{"id":28497,"date":"2019-11-28T02:16:11","date_gmt":"2019-11-28T07:16:11","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28497"},"modified":"2023-12-04T04:52:45","modified_gmt":"2023-12-04T09:52:45","slug":"how-to-create-a-brand-awareness-and-conversion-survey","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey","title":{"rendered":"How To Create A Brand Awareness and Conversion Survey"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_To_Create_A_Brand_Awareness_and_Conversion_Survey\"><\/span><strong>How To Create A Brand Awareness and Conversion Survey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbf023d75a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbf023d75a8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#How_To_Create_A_Brand_Awareness_and_Conversion_Survey\" title=\"How To Create A Brand Awareness and Conversion Survey\">How To Create A Brand Awareness and Conversion Survey<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#1_Customer_Engagement\" title=\"1. Customer Engagement\">1. Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#2_Feedback\" title=\"2. Feedback\">2. Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#3_LeadCustomer_Segmentation\" title=\"3.\u00a0Lead\/Customer Segmentation\">3.\u00a0Lead\/Customer Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#4_Lead_Nurturing\" title=\"4. Lead Nurturing\">4. Lead Nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#5_Being_Proactive_Through_Social_Media\" title=\"5. Being Proactive Through Social Media\u00a0\">5. Being Proactive Through Social Media\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#6_Repeated_Purchases\" title=\"6. Repeated Purchases\u00a0\">6. Repeated Purchases\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#Brand_Awareness_and_Conversion_Case_Study_Example-_Ralph_Lauren\" title=\"Brand Awareness and Conversion Case Study Example- Ralph Lauren\">Brand Awareness and Conversion Case Study Example- Ralph Lauren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-brand-awareness-and-conversion-survey\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. And with Outgrow, things have never been easier. This blog will explain to you the step by step process of creating a brand awareness and conversion survey using Outgrow. Such a survey helps a business keep track of its success rates and helps them nurture their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before we move on to the process, let\u2019s talk about why you should create such a survey. In case you want to skip that, you can head straight away to the process by clicking here. Otherwise,<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Read on!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You have learnt how to create a brand awareness and conversion survey on Outgrow. Now let\u2019s talk about why you should create one.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to skip right ahead to the section that explains <strong>how to create brand awareness and conversion survey in Outgrow<\/strong>, click here.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"915\" height=\"189\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Customer_Engagement\"><\/span><strong>1. Customer Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A post-service survey form helps engage the customers. They feel involved in your process despite having completed a transaction with you. They feel that their opinion is valued and heard. This develops your image as a brand and increases their chances of engaging with you again for future needs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Feedback\"><\/span><strong>2. Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A brand awareness and conversion survey helps you gather honest feedback about yourself. You understand the image that your brand has created in the minds of your audience. You can find out where you\u2019re going wrong and work towards the problematic areas. This will help you serve your customers better in the future.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_LeadCustomer_Segmentation\"><\/span><strong>3.\u00a0Lead\/Customer Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Some users may like or dislike one part of your service. And other users, something else. Based on their responses to your survey, you will be able to segment your leads and surveys and target them accordingly. There are three ways on the basis of which you can segment your lead<\/span><\/p>\n<h3><strong>Feature Based<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A customer could especially love one feature in your tool. For example, suppose own an interactive marketing tool and your tool has a feature of a logic jump, which is not very common in the other tools in your field. Through your brand awareness and conversion survey, you find that a customer is especially interested in the particular feature. Now, you can use logic jump related offers and plans to retarget this customer.<\/span><\/p>\n<h3><strong>Service Based<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another customer may be specifically interested in a specific service. For example, out of all your interactive content types, they might be in love with your calculator. Now, you could target them with them re-engagement ads, posts and emails that help them make the best use of calculators.<\/span><\/p>\n<h3><strong>Query Based<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, suppose a customer did not understand a feature very well in their experience. You find out about this through brand awareness and conversion surveys. Now, what you can do is, retarget them with lead magnets like e-books and guides that will help them in the process. This will allow them to make better use of your service the next time. They will also feel valued and have a better experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Lead_Nurturing\"><\/span><strong><a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">4. Lead Nurturing<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">Lead nurturing<\/a> is the process of developing a relationship with your buyer at every stage of their buyer\u2019s journey. A brand awareness and conversion survey is a great way of adding value to the buyers at the bottom of the funnel. It makes them feel that their opinion is valued. It increases customer retention and improves customer satisfaction.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Being_Proactive_Through_Social_Media\"><\/span><strong>5. Being Proactive Through Social Media\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A brand awareness survey is a part of your brand-building process. It leads to a better brand experience for your clients and increases their loyalty to you. People today are constantly on social media and you can use surveys like these to constantly involve them in your business. It increases your communication with them and allows them to access you more easily.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Repeated_Purchases\"><\/span><strong>6. Repeated Purchases\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A good brand image also leads to repeat purchases. A brand awareness and conversion survey makes your clients feel that they can trust you again. You can make improvements on the basis of their feedback and offer them customized treatment. This will increase their purchase intent towards your company.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now let\u2019s move on to how you can create this brand awareness survey.<\/span><\/p>\n<h3><strong>1) Log in<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Log in to your Outgrow account and select Forms\/Survey content type on your dashboard.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28498\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/2-2.jpg\" alt=\"How To Create A Brand Awareness and Conversion Survey\" width=\"735\" height=\"321\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/2-2.jpg 735w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/2-2-300x131.jpg 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">This will take you to a page where you can start building your survey. You can either select a template or start from scratch.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">In the builder choose the<strong> appropriate heading, background picture and button text <\/strong>on the welcome screen. The welcome screen is the first thing a survey taker sees.<\/span><\/li>\n<\/ul>\n<h3>2) <strong>Builder:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the builder, you can navigate through questions, welcome screen, and results on the left and edit them on the right. You can choose the question titles and option types like single select, opinion scale, rating, alphanumeric input, date\/time picker, etc. You can also choose how it\u2019d be displayed; namely: text type, image type, icon type.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28499\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/3-2.jpg\" alt=\"How To Create A Brand Awareness and Conversion Survey\" width=\"1367\" height=\"572\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/3-2.jpg 1367w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/3-2-300x126.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/3-2-768x321.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/3-2-1024x428.jpg 1024w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/p>\n<h3><strong>3) Adding Questions:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can add any number of relevant questions you want to ask your audience and edit them by choosing from the left bar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28500\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/4-1.jpg\" alt=\"How To Create A Brand Awareness and Conversion Survey\" width=\"243\" height=\"521\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/4-1.jpg 243w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/4-1-140x300.jpg 140w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Note: <\/strong>Try to keep your questions as accurately as possible. Short but useful surveys gain more attraction.<\/span><\/p><\/blockquote>\n<h3><strong>4) Lead Generation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Adding a lead generation form in your content will allow you to place it: on the welcome screen, after questions or on the result page. You can ask for the details of the users\/leads like their name, email address, and phone number.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28502 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/6-1-1.jpg\" alt=\"Lead Generation\" width=\"1363\" height=\"527\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/6-1-1.jpg 1363w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/6-1-1-300x116.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/6-1-1-768x297.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/6-1-1-1024x396.jpg 1024w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/><\/p>\n<h3><strong>5) Thank You Note:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After the survey is complete, you have the option to edit your \u2018thank you\u2019 note.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28501 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/5-1-1.jpg\" alt=\"Thank you note\" width=\"1367\" height=\"525\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/5-1-1.jpg 1367w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/5-1-1-300x115.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/5-1-1-768x295.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/5-1-1-1024x393.jpg 1024w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/p>\n<h3><strong>6) Configure:\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Under the configure tab, you can change the survey\u2019s URL according to your wish or set up Google and Facebook pixel for tracking your quiz. You can also choose to send an automated email to the users or to self when someone takes the survey. You can also configure your embeds, HTML and 3rd party integrations in this section.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28503 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/7-1.png\" alt=\"Configure\" width=\"1247\" height=\"582\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/7-1.png 1247w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/7-1-300x140.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/7-1-768x358.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/7-1-1024x478.png 1024w\" sizes=\"(max-width: 1247px) 100vw, 1247px\" \/><\/p>\n<h3><strong>7) Analyze:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After publishing the survey, its detailed performance could be measured under the analyze tab. You can view total visitors, traffic and other user details under this section.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_Awareness_and_Conversion_Case_Study_Example-_Ralph_Lauren\"><\/span><strong>Brand Awareness and Conversion Case Study Example- Ralph Lauren<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s a live industry example to show you how Ralph Lauren managed to increase their sales <a href=\"https:\/\/blog.taboola.com\/importance-of-brand-awareness\/\">by 18%<\/a> by working on their brand awareness!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The brand worked with Instagram and Facebook to launch in-feed video ads and Instagram Stories showcasing its products. This helped them reach their audience on a more personal level. It increased engagement and increased their brand awareness in markets across the world.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28504 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/rl.png\" alt=\"Brand Awareness\" width=\"347\" height=\"665\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/rl.png 347w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/11\/rl-157x300.png 157w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And in a few easy steps, you have the brand awareness and conversion survey you need to get a measure of your business. And hey, Outgrow lets you create any kind of survey or form you want. So get going and login to your Outgrow account today. If you don\u2019t have one, <a href=\"https:\/\/app.outgrow.co\/signup\">sign up for a free trial<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Create A Brand Awareness and Conversion Survey A brand awareness and conversion survey is an efficient way of finding out what your business stands for to your audience. And with Outgrow, things have never been easier. This blog will explain to you the step by step process of creating a brand awareness and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[518,512,172,434],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create A Brand Awareness and Conversion Survey<\/title>\n<meta name=\"description\" content=\"A brand and awareness survey is one step closer to developing your brand image for your audience. 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