{"id":26837,"date":"2019-04-19T06:38:25","date_gmt":"2019-04-19T10:38:25","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26837"},"modified":"2023-09-29T07:42:09","modified_gmt":"2023-09-29T11:42:09","slug":"how-chatbots-can-help-boost-your-seo","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/chatbots-for-seo","title":{"rendered":"How Chatbots Can Help Boost Your SEO"},"content":{"rendered":"

<\/span>How Chatbots Can Help Boost Your SEO<\/b><\/span><\/h1>
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Table of Contents<\/p>\n

  • How Chatbots Can Help Boost Your SEO<\/a>
    • First, What Exactly Is A Chatbot?<\/a><\/li>
    • Why You Need Chatbots On Your Site for SEO<\/a><\/li>
    • How to optimize your Chatbots for SEO in 3 simple steps<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n

      Chatbots and SEO – somehow these terms don\u2019t seem to belong together, do they? Sort of like pizza with peanut butter, or Game of Thrones<\/em> with Ben Wyatt from Parks and Recreation<\/em>. When we think SEO, we think content, keywords, landing pages, backlinks<\/a>, etc. How could a chatbot possibly help in any of that? Well, this post is here to prove otherwise.<\/span><\/p>\n

      <\/span>First, What Exactly Is A Chatbot?<\/strong><\/span><\/h2>\n

      Feel free to move on to the next section if you know about chatbots already.<\/span><\/em><\/p>\n

      A chatbot<\/a> is a tool that allows the platform\/website to talk to a user without the need for human personnel. Basically, it handles all the grunt work so the employees can use their time for more productive purposes.<\/span><\/p>\n

      If, like us, you\u2019re someone who goes to a lot of websites in a typical day, you\u2019d have noticed that a lot of those sites have a chat option on the bottom right. Most of the conversations that you have on those are with a bot. For example, check out the chatbot on the\u00a0Outgrow\u00a0website.<\/span><\/p>\n

      \"What<\/p>\n

      Some examples of chatbots you can make with Outgrow are Legal Services Bot<\/a>, Event Planner Bot<\/a>, Hotel Feedback Bot<\/a>.<\/span><\/p>\n

      <\/span>Why You Need Chatbots On Your Site for SEO<\/strong><\/span><\/h2>\n

      Dwell time, or the amount of time people spend on your page, is one of the 200+ ranking factors used by Google to determine search engine rankings. And a pretty important one at that<\/a>. With people\u2019s attention span decreasing, Google wants to reward sites where users spend more time. Well, guess what? Chatbots on your site help with increasing dwell time.<\/span><\/p>\n

      Chatbots mean real-time, personalized conversations with your users. They are tailored to make your users feel like they\u2019re talking to a real person. As a consequence, people prefer to engage more with chatbots than other elements on your site. 63% of online users talk to a chatbot without being aware of it<\/a>. In addition, Gartner predicts that<\/a>, by the time 2020 rolls around, you\u2019re more likely to talk to a chatbot than to your spouse.<\/span><\/p>\n

      Based on all this evidence, we think it\u2019s safe to say that chatbots, because of their personalized, real-time nature, help you increase the average time spent on your site. In addition, they also help users navigate to different sections of the site which increases the number of pages visited. Voila, another SEO ranking factor<\/a> checked!<\/span><\/p>\n