{"id":24675,"date":"2018-10-14T23:32:47","date_gmt":"2018-10-15T03:32:47","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=24675"},"modified":"2024-04-09T13:34:54","modified_gmt":"2024-04-09T17:34:54","slug":"infographic-on-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content","title":{"rendered":"[Infographic] How to Create Kickass Interactive Content"},"content":{"rendered":"<h1><strong>How to Create Kickass Interactive Content<\/strong><\/h1>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is often dubbed as the <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">future of content marketing<\/a>. In fact, 81% of marketers think interactive content grabs the attention of website visitors more than static information chunks. We, at Outgrow, understand why interactive content is the holy grail of <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">content marketing<\/a>. In this infographic on interactive content<\/span><span style=\"font-weight: 400; font-size: 14pt;\">, we\u2019re going to list out the <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">best types of interactive content<\/a> that will make you believe in that too. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong><em>Want to know more about interactive content? Check out our infographic\u00a0below for some wisdom. Let\u2019s face it, visual data is more fun.<\/em><\/strong><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24694\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/10\/2-1.jpg\" alt=\"final infographic\" width=\"800\" height=\"7040\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/10\/2-1-34x300.jpg 34w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/10\/2-1-768x6758.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Embed This Infographic On Your Site<\/h3>\n<p><textarea style=\"width: 540px; height: 120px; color: #222 !important;\">&lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_end&#8221;&gt;&lt;\/span&gt;&lt;span data-mce-type=&#8221;bookmark&#8221; style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; class=&#8221;mce_SELRES_start&#8221;&gt;&lt;\/span&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;strong&gt;Please include attribution to www.outgrow.co with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/outgrow.co\/blog\/how-to-create-kickass-interactive-content&#8217;&gt;&lt;img src=&#8217;https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/10\/2-1.jpg&#8217; alt=&#8217;how to create kickass interactive content&#8217; width=&#8217;800&#8242; height=&#8217;7040&#8242; border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Ooh that was a lot of information! But that&#8217;s not all. Here is a quick detour for some of our friends who still need to learn the ropes of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">interactive content<\/a>.<\/span><\/p>\n<h2><strong>What is Interactive Content?<\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive Content is a content form that requires active participation from the readers. It has been known to generate <a href=\"http:\/\/marketeer.kapost.com\/interactive-content-conversions\/\">two times more conversions<\/a> than passive content. In fact, It has a <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">higher rate of engagement<\/a> because it adds real <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">value to the customers<\/a> rather than blatantly selling to them. It is a great way to <a href=\"https:\/\/outgrow.co\/blog\/how-to-generate-leads-content-marketing\">generate leads<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">nurture leads<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketers are increasingly turning to <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">interactive content to grow their engagement rates<\/a>. In fact, major companies like <a href=\"https:\/\/outgrow.co\/blog\/how-new-york-times-uses-interactive-content\">NYT<\/a>, <a href=\"https:\/\/outgrow.co\/blog\/buzzfeed-case-study\">Buzzfeed<\/a>, HBO, MOZ <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use interactive content<\/a> as a marketing technique.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But don\u2019t be mistaken, not all of those companies use the same content type . In fact, there are various forms of interactive content. You can choose to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create a quiz or calculator, a poll or a survey<\/a>, depending on your requirements. To make things simpler, we have listed out different types of interactive content for you:<\/span><\/p>\n<h2><strong>Types of Interactive Content<\/strong><\/h2>\n<h4>Outcome Quizzes- <strong>More like <em>outrun<\/em> your competitors<\/strong>.<\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These quizzes can be used for recommending service\/products or as personality quizzes by mapping your results to any question.<\/span><\/p>\n<h4>Calculators- <strong>Take the \u2018later\u2019 out of Calculators and you have <\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Instant results calculated in real time. Do people want to know the ROI of your product? Or the cost of building an app? \u00a0Or how much they can save on a Eurotrip? Calculate everything and anything. No coding, no fuss.<\/span><\/p>\n<h4><strong>Product Recommendation- \u201cOutside opinion. Duh!\u201d <\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A treat for the ecommerce geeks out there. Another <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\">example of interactive content<\/a> &#8211; Product Recommendation quizzes helps <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\">businesses increase conversion rates<\/a>. Questions are mapped to products that are linked directly to your ecommerce site.<\/span><\/p>\n<h4><strong>Graded Quizzes- \u201cSurprise tests were never this fun\u201d<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Much like a surprise school test but more fun. Grade customers on your product and attach incentives according to their scores!<\/span><\/p>\n<h4><strong>Polls and Surveys- \u201cBecause the only form your customer service needs is to transform\u201d<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t make \u2018em fill out long customer satisfaction forms. That\u2019s counterproductive. Create product surveys and customer satisfaction polls or even polls like \u201chow many in favor of a new foosball table at the office\u201d. <em>All\u2019s fair game.<\/em><\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"924\" height=\"191\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Create Kickass Interactive Content Interactive content is often dubbed as the future of content marketing. In fact, 81% of marketers think interactive content grabs the attention of website visitors more than static information chunks. We, at Outgrow, understand why interactive content is the holy grail of content marketing. In this infographic on interactive&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[201,291,86,113],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Infographic] How to Create Kickass Interactive Content |Outgrow<\/title>\n<meta name=\"description\" content=\"What is the future of content marketing? Watch out for answers in this infographic on interactive content. P.S. Read on for some major creation tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/24675\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographic] How to Create Kickass Interactive Content |Outgrow\" \/>\n<meta property=\"og:description\" content=\"What is the future of content marketing? Watch out for answers in this infographic on interactive content. P.S. 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