{"id":28513,"date":"2019-12-04T01:02:00","date_gmt":"2019-12-04T06:02:00","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28513"},"modified":"2023-12-04T05:28:36","modified_gmt":"2023-12-04T10:28:36","slug":"interactive-content-case-study-conversion-formula","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula","title":{"rendered":"Outgrow Interactive Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Interactive_Content_Case_Study_How_Outgrow_Helped_Conversion_Formula_Increase_Client_Conversion_Rates\"><\/span><strong>Outgrow Interactive Content Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e45cde98ca5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e45cde98ca5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/#Outgrow_Interactive_Content_Case_Study_How_Outgrow_Helped_Conversion_Formula_Increase_Client_Conversion_Rates\" title=\"Outgrow Interactive Content Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates\">Outgrow Interactive Content Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/#Conversion_Formula\" title=\"Conversion Formula\u00a0\">Conversion Formula\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/#Outgrow_%E2%80%93_The_Solution\" title=\"Outgrow &#8211; The Solution\u00a0\">Outgrow &#8211; The Solution\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/#How_Outgrow_Helped_Conversion_Formula\" title=\"How Outgrow Helped Conversion Formula\">How Outgrow Helped Conversion Formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>This blog is an interactive content case study about how Outgrow helped Conversion Formula increase their client conversion rates by 11%.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/theconversionformula.com\/\" rel=\"nofollow\">Conversion Formula<\/a> is a company that offers <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead generation<\/a> solutions for senior living and care communities. They have been providing digital <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\">marketing assistance<\/a> to these communities for over a decade. Their goal is to <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\">maximize the conversion rate<\/a> of your <a href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\">website traffic into usable leads<\/a>. They have a tool called the \u2018Smart Choices Tool\u2019 in order to facilitate this <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\">conversion<\/a>. This tool is a simple and informative questionnaire that asks basic questions to determine which senior care center is best for them. Read this interactive case study to find out why Outgrow saved the day.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They knew they needed interactive content to boost their efforts in lead generation. And thus, Outgrow came into the picture. Outgrow is an interactive content tool that helps users to boost <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">customer engagement<\/a>, lead generation and increasing traffic. Let\u2019s move ahead and have a look at this interactive content case study that details how Conversion Formula used Outgrow <strong>to increase their client <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\">conversion rates<\/a> by 11%.<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_Formula\"><\/span><strong>Conversion Formula\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Conversion Formula builds custom, community branded tools for effective lead generation. It even assists you in getting the tool placed on your <a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\">website<\/a>. The Smart Choice tool compiles the data collected in the form of an informative video. The Smart tools\u2019 real-time results and lead capture platform provide your <a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\">website<\/a> visitor\u2019 information via a video and a follow-up e-mail.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The smart tool also <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\">reaches out to your website<\/a> visitors with <a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\">customized emails<\/a>. Finally, it offers you all the data you need into a single dashboard to allow for easy accessibility and analysis. The Smart Choice tool engages your leads and shows them how you are the right fit for them. Moreover, it offers you accurate and detailed data to help you direct your efforts in the right direction.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-53212 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-1-1-1-1024x508.png\" alt=\"Conversion Formula \n\" width=\"1024\" height=\"508\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-1-1-1-1024x508.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-1-1-1-300x149.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-1-1-1-768x381.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-1-1-1-1536x762.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-1-1-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But Conversion Formula was facing a challenge when it came to their client conversion rate. They resorted to Outgrow to help them through <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">interactive content<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outgrow_%E2%80%93_The_Solution\"><\/span><strong>Outgrow &#8211; The Solution\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Conversion Formula used Outgrow to create \u2018<a href=\"https:\/\/conversionformula.outgrow.us\/Resident-Value-Journey-Grader\" rel=\"nofollow\">The Resident Value Journey Grader<\/a>\u2019. This calculator targets senior community care centers in order to find out their resident journey value. It contains a good amount of relevant questions, such as facilities, awareness, etc. to grade these care centers. This will help Conversion Formula offer better recommendations to its clients.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28516\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2-1.png\" alt=\"Outgrow Interactive Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates\" width=\"1600\" height=\"737\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2-1.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2-1-300x138.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2-1-768x354.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2-1-1024x472.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz uses simple language for its questions with the optimal number of options and multi-select as its input type. It also contains a progress bar that tracks your movement through the quiz. The results page gives you a rating on how good your care center is. Moreover, it also contains a tutorial video on how you can improve your ratings.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A unique feature of this calculator is its ability to verify email addresses. This helps gather more <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">genuine leads and better prospects<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28517 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-3-1.png\" alt=\"Smart Choice\" width=\"1600\" height=\"732\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-3-1.png 1600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-3-1-300x137.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-3-1-768x351.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-3-1-1024x468.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The quiz also facilitates easy sharing of results on social media. It has Facebook and Twitter widgets added to its results section that will help promote the quiz and gather more visitors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Outgrow_Helped_Conversion_Formula\"><\/span><strong>How Outgrow Helped Conversion Formula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Client Conversion\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The calculator resulted in an increase in the client conversion rate by 11%. They promoted the calculator in part of their service that they offer through LinkedIn. This resulted in a lot of <a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\/\">traffic on their calculator<\/a> and their website. This helped them procure better clients and helped them boost engagement with their leads.<\/span><\/p>\n<h3><strong>2. Capturing Relevant Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They were also able to collect a lot of valuable information about their leads. Consequently, this information could be used to create detailed recommendations for their clients. For instance, here Conversion Formula collected valuable information like the care centers\u2019 facilities and methods. The company could now segment their leads and offer personalized recommendations on which care center one should go to.<\/span><\/p>\n<h3><strong>3. Quick And Efficient Service\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>&#8220;Outgrow has allowed my agency to grow our service offering with <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\">dynamic conversion tools<\/a>. The product is tremendous and the team behind it is just as talented and committed to helping our agency succeed&#8221;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Conversion Formula found it easier to use Outgrow with efficient communication and query solving. They also found it very easy to replicate and scale something when they found it to be working. They also loved how personalized Outgrow allowed you to be. And create customized experiences for each client.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hey, don\u2019t listen to us. But fortunately, we have people rallying for us in this <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\">interactive case study<\/a>! We tried and gave our best, and got happy clients in return. Interactive content helped them increase their engagement, traffic and client <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\">conversions<\/a>! So what are you waiting for? Click <a href=\"https:\/\/app.outgrow.co\/signup\">here<\/a>, sign up for Outgrow\u2019s free trial and create your own happy success story.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Interactive Content Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates This blog is an interactive content case study about how Outgrow helped Conversion Formula increase their client conversion rates by 11%. Conversion Formula is a company that offers lead generation solutions for senior living and care communities. They have been providing&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,86,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Interactive Content Case Study - Conversion Formula<\/title>\n<meta name=\"description\" content=\"Read an interactive content case study about how Outgrow helped Conversion Formula increase their client conversion rates by 11%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28513\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outgrow Interactive Content Case Study - 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