{"id":27259,"date":"2019-07-05T03:12:04","date_gmt":"2019-07-05T07:12:04","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27259"},"modified":"2023-10-05T02:16:10","modified_gmt":"2023-10-05T06:16:10","slug":"repurposing-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/repurposing-content","title":{"rendered":"Repurposing Your Content \u2013 What You Need To Know"},"content":{"rendered":"

<\/span>Repurposing Your Content \u2013 What You Need To Know<\/strong><\/span><\/h1>
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Table of Contents<\/p>\n

  • Repurposing Your Content \u2013 What You Need To Know<\/a>
    • Why Should You Repurpose Content?<\/a><\/li>
    • Staying Relevant<\/a><\/li>
    • Ways to Repurpose<\/a><\/li>
    • New Audiences<\/a><\/li>
    • Conclusion<\/a><\/li>
    • About The Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n

      How can you ensure a steady flow of published content and increased brand recognition? You guessed it- Repurposing Content!\u00a0<\/em>This blog entails how you can repurpose your content and gives out tips as well.<\/em><\/span><\/p>\n

      Content creation is one of the leading tools of digital marketing, but its popularity has content marketers working overtime to keep audiences engaged\u201455% of marketers<\/a> say that blogs are their top priority. Content marketing<\/a> often involves a great deal of research to start with. Then there is the actual writing, creating or sourcing relevant visuals. Writers are also often in charge of the uploading process, which is followed by a promotion campaign. Most of the time, all this is done by a very small group of people, or in some cases, a single individual. It is undoubtedly a time-consuming process.<\/span><\/p>\n

      \"Repurposing<\/p>\n

      Source<\/a><\/p>\n

      <\/span>Why Should You Repurpose Content?<\/strong><\/span><\/h2>\n

      Additionally, no matter how well written your content is, and despite heavy promotion, it is hard to get noticed in the content-saturated digital sphere that we now inhabit. Everyone is creating content, so how do you get noticed and save yourself time while still creating enough content to make your brand look on-trend?<\/span><\/p>\n

      The answer is in repurposing content, and if you aren\u2019t doing it, you\u2019re falling behind. Brafton\u2019s study on the latest B2B marketing trends<\/a> highlights how often marketers reuse content\u201460% of marketers reuse content anywhere between 2-5 times.<\/span><\/p>\n

      \"Lead<\/p>\n

      And it isn\u2019t surprising why. Repurposing content allows marketers to take one piece of content and use it in numerous ways. It is a process that also encourages creativity and helps boost SEO, a primary goal that most marketers are aiming for, alongside sales.<\/span><\/p>\n

      Of course, when repurposing content, you should ensure that your branding remains consistent throughout. Branding continues to be extremely important, according to these latest branding statistics<\/a> Venngage has put together.<\/span><\/p>\n

      Here are a few important factors you need to know about repurposing content in digital marketing.<\/span><\/p>\n

      <\/span>Staying Relevant<\/strong><\/span><\/h2>\n

      Technology and users are constantly changing and adapting and your content needs to keep pace. But instead of creating a brand new piece, whether written or visual, you could go back to a relevant piece of content that already exists and update that. It will show your audience that you are cognizant of the changing times,<\/span><\/p>\n

      This could be in the form of a blog post or a chart that includes outdated information. You could find yourself having to rewrite a fair amount, depending on the topic, but it is more likely that you will simply have to change a line or two for the post to be relevant again. Once that is done, you can share the updated piece and see it gain traction, which will help your SEO and give you a new piece of content with minimal effort.<\/span><\/p>\n

      But it isn\u2019t simply about updating content to fit the standards of today\u2014you can also share popular content from back in the day to your current audience. It\u2019s a great way to tap into nostalgia while also having something to post without having to create it from scratch.<\/span><\/p>\n

      <\/span>Ways to Repurpose<\/strong><\/span><\/h2>\n

      Aside from updating existing content, there are numerous ways that you can reuse the content in different ways. I outline a few below.<\/span><\/p>\n

      Blog Posts> Interactive Content<\/strong><\/h3>\n

      66% of marketers<\/a> have seen greater audience engagement after using interactive content. You can easily repurpose your content by going interactive. This will increase your readership because interactive content is consumed at a faster rate. Moreover, it increases your chances of being recalled by the reader as they actively engage with it.<\/span><\/p>\n

      Have a look at this article on PPC Ads<\/a> by Outgrow. We wanted to make sure that our readers get the gist of the article even if they didn\u2019t have time to read the entirety of it. Guess what we ended up doing:<\/span><\/p>\n

      \"Repurposing<\/p>\n

      You catch our drift!<\/span><\/p>\n

      Social Media Posts > Interactive Content<\/strong><\/h3>\n

      Well, if we could do it with blog posts, we could definitely do it with our social content. We were looking for ways to increase the reach of our social channels. What better way to do that than to utilize interactive content? As it turns out, we reached a far wider audience than we expected. How? We started creating interactive content around trending posts. In fact, have a look at this trendy tweet that has been doing the rounds lately:<\/span><\/p>\n

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      Being Beyonc\u00e9\u2019s assistant for the day: DONT GET FIRED THREAD pic.twitter.com\/26ix05Hkhp<\/a><\/p>\n

      \u2014 Green Chyna (@CORNYASSBITCH) June 23, 2019<\/a><\/p><\/blockquote>\n