{"id":27142,"date":"2020-12-30T03:51:57","date_gmt":"2020-12-30T08:51:57","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27142"},"modified":"2024-06-27T08:42:07","modified_gmt":"2024-06-27T12:42:07","slug":"lead-segmentation-through-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow","title":{"rendered":"Improve Your Lead Segmentation Through Interactive Content"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_Your_Lead_Segmentation_Through_Interactive_Content\"><\/span><strong>Improve Your Lead Segmentation Through Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de361c018a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de361c018a8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#Improve_Your_Lead_Segmentation_Through_Interactive_Content\" title=\"Improve Your Lead Segmentation Through Interactive Content\">Improve Your Lead Segmentation Through Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#What_Is_Interactive_Content\" title=\"What Is Interactive Content?\">What Is Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#What_Is_Segmentation\" title=\"What Is Segmentation?\">What Is Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#How_Do_You_Segment_Leads\" title=\"How Do You Segment Leads?\">How Do You Segment Leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#How_to_Segment_Leads_in_Outgrow\" title=\"How to Segment Leads in Outgrow\">How to Segment Leads in Outgrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#Using_Outgrow_Interactive_Content_For_FB_Segmentation\" title=\"Using Outgrow Interactive Content For FB Segmentation\">Using Outgrow Interactive Content For FB Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#Before_You_Go%E2%80%A6\" title=\"Before You Go&#8230;\">Before You Go&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hey there! We\u2019re back with another set of tips and ideas that might just skyrocket your marketing strategy. And this time it\u2019s all about how to improve your lead segmentation through interactive content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">We\u2019ve been talking a lot lately about just how important segmentation is. Our videos and <a href=\"https:\/\/outgrow.co\/blog\/segmentation-funnel-on-outgrow\">segmentation blogs<\/a> are proof of that. Just to reiterate:<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Segmentation of your users\/leads is an absolute necessity!<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users\/leads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For those who have joined us just now, here is a quick introduction:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Content\"><\/span><strong>What Is Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is any content you create that enables a two-way interaction. An example of interactive content would be a quiz, poll, survey, etc. Interactive content is gaining momentum as it is an excellent way to improve customer satisfaction rates. This kind of content enables customers to find much more personalized, customized answers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is a boon for marketers as well. It allows you to gather relevant data from your leads that you can put to use in future marketing campaigns. The data you receive can be segmented into different categories based on different parameters. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Subsequently, the better your segmentation strategy, the better your content and campaigns. Therefore, we are here to help you out with this guide on how to improve your segmentation strategies with the help of interactive content.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Segmentation\"><\/span><strong>What Is Segmentation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that you are familiar with what interactive content is, this section will talk about what lead segmentation refers to. And why it should be a crucial aspect of your marketing strategy moving forward.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In simple terms, segmentation is about grouping your users, leads, or prospects based on certain similarities and differences. These parameters can vary on the basis of demographics, tastes, and preferences. This helps marketers with targeted customer communication. Consequently, they achieve a higher conversion rate.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The more detailed your data, the better your segmentation. <span style=\"font-size: 14pt;\">You can collect a lot of relevant information about your leads than just their contact information. For instance, let\u2019s assume you are a car dealer. An interactive <\/span><a style=\"font-size: 14pt;\" href=\"http:\/\/premade.outgrow.us\/what-car-should-you-go-for\">quiz<\/a><span style=\"font-size: 14pt;\"> like this one can help you gather information like their budget, taste, and preferences.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After gathering such useful information, you can send leads with specific answers into different email drip campaigns that are more personalized. Let\u2019s assume in the above example, a lead got \u2018city car\u2019 as his result. You can send emails offering discounts or limited time offers on the same.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, if that isn\u2019t segmentation simplified, we don\u2019t know what is!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Segment_Leads\"><\/span><strong>How Do You Segment Leads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are the different categories you can segment your leads into &#8211; <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/outgrow1-new.jpg\" alt=\"Segment Leads\" class=\"wp-image-50177\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/outgrow1-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/outgrow1-new-300x126.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/outgrow1-new-768x323.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Geographic<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/geographic-segmentation-new-1024x318.jpg\" alt=\"Geographic\" class=\"wp-image-50180\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/geographic-segmentation-new-1024x318.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/geographic-segmentation-new-300x93.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/geographic-segmentation-new-768x238.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/geographic-segmentation-new.jpg 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One way you can improve your lead segmentation through interactive content would be based on their geographical location through geographic segmentation. This would allow you to push content and structure your marketing campaign to better attract customers based on the different trends emerging in their city\/region\/country. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An example of this could be to push out sales, discounts, giveaways, and more based on the festive seasons of different countries as this is when customers are always on the lookout to purchase gifts for their relatives and loved ones. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can put this into practice by creating your very own interactive content piece using <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a>. Outgrow would allow you to gather your segmented geographical data that you can refer to and reuse for your future marketing campaigns.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Demographic<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"340\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/demographic-segmentation-new.jpg\" alt=\"Demographic\" class=\"wp-image-50216\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/demographic-segmentation-new.jpg 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/demographic-segmentation-new-300x169.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another way you can improve your lead segmentation through interactive content would be through demographic segmentation. This is another parameter you can use to ensure you push out relevant and appealing content to your leads and prospective customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Demographic segmentation includes sub-segments such as income, age, religion, gender, education level, occupation, race, etc. This will also allow you to be informed of the top trends of every demographic. Thus, making sure that your content and marketing strategies are well received.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can put this into practice by using Outgrow\u2019s interactive content creation tools to create your own quiz\/survey\/poll\/assessment etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take this <a href=\"https:\/\/premade.outgrow.us\/calories-calc\">Calories Calculator<\/a> created on Outgrow as an example. This shows you how you can formulate your interactive content to collect data such as a user\u2019s age, gender, activity level, etc to segment your leads based on their demographics. You can further structure your marketing campaigns to be more personalized and relevant for your customers in the future.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><sitechecker_element class=\"sitechecker_asdddg_aaqaa_ligth\"><\/sitechecker_element><strong>3. Behavioural<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The next way to implement lead segmentation through interactive content is behavioral segmentation. This involves segmenting your content and campaigns based on the attitude and tendencies depicted by your prospective customers or leads.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/behavioural-segmentation-new-1024x431.jpg\" alt=\"Behavioral\" class=\"wp-image-50222\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/behavioural-segmentation-new-1024x431.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/behavioural-segmentation-new-300x126.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/behavioural-segmentation-new-768x323.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/behavioural-segmentation-new.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can put this segmentation strategy into action through Outgrow\u2019s interactive content. Within your choice of content, from a quiz, blog, or calculator you can present different questions. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This <a href=\"https:\/\/premade.outgrow.us\/video-survey\">Video Survey<\/a> built with Outgrow allows you as a marketer to gather relevant data about a viewer\u2019s interests and satisfaction with the brand\u2019s products (in this instance, a video), as well as their customer loyalty and engagement level. All of this information will no doubt be immensely useful for your retargeting campaigns in the future.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you have collected enough relevant data, you can refer to it in the future for your marketing campaigns to ensure you only target your customers with ads\/promotions, etc they would be interested in!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Psychographic<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/psychographic-segmentation-1.jpg\" alt=\"Psychographic\" class=\"wp-image-35005\" width=\"772\" height=\"298\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/psychographic-segmentation-1.jpg 1052w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/psychographic-segmentation-1-300x116.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/psychographic-segmentation-1-1024x395.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/psychographic-segmentation-1-768x296.jpg 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The final segmentation parameter is psychographic segmentation. This type of lead segmentation through interactive content requires you to focus on metrics such as lifestyle, interest, opinion, and even values. This data can be relatively hard to collect. However, there are various ways you can collect this data through the interactive content you share with your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are a few examples of interactive content types you can use to funnel your leads through a psychographic segmentation. You can make a quiz segmenting users based on personality type. Or another <a href=\"https:\/\/premade.outgrow.us\/construction-quote-for-a-family-home\">quiz<\/a> that provides construction quotes that you can use to segment leads based on the budget preferences.<br><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/gif-house-newww1.gif\" alt=\"Psychographic\" class=\"wp-image-50219\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><\/span><span style=\"font-weight: 400; font-size: 14pt;\">Both these quizzes are effective as they make use of the data a customer shares, like their interests, opinions, or personality type to provide a personalized recommendation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The data they have shared would be influenced by their values, opinions, or interests and would further allow you as a marketer to better target and share more relevant data to reflect and engage with their preferences. This would subsequently allow you to increase your customer satisfaction rates.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Segment_Leads_in_Outgrow\"><\/span><strong>How to Segment Leads in Outgrow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment-new-1024x461.jpg\" alt=\"Lead Segmentation\" class=\"wp-image-50173\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment-new-1024x461.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment-new-300x135.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment-new-768x346.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment-new-1536x692.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment-new.jpg 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Segment in Analytics<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you have published your interactive content, head over to Analytics, and create a filter. You can also use multiple filters to create a segment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After you have added the filter, click on \u2018save the segment, and choose a preferred name for that segment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Following this, your segment will appear in the drop-down.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But guess what this isn\u2019t even the best part! In fact, you can create multiple segments like this. After that, you can directly send over your segmented list to your own CRM too.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Segments in Integration<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, if you want to divide your leads into different email campaigns, follow these instructions:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The first option is to create different segments in your Outgrow analytics (like we mentioned above). After that, simply head over to the configure section and select your CRM tool.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment2-new.jpg\" alt=\"Lead Segmentation\" class=\"wp-image-50174\" width=\"806\" height=\"372\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment2-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment2-new-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/segment2-new-768x355.jpg 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, click on integration and proceed with your already existing list of segments.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integration-new-1024x568.jpg\" alt=\"Lead Segmentation\" class=\"wp-image-50210\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integration-new-1024x568.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integration-new-300x167.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integration-new-768x426.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/integration-new.jpg 1371w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After this, you can set conditions for sending segments to the preferred list and others to a different list.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-segment2-new-1024x587.jpg\" alt=\"Lead Segmentation\" class=\"wp-image-50212\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-segment2-new-1024x587.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-segment2-new-300x172.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-segment2-new-768x440.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-segment2-new.jpg 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, you can map your fields in all the lists and select their interest categories.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1014\" height=\"717\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-lead-new.jpg\" alt=\"Lead Segmentation\" class=\"wp-image-50213\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-lead-new.jpg 1014w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-lead-new-300x212.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/select-lead-new-768x543.jpg 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/12.jpg\" alt=\"lead segmentation through interactive content\" class=\"wp-image-27155\" width=\"786\" height=\"447\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/12.jpg 1516w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/12-300x171.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/12-768x437.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/12-1024x582.jpg 1024w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, if you decide to choose \u2018proceed with the list\u2019, you can select the list in your CRM and start mapping the Outgrow experience fields to your fields in the CRM.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/7.jpg\" alt=\"lead segmentation through interactive content\" class=\"wp-image-27150\" width=\"808\" height=\"470\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/7.jpg 1495w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/7-300x175.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/7-768x447.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/7-1024x596.jpg 1024w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/8.jpg\" alt=\"lead segmentation through interactive content\" class=\"wp-image-27151\" width=\"811\" height=\"497\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/8.jpg 1011w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/8-300x184.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/06\/8-768x470.jpg 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But that\u2019s not all! After all, you need to remember the golden rule:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>You need to reach your customer base where they actually spend their time.<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And we can\u2019t forget social media in this regard. Facebook, to be precise.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us walk you through it.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Outgrow_Interactive_Content_For_FB_Segmentation\"><\/span><strong>Using Outgrow Interactive Content For FB Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can create segmented audience lists in your Facebook account based on the info you gathered from your Outgrow experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, you can create a custom audience on Facebook based on the demographics, and answer to a particular question, outcome, or result of the user.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can do this by putting your Facebook Pixel ID in the Configure section of your Outgrow Experience and passing events from Outgrow to your Facebook ad account.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Set the dynamic values so that the segmentation of people is done properly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In case you want the segmentation to be done on the basis of questions, under Event Value you can set the value as {Q1}, {Q2}, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want the segmentation to be done on the basis of the Result or Outcome achieved, set the value as {R1}, {R2}, {Outcome 1}, {Outcome 2}, etc. under \u2018Event Value\u2019.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us give you an example. Let\u2019s say you own a SaaS company that sells email marketing solutions. Maybe you can create an interactive quiz like <a href=\"https:\/\/premade.outgrow.us\/ROI-of-your-Email-Marketing-Strategy\">this one<\/a>:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/ROI-new.jpg\" alt=\"Lead Segmentation\" class=\"wp-image-50204\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/ROI-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/ROI-new-300x123.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/ROI-new-768x315.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Through this, you collect a lot of information like the no. of emails they send per campaign, their CTR, open rate, etc. Consequently, you can create retargeting ads a particular customer\u2019s biggest pain point.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of your customers has a low CTR? Retarget him\/her with an ad titled \u2018Increase your CTR with X product.\u2019<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yes, it\u2019s really that easy.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip: <\/strong>Read more about using Outgrow data for FB segmentation <a href=\"https:\/\/support.outgrow.co\/docs\/facebook-pixel-integration-for-calculator-and-quiz\">here<\/a> and <a href=\"https:\/\/support.outgrow.co\/docs\/tracking-conversions-in-calculator-or-quiz-in-facebook-ads-manager\">here<\/a>.<\/span><\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Go%E2%80%A6\"><\/span><strong>Before You Go&#8230;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We hope that this article gave you all that you needed to know about lead segmentation using interactive content. Have any more points that we could add? Let us know!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kt-accordion-id27142_341eaf-7a .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id27142_341eaf-7a .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id27142_341eaf-7a .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id27142_341eaf-7a .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id27142_341eaf-7a .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id27142_341eaf-7a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id27142_341eaf-7a .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id27142_341eaf-7a .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id27142_341eaf-7a kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane27142_c588a2-99\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you score leads with interactive content?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead scoring is another marketing strategy that requires you to assign a relevant status to a lead. This determines how suitable a particular lead is to your company\u2019s needs and vice versa. More suitable leads would be assigned a priority status and so forth.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Just like lead segmentation, lead scoring can also be achieved through various metrics such as consumer needs, traits, abilities, chances of conversion, expected ROI, etc. <\/span><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane27142_418bf6-bb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you nurture leads with interactive content?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead nurturing and lead retention are two more aspects of a marketing strategy. Lead nurturing requires you to develop a relationship with your leads and prospects during the various stages of a buyer\u2019s journey. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Through this relationship, you would be better equipped to understand the needs and necessities your prospects may have. And then build upon that relationship by providing valuable and relevant answers for the same. <\/span><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane27142_216ae0-50\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How can you retain customers with interactive content?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead retention requires you to reach out to cold leads who may have not been as responsive and reactivate your relationship with them again. Out of the countless number of leads you may gain, a big chunk of them may leave halfway through the buyer\u2019s journey. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, as a marketer, you would need to put in place certain strategies to retain and reactivate their interest in your brand. And interactive content can help you do just that. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A few examples of lead retention through interactive content could be by educating your customers, following up with your existing leads, and providing certain rewards and incentives for them to stay. And most importantly, being open to criticism and acting upon the feedback they may provide.<\/span><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Improve Your Lead Segmentation Through Interactive Content Hey there! We\u2019re back with another set of tips and ideas that might just skyrocket your marketing strategy. And this time it\u2019s all about how to improve your lead segmentation through interactive content.&nbsp; We\u2019ve been talking a lot lately about just how important segmentation is. Our videos and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[735,734,86,425,733,424],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Your Lead Segmentation Through Interactive Content<\/title>\n<meta name=\"description\" content=\"We\u2019re back with another set of ideas that would sky-rocket your marketing strategy. 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