{"id":28678,"date":"2019-12-26T08:28:04","date_gmt":"2019-12-26T13:28:04","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28678"},"modified":"2023-08-25T03:24:10","modified_gmt":"2023-08-25T07:24:10","slug":"personalization-statistics","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/personalization-statistics","title":{"rendered":"19 Personalization Statistics you Need To Know In 2023"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Personalization_Statistics_You_Need_To_Know_In_2023\"><\/span>19 Personalization Statistics You Need To Know In 2023<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4a5cf29375\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4a5cf29375\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\/#19_Personalization_Statistics_You_Need_To_Know_In_2023\" title=\"19 Personalization Statistics You Need To Know In 2023\">19 Personalization Statistics You Need To Know In 2023<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\/#Why_Is_Personalization_Important\" title=\"Why Is Personalization Important?\">Why Is Personalization Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\/#What_Do_Marketers_Say\" title=\"What Do Marketers Say?\">What Do Marketers Say?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\/#Consumer_Behavior\" title=\"Consumer&nbsp;Behavior\">Consumer&nbsp;Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/personalization-statistics\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketers have always vouched for personalization. In fact, we can&#8217;t help but think Thanos got it right the first time around. Personalization in your marketing initiatives should be <strong>perfectly balanced, as all things should be<\/strong>. Personalized content has been a blessing to the world of marketing. And statistics have proven this to us time and again. We have compiled a list of personalization statistics that should convince you to focus your company\u2019s marketing strategy on personalized content.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Personalization_Important\"><\/span>Why Is Personalization Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Personalized emails tend to deliver <a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" rel=\"nofollow\">6 times higher<\/a> transaction rates.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/smarterhq.com\/blog\/personalization-statistics-roundup#:~:text=89%25%20of%20digital%20businesses%20are,any%20other%20industry%20(source).\" rel=\"nofollow\">89% of digital businesses<\/a> are investing in personalized content. These companies include big names like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Lack of personalized content generates 83% lower response rates in an average marketing campaign.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Personalization can reduce acquisition costs by <a href=\"https:\/\/www.adweek.com\/brand-marketing\/despite-recognizing-the-importance-of-personalization-marketers-are-still-missing-the-mark\/\" rel=\"nofollow\">as much as 50%<\/a>. It also lifts revenues by 5\u201315% and increases marketing spend efficiency by 10\u201330%<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Personalized content facilitates repeated purchases in almost <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" rel=\"nofollow\">78% of consumers<\/a>.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Personalized calls to action convert <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" rel=\"nofollow\">202% better<\/a> than non-personalized ones.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"766\" height=\"400\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-1.png\" alt=\"19 Personalization Statistics you Need To Know\" class=\"wp-image-28682\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-1.png 766w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-1-300x157.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/blog.rrdonnelley.com\/personalization-statistics\/rrd-insight_personalization-purchase_07-25_web\/\" rel=\"nofollow\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Do_Marketers_Say\"><\/span>What Do Marketers Say?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" rel=\"nofollow\">82% of marketers<\/a> have reported an increase in open rates through personalized emails compared to generic emails.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Marketers see an average <a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\/#:~:text=Marketers%20see%20an%20average%20increase,personalization%20influences%20their%20shopping%20decision.\" rel=\"nofollow\">increase of 20%<\/a> in sales when they use personalized experiences.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/smarterhq.com\/blog\/personalization-statistics-roundup\" rel=\"nofollow\">51% of digital marketers<\/a> say that personalization is their number one priority.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.evergage.com\/wp-content\/uploads\/2018\/04\/Evergage-2018-Trends-in-Personalization-Survey.pdf\" rel=\"nofollow\">92% of marketers<\/a> reported using personalization techniques in their marketing.<\/span><\/li>\n\n\n\n<li>O<span style=\"font-weight: 400; font-size: 14pt;\">nly <a href=\"https:\/\/www.evergage.com\/wp-content\/uploads\/2018\/04\/Evergage-2018-Trends-in-Personalization-Survey.pdf\" rel=\"nofollow\">12% of marketers<\/a> are \u201cvery\u201d or \u201cextremely\u201d satisfied with the level of personalization in their marketing efforts, while 38% are \u201cmoderately\u201d satisfied.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=1710cdd62a94\" rel=\"nofollow\">88% of marketers<\/a> report a lift in success due to personalization. 54% experience a lift of almost 10% while 13% experience a lift of over 30%.<\/span><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em><strong>Also Check:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\">45 Conversion Rate Optimization Statistics<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumer_Behavior\"><\/span>Consumer&nbsp;Behavior<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/statistics\/customer-service-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of consumers<\/a> prefer to choose, recommend, or pay more for a brand that provides a personalized service or experience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" rel=\"nofollow\">87% of consumers<\/a> surveyed say that personally relevant branded content positively influences how they feel about a brand.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Just <a href=\"https:\/\/www.linkedin.com\/pulse\/why-consumers-want-personalized-experiences-katherine-toh\/\" rel=\"nofollow\">22% of shoppers<\/a> are satisfied with the level of personalization they currently receive.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Consumers are <a href=\"https:\/\/hbr.org\/2018\/01\/ads-that-dont-overstep?autocomplete=true\" rel=\"nofollow\">40% more likely<\/a> to view items that are recommended based on the information they&#8217;ve shared with the brand.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/smarterhq.com\/privacy-report\" rel=\"nofollow\">90% of consumers<\/a> are willing to share their behavioral data if additional benefits are provided that make shopping cheaper or more accessible.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/smarterhq.com\/privacy-report\" rel=\"nofollow\">72% of consumers<\/a> say that they only engage with personalized content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">More than <a href=\"https:\/\/econsultancy.com\/12-stats-that-prove-why-personalisation-is-so-important\/\" rel=\"nofollow\">30% of consumers<\/a> are likely to recommend your personalized service and leave a positive review.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"782\" height=\"318\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-3-1.jpg\" alt=\"19 Personalization Statistics you Need To Know\" class=\"wp-image-28684\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-3-1.jpg 782w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-3-1-300x122.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2019\/12\/images-3-1-768x312.jpg 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/docs.google.com\/document\/d\/1S3-ykaYQ_1uEQB3P2terRtkbH-f8Ec2SNDbVJV5SLLc\/edit?usp=sharing\">Source<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em><strong>Also Check:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/e-commerce-statistics\">31+ Vital E-Commerce Statistics<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Personalized content has proven its mettle time and again. And we\u2019ve also given you the numbers to convince you further. There\u2019s a lot more to personalized content that we still want to tell you about. So reach out to us, and hit us up. Personalization is a necessity today, no matter what business you\u2019re in. And interactive content can help you make the best of it!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>19 Personalization Statistics You Need To Know In 2023 Marketers have always vouched for personalization. In fact, we can&#8217;t help but think Thanos got it right the first time around. Personalization in your marketing initiatives should be perfectly balanced, as all things should be. Personalized content has been a blessing to the world of marketing&#8230;.<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[86,524,480],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>19 Personalization Statistics you Need To Know In 2023<\/title>\n<meta name=\"description\" content=\"We have compiled a list of personalization statistics that should convince you to focus your company\u2019s marketing strategy on personalized content.\" \/>\n<meta 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