{"id":27690,"date":"2019-07-30T09:51:24","date_gmt":"2019-07-30T13:51:24","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27690"},"modified":"2023-09-29T06:34:07","modified_gmt":"2023-09-29T10:34:07","slug":"slingshot-sports","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/slingshot-sports","title":{"rendered":"Outgrow Interactive Content Case Study: How Slingshot Sports Increased Traffic And Customer Engagement"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Interactive_Content_Case_Study_How_Slingshot_Sports_Increased_Traffic_And_Customer_Engagement\"><\/span><strong>Outgrow Interactive Content Case Study: How Slingshot Sports Increased Traffic And Customer Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d352cacd81f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d352cacd81f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/slingshot-sports\/#Outgrow_Interactive_Content_Case_Study_How_Slingshot_Sports_Increased_Traffic_And_Customer_Engagement\" title=\"Outgrow Interactive Content Case Study: How Slingshot Sports Increased Traffic And Customer Engagement\">Outgrow Interactive Content Case Study: How Slingshot Sports Increased Traffic And Customer Engagement<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/slingshot-sports\/#Slingshot_Sports_%E2%80%93_The_Client_In_Question\" title=\"Slingshot Sports &#8211; The Client In Question\u00a0\">Slingshot Sports &#8211; The Client In Question\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/slingshot-sports\/#The_Problem_%E2%80%93_Lack_of_Product_Personalization\" title=\"The Problem &#8211; Lack of Product Personalization\">The Problem &#8211; Lack of Product Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/slingshot-sports\/#Outgrow_%E2%80%93_The_Solution\" title=\"Outgrow &#8211; The Solution\u00a0\">Outgrow &#8211; The Solution\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/slingshot-sports\/#In_Conclusion\" title=\"In Conclusion \">In Conclusion <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slingshot Sports is an e-commerce website that caters to adventure products and apparel. It was founded in 1999 by Jeff and Tony Logosz who wanted to spark people\u2019s interest in adventure. Even today, they experiment with new shapes, new toys, new technology, trying to find their next best adventure.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But Slingshot Sports was facing trouble with product personalization and their customer engagement was far below expectations. Read and find out how <a href=\"https:\/\/outgrow.co\/blog\/marketing-flywheel-interactive-content\">Outgrow interactive content<\/a>\u00a0came to the rescue and not only helped them increase their website traffic but also increased their customer engagement by a great manifold. Let\u2019s look at this interactive case study to understand this better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slingshot_Sports_%E2%80%93_The_Client_In_Question\"><\/span><strong>Slingshot Sports &#8211; The Client In Question\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s have a look at what the client, Slingshot Sports, really does.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slingshot Sports is a US Based company that sells adventure products. They cater to a variety of sports, namely surfing, kiteboarding, wakeboarding, windsurfing, standup paddleboarding, and others. Their products are available at over 250 retailers globally and on the web at www.slingshotsports.com.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51533 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-new-300x142.jpg\" alt=\"sling shot \" width=\"806\" height=\"381\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-new-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-new-1024x484.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-new-768x363.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-new-1536x726.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-new.jpg 1764w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Problem_%E2%80%93_Lack_of_Product_Personalization\"><\/span><strong>The Problem &#8211; Lack of Product Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slingshot Sports was experiencing failure in its efforts towards product personalization. Their website was not attracting enough traffic. And whatever traffic was on the website was not effective. The potential customer was not being retained. Their <a href=\"https:\/\/www.dialpad.com\/blog\/customer-engagement-strategies\/?experiment=3022&amp;variant=original\">customer engagement<\/a> was at a low and they were not getting enough leads. That was when they decided to bring a change in their content marketing strategy. They invested in interactive content as a solution to this problem. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">This is where Outgrow comes into the picture.<\/span><\/p>\n<blockquote><p><em><strong>Related Reads: <\/strong><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/outgrow-case-study-masculine\">Outgrow Case Study: This Men&#8217;s Styling Brand Used Outgrow to Generate 16K+ Leads<\/a><\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Outgrow_%E2%80%93_The_Solution\"><\/span><strong>Outgrow &#8211; The Solution\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slingshot Sports resorted to Outgrow because of the kind of easy-to-create, yet engaging interactive content. The client especially took to Outgrow because of the variety of formats it offers for content types such as <a href=\"https:\/\/outgrow.co\/blog\/top-10-interactive-2017\">calculators and quizzes<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slingshot Sports used these templates on their website and promoted them through various mediums. The client shared this content through their industry partners, by including it in their blogs and through their customer recommendation engine on their website. It helped them retain their first-time website traffic through intuitive product finders.<\/span><\/p>\n<h3><strong>Examples &#8211;<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Slingshot Sports created this Banner Cost Calculator with Outgrow.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51532 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-banner-new-300x154.jpg\" alt=\"sling-short-banner\" width=\"668\" height=\"343\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-banner-new-300x154.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-banner-new-1024x526.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-banner-new-768x394.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-banner-new-1536x789.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/sling-short-banner-new.jpg 1762w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/bridgewayprinting.outgrow.us\/Banner-Calculator\">This calculator<\/a> actually <strong>adds value<\/strong> to the customer without any kind of commitment. It asks for relevant inputs to calculate the cost of a custom banner from you and gives you the end result.\u00a0 This leads to an <strong>increase in the lead generation rate<\/strong> since the calculator leverages professional help in exchange for contact information. It is quick and offers real-time results.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next, we look at this <a href=\"https:\/\/bridgewayprinting.outgrow.us\/Round-or-Square-Label\">Round Sticker Calculator<\/a> they created with Outgrow.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51530 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/round-label-new-300x154.jpg\" alt=\"round lebel\" width=\"787\" height=\"404\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/round-label-new-300x154.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/round-label-new-1024x526.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/round-label-new-768x395.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/round-label-new-1536x789.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/round-label-new.jpg 1736w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here we see how they have also provided an <strong>incentive of free sticker sample packs<\/strong> to the customer in the lead generation form. It is precisely this kind of strategy that helped Slingshot Sports see an increase in lead generation and client base.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moving on, in the next calculator for the cost of <a href=\"https:\/\/bridgewayprinting.outgrow.us\/Label-Contour-Cut\">Contour Cut Label<\/a>, we see how Slingshot Sports improved their calculators even further &#8211;<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-51531 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/contour-cut-label-new-300x157.jpg\" alt=\"contour cut\" width=\"617\" height=\"323\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/contour-cut-label-new-300x157.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/contour-cut-label-new-1024x535.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/contour-cut-label-new-768x401.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/contour-cut-label-new-1536x802.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/07\/contour-cut-label-new.jpg 1745w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They offer the customer an extra service, which they can avail simply by filling the <strong>lead generation form<\/strong>. It gives the customer added value and enhances his experience. Along with this, Slingshot Sports also mentions how they make more than stickers, thus driving the user to other services and products that they offer. <em>That\u2019s upselling at its best!<\/em><\/span><\/p>\n<blockquote><p><em><strong>Related Reads: <\/strong><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/success-story-professional-wingman\">Outgrow Case Study: How this Millennial Brand Got 1000+ Leads in Under 1 Month Using Interactive Content?<\/a><\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><br \/>\nThere were three main benefits that Slingshot Sports gathered from using Outgrow &#8211;<\/span><\/p>\n<h3><strong>1. Increase In Traffic\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The company wanted to increase traffic on their website and what better place to start than interactive content! Slingshot Sports used various calculators and quizzes from Outgrow on their website. These templates attracted first time users and also made it easy for customers to find products. This interactive content drove traffic through increased SEO, as well as through increased social share of the experiences.<\/span><\/p>\n<h3><strong>2. Higher Engagement\u00a0\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These templates helped Slingshot Sports gather data about customers who were at the top of the funnel. These quizzes and calculators are more engaging for the customer and ask for relevant inputs in exchange for value. This increases interaction with the customer.<\/span><\/p>\n<h3><strong>3. Product Personalization\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These calculators helped the customer gain actual, useful information about their specific needs, instead of general data on what their banner or sticker costs would be like. Thus this offers a kind of personalization to the customer and helps retain him\/her till a second visit, at the least.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><strong>In Conclusion <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using quizzes and calculators turned out to be beneficial and more than one way for Slingshot Sports. There was an increase in engagement, they were able to build buyer personas and observe an increase in lead generation.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"895\" height=\"185\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Interactive Content Case Study: How Slingshot Sports Increased Traffic And Customer Engagement Slingshot Sports is an e-commerce website that caters to adventure products and apparel. It was founded in 1999 by Jeff and Tony Logosz who wanted to spark people\u2019s interest in adventure. Even today, they experiment with new shapes, new toys, new technology,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,86,442],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Interactive Content Case Study: Slingshot Sports<\/title>\n<meta name=\"description\" content=\"Still wondering if Outgrow is going to help you? 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