <a href=\"https:\/\/econsultancy.com\/blog\/63867-consumers-prefer-live-chat-for-customer-service-stats\/\" rel=\"nofollow\">Another study<\/a> suggests that about 79% of people who prefer live chat do so because their queries get resolved immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Clearly, these stats reveal that live chat is a must-have feature on ecommerce websites. It provides a personal touch also makes the shopper happy that there is someone behind that window to help them. In addition, it is advantageous for you too since you can have direct conversations with your customers, address their concerns and lead them to a faster checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take, for example, <a href=\"https:\/\/www.luxyhair.com\/\" rel=\"nofollow\">Luxy Hair website<\/a>. We love how they use the chat software to serve three purposes: direct chat, search answer and \u2018check order\u2019 status.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24005\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Luxy-Hair.png\" alt=\"6 Lead Nurturing Ideas to Boost your Store Purchases\" width=\"1004\" height=\"489\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Luxy-Hair.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Luxy-Hair-300x146.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Luxy-Hair-768x374.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moving on, you should display your chat software strategically along with personalized messages. You can do so when they are:<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Reviewing their shopping cart. After all who knows if they are having second thoughts or have last minute questions?<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">On a best-selling product page or a new product.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">On the FAQs page but haven\u2019t found an answer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With that taken care of, you should also track feedback so that you can nurture future leads better. Identify what frustrates, confuses and delights your visitors. Are there other FAQs which are directed at you? Do your visitors use different terminologies than you use on your website? Are there certain suggestions which a large part of your visitors are keen for you to implement?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We are sure that these small conversations will result in conversions. It only takes some planning and strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Send_Wishlist_Reminders\"><\/span><strong>#5 Send Wishlist Reminders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A wishlist is a collection of products that are saved by your customer because they are really interested in it but don\u2019t want to buy immediately. However, since it\u2019s a \u201cwish\u201d list it means their purchase intent is high. Unfortunately, they can easily forget about it (like an abandoned cart) which is why it\u2019s important you send them timely reminders.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24006 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Accessorize-Wishlist.png\" alt=\"Wishlist Reminders\" width=\"711\" height=\"626\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Accessorize-Wishlist.png 711w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/Accessorize-Wishlist-300x264.png 300w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tell them if the product is back in stock or if there\u2019s a sale on the item in their wishlist or in case there\u2019s a price drop. Moreover, create a sense of urgency and scarcity by informing them about products in their wishlist that are quickly selling out. You can also notify how many users are adding the same items in their own wishlist.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, we recommend you make these wishlists shareable. Who knows your prospect might get one or all of the products in their list as a gift!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Web_Browser_Push_notifications\"><\/span><strong>#6 Web Browser Push notifications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Straight off the bat, we want to say that browser push notifications are a powerful lead nurturing tool for ecommerce players. And hence, this is one of our favourite ecommerce lead nurturing ideas. Once the user opts-in the conversation happens in real time, isn\u2019t blocked by ad blockers and are alerts are delivered to the customer\u2019s desktop and other mobile devices, even when they aren\u2019t browsing your website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53303 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/imageedit_5_3599665965-1-1024x500.png\" alt=\"Web Browser Push notifications\" width=\"1024\" height=\"500\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/imageedit_5_3599665965-1-1024x500.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/imageedit_5_3599665965-1-300x147.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/imageedit_5_3599665965-1-768x375.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/imageedit_5_3599665965-1.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us now discuss some ways you can use browser push notifications.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Announce upcoming sale price drop and discount offers<\/strong>: Buyers love sale time and for that matter flash sales too because they can grab the products they have been eyeing for less price. To make these sales announcements more enticing you can add time ticker or remind them about the soon-to-expire coupon. Both work excellently to create a sense of urgency.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Notify about new products and back in stock items: <\/strong>You can retarget and send alerts to those who have items saved up in their wishlist. It will close the gap between their desire to buy and your goal to close a sale!<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Send personalized offers<\/strong>: Personalization is not an option any more. It is a necessity! So <a href=\"https:\/\/blog.pushengage.com\/segment-your-subscribers-to-personalize-browser-push-notifications\/\">segment your subscribers<\/a> on the basis of their on-page behavior and activities like the pages or products viewed or items added to cart or location, past purchases. For instance, people who have been looking for horror fiction can be sent notification of bestselling books in horror genre.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Recover abandoned carts and complete transaction<\/strong>: Anytime a user is about to exit without purchasing items they added to the cart, you can push notify them and motivate them to buy before leaving. You can even lure them with special discount offers or give them free shipping.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Cross-sell<\/strong>: For example, if they added a lamp to their cart then you could recommend an LED bulb!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Recommended Read: <a href=\"https:\/\/blog.hubspot.com\/service\/cross-selling\">Take a look at this guide to cross-selling by Shopify<\/a>.<\/span><\/p>\n<h3>Just a bit more&#8230;<\/h3>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Inform them about shipment and delivery: <\/strong>Right from <a href=\"https:\/\/www.simprogroup.com\/blog\/what-is-cloud-based-inventory-management-software\">showcasing your inventory<\/a> to delivery, you can use browser notifications to inform your prospects and gain their confidence.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Redirect to a blog<\/strong>: Let\u2019s say a customer has been searching for easy-to-grow indoor plants but doesn\u2019t really buy any. You can lead their way by sending them a blog post alert on \u2018No maintenance plants + How to Care for them\u2019.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Watch out for notifications frequency though. Show them only when necessary otherwise you risk losing them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So there you go. Now you have these six ecommerce lead nurturing ideas and strategies to nurture your leads. With consistent efforts, we are sure, you will not only achieve but also exceed your sales target!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to learn more ways to boost your marketing metrics, check out our ecommerce marketing guide linked below!\u00a0<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37620 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg\" alt=\"Ecommer CTA\" width=\"757\" height=\"194\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg 757w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta-300x77.jpg 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Ecommerce Lead Nurturing Ideas to Boost Your Store Purchases Has it ever happened that you bought the first thing you laid your eyes on? Of course, you may have liked it or even loved it but the first instinct is always &#8211; \u201clet\u2019s explore some more options\u201d.\u00a0 Now, the fact is that most online&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[261,233],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ecommerce Lead Nurturing Ideas to Boost your Store Purchases<\/title>\n<meta name=\"description\" content=\"Nurtured leads make 47% larger purchases than leads who buy immediately. Makes you wonder why ecommerce lead nurturing ideas to boost sales is all the rage!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/23988\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 ecommerce Lead Nurturing Ideas to Boost your Store Purchases\" \/>\n<meta property=\"og:description\" content=\"Nurtured leads make 47% larger purchases than leads who buy immediately. 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