{"id":26881,"date":"2019-05-07T06:15:51","date_gmt":"2019-05-07T10:15:51","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=26881"},"modified":"2023-12-13T02:28:10","modified_gmt":"2023-12-13T07:28:10","slug":"social-proof-grow-customer-base","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base","title":{"rendered":"How to Effectively Use Social Proof to Grow Your Customer Base"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Effectively_Use_Social_Proof_to_Grow_Your_Customer_Base\"><\/span><strong>How to Effectively Use Social Proof to Grow Your Customer Base<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66335bce2063c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66335bce2063c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#How_to_Effectively_Use_Social_Proof_to_Grow_Your_Customer_Base\" title=\"How to Effectively Use Social Proof to Grow Your Customer Base\">How to Effectively Use Social Proof to Grow Your Customer Base<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#Reviews_and_Testimonials_Wisdom_of_the_crowds\" title=\"Reviews (and Testimonials): Wisdom of the crowds\">Reviews (and Testimonials): Wisdom of the crowds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#Referrals_Loyalty_Personal_endorsements\" title=\"Referrals &amp; Loyalty: Personal endorsements\">Referrals &amp; Loyalty: Personal endorsements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#Other_customers_also_viewed_Fear_of_missing_out\" title=\"Other customers also viewed: Fear of missing out\">Other customers also viewed: Fear of missing out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#How_will_you_use_social_proof_to_make_more_sales\" title=\"How will you use social proof to make more sales? \">How will you use social proof to make more sales? <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">OptinMonster<a href=\"https:\/\/optinmonster.com\/11-ways-to-use-social-proof-to-increase-your-conversions\/\" rel=\"nofollow\">defines<\/a> social proof as \u201cthe psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While you may not conform to what everyone does, it\u2019s a little bit more difficult in the online shopping realm. Since you can\u2019t visit the physical store or get a sample of a tangible product, you rely on the opinions of past customers to determine the product\u2019s quality and business\u2019 reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even if you like the physical appearance of the furniture, your opinion can change based on other people\u2019s thoughts and opinions. So, how can you win the social proof game? Here\u2019s what you need to know:<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"895\" height=\"185\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reviews_and_Testimonials_Wisdom_of_the_crowds\"><\/span><strong>Reviews (and Testimonials): Wisdom of the crowds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Reviews and testimonials are guaranteed to skyrocket your conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, one study found that <a href=\"https:\/\/econsultancy.com\/blog\/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\" rel=\"nofollow\">having 50 or more reviews<\/a> per product can mean a 4.6% increase in conversion rates. Similar studies discovered that \u00a063% of customers are more likely to purchase from an online store with a number of reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Not surprisingly, reviews help determine a business\u2019s credibility, reputation, and product quality. It helps them determine the pros and cons of purchasing a product &#8211; and the negative experiences of customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon products are guaranteed to have reviews, which is why it\u2019s one of the most popular retail sites.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26897\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"1126\" height=\"710\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers.jpg 1126w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers-300x189.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers-768x484.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers-1024x646.jpg 1024w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interestingly, customers understand that no product is perfect. In fact, <a href=\"https:\/\/www.capterra.com\/resources\/customer-reviews-stats-you-need-to-know\/\" target=\"_blank\" rel=\"nofollow noopener\">52% of buyers <\/a>will trust a business more if they see a few negative online reviews of their products. Having too many good reviews could be a sign that a store has sponsored reviews or deletes negative feedback from customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A testimonial or recommendation from celebrities and industry experts can also do a lot for your sales. For example, an endorsement by Oprah Winfrey can turn a virtually unknown business into a million-dollar company. Her talk show has helped launch the career of Suze Orman, Gale King, Nate Berkus, and Dr. Phil.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/oprah.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"1246\" height=\"688\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/oprah.jpg 1246w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/oprah-300x166.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/oprah-768x424.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/oprah-1024x565.jpg 1024w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You don\u2019t need to get a famous celebrity interested to make testimonials. Just simply ask your current customers about their experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slack &#8211; a team collaboration tool &#8211; has a testimonial page that lets potential customers understand how they help their clients get organized and work smarter.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26897\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"1126\" height=\"710\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers.jpg 1126w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers-300x189.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers-768x484.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/slack-customers-1024x646.jpg 1024w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referrals_Loyalty_Personal_endorsements\"><\/span><strong>Referrals &amp; Loyalty: Personal endorsements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Referral marketing is one of the most efficient ways to make more profits, and the numbers don\u2019t lie.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">ReferralCandy<a href=\"https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\/\" rel=\"nofollow\">reports<\/a> that people pay 2x more attention to <a href=\"https:\/\/www.referralcandy.com\/blog\/referral-marketing-awesome-infographic\/\" rel=\"nofollow\">recommendations from friends<\/a> and 92% of consumers trust recommendations from people they know. Did you recently visit a restaurant thanks to a good word from a friend? When was the last time you asked for a recommendation about online stores? I bet it was not that long ago.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Referral marketing is so successful because it is built on trust. Referrers are trusted brand advocates by their friends and family.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Businesses like <a href=\"https:\/\/www.referralcandy.com\/case-studies\/critical-pass\/\" rel=\"nofollow\">Critical Pass<\/a>\u2014a brand that sells flashcards to Bar Exam takers\u2014attribute their referral program for 10.42% of revenues and 10.05% of orders.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26893\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/criticalpass.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"739\" height=\"531\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/criticalpass.jpg 739w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/criticalpass-300x216.jpg 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another way to continuously make sales is to retain loyal customers through <a href=\"https:\/\/www.candybar.co\/blog\/why-digital-loyalty\/\">loyalty programs<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Not surprisingly, most people who buy your products are those that have bought from your store in the past. They liked your product, so they keep making purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, Apple\u2019s sales are primarily from 87% of their customers who are loyal to the brand. This means that they\u2019ll continue to buy Apple products in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Chick-Fil-A\u2019s loyalty program has gotten <a href=\"https:\/\/digiday.com\/marketing\/chick-fil-a-app\/\" rel=\"nofollow\">13 million active users<\/a>. It gives the members 10 points for every $1 spent. They also offer freebies, offers and birthday gifts to boost membership.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26891\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/chick-fil-a.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"1016\" height=\"1986\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/chick-fil-a.jpg 1016w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/chick-fil-a-153x300.jpg 153w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/chick-fil-a-768x1501.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/chick-fil-a-524x1024.jpg 524w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_customers_also_viewed_Fear_of_missing_out\"><\/span><strong>Other customers also viewed: Fear of missing out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have you ever seen a discounted product and thought, \u201cIf I don\u2019t get it today, then I\u2019ll never get it at this price ever again?\u201d or \u201cI need to buy it now or it\u2019ll be sold out.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is FOMO- the Fear of Missing Out.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketers like to use words like \u201cLimited Time only,\u201d \u201cLast 24 hours\u201d or \u201cTill stocks last\u201d to trigger customers to purchase fast.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Of course, impulse and instant purchases are great for businesses. Because customers feel that they won\u2019t get the product or deal for a long time, they make an immediate purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, how do you trigger FOMO? Here are some examples:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amazon leverages FOMO by showing a countdown timer for their <a href=\"https:\/\/www.dontpayfull.com\/page\/amazon-discount-finder\">daily deals<\/a>. They also show the percentage of stocks left based on the number of people who claimed their product.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26894\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/headphones.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"357\" height=\"665\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/headphones.jpg 357w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/headphones-161x300.jpg 161w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Creativelive\u2019s email tells customers \u201cdon\u2019t miss out\u201d on their 50% off sale. They also have a CTA on their <a href=\"http:\/\/blog.nightwatch.io\/landing-page\" rel=\"nofollow\">landing page<\/a> that makes it easy for customers to make a purchase.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26892\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Creativelive.jpg\" alt=\"How to effectively use Social Proof to grow your customer base\" width=\"433\" height=\"789\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Creativelive.jpg 433w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Creativelive-165x300.jpg 165w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_will_you_use_social_proof_to_make_more_sales\"><\/span><strong>How will you use social proof to make more sales? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Social proof can help make your business seem credible and <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\">convert more customers<\/a>, but you need to do it right. Get reviews and testimonials from your customers, and make sure this content is <a href=\"http:\/\/blog.nightwatch.io\/optimizing-social-media-content\" rel=\"nofollow\">optimized for social media<\/a>, so more potential customers can learn about you. Create referral marketing and loyalty programs that reward brand advocates for repeat purchases and successful referrals. Make limited-time offers to incentivize customers to make instant purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>How do you plan to use social proof to attract more customers? How will you make your business seem more credible for first-time customers? Let us know in the comments below. <\/em><\/span><\/p>\n<h3><strong>About the writer<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Monique Danao is a writer for <a href=\"https:\/\/www.candybar.co\/\" rel=\"nofollow\">CandyBar<\/a> and <a href=\"https:\/\/www.referralcandy.com\/\" rel=\"nofollow\">ReferralCandy<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Effectively Use Social Proof to Grow Your Customer Base OptinMonsterdefines social proof as \u201cthe psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.\u201d While you may not conform to what everyone does, it\u2019s a little bit more difficult in the&#8230;<\/p>\n","protected":false},"author":29,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[391,392,390,389],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Effectively Use Social Proof to Grow Your Customer Base<\/title>\n<meta name=\"description\" content=\"Looking to win the social proof game? Great! Read on to learn how to effectively use social proof to grow your customer base!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Effectively Use Social Proof to Grow Your Customer Base\" \/>\n<meta property=\"og:description\" content=\"Looking to win the social proof game? Great! Read on to learn how to effectively use social proof to grow your customer base!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T10:15:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T07:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/\"},\"author\":{\"name\":\"Guest Contributor\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/635b11af3d1c545ff396f0edaa7fcdfd\"},\"headline\":\"How to Effectively Use Social Proof to Grow Your Customer Base\",\"datePublished\":\"2019-05-07T10:15:51+00:00\",\"dateModified\":\"2023-12-13T07:28:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/\"},\"wordCount\":924,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"fomo\",\"grow business\",\"reviews and testimonials\",\"social proof\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/\",\"url\":\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/\",\"name\":\"How to Effectively Use Social Proof to Grow Your Customer Base\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2019-05-07T10:15:51+00:00\",\"dateModified\":\"2023-12-13T07:28:10+00:00\",\"description\":\"Looking to win the social proof game? Great! Read on to learn how to effectively use social proof to grow your customer base!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/635b11af3d1c545ff396f0edaa7fcdfd\",\"name\":\"Guest Contributor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0e7d48dae008737f22bfcdcf1e30cc5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0e7d48dae008737f22bfcdcf1e30cc5b?s=96&d=mm&r=g\",\"caption\":\"Guest Contributor\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/test\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Effectively Use Social Proof to Grow Your Customer Base","description":"Looking to win the social proof game? Great! Read on to learn how to effectively use social proof to grow your customer base!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"How to Effectively Use Social Proof to Grow Your Customer Base","og_description":"Looking to win the social proof game? Great! Read on to learn how to effectively use social proof to grow your customer base!","og_url":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2019-05-07T10:15:51+00:00","article_modified_time":"2023-12-13T07:28:10+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Guest Contributor","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Guest Contributor","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/"},"author":{"name":"Guest Contributor","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/635b11af3d1c545ff396f0edaa7fcdfd"},"headline":"How to Effectively Use Social Proof to Grow Your Customer Base","datePublished":"2019-05-07T10:15:51+00:00","dateModified":"2023-12-13T07:28:10+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/"},"wordCount":924,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["fomo","grow business","reviews and testimonials","social proof"],"articleSection":["General Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/","url":"https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/","name":"How to Effectively Use Social Proof to Grow Your Customer Base","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2019-05-07T10:15:51+00:00","dateModified":"2023-12-13T07:28:10+00:00","description":"Looking to win the social proof game? Great! Read on to learn how to effectively use social proof to grow your customer base!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/social-proof-grow-customer-base\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/635b11af3d1c545ff396f0edaa7fcdfd","name":"Guest Contributor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0e7d48dae008737f22bfcdcf1e30cc5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e7d48dae008737f22bfcdcf1e30cc5b?s=96&d=mm&r=g","caption":"Guest Contributor"},"url":"https:\/\/outgrow.co\/blog\/author\/test\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/26881"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=26881"}],"version-history":[{"count":11,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/26881\/revisions"}],"predecessor-version":[{"id":56167,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/26881\/revisions\/56167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=26881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=26881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=26881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}