{"id":27597,"date":"2019-07-23T08:11:18","date_gmt":"2019-07-23T12:11:18","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27597"},"modified":"2023-09-29T04:40:53","modified_gmt":"2023-09-29T08:40:53","slug":"interactive-content-for-pmf","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-PMF","title":{"rendered":"Product-Market Fit and How Interactive Content Can Help You Find It"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Product-Market_Fit_and_How_Interactive_Content_Can_Help_You_Find_It\"><\/span><strong>Product-Market Fit and How Interactive Content Can Help You Find It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d98cd158635\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d98cd158635\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#Product-Market_Fit_and_How_Interactive_Content_Can_Help_You_Find_It\" title=\"Product-Market Fit and How Interactive Content Can Help You Find It\">Product-Market Fit and How Interactive Content Can Help You Find It<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#What_is_Product-Market_Fit\" title=\"What is Product-Market Fit?&nbsp;\">What is Product-Market Fit?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#Why_is_ProductMarket_Fit_Important\" title=\"Why is Product\/Market Fit Important?\">Why is Product\/Market Fit Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#Finding_ProductMarket_Fit\" title=\"Finding Product\/Market Fit&nbsp;\">Finding Product\/Market Fit&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#Steps_To_Find_Your_Product-Market_Fit\" title=\"Steps To Find Your Product-Market Fit\">Steps To Find Your Product-Market Fit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-PMF\/#About_The_Author\" title=\"About The Author:\">About The Author:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">Interactive content<\/a> for finding PMF? Doesn&#8217;t really fit. Or does it? Read this blog to find out how interactive content just might be the key to PMF.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are two things that are essential to any startup &#8211; the product &amp; the market.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the past, technology was an expensive and complex affair. Product development was hard, So the focus area for founding teams was always the product itself, never the market for it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, things have changed since. It is the age of applied technology. There is no dearth of product talent. Hence it is imperative that founding teams don\u2019t just think about product development but also it&#8217;s market development if they want their startups to succeed.<\/span><\/p>\n<p>This is where the Product-Market Fit (PMF) becomes crucial.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-46895 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"905\" height=\"187\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Product-Market_Fit\"><\/span><strong>What is Product-Market Fit?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Coined by Marc Andreessen, CoFounder &amp; General Partner of VC firm Andreessen Horowitz in a <a href=\"https:\/\/pmarchive.com\/guide_to_startups_part4.html\" rel=\"nofollow\">blog post<\/a> in 2007, Product Market Fit is simply defined as follows.:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201cIt\u2019s being in a good market with a product that can satisfy that market. You can always feel when product\/market fit isn&#8217;t happening. The customers aren&#8217;t quite getting value out of the product. Word of mouth isn&#8217;t spreading. Usage isn&#8217;t growing that fast. Press reviews are kind of &#8220;blah&#8221;, the sales cycle takes too long, and lots of deals never close.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And you can always feel product\/market fit when it&#8217;s happening. The customers are buying the product just as fast as you can make it. Or usage is growing just as fast as you can add more servers. Money from customers is piling up in your company checking account. You&#8217;re hiring sales and customer support staff as fast as you can. Reporters are calling because they&#8217;ve heard about your hot new thing and they want to talk to you about it. You start getting Entrepreneur of the Year awards from Harvard Business School. Investment bankers are staking out your house. You could eat free for a year at Buck&#8217;s.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_ProductMarket_Fit_Important\"><\/span><strong>Why is Product\/Market Fit Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When you find product\/market fit (PMF), your customers sell for you and your startup thus succeeds.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A startup\u2019s journey comes to an end when they are unable to find their product\/market fit.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finding a PMF is absolutely essential because having a great product only helps if and when there is a market to purchase it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your PMF also has an impact when you look at your startup from an Investment and Funding perspective as well.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As Sean Sheppard, founding partner GrowthX puts it, people used to invest in ideas but today, traction speaks louder than words.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27609\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/new-seed-stage-1.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"711\" height=\"550\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/new-seed-stage-1.jpg 711w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/new-seed-stage-1-300x232.jpg 300w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.saleshacker.com\/foolproof-formula-finding-product-market-fit\/\" rel=\"nofollow\">The graph<\/a> above illustrates the distance startups must now go before raising a Series A round.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The traction milestones required at every stage of the funding lifecycle are getting harder to reach. The old Series A round requirements are now Series C round requirements. Before your Series A, you must now raise a Pre-Seed, Seed, and Bridge round.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So it\u2019s now more important than it\u2019s ever been to get traction early to validate your ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But founders continue to remain focused on building the product and raising money, but it should also be on marketing their product and making money.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finding_ProductMarket_Fit\"><\/span><strong>Finding Product\/Market Fit&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/dan-olsen.com\/\">Dan Olsen<\/a>, product management expert and author of <a href=\"https:\/\/leanstartup.co\/a-playbook-for-achieving-product-market-fit\/\" rel=\"nofollow\">The Lean Product Playbook<\/a> has a 6 step framework called the Lean Product Process which helps you articulate, test, and revise your key hypotheses so you can improve your product-market fit.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27613\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Product-Market-Fit-Pyramid-1024x620-1.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"1026\" height=\"622\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Product-Market-Fit-Pyramid-1024x620-1.jpg 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Product-Market-Fit-Pyramid-1024x620-1-300x182.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Product-Market-Fit-Pyramid-1024x620-1-768x466.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Product-Market-Fit-Pyramid-1024x620-1-1024x621.jpg 1024w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<h3><strong>The ClassPass Story<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27608\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/classpass_logo-1.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"1002\" height=\"593\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/classpass_logo-1.jpg 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/classpass_logo-1-300x178.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/classpass_logo-1-768x455.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at ClassPass, a multi-studio fitness membership pass &#8211; valued today at over 610 million in a mere 6 years of running.<\/span><\/p>\n<h3><strong>What Is Remarkable About ClassPass?&nbsp;<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In their first year of operations, they had less than 100 bookings. Today, they&#8217;ve established their presence in 22 locations across the globe and more than 50 locations within their home base, the USA.<\/span><\/p>\n<h3><strong>What did they do right?<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When ClassPass first started in 2012, it was called Classitivity. Their service was basically a fitness studio search engine. Users could search for classes from local fitness studios online and pay for each class to attend it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They had less than 100 bookings this year and ClassPass realized is that their customers were repeatedly hacking into their $49 promotional offer to try out different classes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>They realized here is that their target customer wanted to try out different classes from different studios and not try the same class over and over again. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In March 2013, they made massive changes to their business model. ClassPass was now a monthly membership priced at $99. Here users would have unlimited access to try out different fitness studios (a maximum of 3 times at a single venue). They were no longer tied down to a single gym or workout and could try out workouts of all kinds.<\/span><\/p>\n<h3><strong>By May of the next year, they had more than 350,000 bookings.<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In 2016, ClassPass caused a bit of an uproar when it ditched its unlimited tier and raised prices to produce healthier margins. Before this, some casual ClassPass users (who would workout perhaps 3-5 times a month) were basically subsidizing the users who were going to classes four or five times a week. During this time ClassPass lost around 10 percent of its user base, but the move gave the company much stronger unit economics to allow for further expansion.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another switch came in the fall of 2017 when ClassPass moved to a <a href=\"https:\/\/techcrunch.com\/2017\/09\/20\/classpass-begins-testing-variable-pricing-as-it-expands-beyond-studio-fitness\/\" rel=\"nofollow\">credit-based payment system<\/a>, allowing the company to offer variable pricing in the form of virtual currency for its studios.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27617\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-7.22.29-AM.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"446\" height=\"506\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-7.22.29-AM.jpg 446w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-7.22.29-AM-264x300.jpg 264w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Up until this move, the problem was that whether the user would take a yoga class at a gym or a Pilates class (the latter being more expensive), both would cost them one class credit. But with the variable pricing and credits system, ClassPass users would be able to better control how they want to spend their credits. If they wanted to get in more workouts for their membership, they could decide to go to less popular classes which would cost a lesser number of credits, or go at times when the class wasn\u2019t typically as full.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With a total funding of over 360 million dollars as of March 2019 and an estimated <a href=\"https:\/\/www.owler.com\/company\/classpass\" rel=\"nofollow\">annual revenue of 45 million dollars<\/a>, it is safe to say they have finally found their product-market fit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_To_Find_Your_Product-Market_Fit\"><\/span><strong>Steps To Find Your Product-Market Fit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Step 1: Determine your target customer<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your target customer decides how well your product meets their needs, and whether to use your product or not. You need to get as specific as possible about who your target customer is. Make use of market research and segmentation for the same.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This helps you create your ideal buyer or customer persona so everyone on the product team understands who they are building and designing the product for.<\/span><\/p>\n<h3><strong>Step 2: Identify under-served customer needs<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After creating your customer personas, the next step is to identify and understand their specific and vital needs that also correspond to a good market opportunity. Entering a market where customers are already happy with the existing solution doesn\u2019t work in your favor.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What is your customer\u2019s underserved need\/ a need that isn\u2019t adequately met? &#8211; you will need to keep this in mind when you develop your product or improve an existing one.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A great way to understand a customer\u2019s underserved need is with the help of interactive content. Outgrow makes use of interactive content like calculators and quizzes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Here are 7 use case examples for Interactive Calculators and Quizzes to find PMF<\/strong>:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Aka Using Interactive Content For PMF<\/strong><\/span><\/p>\n<h4><strong>A) Health &amp; Fitness Industry<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How can you use interactive content to find the right PMF in the health industry? Let\u2019s assume you own a health and wellness company. You can offer to do a free ideal calorie count for your leads- in exchange for their views on the health service they are using right now. Maybe a <a href=\"https:\/\/wellnesstoweightloss.outgrow.us\/wellnesstoweightloss-2\">calculator like<\/a> this one is just the way to go:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27610\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf1.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"1026\" height=\"498\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf1.jpg 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf1-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf1-768x373.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf1-1024x497.jpg 1024w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thereafter, to find the PMF, your calculator can have questions like:<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">What is the main thing you want out of your health app? Which health app are you using currently? What bothers you most about that app? How much are you willing to pay for personalized health services?<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">If the user provides you with the answers, you can reward them with a free estimate of their daily macros usage.<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">That a win-win for everybody!<\/span><\/span><\/span><\/span><\/p>\n<blockquote><p><em><strong>Related Read: <span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\">How To Boost Your Marketing Flywheel With Interactive Content<\/a><\/span><\/strong><\/em><\/p><\/blockquote>\n<h4><strong>B) Furniture Business<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How can you use interactive content For PMF in the furniture business? Interactive surveys might come to your rescue here. A visitor can be asked to give a discount code for completing your PMF survey. Here you can include questions on what would make their experience of buying furniture easier and what kind of furniture products is really in demand at what price points.<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">This will help you understand what the market is like for the products you have and what kind of products you should ideally be getting to make good sales &#8211; your product-market fit!<\/span><\/span><\/p>\n<h4>C) Banking Services<\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use interactive calculators to find the PMF. What is the incentive for the leads to engage with your calculator and provide you with the relevant information for PMF? Well, a free <a href=\"https:\/\/premade.outgrow.us\/Saving-goal-calculator\">savings calculator<\/a>&nbsp;that\u2019s what!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27612\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf3.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"1602\" height=\"783\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf3.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf3-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf3-768x375.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf3-1024x500.jpg 1024w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Website Visitors can set their savings goal and find out how much they need to invest every month to achieve that goal. To obtain the result of their calculator, they have an answer a few questions that\u2019ll help you find the PMF. What do they expect from a banking company? What is their biggest pain point when it comes to investments? Do they want extra facilities related to banking?<\/span><\/p>\n<blockquote><p><em><strong>Related Read: <\/strong><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-earn-money\">Using Interactive Content To Earn Money<\/a><\/em><\/p><\/blockquote>\n<h4><strong>D) Real Estate<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content for PMF for your real estate company?<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Turns out that is easy too.<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Sometimes even fun quizzes can help you find the PMF.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can create an <a href=\"https:\/\/premade.outgrow.us\/ultimate-buyer-quiz\">effortless outcome quiz<\/a> that helps your prospects to check if they are ready for buying a new real estate.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27611\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf2.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"1602\" height=\"765\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf2.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf2-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf2-768x367.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/pmf2-1024x489.jpg 1024w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In exchange for your answer, you can ask them questions that\u2019ll help you find the right PMF.<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">You can include questions about their expectations from a real estate broker or what increases their trust factor in a real estate company.<\/span><\/span><\/p>\n<h3><strong>Step 3: Define your value proposition<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What is your plan for how your product will meet customer needs better than the alternatives? How is it different? &#8211; this will be your value proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your product could address a lot of potential customer needs but which unique features is going to make the customer favor your product? Analyzing and understanding this is essential for developing your product strategy plan.<\/span><\/p>\n<h3><strong>Step 4: Specify your MVP feature set<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After you define your value proposition, you need to specify what functionality your minimum viable product (MVP) will include.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This ensures you build only what is required to create enough value for your target customer, to ensure you\u2019re heading in the right direction. This also ensures you don\u2019t spend too much energy, effort and time to build a product your customers don\u2019t like.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You will thus be able to find out through your customers if your MVP lacks an important piece of functionality or if something you\u2019ve included isn\u2019t necessary. You will then iterate until you finally have an MVP that your customers find viable.<\/span><\/p>\n<h3><strong>Step 5: Create your MVP prototype<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before you create the working, live version of your MVP, create a prototype. A prototype is a representation or version of your product that you create without having to build your actual product. Your customers will then be able to give you feedback. Thousands of prototyping tools found online have made this step far easier than ever.<\/span><\/p>\n<h3><strong>Step 6: Test your MVP with customers\/research participants<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ensure your customers fit the buyer personas you\u2019ve built and are from the right target market. Otherwise, you risk receiving customer feedback that can send you iterating in the wrong direction.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive surveys &amp; quizzes can ensure research participants have the attributes of your ideal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Outgrow has surveys for <a href=\"https:\/\/premade.outgrow.us\/premadeConcept-Test-New-Product-or-Concept\">Concepts<\/a> and <a href=\"https:\/\/premade.outgrow.us\/premadeMarket-Research-Product\">Market Research<\/a> that can do this very easily!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/premadeConcept-Test-New-Product-or-Concept\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27616\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-4.21.52-PM.jpg\" alt=\" Product-Market Fit and How Interactive Content Can Help You Find It\" width=\"1360\" height=\"589\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-4.21.52-PM.jpg 1360w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-4.21.52-PM-300x130.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-4.21.52-PM-768x333.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-06-25-at-4.21.52-PM-1024x443.jpg 1024w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Collect detailed feedback. Then refine the initial prototype to incorporate the same. This is the most important bit and working with the feedback you receive is how you\u2019re ultimately going to improve your product-market fit!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To conclude, as Fred Wilson, founder of Union Square Ventures says, \u201cGetting the product right means finding product\/market fit. It does not mean launching the product. It means getting to the point where the market accepts your product and wants more of it.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We know, We know, that was way too much information. We hope we made it easier to understand. So, what are your thoughts on the same? What are the other ways you can use interactive content for PMF in different industries?<br \/>\n<em>We are all ears!&nbsp;<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_The_Author\"><\/span><strong>About The Author:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Karthika Anand is a marketing enthusiast. When she is not found writing or producing video content, she is most likely to be found at the gym.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product-Market Fit and How Interactive Content Can Help You Find It Using Interactive content for finding PMF? Doesn&#8217;t really fit. Or does it? Read this blog to find out how interactive content just might be the key to PMF. There are two things that are essential to any startup &#8211; the product &amp; the market&#8230;.<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[86,444,443],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Interactive Content For PMF | Guide To Finding PMF<\/title>\n<meta name=\"description\" content=\"Using Interactive content for finding PMF? Doesn&#039;t really fit. Or does it? 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