{"id":28288,"date":"2019-10-31T03:33:46","date_gmt":"2019-10-31T07:33:46","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28288"},"modified":"2023-10-18T09:05:52","modified_gmt":"2023-10-18T13:05:52","slug":"interactive-content-case-study-animalfood","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-animalfood","title":{"rendered":"Outgrow Interactive Case Study &#8211; How Outgrow Helped An Animal Fodder E-commerce Company Create Personalized Content"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Interactive_Content_Case_Study_%E2%80%93_How_Outgrow_Helped_An_Animal_Fodder_E-commerce_Company_Create_Personalized_Content\"><\/span><strong>Outgrow Interactive Content Case Study &#8211; How Outgrow Helped An Animal Fodder E-commerce Company Create Personalized Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4d54630180\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4d54630180\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-animalfood\/#Outgrow_Interactive_Content_Case_Study_%E2%80%93_How_Outgrow_Helped_An_Animal_Fodder_E-commerce_Company_Create_Personalized_Content\" title=\"Outgrow Interactive Content Case Study &#8211; How Outgrow Helped An Animal Fodder E-commerce Company Create Personalized Content\">Outgrow Interactive Content Case Study &#8211; How Outgrow Helped An Animal Fodder E-commerce Company Create Personalized Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-animalfood\/#The_Solution_%E2%80%93_Outgrow\" title=\"The Solution &#8211; Outgrow\">The Solution &#8211; Outgrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-animalfood\/#Heres_How_This_Calculator_Worked_For_This_Company_%E2%80%93\" title=\"Here\u2019s How This Calculator Worked For This Company &#8211;\u00a0\">Here\u2019s How This Calculator Worked For This Company &#8211;\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-animalfood\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Recently, Outgrow took on an e-commerce company that provides food for animals, mostly for dogs as their client. What sets this company apart is &#8211; they use the same ingredients as present in human food. Apart from that, cereals have no place in their recipe. It is completely gluten-free and low in carbohydrates. In fact, their food exclusively contains animal proteins and is great for dogs! They make their food through the simple process of dehydration. Once dehydrated at low temperatures, their ingredients are 4x less bulky and retain their vitamins and minerals! Read this interactive content case study to find out how Outgrow helped them create personalized content for their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The company needed a simplified template that would enable their users to use their product better. They needed a single dashboard to help their users find the right products for their dogs. This would not only increase their customer satisfaction but also help increase sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_%E2%80%93_Outgrow\"><\/span><strong>The Solution &#8211; Outgrow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They used Outgrow to help create an activity calculator for dogs. This calculator takes various inputs about the physical characteristics of a dog, such as their weight, height, age, breed, etc. And in turn, it calculates the number of calories required for the specific dog. Not only that, but it also displays the specific product that is best suited for the dog. It tells you the cost of shipment, the details on the trial period and the plans available. The experience is extremely attractive. It entails a good number of questions and various input types for their answer. Apart from that, they have also managed to incorporate some icons to make the calculator more appealing!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28305 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-18.jpg\" alt=\"Outgrow Interactive Case Study - How Outgrow Helped an e-commerce animal food company Create Personalized Content\" width=\"1602\" height=\"759\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-18.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-18-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-18-768x364.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-18-1024x485.jpg 1024w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heres_How_This_Calculator_Worked_For_This_Company_%E2%80%93\"><\/span><strong>Here\u2019s How This Calculator Worked For This Company &#8211;\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Added Value<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/mybalto.outgrow.us\/consultation-chien\">The calculator<\/a> offers personalized information to the client on the basis of their needs. Through this calculator, instead of having to browse the entire website in order to find the right product, the user can simply do so through a calculator. A single calculator managed to get more than <strong>1500 visits on their website. And almost 100 leads too!<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28306 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-19.jpg\" alt=\"Outgrow Interactive Case Study - How Outgrow Helped an e-commerce animal food company Create Personalized Content\" width=\"1602\" height=\"708\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-19.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-19-300x133.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-19-768x339.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-19-1024x453.jpg 1024w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<h3><strong>2. Increased Engagement\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This kind of interactive content engages users and increases traffic. It also develops a trust factor for the company within the user. The lead generation form is right before the result. The calculator offers to send more details to the user through email. This naturally causes the user to give away their lead information in exchange for valuable insights. This kind of information can also be used to send personalized offers and upselling to the customer.<\/span><\/p>\n<blockquote><p><em><strong>Related Reads:<\/strong>\u00a0<a href=\"https:\/\/outgrow.co\/blog\/inventrom-case-study\">Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads<\/a><\/em><\/p><\/blockquote>\n<h3><strong>3. Demand Generation<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The results page makes the user aware of all the perks and amenities they would get with the company. It informs the taker of the 14-day free test run. And their extremely low delivery costs of just 3 \u20ac on their first shipment. Apart from that it also informs what the delivery would contain and how it is to be used. This kind of meticulous customer service increases customer satisfaction and increases demand generation.<\/span><\/p>\n<h3><strong>4. Lead Segmentation<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another great benefit of this calculator is that it helps them <a href=\"https:\/\/outgrow.co\/blog\/segmentation-in-outgrow\">segment their leads<\/a>. It inputs all kinds of personal information about a dog. This allows them to segment all of their leads on the basis of their demographics. And then they can target them with customized products meant especially for them. For example, a 3-year-old female Lhasa Apso will have different dietary needs than a 2-year-old male Mastiff. Thus, through segmentation, they will be able to cater to both their needs more efficiently!<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Reads:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/slingshot-sports\">Outgrow Interactive Content Case Study: How Slingshot Sports Increased Traffic And Customer Engagement<\/a><\/span><\/em><\/p><\/blockquote>\n<h3><strong>5. Powerful CTA<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The results page also includes a CTA which will help the user directly finalize the order. This incentivizes the user and increases purchase intent, thus increasing revenue. The CTA directs them to the delivery information page. Here, they only need to fill their delivery information. The product has already been added to their cart. This page also contains reassuring information about the website and its services.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28304 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-15-1.jpg\" alt=\"Outgrow Interactive Case Study - How Outgrow Helped an e-commerce animal food company Create Personalized Content\" width=\"1602\" height=\"710\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-15-1.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-15-1-300x133.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-15-1-768x340.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/10\/Screenshot-15-1-1024x454.jpg 1024w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><strong>In Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This e-commerce animal food company made the right decision and created an attractive and informative calculator for its potential clients. Thus shows how much they care about their customer satisfaction and experience! Well, interactive content has never let us down. And we\u2019re sure it will do the same for you. So why don\u2019t you give it a try and share your experience story with us? Go ahead and <a href=\"https:\/\/app.outgrow.co\/signup\">sign up here now<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Interactive Content Case Study &#8211; How Outgrow Helped An Animal Fodder E-commerce Company Create Personalized Content Recently, Outgrow took on an e-commerce company that provides food for animals, mostly for dogs as their client. What sets this company apart is &#8211; they use the same ingredients as present in human food. Apart from that,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,86,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Interactive Content Case Study - Animal Food E-Commerce<\/title>\n<meta name=\"description\" content=\"Read an interactive content case study about how Outgrow helped an animal food e-commerce company create personalized content for its clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28288\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outgrow Interactive Content Case Study - 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