{"id":25228,"date":"2018-11-27T04:28:55","date_gmt":"2018-11-27T09:28:55","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=25228"},"modified":"2024-04-09T13:32:29","modified_gmt":"2024-04-09T17:32:29","slug":"outgrow-case-study-masculine","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine","title":{"rendered":"Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 35K+ Leads"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Case_Study_This_Mens_Styling_Brand_Used_Outgrow_to_Generate_35K_Leads_and_Turnaround_Its_Business\"><\/span><strong>Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 35K+ Leads and Turnaround Its Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d978038d0b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d978038d0b1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine\/#Outgrow_Case_Study_This_Mens_Styling_Brand_Used_Outgrow_to_Generate_35K_Leads_and_Turnaround_Its_Business\" title=\"Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 35K+ Leads and Turnaround Its Business\">Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 35K+ Leads and Turnaround Its Business<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine\/#The_Masculine_Styles_Goals\" title=\"The Masculine Style\u2019s Goals\">The Masculine Style\u2019s Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine\/#Where_Outgrow_Came_In\" title=\"Where Outgrow Came In?\">Where Outgrow Came In?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine\/#Bespoke_Results\" title=\"Bespoke Results\">Bespoke Results<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Masculine Style is a men\u2019s styling consultancy that helps people find the most suited dressing styles as per their archetype &#8211; Rugged, Refined, or Rakish. An Outgrow<span style=\"color: #000000;\"> case study on <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Masculine_Styles_Goals\"><\/span><strong>The Masculine Style\u2019s Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u2018Improve your style, improve your life\u2019 &#8211; this is the motto that Tanner Guzy, Founder, Masculine Style swears by. He helps men dress like gentlemen and as a consequence, lead a fulfilled life. His philosophy? Clothing and appearance are simply tools and help accomplish particular tasks. Sounds inspiring, right? Tanner\u2019s business must be a hit with millennials, you may think. Of course, it would be, if he could find the right way to engage prospects and get enough conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But what do you do when your only bet at conversion isn\u2019t getting you conversions? You look for an alternative! That\u2019s what Tanner did when a quiz he was using on his website, did not perform due to poor aesthetics. And as someone who advocates about men\u2019s style, aesthetics were important to Tanner. \u201cI needed something that looked great, worked easily, and made conversions more effective!\u201d, exclaims Tanner. Plus, his goal was to increase conversions by 20% and get 5K subscribers for his email list &#8211; something which his current experience was not delivering.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Thankfully, Tanner found Outgrow.<\/span> <\/strong><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">He created an <a href=\"https:\/\/masculinestyle.outgrow.us\/What-is-your-Style-Archetype\">Archetype quiz<\/a> on the Outgrow platform that helped people determine how they should be dressing in order to maximize their relationship with the world. Since power dressing is a concern for most millennials, the quiz was a hit amongst Tanner\u2019s target audience.<\/span><\/p>\n<blockquote><p><strong>\u201cI&#8217;ve used a quiz format for a couple of years but it never did as well as I expected it to &#8211; that is until I switched to Outgrow\u201d Tanner.<\/strong><\/p><\/blockquote>\n<p><a href=\"https:\/\/masculinestyle.outgrow.us\/What-is-your-Style-Archetype\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-25232\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/Tan1.jpg\" alt=\"Masculine Style Case Study\" width=\"1922\" height=\"941\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/Tan1.jpg 1922w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/Tan1-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/Tan1-768x376.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/Tan1-1024x501.jpg 1024w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/> <\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_Outgrow_Came_In\"><\/span><strong>Where Outgrow Came In?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Easy to Use, Great to Look At &#8211; <\/strong>The ease of set up, the professional look, and the simplicity of use &#8211; all these features encouraged Tanner to use Outgrow, and consequently helped him make great improvements to his business. In his own words, \u2018the ease and look of the platform makes the <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quiz<\/a> appealing to leads and let\u2019s me test and fine tune without a headache.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Better Conversions, Improved Segmentation<\/strong> &#8211; Tanner\u2019s key goal for using an interactive experience was to get more business. And did he meet this goal? Of course, yes! He got around <strong>30% open rates and claims to earn roughly $2 per lead per month<\/strong>. What\u2019s more &#8211; he could compartmentalize their leads, which helped him market better. \u201cBy knowing I have three different groups within my demographic, I can market to them in their own way\u201d beamed Tanner.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Highly Responsive Support Team<\/strong> &#8211; What\u2019s great performance without seamless support? Tanner found both at Outgrow. Their round the clock support and proactive customer success executives ensured that Tanner did not have to face challenges while using the builder. \u201cThey\u2019ve been great. Quick to answer questions and resolve any bugs\u201d said Tanner.<\/span><\/p>\n<p><a href=\"https:\/\/masculinestyle.outgrow.us\/What-is-your-Style-Archetype\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-25233\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan2.jpg\" alt=\"Masculine Style Case Study\" width=\"1922\" height=\"931\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan2.jpg 1922w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan2-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan2-768x372.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan2-1024x496.jpg 1024w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/><\/a><\/p>\n<h2><a href=\"https:\/\/masculinestyle.outgrow.us\/What-is-your-Style-Archetype\"><img decoding=\"async\" class=\"aligncenter wp-image-25234 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan3.jpg\" alt=\"Masculine Style Case Study\" width=\"1877\" height=\"934\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan3.jpg 1877w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan3-300x149.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan3-768x382.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/tan3-1024x510.jpg 1024w\" sizes=\"(max-width: 1877px) 100vw, 1877px\" \/><\/a><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Bespoke_Results\"><\/span><strong>Bespoke Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tanner used the quiz as a call out at the end of every YouTube video he created. Plus, he\u2019s been using the quiz heavily on the homepage of his website and promoting it on Twitter. With this promotion mix, Tanner has <strong>generated more than 35K leads till date, with a conversion rate of about 26%.<\/strong> The secret? \u201cIt\u2019s a simple lead magnet that helps my readers feel like they\u2019ve already made progress just by signing up,\u201d said Tanner.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tanner loves how Outgrow has simplified interactive marketing for him and helped him scale his business.<\/span><\/p>\n<p><strong>\u201cOutgrow has been a fantastic addition to my business. [It] has taken my list building to the next level\u201d Tanner Guzy, Founder, The Masculine Style&#8221;<\/strong><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"905\" height=\"187\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 35K+ Leads and Turnaround Its Business Masculine Style is a men\u2019s styling consultancy that helps people find the most suited dressing styles as per their archetype &#8211; Rugged, Refined, or Rakish. An Outgrow case study on interactive content. The Masculine Style\u2019s Goals \u2018Improve your&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,86,315],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Case Study: Masculine Style Generates 35k+ Leads<\/title>\n<meta name=\"description\" content=\"See how a mens styling brand used Outgrow to generate 35K+ leads. Read outgrow case study Masculine Style to see why interactive content always delivers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/25228\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outgrow Case Study: Masculine Style Generates 35k+ Leads\" \/>\n<meta property=\"og:description\" content=\"See how a mens styling brand used Outgrow to generate 35K+ leads. 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