{"id":26688,"date":"2019-03-29T06:15:20","date_gmt":"2019-03-29T10:15:20","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26688"},"modified":"2024-03-19T09:06:12","modified_gmt":"2024-03-19T13:06:12","slug":"interactive-content-in-the-entertainment-industry","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry","title":{"rendered":"Interactive Content in the Entertainment Industry (And Why You Should Use It Too!)"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Interactive_Content_In_the_Entertainment_Industry_And_Why_You_Should_Use_It_Too\"><\/span><b>Interactive Content In the Entertainment Industry (And Why You Should Use It Too!)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4ffc0efafd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4ffc0efafd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry\/#Interactive_Content_In_the_Entertainment_Industry_And_Why_You_Should_Use_It_Too\" title=\"Interactive Content In the Entertainment Industry (And Why You Should Use It Too!)\">Interactive Content In the Entertainment Industry (And Why You Should Use It Too!)<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry\/#Why_Is_Interactive_Content_So_Successful_in_the_Entertainment_Industry\" title=\"Why Is Interactive Content So Successful in the Entertainment Industry?\">Why Is Interactive Content So Successful in the Entertainment Industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry\/#Increased_Participation_The_Power_to_Choose\" title=\"Increased Participation: The Power to Choose\">Increased Participation: The Power to Choose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry\/#Increased_Engagement_The_Power_To_Create\" title=\" Increased Engagement: The Power To Create\"> Increased Engagement: The Power To Create<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry\/#Increased_Knowledge_The_Power_of_Insights\" title=\" Increased Knowledge: The Power of Insights\"> Increased Knowledge: The Power of Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-entertainment-industry\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ladies and gentlemen, we\u2019re on the cusp of a Golden Age in interactive entertainment. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">And we\u2019ve got numbers to help prove the point. The interactive entertainment industry generated over <\/span><a href=\"https:\/\/www.digitaltrends.com\/gaming\/pc-market-grew-in-2016-led-by-mobile-and-pc-gaming\/\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">$91 billion in <\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">revenue<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> (phew!) through video games, eSports and other such forms of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content<\/a> last year.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While it has only been around for 45 years, interactive entertainment has already exceeded music and print and is knocking on the door of the film industry. Growing at around 10% every year since 2010, it continues to capture an ever-increasing fan base around the globe. The examples are many: <\/span><i><span style=\"font-weight: 400; font-size: 14pt;\">Pok\u00e9mon<\/span><\/i> <i><span style=\"font-weight: 400; font-size: 14pt;\">Go <\/span><\/i><span style=\"font-weight: 400; font-size: 14pt;\">approaching the one billion download mark, the <\/span><i><span style=\"font-weight: 400; font-size: 14pt;\">League of Legends<\/span><\/i><span style=\"font-weight: 400; font-size: 14pt;\"> 2017 World Championship reaching 60 million unique viewers, and Netflix\u2019s Bandersnatch becoming a worldwide phenomenon. But these instances only skim the surface of how supercharged\u200a &#8211; and mainstream\u200a &#8211; this industry has become.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nWhat\u2019s amazing is that despite these impressive numbers, the interactive entertainment industry is just starting to grow. So what\u2019s the reason behind its success?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Interactive_Content_So_Successful_in_the_Entertainment_Industry\"><\/span><b>Why Is Interactive Content So Successful in the Entertainment Industry?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The need to attract the fleeting attention of customers has plagued marketers for years, and everyone\u2019s always chasing the latest trend. But <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> is swiftly outpacing every other medium. That\u2019s because interactivity &#8211; from quizzes and games to dynamic infographics and videos &#8211; offers the ideal mix of authenticity and audience participation, two essentials especially for engaging millennial audiences and their successors, Generation Z.<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s face it, people just don\u2019t respond to hard sells anymore, because they value authenticity over everything else. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No wonder, then, that 75% of marketers already using interactive assets were planning to employ more in 2019. It\u2019s simply because they\u2019re seeing big results: 79% say it boosts their number of repeat visitors and improves messaging retention.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Taking the example of Bandersnatch, here are three simple reasons why interactive content works for the entertainment industry and how it can perform wonders for you too!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Participation_The_Power_to_Choose\"><\/span><b>Increased Participation: The Power to Choose<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do you remember how powerful you felt making choices while watching Bandersnatch? That sense of responsibility and authority?<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Well just like that, people like to play an active role in the purchases they make too. Purchasing can\u2019t just be a transaction anymore &#8211; <\/span><span style=\"font-weight: 400; font-size: 14pt;\"><b><i>it needs to be a conversation.<\/i><\/b><\/span> <span style=\"font-weight: 400; font-size: 14pt;\"> In fact, being interactive and striking a conversation could mean the difference between the success and failure of your campaign. Quizzes, feedback surveys, calculators all help the customer take an active role in the purchase decision. <\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">People crave the chance to choose, compare, and share their opinion. Appealing to these instincts and including them as part of your customer\u2019s journey means that your viewers are going to be more inclined to see your objective as well as listen to you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Engagement_The_Power_To_Create\"><\/span><b> Increased Engagement: The Power To Create<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check this out: Even far back in<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> 2016<\/span><span style=\"font-weight: 400; font-size: 14pt;\">, 81% of North American content marketers agreed that interactive content is better than static content at grabbing audiences\u2019 attention. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> And what is it that causes people to remain actively engaged? It\u2019s the ability to create an interactive content piece for themselves. While watching Bandersnatch, you are effectively creating the experience for yourself &#8211; the ending depends on the decisions you take. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This exact principle was applied by Honda via their <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=A3wJsZr27nI\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Other Side campaign<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">: an interactive film in which, with the press of a button, viewers could switch between the protagonists&#8217; parallel lives &#8211; one as a getaway driver, the other as a dad. Getting today\u2019s consumer to watch a 3-minute brand video from start to finish is almost unheard of, but this winner of a Cannes Gold Lion got thousands of people to do just that. The audience\u2019s co-creation of the video encouraged them to stay!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Therefore, what\u2019s the takeaway? (Besides Honda having some seriously smart marketers on their team?) It\u2019s this: If you miss out on interactivity, you can forget about attracting and engaging your audience in a real way.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Knowledge_The_Power_of_Insights\"><\/span><b> Increased Knowledge: The Power of Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s another fact: Interactive content helps attain &#8211; and give &#8211; knowledge. You gain some invaluable insights into the user\u2019s psyche and preferences while getting them acquainted with your product or service in a fun way.<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\"> In fact, <\/span> <span style=\"font-weight: 400; font-size: 14pt;\"><b>interactive content can be a goldmine of information as far as your audience is concerned<\/b><\/span><span style=\"font-weight: 400; font-size: 14pt;\">. For example, a show like Bandersnatch has effectively given Netflix access to a whole new sort of data\u2014product choices (which breakfast cereal does the viewer choose for Stefan?), music tastes (what music should Stefan listen to?), and most importantly, insights into the deep recesses of the viewer\u2019s psychology. Couldn\u2019t all this data, if large enough, be used by Netflix to decide plots and devices in future shows?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Essentially, interactive content helps you find out much more about your audience beyond just the usual name and email. You can then use this information to further categorize them into specific segments, cater to their needs and create a better product.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It has been 23 years since Bill Gates correctly realized that \u201c<\/span><a href=\"https:\/\/www.craigbailey.net\/content-is-king-by-bill-gates\/\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Content is King<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">&#8220;. However, the times are changing fast my friends. <\/span><span style=\"font-weight: 400; font-size: 14pt;\"><b>Content may be king, but <\/b><b><i>interactive<\/i><\/b><b> content wears a crown of its own!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Clients today want to feel like they are an active part of the solution to their needs. So, how do you woo an audience increasingly bored with static marketing? You create an ongoing dialogue that they can build <\/span><span style=\"font-weight: 400; font-size: 14pt;\"> with\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">you. In short, you give them what they want: a chance to engage with your brand in a fun and easy way.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">New and creative ways of reaching an audience will be required as the markets continue to be saturated with more content. Users are now expecting something special, not just an opinion or a blog post (except this one of course!). And it\u2019s interactive content marketing that brands are using to take their content to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ultimately, the choice is yours. And if interactive content is the path you pick, chances are that it\u2019ll be a happy one!<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"910\" height=\"188\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interactive Content In the Entertainment Industry (And Why You Should Use It Too!) Ladies and gentlemen, we\u2019re on the cusp of a Golden Age in interactive entertainment. And we\u2019ve got numbers to help prove the point. The interactive entertainment industry generated over $91 billion in revenue (phew!) through video games, eSports and other such forms&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90,267],"tags":[366,376,367,274,148,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Success of Interactive Content in the Entertainment Industry<\/title>\n<meta name=\"description\" content=\"Content may be king, but interactive content wears a crown of its own! 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