{"id":27967,"date":"2019-08-29T08:54:14","date_gmt":"2019-08-29T12:54:14","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=27967"},"modified":"2023-10-03T06:41:32","modified_gmt":"2023-10-03T10:41:32","slug":"how-to-use-interactive-content-to-nurture-your-leads","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-nurturing","title":{"rendered":"How To Use Interactive Content To Nurture Your Leads?"},"content":{"rendered":"<h1 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"How_To_Use_Interactive_Content_To_Nurture_Your_Leads\"><\/span><strong>How To Use Interactive Content To Nurture Your Leads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d206994b8aa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d206994b8aa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#How_To_Use_Interactive_Content_To_Nurture_Your_Leads\" title=\"How To Use Interactive Content To Nurture Your Leads?\">How To Use Interactive Content To Nurture Your Leads?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#What_Is_Lead_Nurturing\" title=\"What Is Lead Nurturing?\">What Is Lead Nurturing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#How_Is_Lead_Nurturing_Helpful\" title=\"How Is Lead Nurturing Helpful?\">How Is Lead Nurturing Helpful?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#Problems_Associated_With_Lead_Nurturing\" title=\"Problems Associated With Lead Nurturing\u00a0\">Problems Associated With Lead Nurturing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#Why_Use_Interactive_Content_For_Lead_Nurturing\" title=\"Why Use Interactive Content For Lead Nurturing?\">Why Use Interactive Content For Lead Nurturing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#How_To_Use_Interactive_Content_For_Lead_Nurturing\" title=\"How To Use Interactive Content For Lead Nurturing\">How To Use Interactive Content For Lead Nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do you know how there are three Deathly Hallows? And even without one of them, your power isn\u2019t complete? Well, lead conversion is just like that and it has its own three deathly hallows &#8211; <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead generation<\/a>, lead segmentation, and lead nurturing. We\u2019ve talked about the first two at a great length. And now we move on to the last one &#8211; lead nurturing with interactive content.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"881\" height=\"182\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/a><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"What_Is_Lead_Nurturing\"><\/span><strong>What Is Lead Nurturing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In simple words, lead nurturing is the process of building a relationship with your leads. It is primarily done by sending them personalized and relevant content at every stage of their buyer journey. It is lead nurturing that contributes most towards the conversion of maximum leads. <a href=\"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/\">Statistically<\/a>, 80% of the new leads never translate into sales. Companies that excel at lead nurturing actually produce 50% more sales-ready leads. Nurtured leads make 47% larger purchases than non-nurtured leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that we\u2019ve seen the statistics, the need for a lead nurturing strategy should be obvious, right? But despite that, <a href=\"https:\/\/blog.hubspot.com\/marketing\/7-effective-lead-nurturing-tactics\">research shows<\/a> that only 36% of marketers actively nurture their leads. Are you one of them? Great! But if not, you should definitely read ahead to learn why you should be. There are multiple benefits of lead nurturing that make companies experience such positive results through the process. Let us justify the numbers that you have seen above with a few insights of our own.<\/span><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"How_Is_Lead_Nurturing_Helpful\"><\/span><strong>How Is Lead Nurturing Helpful?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us quickly run you through why lead nurturing is as amazing as we say it is!<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. It Helps Maintain And Grow Relationships<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead nurturing isn\u2019t about sending every piece of information to every lead. It is about sending relevant information. And it varies from lead to lead, depending upon their position in the buyer\u2019s journey. This kind of value-based information builds consumer trust in your brand. And in turn, it increases the likelihood of the lead turning into a customer. Lead nurturing shows the customer that you are knowledgeable in your field and have <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">insights to share<\/a>. And they will trust you when they have questions that need answers.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Consistency In Communication <\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.slideshare.net\/G3Com\/marketing-misalignment\">66% of buyers<\/a> indicate that constant communication plays a huge role when it comes to customers choosing a solution provider. It allows you to share trending industry news and give leads the information that they may otherwise not know about. Leads appreciate the consistent updates, as it makes them feel important in your list. When a lead sees that a company is so timely and regular about their communication, it increases their motivation to associate with the company.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Cost-Effective<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That\u2019s the best thing about lead nurturing! That it\u2019s so smart. Since lead nurturing can be automated, it is a lot cheaper than direct email messaging. You do not need to hire more human resources to keep up with your leads. And neither do you need them to spend a lot of time on it.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Maintain Or Increase Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead nurturing is a great method of maintaining or increasing engagement. When a lead has already made the move to interact with you, you can send them more information in order to make it more purposeful. And, if a lead has stopped visiting your site or reviewing your offers, lead nurturing is a great way to remind them about your opportunities.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Encourages Referrals And Leads To New Leads<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019re doing a good job of providing relevant information to your leads, they are more likely to share it with other people. This will increase your prospective leads and attract more people into your business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52620 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Lead-nurturing1-new-300x150.jpg\" alt=\"Lead-nurturing1-new.\" width=\"564\" height=\"282\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Lead-nurturing1-new-300x150.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/Lead-nurturing1-new.jpg 702w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/research.hubspot.com\/charts\/objectives-of-lead-nurturing-strategy\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There\u2019s no question about whether lead nurturing will be helpful for your business or not. But like everything else, lead nurturing is associated with a few problems too. There are a number of issues that marketers commonly face with lead nurturing and we\u2019re going to tell you about them.<\/span><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Problems_Associated_With_Lead_Nurturing\"><\/span><strong>Problems Associated With Lead Nurturing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are a ton of problems that marketers face while attempting to do lead nurturing. Let\u2019s have a look at a few of them &#8211;<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Your Lead Magnets Are Not Optimized<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A lead magnet is any kind of content source through which you ethically obtain lead information. It could be e-books, webinars, calculators, quizzes, etc. The problem arises when you do not optimize your lead magnets. It is important to make sure that your lead magnets appear to be attractive to your reader. And more importantly, it should be strategically placed for your readers to see it. Lead magnets increase lead generation and conversions by <a href=\"https:\/\/optinmonster.com\/category\/case-studies\/\">as much as 400%<\/a>. And marketers are often not able to reap these rewards because of a lack of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">optimization<\/a>.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Not Sending Personalized Content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The thing is, everybody\u2019s producing content. Right now, at this very second, as you\u2019re reading this word, new content is being produced. And the problem is, that the shoe does not fit everyone. Not everybody likes all kinds of content. And if you\u2019re imparting the same information to all your leads, and not paying attention to their interests and their journey, it\u2019s not going to work out. So make sure your content is personalized and specific.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Lack Of Trust Indicators <\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Consumers are skeptical of businesses. And it\u2019s only natural. A very important solution to this is having trust indicators. This kind of social proof comes in the form of testimonials, stories, <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tips-experts\">customer reviews<\/a>, etc. These are just a few things that a <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\">business can leverage<\/a> in order to prove its credibility. Lead nurturing strategies often tend to fail when a business has not maintained good standing in the market.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Sending Users To Generic Pages\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/guide-lead-nurturing-tips\">Lead nurturing<\/a> fails even after leading a prospective customer to a generic web page. You can send all CTA embedded content to your leads. But if the CTA does not direct your lead to a <a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\">relevant landing page<\/a>, the content loses its value. You need to make sure that the information you direct your lead to meets their requirements and solves their purpose.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Budgetary Issues<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even though lead nurturing is one of the most cost-effective processes of conversion, it can turn into a disaster if not done efficiently.\u00a0 Investing in a <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">marketing automation<\/a> tool is a big part of lead nurturing. To make sure this does not fail, you need to make sure your lead nurturing strategy is optimized.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, this seems like a bummer. But wait, there\u2019s bound to be a solution to this, right? Of course, there is. Any guesses? That\u2019s right, <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\"><strong>interactive content<\/strong><\/a>, the new mantra for marketing.<\/span><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Why_Use_Interactive_Content_For_Lead_Nurturing\"><\/span><strong>Why Use Interactive Content For Lead Nurturing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is great for everything else, then why not lead nurturing? And we\u2019ll tell you why. Interactive content is the solution to all the problems we listed above.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">Interactive content is a great way of increasing consumer engagement<\/a> and participation. It makes the prospective customer feel in control of things. Interactive content can be anything. It includes calculators, quizzes, infographics, polls, surveys, and so much more. Interactive content is not only a way to generate leads but also to nurture them. It is value-based. Through it, you can leverage value-based information in exchange for the customer\u2019s constant engagement. It imbibes a level of trust for you within the leads and increases their prospects of conversion. Let\u2019s have a look at how you master lead nurturing with interactive content!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52609 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/lead-nurturing-new-300x218.jpg\" alt=\"lead-nurturing-new\" width=\"473\" height=\"344\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/lead-nurturing-new-300x218.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/lead-nurturing-new-1024x744.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/lead-nurturing-new-768x558.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/lead-nurturing-new.jpg 1203w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/\">Source<\/a><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"How_To_Use_Interactive_Content_For_Lead_Nurturing\"><\/span><strong>How To Use Interactive Content For Lead Nurturing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s have a look at all the <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">ways interactive content can be of great help<\/a> to you in your process of lead nurturing &#8211;<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>1. Follow-Ups Through Interactive Content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best part about follow-ups through interactive content is that you can customize your follow-ups depending upon which part of the funnel your lead is in. For example, there is an audience that has clicked on an ad or reached your blog. You can assume that they are interested in interactive content. Now, you can send them interactive content, like calculators or outcome quizzes that will help them gauge your services. You can use these <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">content types<\/a> to show them the benefits that they may avail from your services. For example &#8211;<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52610 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/tesla-new-300x139.jpg\" alt=\"tesla-new\" width=\"514\" height=\"238\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/tesla-new-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/tesla-new-1024x476.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/tesla-new-768x357.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/tesla-new-1536x713.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/tesla-new.jpg 1882w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, a car company like Tesla can use <a href=\"https:\/\/premade.outgrow.us\/How-Much-Do-You-Save-by-Buying-a-TESLA\">this calculator<\/a> to target customers that have shown interest in buying a car or in Tesla as a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Secondly, if you already have interested leads, you can send them <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">interactive infographics<\/a> and graded quizzes to further their interest in your services. For example, you offer marketing strategizing services to your clients. For someone in the middle funnel, you can lead them to a calculator that calculates the ROI of their present marketing strategy. And then with the data you collect, you can send them personalized offers on how your service can improve their strategy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52611 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/roi-email-marketingstrategy-new-300x142.gif\" alt=\"roi-email-marketingstrategy-new\" width=\"729\" height=\"345\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/roi-email-marketingstrategy-new-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/roi-email-marketingstrategy-new-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/roi-email-marketingstrategy-new-768x363.gif 768w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And thirdly, if they are already your one time customers, you can send them surveys and polls in order to gather their opinion and <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">retain them as customers<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, if you are someone who provides medical services. Have a look at this medical feedback chatbot that can be sent to a customer. This survey will help you understand your churn points where you can improve your services. This also develops a relationship between the hospital and the customer and increases their chances of becoming a frequent customer. It increases customer loyalty towards your brand.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52612 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/retain-customers-gif-new-300x192.gif\" alt=\"retain-customers-gif-new\" width=\"730\" height=\"467\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/retain-customers-gif-new-300x192.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/retain-customers-gif-new-1024x655.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/retain-customers-gif-new-768x491.gif 768w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>2. Retargeting Through Interactive Content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using dynamic ads instead of static ads is a great way to retarget your audience. If an audience has visited your website or looked at your products, you can retarget them with ads that have relevant CTAs-\u00a0 to drive them back to your website. Over <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">80% of all digital ads<\/a> get ignored by customers. This is why dynamic, interactive ads are the new future of marketing. You can nurture your leads through ads for products or services you think your lead might be interested in.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, check out how Outgrow uses its own tool to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create interactive content<\/a> ads!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52619 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/interactive-content-ad-new-268x300.jpg\" alt=\"interactive-content-ad-new\" width=\"327\" height=\"366\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/interactive-content-ad-new-268x300.jpg 268w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/interactive-content-ad-new.jpg 683w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>3. Rewards And Incentives<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Giving rewards and incentives are a great way of Lead Nurturing. It builds trust within your company and gets your leads excited about your product. Here too, interactive content can come to your rescue &#8211; through giveaways. Giveaways are basically a way of offering free products or services in exchange for your customers sharing your content. This is not useful just for lead nurturing but also expanding your reach. Giveaways are usually time-bound, that makes your lead consistent with your product.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52615 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/facebook-giveaway-example-new-292x300.jpg\" alt=\"facebook-giveaway-example-new\" width=\"459\" height=\"472\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/facebook-giveaway-example-new-292x300.jpg 292w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/facebook-giveaway-example-new.jpg 768w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.wishpond.com\/post\/115675435971\/4-amazing-facebook-giveaway-examples\">Source<\/a><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>4. Lead Segmentation Through Interactive Content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead segmentation is the process of segregating your leads into categories on the basis of patterns and similarities. Segmentation is a huge part of the process of lead nurturing. It allows a more targeted form of nurturing, by sending specific content to an audience on the basis of their demographics, psychographics, intent, etc. And interactive content makes the process of segmentation easy and accurate. You can use calculators, quizzes, surveys, etc. to collect information about your leads and create categories accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, with this calorie calculator below, you can gather the personal information of your leads. This information includes their age, sex, height, weight, etc. Now suppose you are a fitness center. You can use these demographics to segment your leads and target them with fitness plans that may be suitable for them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52614 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/caloriescalculator-new-300x142.gif\" alt=\"caloriescalculator-new.\" width=\"701\" height=\"332\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/caloriescalculator-new-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/caloriescalculator-new-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/caloriescalculator-new-768x363.gif 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>5. Lead Scoring Through Interactive Content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead scoring is the process of ranking prospects against a scale that represents the value each lead represents to an organization. It is a great way of determining high and low intent leads. It allows you to focus on the more important leads, imparting more concentrated content to them. Lead scoring also helps us determine whether we are ready to send a particular lead to the sales team or not. Interactive content allows for a more flexible and personalized scoring. Not only that, but it also collects more and better data for you.<\/span><\/p>\n<h3 class=\"sitechecker_casdrwead_11wsd\"><strong>6. Classifying High Intent and Low Intent Leads Through Interactive Content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Classifying high intent from low intent leads now only help your marketing strategy, but also the sales team. It\u2019s important to check after leads that matter the most. Even when lead nurturing, it\u2019s always a better idea to focus on high intent leads more regularly. Naturally, this increases your chances of conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can do this classification easily through interactive content. All you\u2019ve got to do is keep tabs on the user\u2019s engagement with the interactive experience. Track the patterns that show and you will find increased engagement for some leads. These are high intent leads. They might also be willing to give away more information in exchange for value-based content. For example, you\u2019re a dietician and you created this interactive quiz for your leads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52621 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/PLAN-fact-new-1-300x146.jpg\" alt=\"PLAN-fact-new (1)\" width=\"584\" height=\"284\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/PLAN-fact-new-1-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/PLAN-fact-new-1-1024x497.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/PLAN-fact-new-1-768x373.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/PLAN-fact-new-1-1536x746.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/08\/PLAN-fact-new-1.jpg 1920w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now to classify high intent leads, you can send them e-books on dieting or calorie calculators in exchange for their contact information. You can even offer them counseling sessions at discounted rates and information about your plans and packages. Those who decide to opt for this content are your high intent leads.<\/span><\/p>\n<h2 class=\"sitechecker_casdrwead_11wsd\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, that was fun to talk about! At least, for us. We hope it was as informative and engaging for you to read. Lead nurturing is a great strategy for marketing if done well. It works wonders for your customer engagement and conversion rate, as we have already seen. We\u2019re sure that even after this a lot of questions come to your mind. Why wait? Hit us up right now and we\u2019ll be ready with your answers!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Use Interactive Content To Nurture Your Leads? Do you know how there are three Deathly Hallows? And even without one of them, your power isn\u2019t complete? Well, lead conversion is just like that and it has its own three deathly hallows &#8211; lead generation, lead segmentation, and lead nurturing. We\u2019ve talked about the&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[86,192,233],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Nurturing With Interactive Content | Read More To Learn How!<\/title>\n<meta name=\"description\" content=\"Still not working towards lead nurturing? What are you waiting for? 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