{"id":28142,"date":"2019-09-23T13:42:29","date_gmt":"2019-09-23T17:42:29","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28142"},"modified":"2025-04-24T08:53:28","modified_gmt":"2025-04-24T12:53:28","slug":"customer-retention-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content","title":{"rendered":"Customer Retention Through Interactive Content: A Guide\u00a0"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Customer_Retention_Through_Interactive_Content_A_Guide\"><\/span><strong>Customer Retention Through Interactive Content: A Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de2f321b5ed\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de2f321b5ed\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\/#Customer_Retention_Through_Interactive_Content_A_Guide\" title=\"Customer Retention Through Interactive Content: A Guide\">Customer Retention Through Interactive Content: A Guide<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\/#Advantages_Of_Customer_Retention\" title=\"Advantages Of Customer Retention\">Advantages Of Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\/#Customer_Retention_Through_Interactive_Content\" title=\"Customer Retention Through Interactive Content\">Customer Retention Through Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\/#Case_Study\" title=\"Case Study\">Case Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-interactive-content\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Wouldn\u2019t it be great if you could get twice the results for half the effort? Guess what, <a href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\">customer retention<\/a> is all about that. What is customer retention, you say? It\u2019s simply the ability of a company to retain its customers over a specified period of time. It ensures that the customer that you worked so hard to get, stays with you. <\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PmN_MY5kNrE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Almost 65% of a business comes from existing customers. The probability of selling to an existing customer <a href=\"https:\/\/smallbiztrends.com\/2016\/10\/customer-retention-statistics.html\" rel=\"nofollow\">is 60-70%<\/a>. On the other hand, the probability of selling to a new prospect is 5-20%.\u00a0So why don\u2019t you save all that effort on <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\/\">generating new leads<\/a> and pamper your old ones a bit? Learn about why customer retention is amazing and why you should definitely take the reins on that! Furthermore, we will tell you all about managing your customer retention through <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">interactive content<\/a>, our weapon in the sack!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28148\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/DNB.lowres.funnel.jpg\" alt=\"Customer Retention Through Interactive Content: A Guide\" width=\"762\" height=\"541\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/DNB.lowres.funnel.jpg 762w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/DNB.lowres.funnel-300x213.jpg 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p style=\"text-align: center;\">Source<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_Of_Customer_Retention\"><\/span><strong>Advantages Of Customer Retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Cost-Effective<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Who isn\u2019t up for saving a buck or two every now and then? Customer retention through interactive content is far cheaper than <a href=\"https:\/\/outgrow.co\/blog\/customer-acquisition-strategies-ecommerce\">customer acquisition<\/a>. Just think about all the cost and effort that goes into acquisition &#8211; <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\">E-mail campaigns<\/a>, social media, <a href=\"https:\/\/outgrow.co\/blog\/e-commerce-seo\">SEO<\/a>, and whatnot. Even though customer retention comes with its own set of costs. You may need to hire extra personnel to look after your clients. You may need to nurture them, provide them with content and communicate with them. But that is almost 25% cheaper than what you would spend on the acquisition! Research by<a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" rel=\"nofollow\"> Bain and Company<\/a> shows that increasing your customer retention rate by a mere 5% could, in turn, increase your profit margins by almost 25-95%, depending upon the industry and the length of the sales cycle.<\/span><\/p>\n<h3><strong>2. Improved Referral System\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Old, loyal customers will always be a ray of sunshine on dark days. They will get you more profits than new ones. Despite all the new tricks in marketing, word of mouth still takes the cake. The <a href=\"https:\/\/www.nielsen.com\/insights\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" rel=\"nofollow\">Nielsen report<\/a> reflects that 92% of consumers believe suggestions from friends and family more than advertising. Increasing your customer retention results in an increase in the number of people who have already used your product. They trust your brand and your product. Developing a good <a href=\"https:\/\/blog.xoxoday.com\/cx\/how-to-reward-customers-for-referrals\/\">referral rewards<\/a> system works very efficiently with old customers. Wherein you can offer discounts and coupons to your old customers in exchange for referring you to interested people.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Also, customers acquired through this kind of system also tend to have shorter sales cycles. This will not only decrease your cost but also improve your brand image. Referred customers also tend to develop greater customer loyalty than self-generated ones. To exemplify, Uber has maintained a great, successful referral system for its customers. All you need to do is get someone you know to sign up. And as soon as they take their fist ride, you get a ride free!<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53289 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Uber-Referral-Mobile-PopUp-1-576x1024.jpg\" alt=\" Improved Referral System \n\" width=\"576\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Uber-Referral-Mobile-PopUp-1-576x1024.jpg 576w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Uber-Referral-Mobile-PopUp-1-169x300.jpg 169w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Uber-Referral-Mobile-PopUp-1-768x1364.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Uber-Referral-Mobile-PopUp-1-865x1536.jpg 865w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Uber-Referral-Mobile-PopUp-1.jpg 1082w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.referralsaasquatch.com\/how-the-uber-referral-program-thinks-about-user-experience\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h3><strong>3.\u00a0 More Profitability<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your retained customers don\u2019t only have a smaller sales cycle but also make higher sales. These customers have already gone down your sales funnel and aren\u2019t looking for alternate products. They have tried and tested your service and have minimized the risk. Research shows that engaged customers buy<a href=\"https:\/\/blog.accessdevelopment.com\/the-ultimate-collection-of-loyalty-statistics\" rel=\"nofollow\"> 90% more frequently<\/a> and spend 60% more per transaction. Not only that, they are five times more likely to indicate it is the only brand they would purchase in the future. On average, they deliver <a href=\"https:\/\/blog.accessdevelopment.com\/index.php\/2013\/11\/the-ultimate-collection-of-loyalty-statistics\" rel=\"nofollow\">23% more revenue and profitability<\/a> over the average customer.<\/span><\/p>\n<h3><strong>4. Improved Brand Image<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The brand image of a company refers to its general impression held by its real and potential customers.\u00a0 A positive brand image helps a business acquire new customers, cross-sell and upsell to customers. Here\u2019s how customer retention can help you maintain a good brand image. As customers make repeated purchases, you get a better idea of who they are and what they want. Also, long-term and satisfied customers are also more willing to fill out feedbacks and profiles. This data collected assists in preventing the same problems that your new customers might face. This maximizes your chances of success as you literally <em>learning from your mistakes.<\/em> This improves the vitality of your brand profile and build better relationships with your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Those are some sweet, sweet benefits that you can gain out of customer retention for almost nothing. Let\u2019s move on to see how you can facilitate the process of customer retention. Interactive content is our go-to solution for everything. So why not this? Let\u2019s see, in detail, how you can <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use interactive content<\/a> for the art of customer retention.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28144 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/5-customer-lifecycle-stats-2017-1024x486-1.jpg\" alt=\"Staistics\" width=\"1026\" height=\"488\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/5-customer-lifecycle-stats-2017-1024x486-1.jpg 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/5-customer-lifecycle-stats-2017-1024x486-1-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/5-customer-lifecycle-stats-2017-1024x486-1-768x365.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/5-customer-lifecycle-stats-2017-1024x486-1-1024x487.jpg 1024w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.referralsaasquatch.com\/9-key-customer-lifecycle-stats-2017\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Retention_Through_Interactive_Content\"><\/span><strong>Customer Retention Through Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are a lot of ways of retaining customers. And what&#8217;s more, you can optimizer by interactive content. Let\u2019s see how you can effectively put in this kind of content for customer retention.<\/span><\/p>\n<h3><strong>1. Onboarding\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Onboarding refers to teaching your new customers how they can use your product or service. More often than not, a customer representative from the company teaches a new customer how to go about the tool, rather than them learning on their own. It makes the customer feel special and also helps them make the best use of your product.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a great way of customer retention, how? When you sit out and run your customers through your entire product, it saves their time and effort. Not only that, it also helps them achieve their goals through the best possible use of your product\/service. This, in turn, reduces the churning with new customers. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">Interactive content<\/a> is a great way to go about the <a href=\"https:\/\/www.custify.com\/blog\/saas-customer-onboarding-guide\/\">process of onboarding<\/a>. You can make interactive videos, create surveys, quizzes, assessments, etc. to teach and test your customers. For example, here is a detailed and well made <a href=\"https:\/\/premade.outgrow.us\/Outgrow-Pop-Up-Test\">Outgrow Pop Quiz<\/a>. This quiz contains questions about all the features of Outgrow, different content types, features, etc. These kinds of assessments help the customer know every nook and crook of the product.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53286 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-9-1-1024x500.jpg\" alt=\"Onboarding \n\" width=\"1024\" height=\"500\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-9-1-1024x500.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-9-1-300x146.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-9-1-768x375.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-9-1-1536x750.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-9-1.jpg 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>2. Company Newsletter<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A company newsletter is the first thing that comes to mind when one talks of communication. Once the customer has used your product, a weekly newsletter seems like the most feasible and cost-effective way of reaching out to them. A newsletter generally contains all the product updates of a company, latest blogs, events, podcasts, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But that\u2019s the thing, everybody does newsletters. And customers are always looking for something fresh, something new, something INTERACTIVE. Well, you\u2019ve obviously guessed what we\u2019re going to talk about now. But once you put awesome interactive content on your newsletter and see the results, you might just think we are onto something! It is extremely important to engage the present customer. And newsletters can be made much more engaging with interactive infographics, e-books, surveys, calculators and quizzes! Engaging newsletters reduce customer attrition and make sure they don\u2019t lose their way.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A make up products\u2019 company could simply embed a quiz, \u2018Which Make-Up Product Is Right For You?\u2019 and see the charm! These kinds of quizzes provide real value to the customers and increase purchase intent as well. It is one of the easiest ways of customer retention through interactive content.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53287 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-1024x484.jpg\" alt=\"Company Newsletter\" width=\"1024\" height=\"484\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-1024x484.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-768x363.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1.jpg 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>3. Rewards\/Incentives<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What\u2019s a better way of saying \u2018thank you\u2019 than giving a nice and sweet discount? And what better way of giving a reward\/incentive than a contest\/giveaway? Providing rewards and incentives to old customers especially incline them towards your company. Not only do they already trust your product or service, but they\u2019re also getting something in return. For instance, you can offer them\u00a0 a 10% discount on buying from you again. Referral systems work better than any other in the world. As we said earlier, word of mouth still takes the cake when it comes to marketing. They could get some kind of a discount or a free trial\/product for referring a friend. For each friend that opts for your product\/service, they get a 25% discount. You will not only end up retaining your old customers but also get a lot of new ones!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Dropbox successfully churned up a referral system that got successful like no other! According to founder\/CEO Drew Houston, referrals increased signups <a href=\"https:\/\/www.referralcandy.com\/blog\/dropbox-referral-program\/\" rel=\"nofollow\">by 60%, permanently<\/a>. That\u2019s a 40x increase. In April 2010, Dropbox users sent <em>2.8 million<\/em> direct referral invites! This is just one great example of an extremely successful referral system. And there\u2019s no reason why you can\u2019t be the next Dropbox!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28149 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/referral-dropbox-580x274.jpg\" alt=\"Dropbox\" width=\"582\" height=\"276\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/referral-dropbox-580x274.jpg 582w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/referral-dropbox-580x274-300x142.jpg 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<h3><strong>4. Customer Feedback<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Feedback is the dessert to the 7-course meal of marketing. W Feedback is an important part of customer retention, no matter which industry you belong to, what methods you adopt, how big you are. Amazon is huge and it never forgets to ask how much we liked that order!. Feedback makes the customer feel valued. It not only allows them to share their opinion but also helps you figure out where you\u2019re going wrong. And we? We\u2019re just happy with our interactive content. In the words oft Michael Scott, it\u2019s a \u2018win-win-win\u2019 situation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, how does interactive content come into the picture? Well, are you really going to ask for feedback without some great interactive surveys? We can\u2019t let you do that for the world. Surveys are a great way of asking for information. They ask all the relevant questions, and customers can fill them up at their own convenience. No more standing in the store being pestered by representatives. It makes it easy to collect the data and draw reasonable insights from it too. For example, <a href=\"https:\/\/premade.outgrow.us\/premadeWebsiteFeedback\">here\u2019s<\/a> a survey that Outgrow created for its own feedback from its customers. It\u2019s nice and short and helps with customer retention like nobody\u2019s business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53292 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/966a74c0363011e9b96693635051cac9-1-1024x648.gif\" alt=\"Customer Feedback\" width=\"1024\" height=\"648\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/966a74c0363011e9b96693635051cac9-1-1024x648.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/966a74c0363011e9b96693635051cac9-1-300x190.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/966a74c0363011e9b96693635051cac9-1-768x486.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>5. Upselling And Cross-Selling<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Upselling refers to the process of convincing the customer to buy an additional product or something more expensive, like sprinkles on top of ice cream. Cross-selling, on the other hand, refers to the process of convincing an existing customer to buy a different product. In ice cream terms, selling a chocolate one since they already bought vanilla. Tempting, right? These processes help increase customer retention. Once you understand your customers and what they need, you\u2019re capable of driving better products to them. It improves customer satisfaction and customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can upsell and cross-sell easily through interactive content. E-commerce recommendations are a great way of cross-selling. For example, there\u2019s a recommendation \u2018Which Make Up Product Is Best For You?\u2019. In addition to showing a blush palette as a result, it will also show you a brush to apply it. A person who sees an ad for a brush along with a blush palette has more purchase intent comparatively. As for up selling, you can create outcome quizzes and calculators in order to sell better products.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53291 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-1024x484.gif\" alt=\"Upselling And Cross-Selling\nU\" width=\"1024\" height=\"484\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/b91ef470a9f711e88c3aafa21c6e1b69-1-768x363.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>6. Communication Calendar\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A communication calendar is a kind of tool that keeps track of the company\u2019s communication with the customer. It tells you the last time that a customer has reached out to you and alerts you when existing customers are not interacting with your brand. Using this, the company knows when to launch promotional messages to a particular customer. It also reminds you to remove any kind of hurdles that the customer may be facing. For example, if a customer&#8217;s subscription is about to expire, you can <a href=\"https:\/\/www.dialmycalls.com\/customer-reminders\" target=\"_blank\" rel=\"noopener\">send them a message reminding<\/a> them to renew their account.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use chatbots to perform this kind of activity. Chatbots can be used to send instant reminders to customers every time they open their accounts.\u00a0 You can also create chatbots to send recommendations and tips to customers who haven\u2019t interacted in a while. It acknowledges their interest in you and keeps them informed. The personalized customer communication that chatbots allow are crucial to increase customer satisfaction. Chatbots also offset post-purchase doubts. It makes them feel part of your business so that they want to come back again and again.<\/span><\/p>\n<h3><strong>7. Educate Your Customers\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Customers appreciate content, as long as it is educative. Just because a customer has made one purchase, it does not mean that their sales cycle has ended there. It\u2019s only begun, my friend. You can offer them so much more apart from your product. You can offer them extra information about something in their field. This would develop loyalty within your customers and their trust within you. They would appreciate you going the extra edge to provide them with real value.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can create calculators, assessments, recommendations and other types of content to do the same. Suppose you are a <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-strategies\/\">virtual marketing<\/a> platform like Buffer. You can create an assessment test that tests how well a customer knows Buffer. Now, if they score above 80%, you can offer them a discount of 20%. If they score below that, a discount of 10%. This way, you incentivize your customer to know your product better and encourage them to purchase again.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28151 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-8-1.jpg\" alt=\"How well do you know buffer\" width=\"1858\" height=\"840\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-8-1.jpg 1858w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-8-1-300x136.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-8-1-768x347.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-8-1-1024x463.jpg 1024w\" sizes=\"(max-width: 1858px) 100vw, 1858px\" \/><\/p>\n<h3><strong>8. Reactivating Cold Leads<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As winter is gradually coming, all of your great, hot leads are turning cold. Cold leads are potential customers who have stopped engaging with your brand. They have stopped responding to emails and showing an interest in your product. How do you woo them back? Interactive content is the answer! You can send them relevant infographics, videos, calculators, quizzes and whatnot. Something that\u2019s going to spin them right into your cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Through interactive content, you can educate them, offer them <a href=\"https:\/\/www.ispringsolutions.com\/blog\/product-knowledge\" target=\"_blank\" rel=\"noopener\">product knowledge<\/a> and other relevant skills. Make them feel like they\u2019re an important part of your customer pot. Go the extra edge. Start giving them good reasons to consider buying from you \u2013 and not your competitors. For example, this &#8216;<a href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow\">How High Of An ROI Can You Get With Outgrow?<\/a>&#8216; calculator is a great way of drawing back a lead that has stopped responding to emails!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53290 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/roiofusingoutgrow-1-1024x484.gif\" alt=\"Reactivating Cold Leads\" width=\"1024\" height=\"484\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/roiofusingoutgrow-1-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/roiofusingoutgrow-1-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/roiofusingoutgrow-1-768x363.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study\"><\/span><strong>Case Study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>R&amp;G Technologies\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">R&amp;G Technologies is an Australian IT support firm. It is popular knowledge that they have developed strong, long-term relationships with their clients. How did they do it? Rapid response times and strict service-level agreements are only a small part of this. They get back to their clients quickly, simple as that.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, the biggest reason behind reducing their customer churn is their <a href=\"https:\/\/www.hubspot.com\/customer-satisfaction\" rel=\"nofollow\">customer satisfaction<\/a> surveys. This gives their customers an opportunity to express what they&#8217;re doing right and, more importantly, what they&#8217;re getting wrong. This allows them to identify unhappy customers before they fall out of the roster. These surveys ask the right questions in order to gain insights that they can execute on. They use this information to make better business decisions and retain customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One-to-one conversations with your clients are a sweet not too often tasted. Don\u2019t underestimate it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28150 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/RG_Technologies.jpg\" alt=\"Customer Review\" width=\"671\" height=\"653\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/RG_Technologies.jpg 671w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/09\/RG_Technologies-300x292.jpg 300w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/appsforsellers.com\/review\/feedback\/962\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hold them tight. Customer retention through interactive content is the key to a successful business. If you can\u2019t keep the old ones with you, you can\u2019t expect the new ones to stick with you either. But don\u2019t worry, with the right recipe, you\u2019ll find your old customers to be loyal in the batter. If there\u2019s anything else that you\u2019d like to know about customer retention, its benefits, its challenges, or anything else, you know where to find us!<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"953\" height=\"197\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Retention Through Interactive Content: A Guide Wouldn\u2019t it be great if you could get twice the results for half the effort? Guess what, customer retention is all about that. What is customer retention, you say? It\u2019s simply the ability of a company to retain its customers over a specified period of time. It ensures&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[324,202,86],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Retention Through Interactive Content: A Guide\u00a0<\/title>\n<meta name=\"description\" content=\"Learn about customer retention and why you should take the reins on it! 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