{"id":26725,"date":"2019-04-02T06:05:33","date_gmt":"2019-04-02T10:05:33","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26725"},"modified":"2023-09-29T04:37:44","modified_gmt":"2023-09-29T08:37:44","slug":"marketing-flywheel-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content","title":{"rendered":"How to Boost Your Marketing Flywheel With Interactive Content"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Boost_Your_Marketing_Flywheel_With_Interactive_Content\"><\/span><strong>How to Boost Your Marketing Flywheel With Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d851458a288\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d851458a288\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\/#How_to_Boost_Your_Marketing_Flywheel_With_Interactive_Content\" title=\"How to Boost Your Marketing Flywheel With Interactive Content\">How to Boost Your Marketing Flywheel With Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\/#What_is_Marketing_Flywheel\" title=\"What is Marketing Flywheel?\">What is Marketing Flywheel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\/#The_Flywheel_vs_the_Funnel\" title=\"The Flywheel vs the Funnel\">The Flywheel vs the Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\/#The_Structure_Of_The_Flywheel\" title=\"The Structure Of The Flywheel\">The Structure Of The Flywheel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\/#How_to_Boost_Your_Marketing_Flywheel_With_Interactive_Content-2\" title=\"How to Boost Your Marketing Flywheel With Interactive Content\">How to Boost Your Marketing Flywheel With Interactive Content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>This blog focuses on how to boost your marketing flywheel with interactive content. It details the problems with the existing model of funnels and how to flywheel-ize your business model.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We have already discussed the importance of interactive content in optimizing your funnels. In fact, we followed Hubspot\u2019s <a href=\"https:\/\/outgrow.co\/blog\/beethoven-approves-inbound-marketing\/\">Inbound strategy<\/a> and created our business around it. Turns out, it is time for us to move on. Funnels just don\u2019t do it for us.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"939\" height=\"194\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We know. This is saying a lot.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, we only say this because Hubspot just came up with something more evolved: <strong>The Flywheel Model.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s dive in.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">P.S. If you already have the rundown on The Marketing Flywheel, head over to the section that explains how to boost your marketing flywheel with interactive content<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Marketing_Flywheel\"><\/span><strong>What is Marketing Flywheel?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before we go into the specifics of how to boost marketing flywheel with interactive content, let\u2019s understand what a flywheel really is. In Hubspot\u2019s words, \u201cWith the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-26736\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Hubspot-Flywheel.jpg\" alt=\"How to boost your marketing flywheel with interactive content\" width=\"602\" height=\"402\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Hubspot-Flywheel.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Hubspot-Flywheel-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Hubspot-Flywheel-600x402.jpg 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s dive a bit deeper. The funnels model emphasizes on capturing leads, engaging them and finally converting them into customers. However, this strategy can be less effective in the long term. At least when compared to the flywheel. In fact, it has a \u2018linear\u2019 approach to measuring growth. On the other hand, flywheel provides you with a more holistic approach by putting the customer at the center. In fact, the customer becomes the driving force of the business as they refer your business to their friends.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Is this seeming like the same old marketing jargon to you?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us explain why it is <em>anything but that.<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Flywheel_vs_the_Funnel\"><\/span><strong>The Flywheel vs the Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As we stated before, the Funnel approach can be considered \u2018linear\u2019 as compared to the flywheel. It focuses on the company\u2019s short term goals of getting qualified leads, closing deals and retaining those customers as much as possible. However, this approach is not as efficient in the present scenario. The customer trust is at an all-time low and social media ads do not provide as much return as they used to. Funnels produce customers but they do not use them to grow their business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>In fact, overlooking a happy customer\u2019s potential to grow your business is forgoing a major part of the company\u2019s success.<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26735\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647.jpg\" alt=\"How to boost your marketing flywheel with interactive content\" width=\"1026\" height=\"649\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647.jpg 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647-300x190.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647-768x486.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647-1024x648.jpg 1024w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Instead of spending a lot of time and resources in following up with unqualified leads, companies should put those resources in delighting customers from the start. Moreover, it is important to note that almost every <a href=\"https:\/\/learn.g2.com\/what-is-prospect\" rel=\"nofollow\">prospect<\/a> conducts a lot of preliminary research before showing interest in a company. In such a situation, word of mouth marketing takes center stage.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, funnels lose the energy you put into them once you reach the bottom, but flywheels are remarkable at storing and releasing energy. Why do we say that?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, when you follow the funnel model, you put all your energy in gaining, nurturing and closing leads. This model puts the customer as an afterthought. Due to this, all the energy put in by you prior to closing the deals vanished. Wasted. Poof!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Things operate a bit differently in the flywheel model. You attract, engage, and delight your customers by solely focusing on their needs. The energy utilized in gaining those customers do not go to waste because they become your best salesman. They keep the flywheel spinning by recommending your product to their friends. Why? Because your company is just so damn good at taking care of its customers!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Structure_Of_The_Flywheel\"><\/span><strong>The Structure Of The Flywheel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The circular structure of the flywheel is meant to represent a process where the customer drives the force. We still follow the Attract-Engage-Delight policy. However, the defining difference is that the customer is put at the center. All of your efforts that keep your business running (aka that spin your flywheel) are termed as the <strong>\u2018force\u2019<\/strong>. The force can be anything that grows your company. For instance, your customer service team or your content marketing efforts.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26741 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Flywheel-Blog-Image.jpg\" alt=\"Boost marketing flywheel with interactive content\" width=\"652\" height=\"436\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Flywheel-Blog-Image.jpg 652w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/Flywheel-Blog-Image-300x201.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">On the other hand, <strong>friction<\/strong> is anything that stops \u2018the force\u2019 from growing your business. Basically, it is anything that keeps your flywheel from spinning. It could be untargeted content marketing efforts, un-synced marketing, and sales teams, or even a disgruntled customer spreading bad rep about your company.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a business, your aim is to find out the biggest drivers of growth for your company (the force) and optimize. Additionally, you have to eliminate friction from your business strategy to ensure maximum growth. In this section, we will explain how you can achieve both of these goals with the help of interactive content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Boost_Your_Marketing_Flywheel_With_Interactive_Content-2\"><\/span><strong>How to Boost Your Marketing Flywheel With Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1) Personalize<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Focusing on your customers always translates into \u2018providing individual attention\u2019 to them. If you want your customers to stick around, you have to make them feel valued. Personalization of content does exactly that. It increases customer engagement because it gives the impression of a brand that pays attention.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, personalized content sells. In fact, research shows that <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/\" rel=\"nofollow\">8<\/a>4 percent of customers prefer receiving content that is personalized and allows them to be treated like a human and not another number in a queue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Therefore, personalization of content is a necessity if you want to delight your customers and increase the force of your flywheel.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is inherently personalized. The main idea is that customers will engage with the content and be provided with personalized results on the basis of their answers. Just have a look at this interactive experience to understand this better.<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/which-sports-watch-is-best-suited-to-your-needs\"><img decoding=\"async\" class=\"aligncenter wp-image-26727 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/1.jpg\" alt=\"How to boost your marketing flywheel with interactive content\" width=\"1862\" height=\"749\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/1.jpg 1862w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/1-300x121.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/1-768x309.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/1-1024x412.jpg 1024w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is a quiz titled \u2018<a href=\"https:\/\/premade.outgrow.us\/which-sports-watch-is-best-suited-to-your-needs\">Which wristwatch you should buy<\/a>\u2019. It asks 5 simple questions from the potential lead. It includes questions that one would ask before buying a new wristwatch, like what&#8217;s your budget, what is the purpose of your wristwatch, and what\u2019s your favorite color. The potential leads get a wristwatch suited specifically to their needs in the results.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Later, the information about the lead\u2019s preference can be used to send them retargeting ads and emails with offers on similar products. As more qualified leads and happy customers remain loyal to your brand, the flywheel gains momentum.<\/span><\/p>\n<h3><strong>2) Provide Real Value<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How do you ensure that your leads and customers stay with your brand and refer it to others as well? You provide them with real value time and again. If you do your job right, they are going to keep coming back for more. But how can interactive content help you with this?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the \u2018Attract\u2019 stage, offer something of value to the prospects. This ensures their engagement as well as builds their trust.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After all, who said lead magnets can\u2019t be focused solely on the customer. Through interactive content, the prospects receive an important piece of information suited specifically for their needs. Allow us to explain that with an example<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Suppose you own a car company. You see that a lot of people are interested in buying your product but are confused as to how much it would cost them. (Loans included)<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In such a situation, you can build an effortless <a href=\"https:\/\/premade.outgrow.us\/Auto-Loan-Calc\">Auto Loan Calculator<\/a> like this one. Your leads will find this helpful, increasing your chances of a sale. Moreover, interactive experiences like this might even encourage the lead to refer it to someone else.<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/Auto-Loan-Calc\"><img decoding=\"async\" class=\"aligncenter wp-image-26728 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/2.jpg\" alt=\"Auto Loan Calculator\" width=\"1871\" height=\"763\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/2.jpg 1871w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/2-300x122.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/2-768x313.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/2-1024x418.jpg 1024w\" sizes=\"(max-width: 1871px) 100vw, 1871px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How can you provide value to your existing customers, you ask? Well, if they are already using your product, you can help them optimize it. Suppose you are a marketing company that provides email marketing solutions. Here, you can create an interactive experience that helps them<a href=\"https:\/\/premade.outgrow.us\/ROI-of-your-Email-Marketing-Strategy\"> gauge their ROI.<\/a> Furthermore, you can provide relevant solutions and advice to customers that have a low ROI or medium level ROI.<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/ROI-of-your-Email-Marketing-Strategy\"><img decoding=\"async\" class=\"aligncenter wp-image-26729 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/3.jpg\" alt=\"Interactive content\" width=\"1843\" height=\"736\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/3.jpg 1843w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/3-300x120.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/3-768x307.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/3-1024x409.jpg 1024w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, these results have a higher chance of being shared by the prospects\/customers. Interactive content is inherently viral and tends to be shared more on social media. Companies can use this to their advantage and add more force to their flywheel and hence, gain more leads.<\/span><\/p>\n<h3><strong>3) Leverage Exclusivity<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What else can make your customers feel special? The idea of exclusivity.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If your customers feel like they are given more importance than others, they are bound to be delighted. Furthermore, they are bound to share the love by referring your product\/services to someone else.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To generate exclusivity, you can create an interactive experience specifically for your loyal customers. Maybe <a href=\"https:\/\/uncapbeauty.outgrow.us\/uncapbeauty-2\" rel=\"nofollow\">this quiz <\/a>by UncapBeauty will help you understand our point better.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26730 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/4.jpg\" alt=\"How to boost your marketing flywheel with interactive content\" width=\"1853\" height=\"749\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/4.jpg 1853w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/4-300x121.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/4-768x310.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/4-1024x414.jpg 1024w\" sizes=\"(max-width: 1853px) 100vw, 1853px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After completing the survey, the customer has to enter their email to get the $10 Amazon voucher! However, to ensure that all the participants are customers, they have to attach the product bill. So, what do you think? Will the customers happily refer your product now?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, they have 10$ to gain and absolutely nothing to lose! So, we vote \u2018Yes!\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Read: <\/strong>To know more about exclusivity, head over <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\">here<\/a>.<\/span><\/p>\n<h3><strong>4) Respond Instantly<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a marketer, you must understand the importance of time. You need to be very spontaneous with your response while dealing with customers. Customers will not wait on your website for too long. Being unattended, they may feel that you don\u2019t care about them and they simply may go to your competitors for further business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content can help you here as well.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An <a href=\"https:\/\/outgrow.co\/chatbots\/\">interactive chatbot<\/a> is a tool that allows the company to conduct conversations with a user without the need for human personnel. Basically, it handles all the grunt work so the employees can use their time for more productive purposes. Moreover, this experience can be seamlessly integrated into a pop-up, a chat or any custom embed.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Just have a look at <a href=\"https:\/\/chatbot.outgrow.us\/cake\">this chatbot<\/a> below. A chatbot like this promptly takes the order of your customers so you can focus on more important tasks.<\/span><\/p>\n<p><a href=\"https:\/\/chatbot.outgrow.us\/cake\"><img decoding=\"async\" class=\"aligncenter wp-image-26733 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/cake.jpg\" alt=\"How to boost your marketing flywheel with interactive content\" width=\"1913\" height=\"802\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/cake.jpg 1913w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/cake-300x126.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/cake-768x322.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/cake-1024x429.jpg 1024w\" sizes=\"(max-width: 1913px) 100vw, 1913px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No waiting= Happy customers!<\/span><\/p>\n<h3><strong>5) Reward Loyal Customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>\u201cIf you liked it then you should have put a ring on it\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, Beyonce\u2019s not wrong. If you want your customers to stay, you have to appreciate them. Social media shoutouts to loyal customers is one thing. However, rewarding them with something tangible seals the deal. Moreover, it might result in free advertising for you. You see, happy customers tend to share their brand stories on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us explain how interactive content can help you do that.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content lets you experiment with how you chose to offer rewards to your loyal customer. You can think beyond the usual sweepstakes way and build your rewards program around a graded quiz. Ask your customers to take a quiz related to your brand or product\/services and then attach incentives to the grade they score in the quiz. For instance, if on a scale of 0 to 10, they score between 1 to 5 you can offer them a 5% discount and if they score between 6 to 10 you can give a 10% discount.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This way the loyal customers receive the attention they deserve and the flywheel receives the force it needs.<\/span><\/p>\n<h3><strong>6) Customer Education<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If your customers feel connected to the brand, they are more likely to turn into loyal customers. Consequently, they are more likely to refer your brand to others. To get them invested in the brand, educate them in your product. Tell them about features that are novel or different from the industry standard.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may send out regular email newsletters, create white papers and ebooks, or send out product releases. However, these methods of customer engagement aren\u2019t enough. These pieces don\u2019t facilitate two-way communication with your client and are ignored\/abandoned easily.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thus, interactive content. It not only educates the customers but also gets their feedback for you. It opens a channel for communication, which makes the customers feel more involved with the brand. What\u2019s more? It provides instant gratification, which puts the users in control. They can derive value whenever they want, without having to wait for your email updates or reading long-form whitepapers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Cloud Sherpas created a quiz called \u2018<a href=\"https:\/\/quiz.tryinteract.com\/#\/cloud-sherpas\/4\" rel=\"nofollow\">How Mature is Your Service Instance?<\/a>\u2019 which let the users test their knowledge about service instance. The results were followed by recommendations on how people can improve their score. The quiz was a perfect way to target both prospects and existing customers. While <a href=\"http:\/\/www.outbrain.com\/blog\/5-examples-of-brands-using-quizzes-in-their-content-marketing\" rel=\"nofollow\">Cloud Sherpa gets 3-4 qualified leads from the quiz every day <\/a>, it helps the existing customers know more about the brand and their service offerings.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26732 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/6.jpg\" alt=\"How to boost your marketing flywheel with interactive content\" width=\"896\" height=\"536\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/6.jpg 896w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/6-300x179.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/6-768x459.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Initiatives like these invest the customer in the brand to the point that they start associating themselves with it. They encourage other people to associate with the brand. Consequently, the flywheel gets heavier and spins faster, growing your business in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There! We have spilled all the tea on how to boost your marketing flywheel with interactive content. We could give you some parting advice but we believe this will suffice. Don\u2019t forget to post in the comments below on what you think of this new marketing buzzword!.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Boost Your Marketing Flywheel With Interactive Content This blog focuses on how to boost your marketing flywheel with interactive content. It details the problems with the existing model of funnels and how to flywheel-ize your business model. We have already discussed the importance of interactive content in optimizing your funnels. In fact, we&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[374,375,274,373],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Your Marketing Flywheel With Interactive Content<\/title>\n<meta name=\"description\" content=\"Watch out, funnels! There&#039;s a new marketing model in town. In this blog, learn how to boost your marketing flywheel with interactive content!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/26725\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost Your Marketing Flywheel With Interactive Content\" \/>\n<meta property=\"og:description\" content=\"Watch out, funnels! There&#039;s a new marketing model in town. 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