{"id":27033,"date":"2019-05-29T04:02:24","date_gmt":"2019-05-29T08:02:24","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27033"},"modified":"2024-07-31T00:57:39","modified_gmt":"2024-07-31T04:57:39","slug":"ecommerce-email-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing","title":{"rendered":"8 E-Commerce Email Marketing Best Practices"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1>8 E-Commerce Email Marketing Best Practices<\/h1>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>This blog details the best practices for e-commerce <a href=\"https:\/\/automizy.com\/blog\/5-things-good-email-marketers-never-do\/\" rel=\"nofollow\">email marketing<\/a> and recent trends concerning the same.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>$3.5 trillion USD.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That\u2019s how much worldwide e-commerce sales are expected to be worth in 2019. That\u2019s a lot of dollars and cents, and industry experts predict it will top $4.8 trillion USD by 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How much of that are you taking?<\/span><\/p>\n<h4>Consider:<\/h4>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">There are <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" rel=\"nofollow\">1.92 billion digital consumers in 2019<\/a> \u2013 or roughly 25% of the world\u2019s total population \u2013 with an anticipated 2.14 billion by 2021<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">E-commerce accounted for <a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\" rel=\"nofollow\">10.2% of worldwide retail sales in 2017<\/a>, 13.7% this year, and is expected to represent 17.5% by 2021<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Experts believe that <a href=\"https:\/\/www.nasdaq.com\/article\/uk-online-shopping-and-e-commerce-statistics-for-2017-cm761063\" rel=\"nofollow\">up to 95% of purchases will be made online<\/a> by 2040<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">69% of smartphone users and 71% of tablet <a href=\"https:\/\/kinsta.com\/blog\/ecommerce-statistics\/\" rel=\"nofollow\">users are influenced by emails from a brand or business<\/a>, which is more than online ads and Facebook, and second only to recommendations from friends<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27038 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices1.jpg\" alt=\"Influencers Mobile Purchasing Decisions\" width=\"943\" height=\"556\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices1.jpg 943w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices1-300x177.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices1-768x453.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/kinsta.com\/blog\/ecommerce-statistics\/\" rel=\"nofollow\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you don\u2019t yet have an e-commerce website for your business, get one. If you do have one, start promoting it more and grab a bigger slice of that trillion-dollar pie.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best tactic? Email marketing.<\/span><\/p>\n<h2><strong>Email Marketing for E-commerce<\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To get the word out, you could try social media marketing, PPC ads, influencer marketing, and\/or organic traffic via SEO. These are all well worth the investment of time and money to spread awareness of you and your brand.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Resource:\u00a0<\/strong><a href=\"https:\/\/www.matthewwoodward.co.uk\/seo\/ecommerce\/\" rel=\"nofollow\">Guide To E-Commerce SEO<\/a><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nHowever, as good as those channels can be, none of them hold a candle to email marketing. Whether <a href=\"https:\/\/mailshake.com\/academy\/\" rel=\"nofollow\">cold email<\/a>, or triggered and behavioral campaigns, email outperforms them all:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">The <a href=\"https:\/\/wholedesignstudios.com\/ecommerce-email-marketing-statistics\/\" rel=\"nofollow\">average open rate across all industries was 35%<\/a>, while the average click-through rate is 5.46% in a study of over 9 billion email messages sent by 4000 e-commerce businesses<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.voilanorbert.com\/blog\/email-statistics-strategy\/\" rel=\"nofollow\">Email is a whopping 40x more effective at customer acquisition<\/a> than both Facebook and Twitter<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019re <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2014\/07\/email-marketing-vs-social-media\/\" rel=\"nofollow\">6x more likely to get a click via email<\/a> than a tweet<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Email delivers an unearthly return-on-investment of 4400% or <a href=\"https:\/\/www.voilanorbert.com\/blog\/email-statistics-strategy\/\" rel=\"nofollow\">$44 for every $1 spent<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sounds too good to be true, right? It can be, because there\u2019s a difference between doing email marketing and doing it <em>well<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s how to do email marketing the right way for maximum impact.<\/span><\/p>\n<h3><strong>1. Scrub and Segment Your List<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They say cleanliness is next to godliness. When it comes to your email list, it\u2019s even <em>more<\/em> important. You\u2019ve got to <a href=\"https:\/\/optinmonster.com\/email-scrubbing-how-to-clean-email-list\/\" rel=\"nofollow\">scrub your list<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A clean list is a current and up-to-date list. Studies show that a list will <a href=\"https:\/\/www.hubspot.com\/database-decay\" rel=\"nofollow\">degrade by an average of 22% per year<\/a> in the best of times, so it\u2019s crucial to remove dead, invalid, unengaged, and bad addresses regularly and frequently.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Why? Because too many hard and soft bounces, unsubscriptions, and complaints can negatively affect your sender reputation (more on that in a minute). The lower it goes, the harder it becomes to get your emails delivered, opened, and clicked.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the fastest and easiest ways to scrub and clean is to <a href=\"https:\/\/www.voilanorbert.com\/verify\/\" rel=\"nofollow\">use a verification tool<\/a>, to remove hard bounces right away, and soft bounces after just a couple of attempts. Don\u2019t wait too long.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27039\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices2.jpg\" alt=\"Outgrow - 8 Ecommerce Email Marketing Best Practices\" width=\"943\" height=\"354\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices2.jpg 943w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices2-300x113.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices2-768x288.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/debounce.io\/blog\/articles\/hard-bounces-versus-soft-bounces\/\" rel=\"nofollow\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next, you need to break your list into smaller segments that share some characteristic or quality. This is email personalization at work, and it can <a href=\"https:\/\/blog.mailshake.com\/cold-email-deliverability\/\" rel=\"nofollow\">give your deliverability and open rates<\/a> a sweet boost.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can segment by geographics, demographics, psychographics, behavioral, and more. The <a href=\"https:\/\/www.appsflyer.com\/blog\/mobile-marketing\/data-clean-rooms\/\">data<\/a> suggests the smaller the segment, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An <a href=\"https:\/\/www.emailmonday.com\/smart-email-marketing-segmentation-the-art-of\/\" rel=\"nofollow\">unsegmented list in one study<\/a> had an average customer value of $28. That figure jumped to an average of $42 when segmented, with the VIP segment bringing in $150 per recipient.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27040\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices3.jpg\" alt=\"Outgrow - 8 Ecommerce Email Marketing Best Practices\" width=\"943\" height=\"560\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices3.jpg 943w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices3-300x178.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices3-768x456.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.emailmonday.com\/smart-email-marketing-segmentation-the-art-of\/\" rel=\"nofollow\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Scrub. And segment.<\/span><\/p>\n<h3><strong>2. Include Interactive Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <a href=\"https:\/\/www.superoffice.com\/blog\/crm-charts\/\" rel=\"nofollow\">a study<\/a>, the number reason why customers leave a company is if they believe that the company doesn\u2019t care about them. The best way to get around this is to provide customers with exactly the kind of information and services they require. <strong>Personalize your contact with the customer.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Embedding <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> like <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">product recommendations quizzes<\/a> in your emails allows you to do just that.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Also Read: <\/strong>\u00a0<a href=\"https:\/\/outgrow.co\/blog\/quizzes-drive-ecommerce-sales\">Why Product Recommendation Quizzes<\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Say, one of your potential customers has spent a lot of time browsing the sports watch section of your website. You can send him\/her an email that includes an interactive experience like this one:<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27041\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4.jpg\" alt=\"Outgrow - 8 Ecommerce Email Marketing Best Practices\" width=\"977\" height=\"402\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4.jpg 977w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4-300x123.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4-768x316.jpg 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<h3><strong>3. Cultivate a Stellar Sender Reputation<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There\u2019s a lot that happens when you hit the \u2018send\u2019 button. Your <a href=\"https:\/\/www.mailjet.com\/blog\/news\/sender-score-and-email-reputation\/\" rel=\"nofollow\">sending reputation<\/a> and <a href=\"https:\/\/www.senderscore.org\/\" rel=\"nofollow\">sender score<\/a> are two big factors that determine whether your messages make it through the filters and into the inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Read up on both and follow the recommendations to maximize each one and <a href=\"https:\/\/www.voilanorbert.com\/blog\/tips-to-increase-email-deliverability\/\" rel=\"nofollow\">increase your overall deliverability<\/a>.<\/span><\/p>\n<h3><strong>4. Automate the Process<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Automated <a href=\"https:\/\/automizy.com\/blog\/bulk-email-marketing-campaign\/\" rel=\"nofollow\">campaigns<\/a> and flows mean you\u2019ll never miss a chance to reach out, nurture, convert, or retain. 24\/7\/365.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tools like <a href=\"https:\/\/mailshake.com\/\" rel=\"nofollow\">Mailshake<\/a> and <a href=\"https:\/\/www.rightinbox.com\/\" rel=\"nofollow\">Right Inbox<\/a> allow you to a) personalize at scale, b) never miss an opportunity to engage, and c) schedule emails to go out any time, day or night, regardless of where you are or what you\u2019re doing.<\/span><\/p>\n<p>Most email automation tools have an option to enable the email security protocols so you don&#8217;t have to <a href=\"https:\/\/powerdmarc.com\/spf-record-lookup\/\">check SPF record<\/a> to make sure your emails are not going to spam.<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And don\u2019t forget to <a href=\"https:\/\/wpamelia.com\/automated-email-response\/\" target=\"_blank\" rel=\"noopener\">schedule automatic follow-ups<\/a>, too. They are frequently the difference between decent results and spectacular ones.<\/span><\/p>\n<h3><strong>5. Utilize Welcome Emails<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Emails based on certain triggers or user behavior are the most effective and impactful.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When someone signs up, registers, or downloads, send them a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/18\/welcome-email\" rel=\"nofollow\">welcome email<\/a> immediately. When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you&#8217;re making a first impression on behalf of your brand. Check out Hubspot\u2019s piece on <a href=\"https:\/\/blog.hubspot.com\/marketing\/welcome-email-examples\" rel=\"nofollow\">examples of welcome emails to inspire your own strategy<\/a><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27042\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices5.jpg\" alt=\"Outgrow - 8 Ecommerce Email Marketing Best Practices\" width=\"943\" height=\"435\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices5.jpg 943w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices5-300x138.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices5-768x354.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/18\/welcome-email\" rel=\"nofollow\">Image Source<\/a><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Welcome emails have an <a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" rel=\"nofollow\">average 50% open rate<\/a>\u00a0and can be as <a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/how-effective-are-welcome-emails\/\" rel=\"nofollow\">high as 91.43%<\/a> in some studies<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/how-effective-are-welcome-emails\/\" rel=\"nofollow\">They generate<\/a> 4x more opens and 5x more clicks.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/how-effective-are-welcome-emails\/\" rel=\"nofollow\">74% of subscribers<\/a> expect them.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Welcome emails <\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">have an average conversion rate of 2.24%<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s a golden opportunity to engage and get your message across. Build a relationship.<\/span><\/p>\n<h3><strong>6. Leverage Abandoned Cart Emails<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The average documented <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" rel=\"nofollow\">online cart abandonment rate<\/a> is 69.57%. Can you afford to let 70% of your potential customers go without a fight?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The humble abandoned cart follow-up email has an <a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\" rel=\"nofollow\">average open rate of 45%<\/a>, compared to an average of <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" rel=\"nofollow\">15.66% for e-commerce in general<\/a>. We\u2019ve all received them at some point, and they typically are the little nudge we need: <a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\" rel=\"nofollow\">50%+ of recipients end up buying<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do it. Automate it.<\/span><\/p>\n<h3><strong>7. Craft the Perfect Subject and First Lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">47% of email users decide whether to open an email based on the subject line alone. It has to be <strong>clear, concise and personalized<\/strong> if you want that all-important click.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Many email apps also display the first line of your message, so use that to enhance the subject line itself. Create a little urgency, excitement, or curiosity. Use power words. Avoid spammy words. And monitor, track, test, and tweak to optimize and zero in on the perfect subject and first lines for <em>your<\/em> audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Follow subject line best practices and be best.<\/span><\/p>\n<h3><strong>8. Optimize for Mobile<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Most emails are opened on a smartphone these days.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27043\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices6.jpg\" alt=\"Outgrow - 8 Ecommerce Email Marketing Best Practices\" width=\"943\" height=\"581\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices6.jpg 943w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices6-300x185.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices6-768x473.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\" rel=\"nofollow\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And if someone receives an email that\u2019s <em>not<\/em> optimized for mobile, <a href=\"https:\/\/emailmonks.com\/blog\/email-marketing\/email-marketing-statistics\/\" rel=\"nofollow\">80.3% will delete it immediately<\/a>, and roughly 30% will unsubscribe from your list.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The good news? Reputable email providers have built-in mobile optimization and responsive design.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Keep your subject lines between 25-30 characters so they don\u2019t get cut off. Use single column designs. <a href=\"https:\/\/blog.hive.co\/5-ways-you-can-optimize-emails-for-mobile\/\" rel=\"nofollow\">Buttons between 45-57px work well<\/a> because that\u2019s the average size of an adult index finger.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Be mobile-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are somewhere between two and three million e-commerce stores worldwide, not counting China. That\u2019s a lot of competition.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To compete, you\u2019ve got to use email in your marketing and communication. To stand out, you\u2019ve got to use it <em>well<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Follow these seven best practices and be well.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>How do you use email in your e-commerce efforts? Do let us know!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to learn more about ecommerce marketing in general, check out our guide below!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-guide\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-37620 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg\" alt=\"Ecommerce Marketing\" width=\"757\" height=\"194\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg 757w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta-300x77.jpg 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/p>\n<h2><strong>Author&#8217;s Bio<\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sujan Patel is the co-founder at <a href=\"http:\/\/rampventures.com\/\" rel=\"nofollow\">Ramp Ventures<\/a>. He has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Sujan\u2019s goal is to help entrepreneurs and marketers scale their businesses.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>8 E-Commerce Email Marketing Best Practices This blog details the best practices for e-commerce email marketing and recent trends concerning the same. $3.5 trillion USD. That\u2019s how much worldwide e-commerce sales are expected to be worth in 2019. That\u2019s a lot of dollars and cents, and industry experts predict it will top $4.8 trillion USD&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[410,409,222],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 E-Commerce Email Marketing Best Practices | Outgrow<\/title>\n<meta name=\"description\" content=\"E-commerce is popular and profitable. Email is powerful. 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