{"id":25124,"date":"2018-11-22T05:59:17","date_gmt":"2018-11-22T10:59:17","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=25124"},"modified":"2025-05-28T01:11:06","modified_gmt":"2025-05-28T05:11:06","slug":"christmas-marketing-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/christmas-marketing","title":{"rendered":"7 Unique Christmas Marketing Ideas That Can Double Your Sales"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-7-unique-christmas-marketing-ideas-that-can-double-your-sales\"><span class=\"ez-toc-section\" id=\"7_Unique_Christmas_Marketing_Ideas_That_Can_Double_Your_Sales\"><\/span>7 Unique Christmas Marketing Ideas That Can Double Your Sales<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2ce52613c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2ce52613c5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#7_Unique_Christmas_Marketing_Ideas_That_Can_Double_Your_Sales\" title=\"7 Unique Christmas Marketing Ideas That Can Double Your Sales\">7 Unique Christmas Marketing Ideas That Can Double Your Sales<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#1_Define_your_Goals\" title=\"1. Define your Goals\">1. Define your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#2_Keep_your_Most_Popular_Items_in_Stock\" title=\"2. Keep your Most Popular Items in Stock\">2. Keep your Most Popular Items in Stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#3_Leverage_Black_Friday_Cyber_Monday\" title=\"3. Leverage Black Friday &amp; Cyber Monday\">3. Leverage Black Friday &amp; Cyber Monday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#4_Create_Unique_Imagery_and_Packaging\" title=\"4. Create Unique Imagery and Packaging\">4. Create Unique Imagery and Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#5_Free_Shipping_on_Everything\" title=\"5. Free Shipping on Everything\">5. Free Shipping on Everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#6_Use_Seasonal_PPC_Keywords\" title=\"6. Use Seasonal PPC Keywords\">6. Use Seasonal PPC Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#7_Create_a_Gift_Guide\" title=\"7.&nbsp; Create a Gift Guide\">7.&nbsp; Create a Gift Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/christmas-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The days are getting colder and shorter and Halloween is behind us. Christmas trees are finding their way onto store shelves, just like Christmas marketing emails find their way into your inbox.&nbsp;Even if you\u2019re not frequenting shopping malls to enjoy the Christmas Carols, you still know Christmas is coming.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And, just like every other year, <strong>it\u2019ll come around a lot quicker than you anticipated.<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All marketers know that Christmas is a busy time of year. With potential customers engaged and actively looking for gifts, a little bit of marketing and Christmas cheer on your behalf can reap massive rewards.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And in this article, you\u2019re going to see how.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Just like most things in business, it all begins with a plan. No matter how enthusiastic and motivated you are to <a href=\"https:\/\/outgrow.co\/blog\/latest-ecommerce-trends\">increase your sales<\/a> this Christmas, you\u2019ll get the best ROI by planning.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-define-your-goals\"><span class=\"ez-toc-section\" id=\"1_Define_your_Goals\"><\/span><strong>1. Define your Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Goals are what keep us on track and working toward success. To create your goals, simply ask yourself:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>What is it that I want to achieve?<\/em><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Maybe you want more followers on Facebook.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Or you want to sell 25% more in December than in November.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It could also be to clock 60 repeat purchases from your existing customers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2001\" height=\"1335\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image3-1.jpg\" alt=\"Outgrow- 7 unique ways to sell more this Christmas period. \" class=\"wp-image-25192\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image3-1.jpg 2001w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image3-1-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image3-1-768x512.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image3-1-1024x683.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image3-1-1800x1200.jpg 1800w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whatever it may be, once it\u2019s defined, you can plan a way to get to those goals.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-keep-your-most-popular-items-in-stock\"><span class=\"ez-toc-section\" id=\"2_Keep_your_Most_Popular_Items_in_Stock\"><\/span><strong>2. Keep your Most Popular Items in Stock<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before you get too engrossed with <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-growth-hacks\">selling more<\/a> this Christmas season, do what you can to avoid a disaster.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You know your inventory, you know what sells the most.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Keep extra stock of popular products<\/strong>, ready to be dispatched. Also keep a higher volume of smaller, cheaper products that may be used as stocking fillers, ready to go.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Good inventory management means that you\u2019ll avoid disappointing customers. You <em>really<\/em> don\u2019t want to send an email along the lines of \u2018sorry, but we don\u2019t actually have what you ordered\u2019.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That\u2019s not how you delight a customer!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-leverage-black-friday-cyber-monday\"><span class=\"ez-toc-section\" id=\"3_Leverage_Black_Friday_Cyber_Monday\"><\/span><strong>3. Leverage Black Friday &amp; Cyber Monday<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Unless this is your first year in business, you\u2019ll know that Black Friday (BF) and Cyber Monday (CM) go hand in hand with Christmas, too.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Why\u2019s that?<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">A study from the National Retail Federation found that <\/span><a href=\"https:\/\/fitsmallbusiness.com\/black-friday-cyber-monday\/\"><span style=\"font-weight: 400;\">179.8 million unique shoppers<\/span><\/a><span style=\"font-weight: 400;\"> made in-store and online purchases during the BFCM holiday weekend.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is a massive opportunity for your brand to get a slice of the buying-madness pie.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2001\" height=\"1100\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image5-1.jpg\" alt=\"Outgrow- 7 unique ways to sell more this Christmas period. \" class=\"wp-image-25194\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image5-1.jpg 2001w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image5-1-300x165.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image5-1-768x422.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image5-1-1024x563.jpg 1024w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Of course, these days are about offering massive discounts. But as a forward-thinking marketer, you can go above and beyond.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By adding a little more <strong>value<\/strong> to each purchase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/value-based-selling\/\" rel=\"follow external\">Value added selling<\/a> is nothing overly new, but it\u2019s a feature that a lot of e-commerce brands overlook.<\/span><\/p>\n\n\n\n<p><strong><span style=\"font-size: 14pt;\">You can add value by<\/span><\/strong><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Offering free postage on all returned items <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Add<\/span><span style=\"font-weight: 400; font-size: 14pt;\">ing in a cheap \u2018stocking filler\u2019 present for free <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Throwing in a discount that\u2019s valid for the next 12 months<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With many buyers engaged just as much on BF and CM, it\u2019s a good chance to get your brand name in front of them and <a href=\"https:\/\/outgrow.co\/blog\/list-building-tools\">grow your email list<\/a> in the lead-up to Christmas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-create-unique-imagery-and-packaging\"><span class=\"ez-toc-section\" id=\"4_Create_Unique_Imagery_and_Packaging\"><\/span><strong>4. Create Unique Imagery and Packaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019ve more than likely spent a lot of time and resources building your design and branding assets.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Update all this imagery to complement your <a href=\"https:\/\/outgrow.co\/blog\/infographic-christmas-promotion-ideas\">Christmas campaign<\/a>. For example, your logo, banner images, and Default Social Media images.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Anyone who visits your store should know that you\u2019ve got a Christmas campaign on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here you can see how Walmart has created something unique for their Facebook cover image:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1130\" height=\"427\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image1-8.jpg\" alt=\"Outgrow- 7 unique ways to sell more this Christmas period. \" class=\"wp-image-25190\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image1-8.jpg 1130w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image1-8-300x113.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image1-8-768x290.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image1-8-1024x387.jpg 1024w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can go all out and create intricate designs or keep it simple just by adding a little red and a few cute snowmen. I love sinking my teeth into Canva and all their stunning <a href=\"https:\/\/premade.outgrow.us\/trending-templates\">pre-made design templates<\/a>!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, the use of seasonal product packaging is going to make it easier for your customer to give your product as a gift while you maintain your branding.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this example, you can see how John Masters Organics has used Christmas-themed packaging.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2001\" height=\"1430\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image2-2.jpg\" alt=\"Outgrow- 7 unique ways to sell more this Christmas period. \" class=\"wp-image-25191\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image2-2.jpg 2001w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image2-2-300x214.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image2-2-768x549.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image2-2-1024x732.jpg 1024w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Product packaging is incredibly important, and using it in this way adds the slightest bit of cheer to your customer\u2019s purchase. It makes it easier for them to simply forward on as a gift, without the need to gift wrap it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Either way, updating your graphics for Christmas shows that your brand is engaged, and active and has a little something special happening for Christmas.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em><strong>Pro Tip:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/free-photo-resources\" rel=\"follow external\">Stock Photo Resources Every Marketer Should Know About<\/a><\/em><\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-free-shipping-on-everything\"><span class=\"ez-toc-section\" id=\"5_Free_Shipping_on_Everything\"><\/span><strong>5. Free Shipping on Everything<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Offer free shipping on everything.&nbsp;<\/span><span style=\"font-weight: 400; font-size: 14pt;\">Period.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In 2018, free shipping isn\u2019t much of a benefit. In fact, it\u2019s the industry norm. You may have a significantly better product than your competition, but if they offer free shipping, the buyer will more likely be swayed toward them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In order to offer free shipping, you may need to do some math. You\u2019ll more than likely have to increase your prices and cut spending elsewhere.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That being said, the words \u2018FREE SHIPPING\u2019 can make nearly any potential customer overlook a slightly higher price tag.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, free EXPRESS shipping can also be of benefit to you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By offering free express postage, you create a double-edged sales sword.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019re able to extend <a href=\"https:\/\/outgrow.co\/blog\/holiday-marketing-campaign\">marketing campaigns<\/a> and push your shipping deadlines closer up to December 24th. This means last-minute buyers will find your products more appealing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Again, it may be very expensive for you to absorb the cost of free express shipping, but consider increasing your prices. Your products are still a solution for last-minute buyers if they\u2019re willing to pay for it.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-use-seasonal-ppc-keywords\"><span class=\"ez-toc-section\" id=\"6_Use_Seasonal_PPC_Keywords\"><\/span><strong>6. Use Seasonal PPC Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">PPC advertising and Facebook and Google ads are powerful <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing\">ways to attract new customers<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Chances are that you\u2019re already using them. But you\u2019ll get a <a href=\"https:\/\/outgrow.co\/increase-roi\/\">better ROI<\/a> on your Christmas PPC campaigns by using seasonal keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, here you can see the search volume for \u2018Wool sweater\u2019 over the last 5 years using Google Trends.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"512\" height=\"261\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/wool-sweater-data.png\" alt=\"wool sweater data\" class=\"wp-image-45150\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/wool-sweater-data.png 512w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/wool-sweater-data-300x153.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">&nbsp;Some keywords that you\u2019ve decided to <strong>not<\/strong> use may have increase around November as people start to look for Christmas gifts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This means that you can have some quick (and cheap) wins by reassessing which keywords you decide to advertise on.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-create-a-gift-guide\"><span class=\"ez-toc-section\" id=\"7_Create_a_Gift_Guide\"><\/span><strong>7.&nbsp; Create a Gift Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A simple landing page with your products shown off among other complementary products can be a great way to help solve a buyer\u2019s problem.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cBest presents for outdoorsmen\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cBest Christmas gifts for hikers under $50\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cLast-Minute Gifts for mom\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of a gift guide for travelers:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"835\" height=\"875\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image6-1.jpg\" alt=\"Outgrow- 7 unique ways to sell more this Christmas period. \" class=\"wp-image-25195\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image6-1.jpg 835w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image6-1-286x300.jpg 286w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/image6-1-768x805.jpg 768w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Think of similar titles that apply to your product and then find other products that fall into these categories. <strong>Bring all the products together and showcase them on your webpage. <\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With a little <a href=\"https:\/\/outgrow.co\/blog\/seo-competitor-analysis\">Ecommerce SEO<\/a> and social media sharing, you\u2019ll draw more attention to your own products as well as the others that you\u2019ve mentioned.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This has the added effect of helping you network. Finding complementary products and working with them help you get in front of another company&#8217;s audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, let\u2019s say that you sell car accessories and your largest <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" rel=\"follow external\">buying persona<\/a> is men aged 22-35. One would assume that many of these men would also be interested in the outdoors &#8211; <a href=\"https:\/\/sportingnomad.com\/what-is-camping-a-complete-guide-to-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">camping<\/a>, hiking, shooting, and so on and so forth.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Consider working with an outdoor supply company and <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">creating content<\/a> that helps you get in front of your audience &#8211; and vice versa.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As you can see, it doesn\u2019t take much to create something that goes above and beyond for the Christmas period. These concepts require very little investment in time and money but can lead to some pretty impressive results &#8211; <strong>if you plan accordingly. <\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The biggest challenge of the Christmas period though is <em>after<\/em> Christmas. How do you make those that bought from you in January return to you multiple times throughout the next year? Crack this, and you\u2019ll have well and truly made the most out of your Christmas period!<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">So, what do you say? Are you ready to create <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> to boost customer engagement this Christmas?<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Hurry! Sign up for <\/span><a href=\"https:\/\/app.outgrow.co\/signup\"><span style=\"font-weight: 400;\">Outgrow\u2019s 7-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> and start creating interactive content.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What are some of the most effective <a href=\"https:\/\/outgrow.co\/blog\/examples-of-personalized-marketing\">marketing ideas<\/a> that you\u2019ve implemented over Christmas? Let us know in the comments!<\/strong><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-the-author\"><strong>About The Author<\/strong><span style=\"font-weight: 400; font-size: 14pt;\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Phil is a hairy Australian guy living in Warsaw, Poland where he creates content for <a href=\"https:\/\/packhelp.com\" rel=\"follow external\">Packhelp<\/a> and gets it in front of the most relevant eyeballs. He takes care of <a href=\"https:\/\/expatspoland.com\" rel=\"follow external\">Expatspoland<\/a> and loves his dog, Star Wars, and Dinosaurs in no particular order.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Unique Christmas Marketing Ideas That Can Double Your Sales The days are getting colder and shorter and Halloween is behind us. Christmas trees are finding their way onto store shelves, just like Christmas marketing emails find their way into your inbox.&nbsp;Even if you\u2019re not frequenting shopping malls to enjoy the Christmas Carols, you still&#8230;<\/p>\n","protected":false},"author":20,"featured_media":47542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[637,167,296,312,638],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Unique Christmas Marketing Ideas That Can Double Your Sales<\/title>\n<meta name=\"description\" content=\"Eager to increase your sales this Christmas? The best ROI comes through planning. Check out this blog for the best Christmas marketing ideas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/25124\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Unique Christmas Marketing Ideas That Can Double Your Sales\" \/>\n<meta property=\"og:description\" content=\"Eager to increase your sales this Christmas? The best ROI comes through planning. 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