{"id":26596,"date":"2019-03-14T03:33:47","date_gmt":"2019-03-14T07:33:47","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26596"},"modified":"2024-04-30T23:23:10","modified_gmt":"2024-05-01T03:23:10","slug":"personalized-videos","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/personalized-videos","title":{"rendered":"How Personalized Videos are Changing the Way Social Media Works"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_Personalized_Videos_are_Changing_the_Way_Social_Media_Works\"><\/span><strong>How Personalized Videos are Changing the Way Social Media Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6636455936577\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6636455936577\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#How_Personalized_Videos_are_Changing_the_Way_Social_Media_Works\" title=\"How Personalized Videos are Changing the Way Social Media Works\">How Personalized Videos are Changing the Way Social Media Works<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#Where_can_you_use_videos\" title=\"Where can you use videos? \">Where can you use videos? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#How_personalization_is_changing_social_media\" title=\"How personalization is changing social media?\">How personalization is changing social media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#How_to_implement_personalized_video_in_your_social_strategy\" title=\"How to implement personalized video in your social strategy?\">How to implement personalized video in your social strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#What_data_can_be_used_for_video_personalization\" title=\"What data can be used for video personalization?\">What data can be used for video personalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#Still_not_convinced_Heres_how_personalization_helps\" title=\"Still not convinced? Here\u2019s how personalization helps. \">Still not convinced? Here\u2019s how personalization helps. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/personalized-videos\/#About_The_Author\" title=\"About The Author\">About The Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The age of generic, spammy, and ultimately lazy marketing efforts is coming to an end. That\u2019s exactly how I foresee personalized video marketing. It will change the way brands interact with customers once and for all. And marketers will have to adapt quickly. The future will be even more demanding for <a href=\"https:\/\/planable.io\/blog\/digital-marketing-freelancer\" rel=\"nofollow\">digital marketers<\/a> around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before going into details, let\u2019s just add a bit of context right here.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">People are calling 2019 the year of video. And I agree. I see marketers &amp; social media managers adding videos in their content like jelly to peanut butter. All the time. There\u2019s an explosion of creativity, ideas, and content ready to be \u201ctranslated\u201d into videos to make an even more personalized digital experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_can_you_use_videos\"><\/span><strong>Where can you use videos? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Make the most out of <a href=\"https:\/\/planable.io\/blog\/instagram-trends\/\" rel=\"nofollow\">Instagram Stories<\/a> because these bite-sized 15-sec videos produced on the go that keeps viewers hooked to improve awareness<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Integrate videos on your website, via <a href=\"https:\/\/go.intercom.com\/video-bots\" rel=\"nofollow\">Intercom Video Bot<\/a> to drive conversion for sign ups<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Upload your latest product update on your Facebook Page to spread the word<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Tell a story using LinkedIn videos to connect with professionals<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Start a video blog on YouTube to add value to your audience<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Share a tweet with your Twitter audience to ask for feedback<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">You get it. There are tons &amp; tons of opportunities for video content everywhere.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sadly, sometimes <a href=\"https:\/\/www.vecteezy.com\/free-videos\">stock videos<\/a> are plain spam with no correlation to the customer and don\u2019t have any chance to convince them to sign up or upgrade to your product.<\/span><\/p>\n<p>That\u2019s where personalized marketing comes into action.<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A <strong>personalized video<\/strong> is any video content that\u2019s customized and relevant to multiple segments of your customer persona or audience, including age, location, device, company, profession, etc. Given that there are many ways to <a href=\"https:\/\/thesocialshepherd.com\/blog\/top-video-production-companies-uk\">personalize videos for brands<\/a>, marketers should make the most of it. Here\u2019s an <a href=\"https:\/\/wideo.co\/blog\/personalized-video-4-ways-to-wow-your-audience\/\" rel=\"nofollow\">example from Wideo<\/a> below.<\/span><\/p>\n<p><a href=\"https:\/\/wideo.co\/blog\/personalized-video-4-ways-to-wow-your-audience\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26603\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image2.jpg\" alt=\" How Personalized Videos are Changing the Way Social Media Works\" width=\"962\" height=\"542\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image2.jpg 962w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image2-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image2-768x433.jpg 768w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It will help you make more useful content for a specific prospect or customer. <span style=\"font-weight: 400; font-size: 14pt;\">Personalized marketing is a strategy that helps you integrate all of your content from social, blog, email, website to generate better results. It involves A LOT of data related to your customers so you can craft specific experiences based on their personas and target them exactly where they are.\u00a0<a href=\"https:\/\/designwizard.com\/\" rel=\"nofollow\">Design Wizard<\/a> is excellent software for creating amazing videos. You can create highly engaging videos that help you grow your business, announce your event or anything else in between! There is also a full library of TV ad-quality videos. This is perfect for creating and <a href=\"https:\/\/www.movavi.com\/online-video-editor.html\">editing videos<\/a> for social media, presentations, and websites. <\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_personalization_is_changing_social_media\"><\/span><strong>How personalization is changing social media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We live in a <a href=\"https:\/\/www.marketo.com\/articles\/how-is-personalization-changing-the-face-of-marketing\/\" rel=\"nofollow\">tech powered world<\/a> connected to digital 24\/7 wherever we go. The customer journey takes a lot more time compared to what it used to 5-10-25 years ago when one simple email could drive millions in sales. Customers are tired of receiving scam calls and they want to be recognized as individuals, not just a cell in Excel.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.business2community.com\/video-marketing\/how-video-helps-increase-ecommerce-conversion-rates-02152070\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26602 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image1.jpg\" alt=\" How Personalized Videos are Changing the Way Social Media Works\" width=\"752\" height=\"412\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image1.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image1-300x164.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Personalization is key to creating a full digital experience for your potential customers and drive more sales to your business. It will help you create prospect specific news feeds, web pages, content collections, posts, videos, stories, and campaigns delivered directly to their device.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_implement_personalized_video_in_your_social_strategy\"><\/span><strong>How to implement personalized video in your social strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1) Create a personalized quiz<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\">Outgrow<\/a> helps you create a viral quiz and calculator for your brand in just a few clicks. It will easily help you reach a wider audience on social, brands will get noticed and drive a lot of referral social traffic to the website.<\/span><\/p>\n<h3><strong>2) Send a personalized video <\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/rocketium.com\/is\/automated-personalized-video-maker-for-business-outreach-sales-and-marketing\" rel=\"nofollow\">Rocketium<\/a> helps you create them at scale for all of your marketing needs just by filling out the name of the customer, adding materials in the video and then experience tons of leads in your inbox through the power of personalization.<\/span><\/p>\n<h3><strong>3) Prepare a personalized chatbot message <\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hipmunk Facebook Messenger Bot uses friendly, conversational language creating a personalized experience that mimics the way your brand speaks with customers online. The <a href=\"https:\/\/chatbotsmagazine.com\/top-5-benefits-with-using-chatbots-for-your-business-159a0cee7d8a\" rel=\"nofollow\">purpose of chat bots<\/a> is to support and scale your brand with customers 24\/7. It helps to save a lot of money and can be placed on multiple platforms such as Facebook, Slack, Telegram, SMS or your own website to improve conversions.<\/span><\/p>\n<h3><strong>4) Customize your content marketing<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s say you created an awesome presentation, report, <a href=\"https:\/\/www.visme.co\/white-paper-design\/\" target=\"_blank\" rel=\"noopener\">white paper<\/a>, checklist as part of your <a href=\"https:\/\/planable.io\/blog\/social-media-brainstorming\/\" rel=\"nofollow\">content marketing strategy<\/a>. That\u2019s great. Now it\u2019s time to amplify all of your efforts through personalized experience on email and social media through a landing page. You can create some personalized posts on social platforms targeted specifically to the audiences you think will download the piece so you can \u201ccollect\u201d new leads for your brand. See how <a href=\"https:\/\/www.youtube.com\/watch?v=ANS36bprla0\" rel=\"nofollow\">lemlist<\/a> is currently doing this.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26604\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image3.jpg\" alt=\" How Personalized Videos are Changing the Way Social Media Works\" width=\"564\" height=\"564\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image3.jpg 564w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image3-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/03\/image3-300x300.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/span><\/p>\n<h3><strong>5) Announce a feature, product or new service <\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So you\u2019ve listened closely over the past few months to your customers and responded to all of their requests. Now you can easily make a quick video with the new improvement or feature and then share this directly with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also personalize the message you&#8217;re sending them, like \u201cHey {{Name}}, you asked for the {{awesome feature you\u2019ve just built}}. Awesome news &#8211; we just launched it. We hope that this will make a big difference for your {{company name}}.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Then make sure to add other materials about the feature, including videos, screenshots, guides, articles and how to activate them (if applicable).<\/span><\/p>\n<h3><strong>6) A personalized letter<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Show your customers that you care and don\u2019t stop with company announcements when it comes to customer engagement. A simple thank you letter to your users on Twitter or other social platforms will matter a very big deal. On the other side, you can target specific demographics while congratulating them with a national celebration, such as women for Mother\u2019s Day or dog lovers for International Dogs Day.<\/span><\/p>\n<h3><strong>7) Recruit top talent on LinkedIn <\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Trying to wow your potential hires? I believe that LinkedIn is the best place for that by showcasing how awesome your company is. When inviting them for a coffee send them a personalized video with their potential workspace, the nameplate on the desk or shirt that they will receive. Think of ways that will help your potential hires envision their place in the company and put more light on that.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_data_can_be_used_for_video_personalization\"><\/span><strong>What data can be used for video personalization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The next wave of personalization will manifest itself in a way that successfully combines analytics, creativity, content and all the marketing teams into one single epicenter. There are many data points that can be used to make your video more personalized, such as<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Location (city, country, region)<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Device (iPhone, iPad, Android, Windows, Mac, Linux)<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Search keywords<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Social page (did they found your Youtube channel on Instagram or Twitter)<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Visitor frequency (first, second, fifth visit on the website)<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Date &amp; time of the day they visit your website<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Sessions behavior (navigation clicks, pages)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Personalization marketing will also help you build stronger relationships with your customers. It shows that you care about all of them by wishing them happy birthday on Facebook, sending them a thank you note on Twitter or just adding them to your Pinterest board.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The personalization experience never ends. It can start with your social pages, then quickly move to landing pages, podcasts, video blogs, and offline events. <span style=\"font-weight: 400;\">Personalized video is important in social media, and for the best personalized video, you must have the\u00a0<\/span><a href=\"https:\/\/invideo.io\/blog\/top-10-android-video-editors\/\" target=\"_blank\" rel=\"noopener\">best video editing app<\/a><span style=\"font-weight: 400;\"> to enhance the video quality and personalize it in your way. <\/span>It will not only help you generate more sales but help make the brand a friend of your customer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Still_not_convinced_Heres_how_personalization_helps\"><\/span><strong>Still not convinced? Here\u2019s how <\/strong><a href=\"https:\/\/blogs.constantcontact.com\/why-personalization-for-marketing\/\" rel=\"nofollow\"><strong>personalization helps<\/strong><\/a><strong>. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Personalized emails produce 6x higher transaction rates, says CMO<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.linkedin.com\/company\/curata\/\" rel=\"nofollow\">Curata<\/a> identified that long-form blog posts generate 9x more leads than short-form blog posts<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Personalized CTAs result in a 42% higher conversion rate.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">29% of leading marketers systematically reuse and repurpose content<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">81%+ of marketers found that increased traffic occurred with as little as <a href=\"http:\/\/www.socialmediaexaminer.com\/social-media-marketing-industry-report-2015\/\" rel=\"nofollow\">6 hours per week invested in social media marketing<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">And there are many <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-personalization-examples\" rel=\"nofollow\">brands you can learn from<\/a> starting today.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using personalized video might be one of your best opportunities to drive new customer acquisition, improve conversion rate and make a very good first impression. It can help you promote the brand online organically and build a long-lasting relationship with your users &amp; customers. There are many things to say on this topic so if you have any questions reach out on Twitter and I\u2019d love to discuss them with you.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"953\" height=\"197\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Vlad Calus is the co-founder of <a href=\"https:\/\/planable.io\" rel=\"nofollow\">Planable<\/a>. Planable is the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates &amp; clients on content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy\u2019s and many others.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Vlad founded two non-profits at the age of 16. He then dropped out of college and moved to another country with two 2 his friends. After that, he built Planable (Techstars London \u201917) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Personalized Videos are Changing the Way Social Media Works The age of generic, spammy, and ultimately lazy marketing efforts is coming to an end. That\u2019s exactly how I foresee personalized video marketing. It will change the way brands interact with customers once and for all. And marketers will have to adapt quickly. The future&#8230;<\/p>\n","protected":false},"author":29,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[540],"tags":[356,355,354],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Personalized Videos are Changing the Way Social Media Works<\/title>\n<meta name=\"description\" content=\"The end of generic and spammy marketing efforts is coming to an end. 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