{"id":26092,"date":"2019-01-10T23:59:13","date_gmt":"2019-01-11T04:59:13","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26092"},"modified":"2023-12-04T05:08:22","modified_gmt":"2023-12-04T10:08:22","slug":"data-driven-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/data-driven-marketing","title":{"rendered":"[Guest Post] How to Implement Data-Driven Marketing into Your eCommerce Business"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Implement_Data-Driven_Marketing_into_Your_eCommerce_Business\"><\/span><strong>How to Implement Data-Driven Marketing into Your eCommerce Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69debe13edc6b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69debe13edc6b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#How_to_Implement_Data-Driven_Marketing_into_Your_eCommerce_Business\" title=\"How to Implement Data-Driven Marketing into Your eCommerce Business\">How to Implement Data-Driven Marketing into Your eCommerce Business<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#What_is_Data-Driven_Marketing\" title=\"What is Data-Driven Marketing?\">What is Data-Driven Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#Identify_Your_Target_Audience\" title=\"Identify Your Target Audience\">Identify Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#Focusing_Over_Channels\" title=\"Focusing Over Channels\">Focusing Over Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#Augment_Your_Marketing_Content\" title=\"Augment Your Marketing Content\">Augment Your Marketing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#Analyze_and_Optimize\" title=\"Analyze and Optimize\">Analyze and Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/data-driven-marketing\/#About_The_Author\" title=\"About The Author\">About The Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It doesn\u2019t matter what platform you\u2019re using to host and operate your eCommerce store; you\u2019ll already be aware of your ability to access a whole plethora of data right at your fingertips. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">You might have looked through your data at some point. But have you considered how you use them to enhance your business? <span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How can we use these figures to create a data-driven marketing strategy for your eCommerce business? Let&#8217;s see how!<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"934\" height=\"193\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Data-Driven_Marketing\"><\/span><strong>What is Data-Driven Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the old days, marketing was done with limited research options and by relying on experts\u2019 opinions.\u00a0 They focused on trending topics and future marketing development. You can see how this approach wasn\u2019t reliable and this was the reason many companies failed.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Data is the foundation of the new-age marketing. This is the process of making decisions based on facts and data gathered from various sources. In fact, there is no space for guessing here. Your business collects data about your customers from their email subscriptions and their behavior on the website. Moreover, it focuses on customer shopping, social media, demographics, and so on in order to conclude what they would like.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In ecommerce, this mostly means gathering information on customers\u2019 behavior and feedback, sales trends, and product insights. When you collect all of this data and analyze it, you will be able to predict future trends.\u00a0 You can also adapt to expectations and create a customized shopping experience. Moreover, it will help you improve your sales and ROI and be more effective in your business overall. <span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<h3><strong>Take a look at this simple example of data-driven marketing.<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26096\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/1-1-1.jpg\" alt=\"How to Implement DataDriven Marketing into Your eCommerce Business\" width=\"667\" height=\"378\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/1-1-1.jpg 667w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/1-1-1-300x170.jpg 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">GreenPal markets itself as the \u201cUber of Lawn Mowers\u201d and does business mostly in Nashville. They ran ads titled \u201cLocal Lawn Pros in Nashville are a click away&#8221;. They were satisfied with the results but wanted to improve further. This is where data-driven marketing stepped in to save the day. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They found out that the area they were marketing their services in is populated by mostly price-sensitive people. Hence, they changed it to \u201cThe Cheapest Lawn Mowing in Nashville. Lawn mowing from $20\u201d for certain zip codes and they created a landing page for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Consequently, they saw a big change in click-throughs and conversions.\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Identify_Your_Target_Audience\"><\/span><strong>Identify Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The most important aspect of using data in your eCommerce store is the ability to identify exactly who is visiting and making purchases. While you may have an idea or a niche that you want to fit in and target with your marketing strategy, accessing your data will give you a clearer picture.\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<h3><strong>Some of the analytics and data you\u2019ll want to look into include;<\/strong><\/h3>\n<ol>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Gender<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Age<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Geographical location<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Spending habits<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Browsing History<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Amount of spending<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Traffic source\/channel<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cBy looking into these statistics, and more, you\u2019ll be able to create a highly accurate image of who is visiting and spending money on your eCommerce store. This helps you further identify your niche and, therefore, optimize your content to have the best return,\u201d explains Kyle Day, an eCommerce marketer for <a href=\"https:\/\/eliteassignmenthelp.com\/college-assignments\" rel=\"nofollow\">Elite Assignment Help<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26097\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/2-1.jpg\" alt=\"How to Implement DataDriven Marketing into Your eCommerce Business\" width=\"806\" height=\"553\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/2-1.jpg 806w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/2-1-300x206.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/2-1-768x527.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/2-1-220x150.jpg 220w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You need to analyze all of the aspects of your audience&#8217;s demographics, behavior, shopping habits and so on to come up with a clear image of who your customers are. Most probably, there will be several segments. If that\u2019s not the audience you are looking for, consider doing a bit of rebranding and marketing specifically for those audiences, based on data and research.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If your existent segments are your desired target audience, then you should start &#8211; if you haven\u2019t already &#8211; customizing each element of the experience for those specific segments.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your emails, for one, need to be segmented and customized to fit each segment specifically &#8211; so, if you have some buyers which are price-sensitive, send them cheaper offers or discount reminders.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Customize the content as well. The same goes for ads or CTAs. \u201cOne size fits all\u201d is not a good strategy here and you have the data &#8211; and the possibilities to do differently.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After all, you\u2019ll need to communicate and market to 18-year-old girls in New York far differently than you would a 60-year-old guy from Manchester.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focusing_Over_Channels\"><\/span><strong>Focusing Over Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By taking a look at your store analytics, you\u2019ll be able to see exactly where your customers and leads are coming from and what sources of traffic people are using. This is ideal because you\u2019ll be able to see what channels you should be focusing on and what\u2019s going to bring in the most people.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26098\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/3-1.jpg\" alt=\"How to Implement DataDriven Marketing into Your eCommerce Business\" width=\"680\" height=\"268\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/3-1.jpg 680w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/3-1-300x118.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look at your analytics and see what\u2019s going on. Are people finding you through organic searches, paid advertising platforms, email links, referrals or social media? If you\u2019re using a paid advertising campaign, you\u2019ll be able to see whether it\u2019s paying off and getting the results you\u2019re looking for.\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Likewise, you\u2019ll also be able to identify new opportunities that you might not have considered. For example, if you have a lot of traffic coming through social media, you might want to amplify this by investing time and money into an influencer marketing campaign to further bring people to your store.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Augment_Your_Marketing_Content\"><\/span><strong>Augment Your Marketing Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a <a href=\"https:\/\/www.hotjar.com\/website-analysis\/\" rel=\"nofollow\">look at the analytics<\/a> for the content of your website. Are people finding you easily, staying to read it and make a purchase, or is there room for improvement in this area?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using your analytics, not only will you be able to highlight areas to improve your content, but you\u2019ll also be able to identify what your strong areas are and, therefore, what you should be replicating in the future.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">eCommerce stores require a lot of content in the form of product descriptions, blog posts, guest posts, social media posts and more; which means you might not have time to get everything done, or to the highest quality.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<h3>Fortunately, there are many online tools you can use to help;<\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/viawriting.com\/\" rel=\"nofollow\">1) Via Writing<\/a> &amp; <a href=\"https:\/\/mywritingway.com\/\" rel=\"nofollow\">My Writing Way<\/a> &#8211; Use these services as guides to help you use grammar correctly in your content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/boomessays.com\/write-my-paper\" rel=\"nofollow\">2)Write My Paper<\/a> &amp; <a href=\"https:\/\/essayroo.com\/assignment-help-australia\" rel=\"nofollow\">Essay Roo<\/a> &#8211; These are two leading online proofreading tools designed to help you ensure perfection in your content, as recommended by <a href=\"https:\/\/simplegrad.com\/best-essay-writing-services\/\" rel=\"nofollow\">Simple Grad<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"http:\/\/stateofwriting.com\/\" rel=\"nofollow\">3) State of Writing<\/a> &amp; <a href=\"https:\/\/studydemic.com\/\" rel=\"nofollow\">Studydemic<\/a> &#8211; These are two online resources to help you improve or adapt any area of your writing style.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/academized.com\/\" rel=\"nofollow\">4) Academized<\/a> &amp; <a href=\"https:\/\/ukwritings.com\/assignment-help\" rel=\"nofollow\">Assignment Help<\/a> &#8211; Use these online editing tools to help you structure and format your content, as reviewed by <a href=\"https:\/\/ukservicesreviews.com\/\" rel=\"nofollow\">UK Service Reviews<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/letsgoandlearn.com\/\" rel=\"nofollow\">5) Let\u2019s Go and Learn<\/a> &amp; <a href=\"https:\/\/writingpopulist.com\/\" rel=\"nofollow\">Writing Populist<\/a> &#8211; When it comes to writing online content for your eCommerce store, these two blogs have all the tips and advice you need to know.<\/span><\/p>\n<h3>Another way to augment your content is to add more to it and make it more inclusive of the reader &#8211; <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-kickass-interactive-content\">interactive content<\/a>.<\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This could be a calculator, a survey or a quiz &#8211; these are all very popular with users. The user attempts the quiz\/calculator, instead of consuming passive content. \u00a0In fact, leads are far more likely to divulge information while <a href=\"https:\/\/outgrow.co\/blog\/how-to-generate-leads-content-marketing\">using interactive content<\/a>. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">Talking statistics,<a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\"> 81% marketers<\/a> believe interactive content grabs the attention of website visitors, making it a powerful marketing technique.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">Outgrow Ecommerce<\/a> has a feature that allows you to create questions and <a href=\"https:\/\/outgrow.co\/blog\/product-recommendation-quizzes-drive-ecommerce-sales\">recommend products<\/a> based on consumer responses. At the end of your questions, it automatically takes them to the product you linked with specific responses. For instance, have a look at this Ecommerce quiz template created by Outgrow. The user selects an option of his choice and the result page displays the makeup set best suited for his\/her face.<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/Which-makeup-set-suits-your-face-the-best\"><img decoding=\"async\" class=\"aligncenter wp-image-26106 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Capture.jpg\" alt=\"data-driven marketing\" width=\"1877\" height=\"771\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Capture.jpg 1877w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Capture-300x123.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Capture-768x315.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/Capture-1024x421.jpg 1024w\" sizes=\"(max-width: 1877px) 100vw, 1877px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is a good way to introduce something fresh and new as well as handling the promotion of new and old products in a novel way. Because the products are based on their answers, customers find the perfect fit through the power of personalization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyze_and_Optimize\"><\/span><strong>Analyze and Optimize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Continuous analysis of your data is essential when it comes to a data-driven marketing strategy. Why? Because your data doesn&#8217;t stay the same. Let\u2019s say you\u2019ve identified your niche and optimal audience using your data and you\u2019ve established the perfect buyer persona.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You then tweak and edit your content, your traffic channels and the way you approach marketing to suit this kind of customer. While this is the case, you\u2019re also going to attract different people from different target markets, meaning your ideal target buyer is going to change.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is why it\u2019s extremely important to monitor your data regularly. Most companies do it once a week in order to consistently optimize their content, so it performs well with their new audience.\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Typically, you\u2019ll want to go over your available data and analytics about once a week. Just ensure that nothing drastic has happened, and then once a month when it comes to tweaking and optimizing content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We hope that through this article, we have covered everything you need to get started with data-driven marketing. From your target audience to the type of content you use, everything plays a major role in the process of implementing data-driven marketing into your ecommerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, what do you say?\u00a0\u00a0<span style=\"color: #ffffff;\">data-driven marketing<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ready to implement a new and improved style of marketing?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><img decoding=\"async\" class=\"alignleft wp-image-26182 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/01\/grace-carter.jpg\" alt=\"Grace Carter\" width=\"221\" height=\"228\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Grace Carter is an editor at <a href=\"https:\/\/australianhelp.com\/do-my-assignment\" rel=\"nofollow\">Do My Assignment<\/a> and <a href=\"https:\/\/paperfellows.com\/essay-paper-for-sale\" rel=\"nofollow\">Paper Fellows<\/a> services. She works with a team of proofreaders and helps onboarding new writers. Also, Grace develops a course on creative writing at <a href=\"https:\/\/bigassignments.com\/cheap-assignment-help-australia\" rel=\"nofollow\">Big Assignments<\/a> website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Implement Data-Driven Marketing into Your eCommerce Business It doesn\u2019t matter what platform you\u2019re using to host and operate your eCommerce store; you\u2019ll already be aware of your ability to access a whole plethora of data right at your fingertips. You might have looked through your data at some point. But have you considered&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[330,329,167],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Implement Data-Driven Marketing into Your eCommerce Business<\/title>\n<meta name=\"description\" content=\"Wondering how to create a data-driven marketing strategy for your eCommerce business? Well, you&#039;re in the right place. 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