{"id":26745,"date":"2019-04-09T04:48:40","date_gmt":"2019-04-09T08:48:40","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26745"},"modified":"2023-10-03T03:23:59","modified_gmt":"2023-10-03T07:23:59","slug":"how-to-increase-the-force-of-your-marketing-flywheel","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel","title":{"rendered":"How To Increase The Force Of Your Marketing Flywheel"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_To_Increase_The_Force_Of_Your_Marketing_Flywheel\"><\/span><strong>How To Increase The Force Of Your Marketing Flywheel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1237ec4179\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1237ec4179\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel\/#How_To_Increase_The_Force_Of_Your_Marketing_Flywheel\" title=\"How To Increase The Force Of Your Marketing Flywheel\">How To Increase The Force Of Your Marketing Flywheel<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel\/#What_does_that_signify_for_us_marketers\" title=\"What does that signify for us marketers?\">What does that signify for us marketers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel\/#How_Fast_You_Spin_It\" title=\"How Fast You Spin It\">How Fast You Spin It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel\/#How_Much_Friction_There_Is\" title=\"How Much Friction There Is\">How Much Friction There Is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel\/#How_Big_It_Is\" title=\"How Big It Is\">How Big It Is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/increase-force-marketing-flywheel\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/outgrow.co\/blog\/funnel-builder\"><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nFunnels<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> have been around forever. Be it marketing or sales, chances are, as a marketer you\u2019ve created and executed numerous funnels in your career. So why should you care about Marketing Flywheel in the first place?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, the answer\u2019s easy. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>It\u2019s all about evolution and the survival of the fittest.<\/b><\/span><span style=\"font-weight: 400; font-size: 14pt;\"> (Something tells us Charles Darwin would agree!) <\/span><span style=\"font-weight: 400; font-size: 14pt;\">There are certain aspects of business growth that funnel doesn\u2019t pay much attention to. Namely, using customers as their biggest growth drivers. <a href=\"https:\/\/blog.hubspot.com\/marketing\/happy-customers-marketing-opportunity\">Hubspot<\/a> puts it this way:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Today, customer referrals and word-of-mouth have become the largest influence on the purchase process. While funnels view the customer as an afterthought, flywheel considers it a driving force.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_that_signify_for_us_marketers\"><\/span>What does that signify for us marketers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Earlier, buyers used to learn about products through marketing materials or salespeople, and it was only after that that they became customers. But now? Third-party review sites, peer-to-peer recommendations, and word-of-mouth are where all the purchase decisions are determined. Buyers simply aren\u2019t looking for your marketing materials to determine what they purchase anymore. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The traditional funnel is no longer a true representation of this new purchasing process. And because they\u2019re linear, funnels don\u2019t reveal the momentum you build by having a useful product and great customer experience. While funnels may focus on producing customers, they don\u2019t consider how those customers can help you grow.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26735\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647.jpg\" alt=\"marketing flywheel \" width=\"1026\" height=\"649\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647.jpg 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647-300x190.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647-768x486.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/funnel-vs-flywheel-1024x647-1024x648.jpg 1024w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And that\u2019s exactly where the flywheel comes into play. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Unlike a linear funnel, the circular flywheel stores and releases \u201cenergy\u201d. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps on spinning.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How well the flywheel works depends on three important factors:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. How fast you spin it<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">2. How much friction there is<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">3. How big it is<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s go through all three components in detail, shall we?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Fast_You_Spin_It\"><\/span><strong>How Fast You Spin It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In a funnel, your efforts were concentrated towards attracting and acquiring customers. However, in a flywheel model, you also make efforts or \u201capply force\u201d to delight those customers and make them successful. How fast you spin your funnel depends on the amount of force you apply in the areas that directly serve and benefit your customers. In other words, how much effort you put into making sure that your customers are satisfied with the services you offer.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What exactly is \u201cforce\u201d? If your ultimate objective is to have happy customers, then force will be delighting your customers through multiple strategies. One such way can be through customer service. If you focus on how you can make your customers successful, they\u2019re more likely to relay their success to potential customers. Another one can be customer experience. Having a great product that helps your customers and then ensuring that your customers have a smooth experience using it will definitely get them talking!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ultimately, the idea of \u201cforce\u201d requires that you focus not on losing customers, but on delighting them. This makes it vital that you offer real value to your clients. One way to do that is to address your audience\u2019s pressure points. Let\u2019s suppose you sell cars. If you create a fun recommendation quiz about which car is the most suitable for them according to <\/span><i><span style=\"font-weight: 400; font-size: 14pt;\">their<\/span><\/i><span style=\"font-weight: 400; font-size: 14pt;\"> needs and not <\/span><i><span style=\"font-weight: 400; font-size: 14pt;\">your<\/span><\/i><span style=\"font-weight: 400; font-size: 14pt;\"> bottom line, you save their time and offer advice that is sure to go a long way.<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/what-car-should-you-go-for\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-26755\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554799136.jpg\" alt=\"marketing flywheel\" width=\"1208\" height=\"608\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554799136.jpg 1208w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554799136-300x151.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554799136-768x387.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554799136-1024x515.jpg 1024w\" sizes=\"(max-width: 1208px) 100vw, 1208px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019re looking for ways in which you can incorporate interactive content into your flywheel, be sure to check out this post right <\/span><a href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\"><span style=\"font-weight: 400; font-size: 14pt;\">here<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Friction_There_Is\"><\/span><strong>How Much Friction There Is<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cSince you\u2019re applying force to your flywheel, you also need to make sure nothing is opposing it &#8211; that means eliminating friction from your business strategy.\u201d Basically, friction in a flywheel means the points which are reducing the speed of rotation and slowing it down. What this means is that you need to make sure that all your efforts are cohesive and serve the greater purpose of keeping your flywheel spinning. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In a marketing flywheel, friction can be anything that disrupts the smooth functioning of your business. This can be anything from the slow loading speed of your website, delays in follow-ups or rude behavior of any of your team members. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What are some ways to avoid it in your flywheel? Take a closer look at how your business is structured and your client\u2019s buyer journey. The transition of customers from marketing to the sales team is a crucial area. Is the handover smooth? The key is to focus on your clients. Make sure to give them a pricing page, for example, that is uncluttered and easily understandable. Further, make sure that you are easily accessible. Forcing them to wait for information or services increases delay and friction. Allow your prospects to connect with you how, when, and where they want.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Big_It_Is\"><\/span><strong>How Big It Is<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Simply put, the more happy customers you have, the bigger your flywheel is. Successfully increasing speed and decreasing friction in your organization will lead to more delighted customers. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your flywheel will produce more growth as the number of happy customers increases. And what\u2019s amazing about this model is that it makes it incredibly easy to do so! Instead of a traditional marketing funnel, a marketing flywheel has the customer at its center and focuses on delighting them at every stage.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This, in fact, might be the most important aspect of the flywheel model in comparison to a funnel, which does not focus on how the customers can feed back into the funnel for further growth. It does not conceive how a customer can buy from you more than once, so the momentum you build acquiring customers via the funnel just falls away. As a result, at the end of every quarter, every customer, every conversion &#8211; you\u2019re starting all over again.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26753\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554798672.jpg\" alt=\"marketing flywheel\" width=\"1032\" height=\"443\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554798672.jpg 1032w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554798672-300x129.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554798672-768x330.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/04\/tuxpi.com_.1554798672-1024x440.jpg 1024w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While it may take some time, the flywheel makes a lot of sense. Primarily because it relies on the number one rule of business &#8211; <\/span><span style=\"font-weight: 400; font-size: 14pt;\"><b>the client comes first<\/b><\/span><span style=\"font-weight: 400; font-size: 14pt;\">! Instead of your customers coming out of the funnel never to be seen again, you can use the flywheel and turn them into promoters to help attract and captivate the next round of customers and so on. The goal is to create a perpetually never-ending cycle of customer satisfaction and word-of-mouth working in your favor to keep that flywheel spinning.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What are your thoughts? Do you think the flywheel is here to stay? Or is it going to spin off into the horizon? Do let us know your thoughts in the comments section below!<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1016\" height=\"210\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Increase The Force Of Your Marketing Flywheel Funnels have been around forever. Be it marketing or sales, chances are, as a marketer you\u2019ve created and executed numerous funnels in your career. So why should you care about Marketing Flywheel in the first place? Well, the answer\u2019s easy. It\u2019s all about evolution and the&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[374,377,375,373],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Increase The Force Of Your Marketing Flywheel<\/title>\n<meta name=\"description\" content=\"Instead of your customers coming out of the funnel never to be seen again, use the marketing flywheel to create a cycle of delighted customers. Here&#039;s how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/26745\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Increase The Force Of Your Marketing Flywheel\" \/>\n<meta property=\"og:description\" content=\"Instead of your customers coming out of the funnel never to be seen again, use the marketing flywheel to create a cycle of delighted customers. 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