{"id":27590,"date":"2019-07-18T06:57:59","date_gmt":"2019-07-18T10:57:59","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27590"},"modified":"2023-10-18T09:11:46","modified_gmt":"2023-10-18T13:11:46","slug":"interactive-content-case-study-sisu","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu","title":{"rendered":"Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Interactive_Content_Case_Study_How_SISU_Generated_200_More_Leads\"><\/span><strong>Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d97c697cfff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d97c697cfff\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#Outgrow_Interactive_Content_Case_Study_How_SISU_Generated_200_More_Leads\" title=\"Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads\">Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#Sisu-_The_Client_In_Question\" title=\"Sisu- The Client In Question\">Sisu- The Client In Question<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#Lead_Generation-_The_Challenge_In_Question\" title=\"Lead Generation- The Challenge In Question\">Lead Generation- The Challenge In Question<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#How_Outgrows_Interactive_Content_Helped_Sisu\" title=\"How Outgrow\u2019s Interactive Content Helped Sisu\">How Outgrow\u2019s Interactive Content Helped Sisu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#About_The_Author\" title=\"About The Author:\">About The Author:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/sisu.co\/\" rel=\"nofollow\">Sisu<\/a> is a real estate and mortgage sales dashboard that was first developed as a tool to simplify the tracking of sales metrics, provide critical analysis of those numbers, and gamify the real estate and mortgage sales experience. <span style=\"font-weight: 400; font-size: 14pt;\">They then went on to evolve and provide a central hub of real estate and mortgage sales transactions; consolidating diverse systems into one common view.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">But their onboarding processes were complicated and lead generation wasn\u2019t going at the pace they wanted. Interactive content stepped in.\u00a0Read on and find out how Outgrow interactive content simplified the onboarding process (and made it more appealing!) and increased their lead generation rate by 200%! This is an interactive content case study you don&#8217;t want to miss out on!<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1026\" height=\"212\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sisu-_The_Client_In_Question\"><\/span><strong>Sisu- The Client In Question<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First, we need to understand what exactly Sisu is and how it works!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sisu is a dashboard that makes use of gamification at its very core, for real estate agencies (and individuals) to track sales &amp; get more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Agents can join Sisu to keep track of individual sales goals or join as a team.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Gamification is used to create an environment where agents are excited to set and track their goals, input their progress with buyer leads and conversions and get their name on the leaderboard of their teams.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27592\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/dashboards-w1024-915x572.jpg\" alt=\"Interactive content Case Study\" width=\"917\" height=\"574\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/dashboards-w1024-915x572.jpg 917w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/dashboards-w1024-915x572-300x188.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/dashboards-w1024-915x572-768x481.jpg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An agent can clearly see his own and also the team\u2019s progress.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This keeps the whole team accountable and also helps the team lead understand which of their agents aren\u2019t able to get enough conversions &amp; coach them accordingly or recognize those who are doing well, all from one single dashboard.<\/span><\/p>\n<blockquote><p><em><strong>Related Read: <span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\">Outgrow Case Study: Macroscape Helped Its Client Clock a Conversion Rate of 36%<\/a><\/span><\/strong><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Lead_Generation-_The_Challenge_In_Question\"><\/span><strong>Lead Generation- The Challenge In Question<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Their goal was a 200% increase in leads. This was possible only by an increase in audience engagement! A lot of their leads showed interest in their services but didn\u2019t end up converting. Sisu decided to bring a major change in their content marketing efforts to get rid of this problem. They invested in- <strong>Interactive Content<\/strong>. <em>(Well, that wasn&#8217;t hard to guess, the title says &#8216;interactive content case study&#8217;!)<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They created interactive experiences to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/sisu.outgrow.us\/Copy-of-real-estate-agent-goal-calculator-2\">Calculate their prospects\u2019 goals<\/a> (real estate agents, in this case).<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/sisu.outgrow.us\/Copy-of-Pricing-4-24-19-1\">Automate their sales processes<\/a>.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Outgrows_Interactive_Content_Helped_Sisu\"><\/span><strong>How Outgrow\u2019s Interactive Content Helped Sisu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No interactive content case study is complete without a thorough investigation of how it helped the client. So? Here. We. Go.<\/span><\/p>\n<h3><strong>1) Increasing Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sisu wanted to increase audience engagement and what was a better place to start than interactive content. The audience started engaging with the content because it provided them with real value in return. For instance, in their Free Goal calculator, they offered to do a free business analysis for their prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What does this entail? Well, the agent has to put down his income goal for the year. Consequently, the interactive experience calculates backwards to give him a rough number of units that need to be sold at what average price point data. It takes the lead through a process that asks him everything from his desired salary to his conversion ratios and then gives him the optimal goals that he should be shooting for.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27578\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-10-at-5.08.28-PM.jpg\" alt=\"SISU Interactive Content Case Study \" width=\"1153\" height=\"523\" \/><\/p>\n<h3><strong>2) Capturing Relevant Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They were also able to collect a lot of valuable information about their leads. Consequently, this information could be used to create detailed buyer personas for their leads. For instance, here SISU collected valuable information like their prospects\u2019 like their goal revenue and average transaction size. After the company knew exactly who to target, their marketing efforts became a lot easier. SISU could now segment their leads and personalize sales pitches.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27593\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sisu1.jpg\" alt=\"interactive content case study\" width=\"1862\" height=\"839\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sisu1.jpg 1862w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sisu1-300x135.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sisu1-768x346.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sisu1-1024x461.jpg 1024w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><\/p>\n<h3><strong>3) Giving An Introduction To Their Services<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The Free Goal Calculator would give anyone a fair idea about what it is that Sisu does and how it can benefit them. Once you give the prospects a taste of your services and an idea of how it can benefit them- you\u2019ve practically closed half of the sale.<\/span><\/p>\n<blockquote><p><em><strong>Related Read: <span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/success-story-professional-wingman\">Outgrow Case Study: How this Millennial Brand Got 1000+ Leads in Under 1 Month Using Interactive Content?<\/a><\/span><\/strong><\/em><\/p><\/blockquote>\n<h3><strong>4) Automating Processes<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, this is how an interactive quiz built by Outgrow helped Sisu automate their sales process. This could help the Sales team focus on other things such as closing deals and the sale itself rather than spending too much time with the pre-sales and post-sales processes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1) For instance, to schedule a demo.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First,\u00a0 the clients answer a few questions about their real estate business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27586\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-10-at-7.31.22-PM.jpg\" alt=\"interactive content case study\" width=\"891\" height=\"373\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Then you put in your contact information, which Sisu makes use of to schedule the demonstration.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27585\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-10-at-7.22.52-PM.jpg\" alt=\"interactive content case study\" width=\"414\" height=\"462\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And now you choose when you want to schedule your call with the Sisu team!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27582\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-10-at-6.43.51-PM.jpg\" alt=\"interactive content case study\" width=\"645\" height=\"394\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">2) Similarly to schedule a client\u2019s onboarding &#8211;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27585\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-10-at-7.22.52-PM.jpg\" alt=\"interactive content case study\" width=\"414\" height=\"462\" \/><\/p>\n<h3><strong>5) Pricing<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Sisu makes use of an <a href=\"https:\/\/sisu.outgrow.us\/Copy-of-Pricing-4-24-19-1\">Outgrow Calculator<\/a> that gives the client their pricing depending on how big or small the team is using a quick survey.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27577\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-10-at-4.50.21-PM.jpg\" alt=\"https:\/\/sisu.outgrow.us\/Copy-of-Pricing-4-24-19-1\" width=\"565\" height=\"545\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There is a CTA button immediately for arranging a demo or to sign up, so the chances of conversions are quite high.<\/span><\/p>\n<blockquote><p><em><strong>Related Read: <span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine\">Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 16K+ Leads<\/a><\/span><\/strong><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><strong>In Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using interactive quizzes and calculators helped the real estate dashboard Sisu in more ways than one. Automating onboarding, pricing and demo scheduling helped the Sisu Sales team cut down and save a lot of time on these processes which would otherwise have been cumbersome. There was an increase in engagement, they were able to build better buyer personas and observed a full 200% in lead generation!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Karthika Anand is a marketing enthusiast. When she is not found writing or producing video content, she is most likely to be found at the gym.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads Sisu is a real estate and mortgage sales dashboard that was first developed as a tool to simplify the tracking of sales metrics, provide critical analysis of those numbers, and gamify the real estate and mortgage sales experience. They then went on to evolve&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[86,76,442],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Content Case Study: How SISU Generated 200% More Leads<\/title>\n<meta name=\"description\" content=\"Read this interactive content case study to see how Outgrow helped SISU, a real estate company increase their lead generation rate by 200%!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive Content Case Study: How SISU Generated 200% More Leads\" \/>\n<meta property=\"og:description\" content=\"Read this interactive content case study to see how Outgrow helped SISU, a real estate company increase their lead generation rate by 200%!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T10:57:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T13:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads\",\"datePublished\":\"2019-07-18T10:57:59+00:00\",\"dateModified\":\"2023-10-18T13:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/\"},\"wordCount\":971,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"Interactive Content\",\"lead generation\",\"Outgrow Case study\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/\",\"url\":\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/\",\"name\":\"Interactive Content Case Study: How SISU Generated 200% More Leads\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2019-07-18T10:57:59+00:00\",\"dateModified\":\"2023-10-18T13:11:46+00:00\",\"description\":\"Read this interactive content case study to see how Outgrow helped SISU, a real estate company increase their lead generation rate by 200%!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interactive Content Case Study: How SISU Generated 200% More Leads","description":"Read this interactive content case study to see how Outgrow helped SISU, a real estate company increase their lead generation rate by 200%!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590","og_locale":"en_GB","og_type":"article","og_title":"Interactive Content Case Study: How SISU Generated 200% More Leads","og_description":"Read this interactive content case study to see how Outgrow helped SISU, a real estate company increase their lead generation rate by 200%!","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2019-07-18T10:57:59+00:00","article_modified_time":"2023-10-18T13:11:46+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"Outgrow Interactive Content Case Study: How SISU Generated 200% More Leads","datePublished":"2019-07-18T10:57:59+00:00","dateModified":"2023-10-18T13:11:46+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/"},"wordCount":971,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["Interactive Content","lead generation","Outgrow Case study"],"articleSection":["Case Studies"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/","url":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/","name":"Interactive Content Case Study: How SISU Generated 200% More Leads","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2019-07-18T10:57:59+00:00","dateModified":"2023-10-18T13:11:46+00:00","description":"Read this interactive content case study to see how Outgrow helped SISU, a real estate company increase their lead generation rate by 200%!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=27590"}],"version-history":[{"count":8,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590\/revisions"}],"predecessor-version":[{"id":54642,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/27590\/revisions\/54642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=27590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=27590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=27590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}