{"id":27055,"date":"2019-05-30T03:43:57","date_gmt":"2019-05-30T07:43:57","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27055"},"modified":"2023-12-08T01:37:02","modified_gmt":"2023-12-08T06:37:02","slug":"shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment","title":{"rendered":"Best 10 Tips to Kill Shopping Cart Abandonment"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_10_Tips_to_Kill_Shopping_Cart_Abandonment\"><\/span><strong>Best 10 Tips to Kill Shopping Cart Abandonment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66360d1b54e8d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66360d1b54e8d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#Best_10_Tips_to_Kill_Shopping_Cart_Abandonment\" title=\"Best 10 Tips to Kill Shopping Cart Abandonment\">Best 10 Tips to Kill Shopping Cart Abandonment<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#1_Eliminate_unexpected_charges_and_fees\" title=\"1) Eliminate unexpected charges and fees\">1) Eliminate unexpected charges and fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#2_Offer_free_shipping\" title=\"2) Offer free shipping\">2) Offer free shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#3_Optimize_your_website\" title=\"3) Optimize your website\">3) Optimize your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#4_Consider_mobile_users\" title=\"4) Consider mobile users\">4) Consider mobile users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#5_Showcase_your_security_measures\" title=\"5) Showcase your security measures\">5) Showcase your security measures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#6_Simplify_the_checkout_process\" title=\"6) Simplify the checkout process\">6) Simplify the checkout process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#7_Offer_multiple_currencies_and_payment_options\" title=\"7) Offer multiple currencies and payment options\">7) Offer multiple currencies and payment options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#8_Send_emails_to_follow_up_on_the_cart_abandonment\" title=\"8) Send emails to follow up on the cart abandonment\">8) Send emails to follow up on the cart abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#9_Utilize_remarketing_to_target_the_cart_abandoners\" title=\"9) Utilize remarketing to target the cart abandoners\">9) Utilize remarketing to target the cart abandoners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#10_Deliver_excellent_customer_service\" title=\"10) Deliver excellent customer service\">10) Deliver excellent customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/shopping-cart-abandonment\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shopping cart abandonment is when online shoppers exit without finishing their purchase. It\u2019s quite common in e-commerce.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For sellers, there\u2019s nothing worse than an increased rate of shopping cart abandonment. You invest time and energy to promote your business. You have a website, <a href=\"https:\/\/leelinesourcing.com\/how-to-make-a-successful-multichannel-marketing-strategy\/\" rel=\"nofollow\">a marketing, and an advertising strategy<\/a> and you attract visitors that purchase. But shoppers quit in the last step, and this is something you didn\u2019t expect. It\u2019s disappointing, and you need to stop it and increase your conversions. But how can you kill shopping cart abandonment?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, let\u2019s break down this question and get started.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Eliminate_unexpected_charges_and_fees\"><\/span><strong>1) Eliminate unexpected charges and fees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For shoppers, it\u2019s frustrating to come across a surprise at the checkout. It is like being asked to pay much more than what\u2019s written on the front page. &nbsp;Understandably, they will abandon their shopping cart and form a bad impression of your brand. Suppose your competitors sell the same item at a relatively higher price but without any hidden costs. Undoubtedly, they will enjoy <a href=\"https:\/\/leelinesourcing.com\/how-to-increase-conversion-rate-on-amazon%EF%BC%9F\/\" rel=\"nofollow\">a higher conversion rate<\/a> and a better impression.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Unexpected charges and fees are one of the key factors that kill your conversion rate online. Eliminate hidden charges and give all the info regarding extra costs and fees upfront. Make sure your product price, <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-shipping\/\" rel=\"nofollow\">shipping cost<\/a>, and surcharges are clear.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Offer_free_shipping\"><\/span><strong>2) Offer free shipping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a study by <a href=\"https:\/\/www.walkersands.com\/resources\/the-future-of-retail-2018\/\" rel=\"nofollow\">Walker Sands<\/a> reveals, 80% of shoppers cite free shipping as the primary incentive for them to shop online. It is easy to see how the <a href=\"https:\/\/www.eshipper.com\/instant-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">shipping cost is affecting<\/a> online shoppers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How can you ensure your profit and offer free shipping?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a) Offer free shipping at certain thresholds. <\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thresholds ensure your profit and cut down shopper\u2019s expenses. It\u2019s a win-win practice that will increase your average order value and lower cart abandonment. For example, you can offer free shipping for only those orders that are over $50.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b) Put the shipping cost into the product price<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Add the shipping cost to the product cost to avoid loss of profit. Test this idea to see if it works.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>c) Offer free shipping to shoppers in a certain geographic location<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Base this on your warehouse location. For instance, if your warehouse is in Washington, offer free shipping for shoppers near the city.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>d) Only offer free shipping for certain products<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Base this on a product\u2019s profit or your marketing strategy for inventory clearance. Remember to make it clear upfront for your shoppers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"590\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/stampsstats.jpg\" alt=\"Best 10 tips to Kill Shopping Cart Abandonment\" class=\"wp-image-27058\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/stampsstats.jpg 977w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/stampsstats-300x181.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/stampsstats-768x464.jpg 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.crazyegg.com\/blog\/free-shipping\/\" rel=\"nofollow\">Source<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_your_website\"><\/span><strong>3) Optimize your website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When it comes to sales performance, your website matters a lot. Optimize your site to improve customers\u2019 experience. Here are some tips:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a) Improve the website load speed<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A fast load speed offers a good website experience. A slow loading speed will undermine customers\u2019 patience and interest in your product. Terrible website load speed will lead to shopping cart abandonment, especially on the checkout page.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Optimize on-page technical elements like plugins and images to minimize load time. Minify CSS and HTML work and get a better web hosting service &#8211; <a href=\"https:\/\/cybernews.com\/best-web-hosting\/hostinger-review\/\">we recommend Hostinger<\/a>. If you know something will take a little longer, be upfront, so visitors know what to expect.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b) Simplify your website navigation<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Simplified website navigation gives the customer an excellent experience. They are able to find what they want to buy quickly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you make it difficult for customers to find the right product, &nbsp;you\u2019ll have a lower conversion rate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Make it easy for customers to save and return to their shopping cart. &nbsp;Make the quick review and \u201cAdd to cart\u201d button easy to be identified.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>c) Have a progress indicator on the checkout page<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Many online shoppers will abandon their orders because of the long and boring transaction process. Reduce cart abandonment by displaying a progress indicator. A visual indicator shows the customer where they are in the checkout process and how much time is left to complete their transaction.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A progress indicator should include several stages including starting checkout, shipping options, shipping address, billing info, payment, and <a href=\"https:\/\/www.privy.com\/blog\/order-confirmation\">order confirmation<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Consider_mobile_users\"><\/span><strong>4) Consider mobile users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">More and more people shop with their smartphones and tablets. If you want to reduce your cart abandonment and increase sales, take mobile users into account. Make sure your website is as user-friendly on smart devices as it is on a computer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use mobile-friendly navigation that allows shoppers to tap, pinch, and zoom. Make it easy for customers to add items to their cart and offer a mobile payment solution such as Apple Pay or Google Pay.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1733\" height=\"1736\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/2-1.jpg\" alt=\"Best 10 tips to Kill Shopping Cart Abandonment\" class=\"wp-image-27060\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/2-1.jpg 1733w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/2-1-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/2-1-300x300.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/2-1-768x769.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/2-1-1022x1024.jpg 1022w\" sizes=\"(max-width: 1733px) 100vw, 1733px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\" rel=\"nofollow\">Source<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Showcase_your_security_measures\"><\/span><strong>5) Showcase your security measures<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shopping website security is a common concern among shoppers. If shoppers find any insecure elements this will lead to cart abandonment. It\u2019s difficult to build trust so see the security of your website as part of building your credibility. Make sure shoppers feel secure on your website. &nbsp;Have a <a href=\"https:\/\/www.ssl2buy.com\/wiki\/standard-ssl-certificate-comparison\">valid SSL certificate<\/a> to protect customers and avoid an insecure connection warning message showing in customers\u2019 browsers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Be alert to payment security. Include the trust signals on the checkout page and show your customers that their purchasing process is safe and protected. These steps build trust.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, you can rely on a secure <a href=\"https:\/\/cooltechzone.com\/best-vpn\" rel=\"nofollow\">VPN service<\/a> to protect your network, especially if you have a BYOD policy in place.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Simplify_the_checkout_process\"><\/span><strong>6) Simplify the checkout process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" rel=\"nofollow\">Baymard<\/a> indicates, 28% of online shoppers abandon their shopping cart due to a complex checkout process. A medium to a large e-commerce website can increase their conversion rate by 35.26% by streamlining the checkout design; shoppers enjoy a streamlined checkout process. How do you simplify the checkout process?<br><span style=\"font-weight: 400; font-size: 14pt;\">You can offer a one-step checkout and cut down on any unnecessary steps. Offer guest checkout for shoppers who have not registered on your website as some shoppers prefer not to create an account. Moreover, if there are distractions or unnecessary elements on your website, move them or strip them out to simplify.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Offer_multiple_currencies_and_payment_options\"><\/span><strong>7) Offer multiple currencies and payment options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Online shoppers will abandon their shopping cart if they come across limited payment options. Offer multiple currencies and payment options to ensure a satisfying, rewarding, and seamless shopping experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To cope with customers coming from different places around the world, provide a currency converter that displays the total in their local currency.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When it comes to payment options, include more than one payment method. Credit card payment, PayPal, and mobile payment are the major options. Optimize more options to minimize shopping cart abandonment.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1202\" height=\"549\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Best-10-Tips-To-Kill-Shopping-Cart-Abandonment-4.jpg\" alt=\"Best 10 Tips To Kill Shopping Cart Abandonment-4\" class=\"wp-image-27066\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Best-10-Tips-To-Kill-Shopping-Cart-Abandonment-4.jpg 1202w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Best-10-Tips-To-Kill-Shopping-Cart-Abandonment-4-300x137.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Best-10-Tips-To-Kill-Shopping-Cart-Abandonment-4-768x351.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Best-10-Tips-To-Kill-Shopping-Cart-Abandonment-4-1024x468.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Best-10-Tips-To-Kill-Shopping-Cart-Abandonment-4-1200x549.jpg 1200w\" sizes=\"(max-width: 1202px) 100vw, 1202px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Send_emails_to_follow_up_on_the_cart_abandonment\"><\/span><strong>8) Send emails to follow up on the cart abandonment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If someone abandons their shopping cart, email immediately to remind the shopper what they left behind. According to Digital Commerce, follow-up emails are likely to increase your conversion rate significantly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Send an email with catchy subjects and interactive content to follow up on their abandonment. Embed interactive content in your follow up emails. It can help in re-engaging potential customers as it is inherently personalized. The results are tailored specifically to the customer\u2019s needs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, one of your potential customers has spent a lot of time browsing the sports watch section of your website. You can send him\/her an email that includes an interactive experience like this one:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/premade.outgrow.us\/which-sports-watch-is-best-suited-to-your-needs\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"402\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4.jpg\" alt=\"Outgrow - 8 Ecommerce Email Marketing Best Practices\" class=\"wp-image-27041\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4.jpg 977w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4-300x123.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/05\/Ecommerce-Email-Marketing-Best-Practices4-768x316.jpg 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/a><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Personalize the email with interactive content if you can and consider following up as many as three times. Send the first one within the hour, the second one beyond 24 hours, and the third one 72 hours later.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Utilize_remarketing_to_target_the_cart_abandoners\"><\/span><strong>9) Utilize remarketing to target the cart abandoners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is inevitable to have some abandonment. However, you can bring the customer back with remarketing campaigns. Remarketing boosts sales by getting them back to complete the transaction.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Remarketing ads are available for you to target these abandoners. You can use social networks or other websites with tailored ads to remind your customers about their orders in the cart. &nbsp;To use remarketing effectively, use the demographics and interest reports from your website\u2019s analytics. Get to know which channel these abandoners belong to and create a remarketing plan to bring them back.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Deliver_excellent_customer_service\"><\/span><strong>10) Deliver excellent customer service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shoppers are inclined to walk away if they feel that there is no one to answer their questions during the shopping process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Customers may encounter a technical issue while shopping or have questions about the product, the shipping policy, and the <\/span>return policy. If there is no one to help this can be a terrible shopping experience. Consider using the phone, email, live chat, <span style=\"font-weight: 400; font-size: 14pt;\">FAQ page, social media platforms, and social media comments. Make sure your brand is available when they need you most.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shopping cart abandonment is extremely common in e-commerce. If you are an online seller, it might be a headache that hits you from time to time. We hope this blog helped you with some of that. Have any more ideas on the topic? Do let us know!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About The Author: &nbsp;<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.facebook.com\/sharline.shaw.98\" rel=\"nofollow\">Sharline Shaw<\/a>, the founder of <a href=\"https:\/\/www.facebook.com\/leelinesourcing\/\" rel=\"nofollow\">leelineSourcing.com<\/a>, is an expert on Chinese export trade. With 10 years of experience in the field of sourcing in China, she is familiar with all relevant regulations and laws about China&#8217;s exporting. She&#8217;d love to share her experience with people and has written many helpful articles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best 10 Tips to Kill Shopping Cart Abandonment Shopping cart abandonment is when online shoppers exit without finishing their purchase. It\u2019s quite common in e-commerce. For sellers, there\u2019s nothing worse than an increased rate of shopping cart abandonment. You invest time and energy to promote your business. You have a website, a marketing, and an&#8230;<\/p>\n","protected":false},"author":29,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[410,411],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best 10 Tips to Kill Shopping Cart Abandonment | Outgrow<\/title>\n<meta name=\"description\" content=\"Ah! The one thing every e-commerce business dreads: shopping cart abandonment. 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