{"id":27839,"date":"2020-11-19T02:05:31","date_gmt":"2020-11-19T07:05:31","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27839"},"modified":"2024-10-13T23:13:23","modified_gmt":"2024-10-14T03:13:23","slug":"types-of-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-types","title":{"rendered":"Boost Audience Engagement With These 21 Types of Interactive Content"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Boost_Audience_Engagement_With_These_21_Types_of_Interactive_Content\"><\/span><strong>Boost Audience Engagement With These 21 Types of Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d212b481d10\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d212b481d10\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#Boost_Audience_Engagement_With_These_21_Types_of_Interactive_Content\" title=\"Boost Audience Engagement With These 21 Types of Interactive Content\">Boost Audience Engagement With These 21 Types of Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#But_First_What_Is_Interactive_Content\" title=\"But First, What Is Interactive Content?\">But First, What Is Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#Interactive_Content_and_Buyers_Journey\" title=\"Interactive Content and Buyer\u2019s Journey\">Interactive Content and Buyer\u2019s Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#Interactive_Content_Statistics\" title=\"Interactive Content Statistics\">Interactive Content Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#Interactive_Content_Types\" title=\"Interactive Content Types\">Interactive Content Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#1_Quizzes\" title=\"1. Quizzes\">1. Quizzes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#2_Calculators\" title=\"2. Calculators\">2. Calculators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#3_Video\" title=\"3. Video\">3. Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#4_Infographics\" title=\"4. Infographics\">4. Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#5_Polls\" title=\"5. Polls\">5. Polls<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#6_Chatbots\" title=\"6. Chatbots\">6. Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#7_E-Commerce_Recommendations\" title=\"7. E-Commerce Recommendations\">7. E-Commerce Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#8_Giveaways\" title=\"8. Giveaways\">8. Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#9_Assessments\" title=\"9. Assessments\">9. Assessments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#10_Surveys\" title=\"10. Surveys\">10. Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#11_Interactive_Annual_Report\" title=\"11. Interactive Annual Report\">11. Interactive Annual Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#12_Interactive_Flipbooks\" title=\"12. Interactive Flipbooks\">12. Interactive Flipbooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#13_Interactive_Ebooks\" title=\"13. Interactive Ebooks\">13. Interactive Ebooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#14_Marketing_games\" title=\"14. Marketing games\">14. Marketing games<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#15_Galleries\" title=\"15. Galleries\">15. Galleries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#16_Brackets\" title=\"16. Brackets\">16. Brackets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#17_Webinar\" title=\"17. Webinar\">17. Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#18_Interactive_360_Videos\" title=\"18. Interactive 360 Videos\">18. Interactive 360 Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#19_Augmented_Reality_Overlay\" title=\"19. Augmented Reality Overlay\">19. Augmented Reality Overlay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#20_Interactive_Timelines\" title=\"20. Interactive Timelines\">20. Interactive Timelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#21_Data_Visualization\" title=\"21. Data Visualization\">21. Data Visualization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When it comes to the world of content marketing, your number one priority is always going to be engagement. Engagement is what separates the successes from the failures, the brilliant ideas from the thundering duds. And when it comes to engagement, interactive content is the boss! In this blog, we will walk you through 21 types of interactive content that will boost your engagement through the roof! So, stay tuned.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"But_First_What_Is_Interactive_Content\"><\/span><strong>But First, What Is Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine you\u2019re a store owner and you have customers lined up at your store. It\u2019s a good day, except that they try to find something and leave empty-handed. What\u2019s the point of having 20 clients lined up only to end up having zero sales?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is exactly what static content does. Static content offers pages upon pages of material that may scare people away. Moreover, <a href=\"https:\/\/hbr.org\/2006\/06\/more-isnt-always-better\" rel=\"nofollow\">decision paralysis<\/a> is real. And so, what you need is <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">interactive content<\/a>! The different interactive content types help your prospects find the information suited to their unique needs. It ensures two-way communication, thus removing the barriers that arise due to the absence of physical contact.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">At any given point, 3 bn people are scrolling through the internet to find something of value. Therefore, incorporating different types of interactive content in your content marketing strategies is a surefire way to stand out in the crowd!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_and_Buyers_Journey\"><\/span><strong>Interactive Content and Buyer\u2019s Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A lot has been said about the marketing funnel. But, what\u2019s important to note here is how interactive content can be your friend, guide, and savior in this journey.<\/span><\/p>\n<h3><strong>Awareness Stage<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is the stage where your prospect is faced with a pain point. They are still understanding their problem and are probably unaware of you, and your offerings. But believe it or not, 70% of the buyer\u2019s journey is complete before a buyer even reaches out to sales. And so, tapping them at this stage can fetch you some brownie points.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use interactive ad campaigns and interactive blog posts to target a particular audience that resembles your buyer persona.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, an early-stage interactive quiz for the owner of a <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\">SaaS company<\/a> could be &#8211; &#8220;<a href=\"https:\/\/livec.outgrow.website\/Health-SaaS-metrics\">How healthy is your SaaS business<\/a>?&#8221;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34536\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/calc-gif-1-2.gif\" alt=\"Interactive Content Types\" width=\"1200\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content types in this stage include :-<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Interactive Blogs<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Ebooks<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Interactive Emails\/Newsletters<\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Personality assessment\/quizzes<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Giveaways and contests<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3><strong>Consideration Stage<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that they have identified the problem, customers usually would now start finding and analyzing different ways to solve this problem. This is the stage where you can ensure your name shows up in the prospect\u2019s \u201cshortlist\u201d by using interactive content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some interactive content types to look into &#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. Videos<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">2. Webinars<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">3. Calculators<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">4. Recommendation Quizzes<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">5. Infographics<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A suitable consideration stage interactive content idea for someone looking to build a website could be &#8211; \u201cWhich tool is perfect for you?\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34592\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC35.jpg\" alt=\"Interactive Content Example\" width=\"1352\" height=\"624\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC35.jpg 1352w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC35-300x138.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC35-1024x473.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC35-768x354.jpg 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\" \/><\/p>\n<h3><strong>Decision Stage<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The prospect is now a step away from finalizing a product. This is a crucial stage and here they are looking for assurances, reviews, performance-related content; something that can build trust to ensure a longer-term engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The prospect who is now considering your tool can be presented with \u201c<a href=\"https:\/\/blog.hotmart.com\/en\/screen-recording-apps\/\">tutorial videos<\/a>\u201d or \u201ctestimonial videos\u201d. Moreover, using an interactive calculator like \u201c<a href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow\">What is your ROI on using this SaaS software?<\/a>\u201d is a great idea.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Other interactive content types that can be used in this stage include &#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. Case Study blogs<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">2. Competitor comparison quizzes<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">3. ROI\/ Cost\/ Savings calculators<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thus, interactive content optimizes the buyer\u2019s journey and provides insights into their personas. This can then be used to <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">personalize future interactions<\/a> with these prospects.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_Statistics\"><\/span><strong>Interactive Content Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s have a look at the stats now, shall we?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34596\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-1-4.jpg\" alt=\"Interactive Content Statistics\" width=\"1201\" height=\"401\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-1-4.jpg 1201w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-1-4-300x100.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-1-4-1024x342.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-1-4-768x256.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. <a href=\"https:\/\/www.toprankblog.com\/2019\/02\/interactive-content-marketing-statistics\/\" rel=\"nofollow\">60% of marketers<\/a> have adopted interactive content so far, its popularity has begun to rapidly spread.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">2. <a href=\"https:\/\/www.toprankblog.com\/2019\/02\/interactive-content-marketing-statistics\/\" rel=\"nofollow\">93% of marketers<\/a> already believe that interactive content is more effective than static content at educating potential buyers about a product or service.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">3. Interactive content has been shown to generate twice as much conversion as static content does.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">4. It generates 5 times more page views than ordinary content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No content marketer can afford to ignore numbers like that.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We are guessing you are one of them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, here go 21 types of interactive content that your brand can explore to engage with audiences in a new way!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_Types\"><\/span><strong>Interactive Content Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34593 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Calculators-Quizzes-Assessments-Chatbots-2.jpg\" alt=\"Interactive Content Types\" width=\"752\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Calculators-Quizzes-Assessments-Chatbots-2.jpg 752w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Calculators-Quizzes-Assessments-Chatbots-2-300x200.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Quizzes\"><\/span><strong>1. Quizzes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Of course, we would start our list of interactive content types with Quizzes! Any millennial who came of age in the mid-2000s remembers the inescapable popularity of teen-oriented quizzes, thanks to the explosive rise of social media and aggregator sites like <a href=\"https:\/\/outgrow.co\/blog\/buzzfeed-case-study\">Buzzfeed<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Studies show that almost <a href=\"https:\/\/outgrow.co\/blog\/buzzfeed-style-howto-quizzes\">96% of users who start a Buzzfeed quiz finish them<\/a>. Beyond how popular they are, quizzes are also a great way to gather information on your audience or to educate them on particular aspects of your product\/service. And that\u2019s not it, they also provide an easier and more efficient way of <a href=\"https:\/\/outgrow.co\/blog\/create-market-research-survey\">market research<\/a> and increase your chances of <a href=\"https:\/\/outgrow.co\/blog\/lead-generation\">lead generation<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For a streetwear company, an interesting interactive content idea could be\u00a0 \u201c<a href=\"https:\/\/www.buzzfeed.com\/jamedjackson\/well-tell-you-what-high-fashion-brand-you-are-based-on\" rel=\"nofollow\">Which T-Shirt Brand Are You?<\/a>\u201d, to illustrate the different styles they keep in stock.<\/span><\/p>\n<h4><strong>Interactive Content Case Study &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34594\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC1.jpg\" alt=\"Interactive Case Study\" width=\"1842\" height=\"900\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC1.jpg 1842w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC1-300x147.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC1-1024x500.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC1-768x375.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC1-1536x750.jpg 1536w\" sizes=\"(max-width: 1842px) 100vw, 1842px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Futrli is a company that helps small businesses make decisions about their future. In this Outcome quiz by Outgrow, Futrli helps the user decide which kind of product would be best for them. The quiz is fun, well-made, and has precise questions. In fact, this experience delivered a <a href=\"https:\/\/outgrow.co\/blog\/top-interactive-experiences-july-2019\">conversion rate of almost 85%<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/quiz-maker\/\"><img decoding=\"async\" class=\"size-full wp-image-42518 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-14.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Calculators\"><\/span><strong>2. Calculators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Calculators are a powerful interactive content type. They provide solutions based on the data provided by a customer. They are highly personalized and are suitable for almost every stage of the buyer\u2019s journey. Moreover, calculators are super engaging and have a high-value offering. In fact, interactive calculators have a <a href=\"https:\/\/outgrow.co\/blog\/interactive-calculators-saas-companies\">conversion rate of over 40%<\/a> as compared to just 2-12% for landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With an interactive calculator, you save the customers their time and effort. And with that, you generate goodwill and trust. Moreover in that process, you <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">secure leads and recurring clients<\/a>. When you give your customers access to a calculator, you are providing them a relevant incentive in exchange for their contact information.<\/span><\/p>\n<h4><strong>Interactive Content Case Study &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34595\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-07-10-at-5.08.28-PM.jpg\" alt=\"Interactive Content Type\" width=\"1155\" height=\"525\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-07-10-at-5.08.28-PM.jpg 1155w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-07-10-at-5.08.28-PM-300x136.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-07-10-at-5.08.28-PM-1024x465.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-07-10-at-5.08.28-PM-768x349.jpg 768w\" sizes=\"(max-width: 1155px) 100vw, 1155px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">SISU, a real estate and mortgage sales dashboard, decided to <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use Outgrow interactive content<\/a> as a means to increase conversion. They made this calculator that gives clients a quote depending upon how big or small their team is. Using Outgrow simplified their onboarding process and made it more appealing. In fact, these measures increased their <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-sisu\">lead generation by 200%<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/website-calculator\/\"><img decoding=\"async\" class=\"aligncenter wp-image-42522 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-11.gif\" alt=\"types of interactive marketing\" width=\"906\" height=\"151\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Video\"><\/span><strong>3. Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Making your video content interactive has been shown to dramatically boost engagement, viewing time, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive video is exceptionally powerful at giving potential buyers a sense of control \u2013 and by extension, a sense of connection to your brand. Whether it\u2019s a linear story with branching paths (think Netflix\u2019s interactive videos) or a hotspot-enabled clip that allows viewers to highlight certain on-screen products, your interactive video will keep audiences engaged.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34598\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Black-Mirror-Bandersnatch-Choices-Guide.jpg\" alt=\"Netflix Interactive Content Example\" width=\"1402\" height=\"702\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Black-Mirror-Bandersnatch-Choices-Guide.jpg 1402w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Black-Mirror-Bandersnatch-Choices-Guide-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Black-Mirror-Bandersnatch-Choices-Guide-1024x513.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Black-Mirror-Bandersnatch-Choices-Guide-768x385.jpg 768w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/screenrant.com\/\" rel=\"nofollow\">Screenrant<\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Through interactive videos, you can link your videos to exclusive content and drive traffic to your desired pages. Including a call-to-action button is always a good idea in a video.<\/span><\/p>\n<h4><strong><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\">Interactive Content Marketing Example<\/a> &#8211;<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shoppable IGTV videos are all the rage as Instagram brings innovative ways to create a versatile experience on their platform. This is a great tool for influencers and marketers alike and if leveraged well, can be a legitimate source of recurring revenue.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34601\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Ic51.jpg\" alt=\"Interactive Content Example\" width=\"397\" height=\"681\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Ic51.jpg 397w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Ic51-175x300.jpg 175w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<p style=\"text-align: center;\">Source: GoDataFeed<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Infographics\"><\/span><strong>4. Infographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What if your dull and static charts can be brought to life using <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">interactive infographics<\/a>? Yes, your potential buyers can now sift through statistics at their convenience with axes that they can control. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">Infographics bring hard data to life by incorporating interactive touchpoints and animation. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">You can use an <a href=\"https:\/\/venngage.com\/\">infographic maker<\/a> to ensure your post stands out and reaches specific audiences. With its engaging visuals and sleek, easy-to-use design, it is the ideal way to capture attention and emphasize the attractive aesthetics of your vacation rental property. <a href=\"https:\/\/picsart.com\/templates\">Design templates<\/a> ensure a consistent and professional look, making your listings stand out effortlessly.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, this interactive content type enhances your SEO. You can fit a large amount of information in a smaller space. It is easy to share and increases your visibility on social platforms.<\/span><\/p>\n<h4><strong>Interactive Content Example &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49456\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Interactive-content-example-1024x488.jpg\" alt=\"interactive-content-examples\n\" width=\"1024\" height=\"488\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Interactive-content-example-1024x488.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Interactive-content-example-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Interactive-content-example-768x366.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Interactive-content-example-1536x733.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Interactive-content-example.jpg 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Music map is a platform that provides the ultimate genealogy of popular music genres. It created an interactive infographic where clicking on different color bags provides you information about different genres and periods of music. This made their website more appealing and interactive to their audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Polls\"><\/span><strong>5. Polls<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What separates interactive content from static content is the degree to which it allows the audience to have their opinion heard. With polls, a potential buyer can make one simple click and watch it generate an impact in real-time. Poll forms are discreet, low-key, ultra-intuitive, and encourage engagement in a non-pushy way.<\/span><\/p>\n<h4>Interactive Content Marketing Example &#8211;<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34603\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC-4.jpg\" alt=\"Interactive Content Example\" width=\"1816\" height=\"882\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC-4.jpg 1816w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC-4-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC-4-1024x497.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC-4-768x373.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC-4-1536x746.jpg 1536w\" sizes=\"(max-width: 1816px) 100vw, 1816px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at this case study. Unicorn Politics made this \u201c<a href=\"https:\/\/unicornwealth.outgrow.us\/should-government-control-internet\" rel=\"nofollow\">Should The Government Control The Internet?<\/a>\u201d poll using Outgrow. The poll asks a single question, about whether the government should be the primary service provider for the internet. <strong>This poll received a lot of visits and a conversion rate of almost 75%!<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/polls\/\"><img decoding=\"async\" class=\" wp-image-42520 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-16.gif\" alt=\"types of interactive marketing\" width=\"1050\" height=\"175\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Chatbots\"><\/span><strong>6. Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This interactive content type is fun, engaging, and informative. With an Avatar on the side, it almost feels like you&#8217;re talking to a human!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Most websites have begun to use chatbots as a part of their customer support and it has only made lives easier. Chatbots are fun, engaging, and informative. Moreover, they not only save your time but also increase your customer base and provide greater customer satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thanks to technology, chatbots can even help monitor customer data and track purchasing patterns and consumer behaviors, providing crucial insights.<\/span><\/p>\n<h4><strong>Interactive Content Example &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34606\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC5.jpg\" alt=\"Interactive content example\" width=\"1002\" height=\"695\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC5.jpg 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC5-300x208.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC5-768x533.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Amtrak created a virtual assistant chatbot named Julie. Julie helps customers find information on train reservations, stations, and route information. Also, it provides information about the rewards programs that Amtrak provides.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Since the implementation of Julie, Amtrak has seen an increase in bookings by 25%, saving $1 million in customer service email costs.<\/strong> That is besides a 50% growth in user engagement and an increase in the per booking revenue by 30%. Now, those are some impressive numbers!<\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/chatbots\/\"><img decoding=\"async\" class=\"size-full wp-image-43081 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-10.gif\" alt=\"interactive content\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_E-Commerce_Recommendations\"><\/span><strong>7. E-Commerce Recommendations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Who doesn\u2019t want to have their own personalized Amazon on the go?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An e-commerce recommendation system allows you to ask questions to filter a wide set of products and services and offer advanced recommendations. The e-commerce boom has made the online environment more competitive and recommendation systems have been a great help.<\/span><\/p>\n<h4><strong>Interactive Content Example &#8211;<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check out a super cool idea for this interactive content type &#8211; \u201c<a href=\"https:\/\/premade.outgrow.us\/premadeWhich-Sunglasses-Suit-Your-Face-the-Best\">Which sunglasses suit your face the best?<\/a>\u201d. Try it out yourself!<\/span><\/p>\n<h3><a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\"><img decoding=\"async\" class=\"size-full wp-image-43082 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-11.gif\" alt=\"interactive content\" width=\"600\" height=\"100\" \/><\/a><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"8_Giveaways\"><\/span><strong>8. Giveaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This interactive content type has proven to be a great marketing technique. Through giveaways, you can give rewards in the form of free products and services. You can even activate leads by asking people to <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">share your content<\/a>. This provides an incentive to your customers in exchange for sharing their contact details.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A super cool example of this interactive content type &#8211; <a href=\"https:\/\/premade.outgrow.us\/coupon\">A Black Friday Giveaway<\/a>!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34529\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/calc-gif-1.gif\" alt=\"Interactive Content Type\" width=\"1200\" height=\"600\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\"><img decoding=\"async\" class=\"size-full wp-image-42526 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-10.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Assessments\"><\/span><strong>9. Assessments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Assessments are a great interactive content type to help users assess and grade themselves. By providing scores based on some questions, they allow the participants to know where they stand vis-a-vis other participants. In addition, assessments can also help you with increased lead generation and <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">customer engagement<\/a>.<\/span><\/p>\n<h4><strong>Interactive Content Case Study &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49492 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-case-study-2-1024x535.jpg\" alt=\"interactive content in making case studies\" width=\"1024\" height=\"535\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-case-study-2-1024x535.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-case-study-2-300x157.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-case-study-2-768x402.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-case-study-2.jpg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">GPYP used this assessment quiz made by Outgrow to increase their customer engagement and traffic. This quiz had 9 questions. It provided a quantifiable score on where the listing stands. GPYP also placed a lead generation form before its results. The company saw an increase in the conversion rate by over <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\">40% due to this type of interactive content.<\/a><\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/assessments\/\"><img decoding=\"async\" class=\"size-full wp-image-43083 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here-13.gif\" alt=\"interactive content\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Surveys\"><\/span><strong>10. Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This interactive content type is used for evaluation. It is a low-cost, and convenient method of gathering large volumes of data. Surveys also allow you to collect objective feedback and preferences from your customers. They even help in customer targeting and building buyer personas.<\/span><\/p>\n<h4>Interactive Content Marketing Example &#8211;<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34604\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC8.jpg\" alt=\"Interactive content type\" width=\"1921\" height=\"935\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC8.jpg 1921w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC8-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC8-1024x498.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC8-768x374.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC8-1536x748.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are COVID times and a <a href=\"https:\/\/premade.outgrow.us\/work-from-home-checkin\">Work From Home Check-in Survey<\/a> is all you need to ensure your employees are coping well!<\/span><\/p>\n<p><a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\"><img decoding=\"async\" class=\"size-full wp-image-42524 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2022\/06\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Learn-Everything-About-the-Demand-Generation-Process-here.gif\" alt=\"types of interactive marketing\" width=\"600\" height=\"100\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Interactive_Annual_Report\"><\/span><strong>11. Interactive Annual Report<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Annual reports are 20-30 page reports disclosing the financial performance of a company. These are number-intensive and often peppered with jargon.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, they don\u2019t necessarily have to be a string of numbers and words written in tiny fonts. Adding interactivity can make the process of studying these statements a lot less burdensome and sometimes even fun!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check out this beautiful interactive annual report by MailChimp!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49493 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-report-min-2.gif\" alt=\"interactive content in making report\" width=\"915\" height=\"421\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Interactive_Flipbooks\"><\/span><strong>12. Interactive Flipbooks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"http:\/\/flipsnack.com\/\">Flipbooks are interactive e-books<\/a> that allow users to flip through them as if reading a physical magazine. These fall under the category of interactive content types as they include clickable links, videos, images, and CTA buttons such as \u201cadd to cart.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Above all, flipbooks can be <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">optimized for search engines<\/a>, leading to a boost in your <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">content marketing efforts<\/a>.<\/span><\/p>\n<h4><strong>Interactive Content Marketing Example &#8211;<\/strong><\/h4>\n<\/div>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49495 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-marketing-1-1024x498.jpg\" alt=\"interactive content marketing\" width=\"1024\" height=\"498\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-marketing-1-1024x498.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-marketing-1-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-marketing-1-768x374.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-marketing-1-1536x747.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactive-marketing-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"new-blog-post-content\">\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take this example of a Flipbook by the popular magazine, Cosmopolitan.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Interactive_Ebooks\"><\/span><strong>13. Interactive Ebooks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Businesses are adopting interactive <a href=\"https:\/\/www.paperturn.com\/ebook-publishing-platform\">ebooks<\/a> at an exponential speed for their marketing needs. In fact, gated interactive ebooks in blogs are an amazing way to provide quality content in exchange for the prospect&#8217;s information. If you offer enough value, chances are that your prospects will travel their way down the buyer funnel!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, ebooks are a great way of repurposing content that has done well in the past. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can even make it interactive by adding clickable links for better readability and make it engaging by adding multimedia, images, maps, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And finally, interactive ebooks are SEO-friendly. So, whenever someone looks for a related ebook, you can ensure that yours pops-up!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This interactive ebook by NASDAQ is an apt example of how you can <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create engaging content<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-57901 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interaqctive-ebook-300x213.png\" alt=\"Interaqative Ebook\" width=\"815\" height=\"579\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interaqctive-ebook-300x213.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interaqctive-ebook-768x546.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interaqctive-ebook.png 889w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Marketing_games\"><\/span><strong>14. Marketing games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing games are a type of interactive content that give you a sure-shot at engagement in today\u2019s stay-at-home times. Don\u2019t believe us? See how your favorite brands used gamification to up their engagement.<\/span><\/p>\n<h4><strong><a href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\">Interactive Content Example<\/a><\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34608\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/games1.jpg\" alt=\"Gamification\" width=\"507\" height=\"316\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/games1.jpg 507w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/games1-300x187.jpg 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take an example from Domino\u2019s. It\u2019s for us to sulk if the pizza is even a minute late, but imagine having to make one under a minute? Ergo, Domino\u2019s created a gamified course called Grab and Go to teach their employees how to make a pizza within 45 seconds!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another interesting interactive marketing idea can be &#8211; gamifying the shopping experience by using spin the wheel contests to offer discounts and coupon codes during the festive season. Some companies have even started to incorporate a gaming section on their websites!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Galleries\"><\/span><strong>15. Galleries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A picture speaks 1000 words. So why bother writing 1000 words when images can do the trick?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Galleries are indispensable for companies in the creative or design field where they have to back their claims with portfolios. And so, there\u2019s no better way to do that than by incorporating a gallery section on the website.<\/span><\/p>\n<h4><strong>Interactive Content example &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49497 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivecontent-example-1-1024x476.jpg\" alt=\"interactive content example\" width=\"1024\" height=\"476\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivecontent-example-1-1024x476.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivecontent-example-1-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivecontent-example-1-768x357.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivecontent-example-1.jpg 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/thegallery.io\/\" rel=\"nofollow\">gallery.io<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Brackets\"><\/span><strong>16. Brackets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive brackets are used for conducting online tournaments and hosting competitions on websites. So the next time you host an online match for your employees, be sure to use this interactive content type to make the game competitive, yet fun!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34610\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC13.jpg\" alt=\"Brackets\" width=\"909\" height=\"583\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC13.jpg 909w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC13-300x192.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/IC13-768x493.jpg 768w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Pinterest<\/p>\n<h2><span class=\"ez-toc-section\" id=\"17_Webinar\"><\/span><strong>17. Webinar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Webinar needs no introduction. Unless you have been living under a digital rock, you know how popular they have become since the pandemic struck. A quick google search will give you around 24,40,00,000 results for \u201cWebinars in the COVID times&#8221; and that sums up the potential this tool entails. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But interactivity can take webinars to the next level. You can include elements like giveaways, surveys, and quizzes. This will not just boost engagement, but also help you generate relevant leads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34612\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/pasted-image-0-1.jpg\" alt=\"webinar\" width=\"1302\" height=\"729\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/pasted-image-0-1.jpg 1302w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/pasted-image-0-1-300x168.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/pasted-image-0-1-1024x573.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/pasted-image-0-1-768x430.jpg 768w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Slido<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Nothing beats the authenticity of human interaction and that is precisely why interactive webinars should be on your checklist. The above picture is from an interactive webinar conducted by Slido. Notice how they smartly placed a quiz while interacting with the viewers, boosting the engagement multifold.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em><a href=\"https:\/\/outgrow.co\/webinars\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400; font-size: 14pt;\">Check out this on-demand Webinar on Interactive Content Marketing for Digital Agencies by Outgrow<\/span><\/a><\/em><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"18_Interactive_360_Videos\"><\/span><strong>18. Interactive 360 Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive <a href=\"https:\/\/deovr.com\/categories\/360-vr\">360 videos<\/a> have huge potential. With multimedia, clickable portions, and navigation inside the video, it can be leveraged by travel companies for interactive social media posts, embeds on the website, and interactive digital marketing.<\/span><\/p>\n<h4><strong>Interactive Content example &#8211;<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49498 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivecontent-example-min-1.gif\" alt=\"interactive content example\" width=\"402\" height=\"173\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at how this travel company leveraged interactive 360 videos. Cathay Pacific used 360\u00b0 video with hotspots to help customers experience the brand firsthand through immersion and interaction. Results? &#8211; The airline saw a 29% lift in unaided awareness and a <a href=\"https:\/\/www.marketingdive.com\/news\/cathay-pacifics-360-degree-ads-outperform-all-prior-campaigns\/520440\/\" rel=\"nofollow\">25% lift in brand favorability<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_Augmented_Reality_Overlay\"><\/span><strong>19. Augmented Reality Overlay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Today, AR filters are the craze. Taken, that you don\u2019t own the stuff but having a picture with it comes close to the experience, isn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For those who are not aware, AR filters are computer-generated effects that are available across all social media platforms including Snapchat, Instagram, TikTok, you name it. They offer digitally augmented real-world experiences and are fun, aspirational, and great for topical marketing.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All our dream brands like Gucci and Prada leveraged this interactive content type and joined the bandwagon by introducing AR filters.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-49499 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/arguemenetd-reality-overlay-1-1024x688.jpg\" alt=\"augmented reality overlay\" width=\"1024\" height=\"688\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/arguemenetd-reality-overlay-1-1024x688.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/arguemenetd-reality-overlay-1-300x202.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/arguemenetd-reality-overlay-1-768x516.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/arguemenetd-reality-overlay-1.jpg 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As real as they look, those aren\u2019t real Gucci shoes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_Interactive_Timelines\"><\/span><strong>20. Interactive Timelines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive timelines can be a useful interactive content type to communicate project timelines for your internal strategies as well as external clients you are working with. This way you can save hours spent in unnecessary meetings by communicating relevant steps using timeline makers like <a href=\"https:\/\/allthatsaas.com\/roundup\/best-timeline-makers\/\" rel=\"nofollow\">these<\/a>.<\/span><\/p>\n<h4 style=\"text-align: left;\"><strong>Interactive Content Marketing Example &#8211;<\/strong><\/h4>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" class=\"alignnone size-large wp-image-49473\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivemarketing-min-1024x504.gif\" alt=\"interactive marketing idea\n\" width=\"1024\" height=\"504\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivemarketing-min-1024x504.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivemarketing-min-300x148.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/interactivemarketing-min-768x378.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\">Source: Ford<\/p>\n<h2><span class=\"ez-toc-section\" id=\"21_Data_Visualization\"><\/span><strong>21. Data Visualization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A fancy term for charts and graphs, <a href=\"https:\/\/trendemon.com\/blog\/why-data-visualization-is-key-in-content-marketing-analytics\/\">data visualization<\/a> helps bring life into numbers. Leveraging <a href=\"https:\/\/www.effectivesoft.com\/data-visualization-consulting.html\" target=\"_blank\" rel=\"noopener\">data visualization consulting<\/a> can optimize this process, enabling clearer insights and more effective presentations of complex data, crucial for making informed decisions. This interactive content type helps you and your clients to make sense of the data and draw conclusions. Data visualization is done in the form of charts, graphs, maps, to name a few.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, you can get as creative as you want just like how National Geographic does here in this beautiful \u201cKnow your Moons\u201d visualization. As you hover on these charts, you will find all the necessary data needed to draw conclusions or to simply gain information.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-49500 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/datavisualization-min-1.gif\" alt=\"Data visualization\" width=\"620\" height=\"226\" \/><\/p>\n<p style=\"text-align: center;\">Source: National Geographic<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, there are a variety of tools available for creating interactive charts and graphs that\u2019ll make numbers and stats fun to read and analyze.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That\u2019s it for now folks. Be sure to read and re-read this blog to fully understand the potential of each interactive content type. Remember, these interactive content types are not a cure-all. However, they will elevate your brand to the next level of audience engagement and user experience. So why settle for a static image that viewers can easily scroll by when interactive content can encourage your potential buyers to click and vote for your brand?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are unprecedented times and using interactive content isn\u2019t an option anymore it\u2019s a necessity. Excited to create your own interactive content? <span style=\"font-weight: 400;\">So why not try out these interactive tools for yourself and see the magic? <a href=\"https:\/\/app.outgrow.co\/signup\">Signup<\/a> for <\/span><span style=\"font-weight: 400;\">Outgrow\u2019s 7 days free trial<\/span><span style=\"font-weight: 400;\"> today.<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boost Audience Engagement With These 21 Types of Interactive Content When it comes to the world of content marketing, your number one priority is always going to be engagement. Engagement is what separates the successes from the failures, the brilliant ideas from the thundering duds. And when it comes to engagement, interactive content is the&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[324,87,86,88,451,113,450,434,310],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Audience Engagement With These 21 Types of Interactive Content<\/title>\n<meta name=\"description\" content=\"Interactive content is the king of engagement. 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