{"id":28406,"date":"2019-11-25T02:30:54","date_gmt":"2019-11-25T07:30:54","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28406"},"modified":"2023-11-21T03:42:34","modified_gmt":"2023-11-21T08:42:34","slug":"7-best-practices-for-creating-giveaways-and-contests","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/best-practices-giveaways","title":{"rendered":"7 Best Practices For Creating Giveaways and Contests"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Best_Practices_For_Giveaways_and_Contests\"><\/span><strong>7 Best Practices For Giveaways and Contests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d976062f9c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d976062f9c3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#7_Best_Practices_For_Giveaways_and_Contests\" title=\"7 Best Practices For Giveaways and Contests\">7 Best Practices For Giveaways and Contests<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#1_Leverage_Exclusivity\" title=\"1) Leverage Exclusivity\">1) Leverage Exclusivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#2_Get_Ideas_For_Your_GiveawayContest\" title=\"2) Get Ideas For Your Giveaway\/Contest\">2) Get Ideas For Your Giveaway\/Contest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#3_Whats_Trending_Google\" title=\"3) What\u2019s Trending, Google?&nbsp;\">3) What\u2019s Trending, Google?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#4_Add_Social_Share_Buttons\" title=\"4) Add Social Share Buttons\">4) Add Social Share Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#5_Google_Keyword_Planner_Right_Hashtag_Virality\" title=\"5) Google Keyword Planner + Right Hashtag = Virality!\">5) Google Keyword Planner + Right Hashtag = Virality!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#6_Leverage_Influencer_Marketing\" title=\"6) Leverage Influencer Marketing\">6) Leverage Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#7_Advertise_It\" title=\"7) Advertise It\">7) Advertise It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>In this blog, we detail the importance the giveaways and contests in lead generation. Moreover, we are giving out the best practices for giveaways along with actionable tips and real-life case studies.<\/em>&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Giveaways are often termed the <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\">most effective lead magnets<\/a>. A well-designed lead magnet can help you qualify your leads by offering a relevant prize. Moreover, it will incentivize your participants to share it by offering additional entries.&nbsp;<span style=\"font-weight: 400; font-size: 14pt;\">So, without wasting any of your precious time, let\u2019s move on to the best practices for <a href=\"https:\/\/outgrow.co\/blog\/stats-giveaways-contests\">giveaways and contests<\/a>. These tips help you optimize your interactive giveaways for increased conversion!<\/span><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Leverage_Exclusivity\"><\/span><strong>1) Leverage Exclusivity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Our first tip is one of the little known best practices for giveaways.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a well-known fact among marketers that nothing generates curiosity as exclusivity does. So, to express exclusivity, you can provide freebies to the people who take part in the giveaway.<br><strong>But<\/strong> only if they have bought a product from you in the past, even if they\u2019ve bought it offline.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Maybe this <a href=\"https:\/\/uncapbeauty.outgrow.us\/uncapbeauty-2\" rel=\"nofollow\">experience by UncapBeauty<\/a> will help you understand our point better.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1602\" height=\"741\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/25.jpg\" alt=\"7 Best Practices For Creating Giveaways and Contests\" class=\"wp-image-28423\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/25.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/25-300x139.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/25-768x355.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/25-1024x474.jpg 1024w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After completing the survey, the customer has to enter their email to get the $10 Amazon voucher. Most customers happily provide their emails in such a scenario, mainly because they have 10$ to gain and absolutely nothing to lose.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Get_Ideas_For_Your_GiveawayContest\"><\/span><strong>2) Get Ideas For Your Giveaway\/Contest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is extremely important to create a giveaway that specifically targets your ideal customer. In fact, there are thousands of groups on Facebook, LinkedIn, Quora, and Reddit that cater to different kinds of audiences. Many of these groups are buzzing with discussions, debates, and conversations. All you have to do is search for your niche on these platforms and participate in discussions. For instance, if you are a nutritionist then you should try to identify the most popular groups in the health and nutrition space and then observe the commonly asked questions in these groups.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1478\" height=\"564\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/24.jpg\" alt=\"7 Best Practices For Creating Giveaways and Contests\" class=\"wp-image-28422\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/24.jpg 1478w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/24-300x114.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/24-768x293.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/24-1024x391.jpg 1024w\" sizes=\"(max-width: 1478px) 100vw, 1478px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do people talk about how to add more proteins in their diet? Do they want to know how to cut sugar intake? The idea is to gain as much information possible so that you have a vault of ideas for your next giveaway. Moreover, you can include prizes that your target audience is interested in getting instead of uninspired prize ideas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Whats_Trending_Google\"><\/span><strong>3) What\u2019s Trending, Google?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/trends.google.com\/trends\/\" rel=\"nofollow\">Google Trends<\/a>, as the name suggests, can let you know what\u2019s trending in a country and category. Depending on where you are situated and which category (health, entertainment, politics, etc.) of interactive experiences you want to create, you will get plenty of giveaway ideas. You can also compare two trends and see how popular they have been over a period of time! This strategy can come especially handy if you are looking to pursue demand generation!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1006\" height=\"523\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/pngbase64a7e768f8b997f8ad.jpg\" alt=\"7 Best Practices For Creating Giveaways and Contests\" class=\"wp-image-28425\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/pngbase64a7e768f8b997f8ad.jpg 1006w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/pngbase64a7e768f8b997f8ad-300x156.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/pngbase64a7e768f8b997f8ad-768x399.jpg 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Social_Share_Buttons\"><\/span><strong>4) Add Social Share Buttons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Make it easy for people to share their results by adding social share buttons. You can also create a link with a pre-drafted tweet\/message that users can share on their social networks. This way the users won\u2019t have to put any effort into writing a tweet or message to accompany the giveaway link.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, you can ask users to recommend the giveaway to someone who may benefit from it. This increases the chances of your giveaway\/contest gaining more traction through the word-of-mouth. After all, who wouldn\u2019t trust a recommendation from a friend?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1092\" height=\"518\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/1-1-1.jpg\" alt=\"7 Best Practices For Creating Giveaways and Contests\" class=\"wp-image-28420\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/1-1-1.jpg 1092w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/1-1-1-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/1-1-1-768x364.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/1-1-1-1024x486.jpg 1024w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.buzzfeed.com\/robinedds\/which-game-of-thrones-character-are-you\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Keyword_Planner_Right_Hashtag_Virality\"><\/span><strong>5) Google Keyword Planner + Right Hashtag = Virality!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Not planning out the SEO strategy for your giveaways can be a grave mistake. Thankfully, there are tools to help us out.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Selecting the right hashtag can be hard but equally rewarding. For starters, it will allow you to see how many posts there are under your particular hashtag. Moreover, if you are choosing a branded hashtag, it is \u2018free marketing!\u2019<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, <a href=\"https:\/\/adwords.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\" rel=\"nofollow\">Google Keyword Planner<\/a> can help you understand what your prospects are searching for online. Focus especially on long-tail keywords &#8211; you never know they could be the title for your next giveaway. This is a sure-shot way of generating giveaways that actually resonate with what people want.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Leverage_Influencer_Marketing\"><\/span><strong>6) Leverage Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An influencer marketing <a href=\"https:\/\/eclincher.com\/influencer-marketing-statistics-you-need-to-know-for-2018\/\" rel=\"nofollow\">survey<\/a> conducted by Collective Bias reveals that \u201c70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.\u201d What is then stopping you from getting some influencers on board to promote your giveaway?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Influencers already have an audience base and can drive traffic to your content. If your budget allows, have as many <a href=\"https:\/\/outgrow.co\/blog\/top-emerging-marketing-influencers\">influencers<\/a> share your giveaway. BuzzSumo found out that your reach is directly proportional to the number of influencers you have onboard &#8211; the more the merrier!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"693\" height=\"446\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/2.jpg\" alt=\"Influencer Marketing\" class=\"wp-image-28421\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/2.jpg 693w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/2-300x193.jpg 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/2019\/07\/instagram-giveaways-examples\/\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Advertise_It\"><\/span><strong>7) Advertise It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is value-driven and works on the principle of instant gratification. Therefore, ads linked to interactive content are likely to get more clicks than those about products or services. Just make sure you are targeting the right audience so that you make the most of your ad budget.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is a Facebook ad created by the <a href=\"https:\/\/www.chelseafc.com\/en\/news\/2019\/07\/04\/try-our-frank-lampard-quiz-\" rel=\"nofollow\">Chelsea Football Club<\/a><strong>.<\/strong> This ad included an interactive quiz that enticed fans to test their knowledge about their new team coach.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is what the quiz actually looked like. It also offered some extra information along with the correct response as soon as the user selected his\/her option.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"625\" height=\"538\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/Chelsea-footbal-club1.jpg\" alt=\"Football Club\" class=\"wp-image-28424\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/Chelsea-footbal-club1.jpg 625w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/Chelsea-footbal-club1-300x258.jpg 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This ad managed to gain 87100 likes along 1100 thousand shares and 1300 thousand comments- within 9 days of going live. Imagine the amounts of quality leads they must have garnered!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Giveaways and Contests are one of the most tried and tested lead generation tactics out there. However, without proper direction, they can often result in waste of resources. Follow these best practices for giveaways and contests and let us know what you think about them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Did we miss out on any important giveaway best practices? Are there any favorite giveaways that you\u2019d like to tell us about?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us know!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Best Practices For Giveaways and Contests In this blog, we detail the importance the giveaways and contests in lead generation. Moreover, we are giving out the best practices for giveaways along with actionable tips and real-life case studies.&nbsp; Giveaways are often termed the most effective lead magnets. A well-designed lead magnet can help you&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[510,478,479,511],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Best Practices For Giveaways and Contests | Outgrow<\/title>\n<meta name=\"description\" content=\"Giveaways and contests can serve as great lead magnets if put to their best use. 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