{"id":26029,"date":"2019-01-04T00:39:33","date_gmt":"2019-01-04T05:39:33","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26029"},"modified":"2024-01-10T01:22:06","modified_gmt":"2024-01-10T06:22:06","slug":"simple-discovery-survey-using-outgrow","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/discovery-survey-using-outgrow","title":{"rendered":"How to Create a Simple Discovery Survey Using Outgrow"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_To_Create_A_Simple_Discovery_Survey_Using_Outgrow\"><\/span><b>How To Create A Simple Discovery Survey Using Outgrow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da53cb7978e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da53cb7978e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/discovery-survey-using-outgrow\/#How_To_Create_A_Simple_Discovery_Survey_Using_Outgrow\" title=\"How To Create A Simple Discovery Survey Using Outgrow\">How To Create A Simple Discovery Survey Using Outgrow<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/discovery-survey-using-outgrow\/#What_Is_A_Discovery_Survey_and_Why_do_You_Need_It\" title=\"What Is A Discovery Survey and Why do You Need It?\">What Is A Discovery Survey and Why do You Need It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/discovery-survey-using-outgrow\/#Creating_a_Discovery_Survey_Using_Outgrow\" title=\"Creating a Discovery Survey Using Outgrow\">Creating a Discovery Survey Using Outgrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/discovery-survey-using-outgrow\/#Dos_and_Donts_for_Creating_A_Discovery_Survey\" title=\"Do\u2019s and Don&#8217;ts for Creating A Discovery Survey \n\">Do\u2019s and Don&#8217;ts for Creating A Discovery Survey \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/discovery-survey-using-outgrow\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hello there! Welcome to the very first edition of our \u201cHow To\u201d series for the year 2019! In case you missed it, last year (hehe!) we talked about <\/span><a href=\"https:\/\/outgrow.co\/blog\/create-feedback-survey-on-outgrow\"><span style=\"font-weight: 400; font-size: 14pt;\">How To Create A Feedback Survey <\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">using Outgrow. This time, we\u2019re here to tell you all about Discovery Surveys. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, we understand that the holiday haze can be hard to cut through. So grab a steaming cup of coffee as we give you a quick recap about marketing funnels.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26034 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/11.jpg\" alt=\"Funnel\" width=\"1084\" height=\"487\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/11.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/11-300x135.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/11-768x345.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/11-1024x460.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A <\/span><span style=\"font-weight: 400; font-size: 14pt;\"><b>marketing funnel<\/b><\/span> <span style=\"font-weight: 400; font-size: 14pt;\"> helps you to track the stages that your consumers travel through to eventually make a buying decision. It also lets you know where you are losing customers and what your company needs to do to help influence consumers at each stage.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The top of the funnel is where we often see inbound marketing at its finest. Our goals might include nudging a few potential customers toward conversion, but the way we go about that is rarely by talking about ourselves. Instead, it&#8217;s about figuring out what the audience wants and needs to learn about and teaching them those things.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Feel up to speed? Good! (In case you don\u2019t &#8211; feel free to read more <\/span><span style=\"font-weight: 400; font-size: 14pt;\">here<\/span><span style=\"font-weight: 400; font-size: 14pt;\">!)<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_A_Discovery_Survey_and_Why_do_You_Need_It\"><\/span><b>What Is A Discovery Survey and Why do You Need It?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Essentially, a Discovery Survey helps you to learn about new users in a new or existing market by asking a series of questions. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The Discovery Survey is ideal to use when you are trying to understand a new market or a new type of customer. These surveys tend to be very short (a maximum of 4-7 questions) and provide you with the initial information you need to further segment individuals.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Secondly, a Discovery Survey also helps in generating awareness about your brand among potential customers (and even the market at large).In fact, if the use case for your product isn&#8217;t immediately obvious, you can educate the market about the existence of that problem.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So if you\u2019re an explorer who wants to learn about potential audiences or an adventurer all set to venture into new markets, a discovery survey is just what you need! <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We here at Outgrow created a simple Discovery Survey to attract users who wish to buy cars. We asked the users to answer a few simple questions to help segment them based on their needs and wishes. <a href=\"https:\/\/funneltemplates.outgrow.us\/simple-discovery-funnel-example-personality-car\">Have a look<\/a>! <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Discovery_Survey_Using_Outgrow\"><\/span><b>Creating a Discovery Survey Using Outgrow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive surveys such as those created on Outgrow are fun, easy to use and engaging. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">This leads to record conversion rates of over 60% consistently.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Follow the steps listed below to create a survey of your own:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">a) Sign up for Outgrow right <a href=\"https:\/\/app.outgrow.co\/signup\">here<\/a>!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">b) Select \u201cOutcome Quiz\u201d from your Outgrow Dashboard<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-25171\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c2.jpg\" alt=\"discovery survey\" width=\"1084\" height=\"414\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c2.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c2-300x115.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c2-768x293.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c2-1024x391.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">c) Next, click on \u201cSelect a Template\u201d.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-25172\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c3.jpg\" alt=\"discovery survey\" width=\"1084\" height=\"411\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c3.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c3-300x114.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c3-768x291.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/11\/c3-1024x388.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">d) Scroll down the list and select the Discovery Survey Template or use our existing Example. Simply click on \u201cUse Template\u201d to start creating a survey of your own.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26040 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d6.jpg\" alt=\"Template Library\" width=\"1084\" height=\"464\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d6.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d6-300x128.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d6-768x329.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d6-1024x438.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">e) Start by customizing your welcome screen. Make sure to personalize the survey by adding your logo, a suitable color theme etc.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26035 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d1.jpg\" alt=\"Welcome Screen\" width=\"1084\" height=\"467\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d1.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d1-300x129.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d1-768x331.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d1-1024x441.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">f) Add all your questions from the left panel and make the edits on the right.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26036 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d2.jpg\" alt=\"Builder\" width=\"1084\" height=\"451\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d2.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d2-300x125.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d2-768x320.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d2-1024x426.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">g) Now, click on \u201cOutcomes\u201d and add all the outcome pages you want to lead your prospects to from the right-hand side of the screen.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26037 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d3.jpg\" alt=\"Outcomes\" width=\"1084\" height=\"438\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d3.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d3-300x121.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d3-768x310.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d3-1024x414.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">h) Once you have added all the outcomes, go back to the questions and map them to specific outcomes under \u201cMap To An Outcome\u201d.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26038 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d4.jpg\" alt=\"Map To An Outcome\" width=\"1084\" height=\"449\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d4.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d4-300x124.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d4-768x318.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d4-1024x424.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">i) Make sure to add a relevant Call To Action for your users!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26039 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d5.jpg\" alt=\"Call To Action\" width=\"1084\" height=\"472\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d5.jpg 1084w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d5-300x131.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d5-768x334.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/d5-1024x446.jpg 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t wish to create a survey from scratch? Our pre-made template is at your service! <a href=\"https:\/\/funneltemplates.outgrow.us\/Copy-of-simple-discovery-funnel-premade-template\">Take a look<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dos_and_Donts_for_Creating_A_Discovery_Survey\"><\/span><b>Do\u2019s and Don&#8217;ts for Creating A Discovery Survey<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">a) A picture says a thousand words! Make sure to use appealing images and relevant gifs throughout your survey.<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">b) KISS: Keep it Simple, Silly! The longer the survey, the higher the chances of users leaving it mid-way. <\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">c) Use the Help Text. Help text allows you to provide additional information in the questions wherever necessary. And a little help often goes a long way!<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">d) Limit the options you provide. Don\u2019t confuse your users with too many possible answers to a question. 3-4 options is a good idea!<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">e) Use the lead generation form wisely. Based on your goals, you can have it on the welcome page, right before the results (highly recommended!) or even on the results page itself.<\/span><\/p>\n<blockquote><p><strong><span style=\"font-size: 14pt;\">Also Read: <\/span><\/strong><span style=\"font-weight: 400; font-size: 14pt;\">51 Do\u2019s and Don\u2019ts of Creating Interactive Experiences<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By asking questions that help your prospects feel that you have \u201cdiagnosed\u201d their situation, you are more likely to convert them into customers. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As the next step after your survey, lead your prospects to a product sales page based on the answers provided by them. This will ensure that they feel heard and that they have been provided with a customized solution.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Happy Creating, marketers! Do reach out to us in case of any queries. See you on another \u201cHow To\u201d post soon. \ud83d\ude42<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"784\" height=\"162\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Create A Simple Discovery Survey Using Outgrow Hello there! Welcome to the very first edition of our \u201cHow To\u201d series for the year 2019! In case you missed it, last year (hehe!) we talked about How To Create A Feedback Survey using Outgrow. This time, we\u2019re here to tell you all about Discovery&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[322,302,274,148,321],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Simple Discovery Survey Using Outgrow<\/title>\n<meta name=\"description\" content=\"If you want to learn about potential audiences or venture into new markets, a discovery survey is just what you need. 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