{"id":28457,"date":"2019-12-26T14:08:24","date_gmt":"2019-12-26T19:08:24","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28457"},"modified":"2025-01-30T07:06:44","modified_gmt":"2025-01-30T12:06:44","slug":"why-app-demos-should-be-more-interactive","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/app-demos-interactive","title":{"rendered":"Why App Demos Should Be More Interactive"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_App_Demos_Should_Be_More_Interactive\"><\/span><strong>Why App Demos Should Be More Interactive?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de9cde9aab2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de9cde9aab2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/app-demos-interactive\/#Why_App_Demos_Should_Be_More_Interactive\" title=\"Why App Demos Should Be More Interactive?\">Why App Demos Should Be More Interactive?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/app-demos-interactive\/#What_Are_App_Demos\" title=\"What Are App Demos?\">What Are App Demos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/app-demos-interactive\/#The_Argument_for_Interactive_App_Demos\" title=\"The Argument for Interactive App Demos\">The Argument for Interactive App Demos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/app-demos-interactive\/#When_To_Use_App_Demos\" title=\"When To Use App Demos\">When To Use App Demos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/app-demos-interactive\/#App_Demo_Expertise_From_Outbrain\" title=\"App Demo Expertise From Outbrain\">App Demo Expertise From Outbrain<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If the content is king, does that make <em>interactive<\/em> content the emperor?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We\u2019ve known for a while now that the average attention span is in decline. In fact, most users will land on your website or app and stay engaged for a mere <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" rel=\"nofollow\">15 seconds<\/a>, if you\u2019re lucky.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So how can you expect people to ever learn how to use your product, website, or application if they lack focus? Thankfully, interactive app demos to show off your product\u2019s features is a powerful tool that keeps people engaged and helps educate.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" style=\"width:1114px;height:228px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_App_Demos\"><\/span><strong>What Are App Demos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">App demos are the medium most software companies use to educate prospective, new, and existing users about how to best use the features of the application.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Many people use the terms <em>app demos<\/em> and <em>demo apps<\/em> interchangeably but the differences are much deeper than semantics. Demo apps are often used in enterprise-level software sales where switching costs and implementation are far more expensive, compared to consumer SaaS or SME companies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Usually, demo apps use sample data that allow potential customers to see what the product would look like in their workflow. App demos, on the other hand, simply show off how the product is used.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While app demos can certainly be conducted by a member of the team, either in person or through a <a href=\"https:\/\/www.lifesize.com\/en\/video-conferencing-blog\/the-real-cost\" rel=\"nofollow\">conferencing tool<\/a>, most <a href=\"https:\/\/tweakvip.co.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile app<\/a> demos are automated, which frees up resources to further personalize the first-time user experience in other ways.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The problem is, most product managers and marketers are fully aware of how their app works, and they fall victim to a common cognitive bias, the curse of knowledge. This bias is when you assume everyone has the same level of understanding and education about a given topic \u2014 how to use your app, in this case.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To defend against this bias, interactive demos are effective for users to quickly touch, feel, and see how the app works.<\/span> Along with product test solutions such as <a href=\"https:\/\/www.rainforestqa.com\/ai-accelerated-testing\">AI-powered UI testing<\/a> tools, this is also an effective way to confirm that your app works as intended in various scenarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Argument_for_Interactive_App_Demos\"><\/span><strong>The Argument for Interactive App Demos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An interactive demo is effective for putting the product in the hands of potential users to let them play around with it. It\u2019s not dissimilar to a free sample in the grocery store. Maybe you don\u2019t fully understand how to make the recipe, but you sure like the result.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Offering users a chance to play with the product gives them a chance to see the value proposition that they would personally reap from becoming active users. This early onboarding is powerful for many reasons.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The more time someone spends learning how a product works the more they are likely to continue using it. It\u2019s difficult to teach an old dog new tricks, but once she learns it, it\u2019s even more difficult to unlearn how to do it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive app demos keep users engaged for longer and reduce the likelihood that they will churn. Below are a few ways to make app demos more interactive.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_To_Use_App_Demos\"><\/span><strong>When To Use App Demos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While there are many places app demos make sense to use, the main touchpoints are those where you can\u2019t expect the user to immediately understand the intended next step. Think about the last time you de-boarded an airplane in a new city, did you know where baggage claim or the exit for transportation was? No, you followed the signs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Think of app demos as helpful arrows on the ground at the airport to guide users toward the next step of the end goal.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Landing Pages<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When a new user first lands on the page (much like de-boarding a plane) they are likely to be slightly disoriented and inquisitive. The ability to quickly educate a person about what the site or app does is essential.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.figma.com\/\" rel=\"nofollow\">Figma<\/a>, for example, does this really well. They show how easy it is to use their drag-and-drop features to create prototype applications.<\/span> When evaluating design tools for landing pages, it&#8217;s helpful to compare <a href=\"https:\/\/www.toptal.com\/designers\/figma\/figma-vs-adobe-xd-vs-sketch\" target=\"_blank\" rel=\"noreferrer noopener\">Figma, Adobe XD, and Sketch<\/a> to find the best fit for your workflow.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Landing-page-new-1024x576.jpg\" alt=\"Landing Pages\" class=\"wp-image-50248\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Landing-page-new-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Landing-page-new-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Landing-page-new-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Landing-page-new-1536x865.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/Landing-page-new.jpg 1922w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/drive.google.com\/file\/d\/1qoOfGTk8qm6OJDDq4PZgdolAhtOUZRPz\/view?usp=sharing\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Product Launch<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28457_bcec1c-1b, .wp-block-kadence-advancedheading.kt-adv-heading28457_bcec1c-1b[data-kb-block=\"kb-adv-heading28457_bcec1c-1b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28457_bcec1c-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28457_bcec1c-1b[data-kb-block=\"kb-adv-heading28457_bcec1c-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading28457_bcec1c-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28457_bcec1c-1b\"><span style=\"font-weight: 400; font-size: 14pt;\">When launching a new product and showing people how it can fit into their lives, it\u2019s great to give them what\u2019s known as an \u201cover the shoulder demo.\u201d For mobile apps, for example, this would be like a close friend showing you how the app works, as you watch over their shoulder.<\/span> This demo is a great asset to include in your&nbsp;<a href=\"https:\/\/www.appsflyer.com\/resources\/guides\/app-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">app marketing plan<\/a>, engaging potential users and driving their curiosity.<\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This can be done using videography perspective of filming a device over the shoulder but an even better example is what <a href=\"https:\/\/www.onepeloton.com\/bike\" rel=\"nofollow\">Peloton<\/a> did.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/fitness-focused-new-1024x576.jpg\" alt=\"Product Launch\" class=\"wp-image-50250\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/fitness-focused-new-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/fitness-focused-new-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/fitness-focused-new-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/fitness-focused-new-1536x865.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/fitness-focused-new.jpg 1922w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/drive.google.com\/file\/d\/19zBq-0g8Afib5qn9F5bq9f_Sch77d-Nk\/view?usp=sharing\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When scrolling through their product launch page, they added an interactive element that makes it feel like you are mounting the bike. As the user scrolls, it shows common screens that the user will soon recognize as they surely convert into customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. How To Use<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the most common (and powerful) use cases for <a href=\"https:\/\/clevertap.com\/blog\/app-demos\/\" rel=\"nofollow\">interactive app demos<\/a> is to demonstrate how the product is uploaded and used.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This can be as simple as mirroring what the user will see and guiding them towards the next steps with micro-interactions, or subtle UI animations that draw attention to the necessary elements.&nbsp; <a href=\"https:\/\/www.loom.com\/\" rel=\"nofollow\">Loom<\/a>, an in-browser screen recording tool, does this well in its brief video explaining how to use the product.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/humanity-new-1024x576.jpg\" alt=\"How To Use\" class=\"wp-image-50251\" style=\"width:789px;height:444px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/humanity-new-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/humanity-new-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/humanity-new-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/humanity-new-1536x865.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/humanity-new.jpg 1922w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/drive.google.com\/file\/d\/1CElNVBPpKCbHTIfWS4eBw00HXWwVsh1d\/view?usp=sharing\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"App_Demo_Expertise_From_Outbrain\"><\/span><strong>App Demo Expertise From Outbrain<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">At Outgrow, we embody the ethos of promoting smooth onboarding and user education with our interactive app demos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">On our landing page, for example, we feature actual examples of interactive content that new users can actually touch and feel. We also include examples of how the interactive content will be embedded on the customer\u2019s site. This is helpful for users to picture how the product fits into their life.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This gives potential users a helpful glimpse into what\u2019s possible when using the suite of tools available from Outgrow.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/boost-marketing-new-2-1024x576.jpg\" alt=\"App Demo Expertise From Outbrain\" class=\"wp-image-50255\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/boost-marketing-new-2-1024x576.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/boost-marketing-new-2-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/boost-marketing-new-2-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/boost-marketing-new-2-1536x865.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/boost-marketing-new-2.jpg 1922w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/drive.google.com\/file\/d\/1pq-24X38XO62W2-zfWv4xhibQsVJleJR\/view?usp=sharing\" rel=\"nofollow\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About The Author<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Drew Page<\/strong> | Content Marketing Lead | <a href=\"https:\/\/twitter.com\/drewpager\" rel=\"nofollow\">Twitter<\/a><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Drew is a content marketing lead from San Diego, where he helps create epic content for companies like <a href=\"https:\/\/clevertap.com\/features\/\" rel=\"nofollow\">CleverTap<\/a>. He loves learning, writing, and playing music. When not surfing the web, you can find him actually surfing, in the kitchen, or in a book.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why App Demos Should Be More Interactive? If the content is king, does that make interactive content the emperor? We\u2019ve known for a while now that the average attention span is in decline. In fact, most users will land on your website or app and stay engaged for a mere 15 seconds, if you\u2019re lucky&#8230;.<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[525,526],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why App Demos Should Be More Interactive | Learn More<\/title>\n<meta name=\"description\" content=\"App demos are the medium most software companies use to educate users about their application.\u00a0Learn how and why you should make 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