{"id":28776,"date":"2021-06-26T09:34:32","date_gmt":"2021-06-26T13:34:32","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28776"},"modified":"2024-08-14T08:00:31","modified_gmt":"2024-08-14T12:00:31","slug":"contests-and-giveaways-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/contests-giveaways-examples","title":{"rendered":"Contests and Giveaways [Ideas + Examples + Case Studies]"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Contests_and_Giveaways_Ideas_Examples_Case_Studies\"><\/span><strong>Contests and Giveaways [Ideas + Examples + Case Studies]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de6fdeaea41\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de6fdeaea41\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#Contests_and_Giveaways_Ideas_Examples_Case_Studies\" title=\"Contests and Giveaways [Ideas + Examples + Case Studies]\">Contests and Giveaways [Ideas + Examples + Case Studies]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#Why_Use_Contests_and_Giveaways\" title=\"Why Use Contests and Giveaways?\">Why Use Contests and Giveaways?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#Giveaway_and_Contest_Ideas_Examples\" title=\"Giveaway and Contest Ideas + Examples\">Giveaway and Contest Ideas + Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#Famous_Brand_Giveaway_Examples\" title=\"Famous Brand Giveaway Examples\u00a0\">Famous Brand Giveaway Examples\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#Case_Study\" title=\"Case Study\">Case Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/contests-giveaways-examples\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>People love free gifts (<em>some things don\u2019t really change, do they?<\/em>)! Well, no matter what year, age or era, the delight in getting something that you didn\u2019t pay a penny for has a whole different kick!<\/p>\n<p>As Mother Teresa rightly said, &#8220;<strong><em>It&#8217;s not how much we give, but how much love we put into giving.<\/em><\/strong>&#8220;<\/p>\n<p>Enter <strong>giveaways and contests<\/strong>. Giveaways and contests are interactive content experiences that are your gateways to those tough prospects who still haven\u2019t budged after your umpteen attempts to lure them! So, here are some giveaway contest ideas that you can start using right away.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Contests_and_Giveaways\"><\/span><strong>Why Use Contests and Giveaways?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wondering if giveaways and contests still make a good strategy? Here are some quick stats and the benefits of using them.<\/p>\n<ul>\n<li>With one huge <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">giveaway or contest<\/a>, you engage way more audience than you\u2019d engage by running a normal social media campaign.<\/li>\n<li>Giveaway encourages social sharing to a whole new level.<\/li>\n<li>Giveaways and contests act as great tools for effective <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\">lead generation<\/a>.<\/li>\n<li><a href=\"https:\/\/outgrow.co\/blog\/stats-giveaways-contests\">33% of contest<\/a> participants don\u2019t mind receiving information on a particular brand.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Giveaway_and_Contest_Ideas_Examples\"><\/span><strong>Giveaway and Contest Ideas + Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we know how powerful these <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content types<\/a> are, let\u2019s discuss some sure-shot giveaway contest ideas and examples that you can start implementing today!<\/p>\n<h3><strong>1. Giveaway Idea: Tag A Friend!<\/strong><\/h3>\n<p>Ah, the joy of tagging friends in a giveaway! Hoping that someone\u2019s luck would work out and you\u2019d win the prize!<\/p>\n<p>This giveaway idea works extremely well. Through this, you can target not only your audience but reach their friends and family. So simple, yet so effective!<\/p>\n<p>The image below shows an Instagram giveaway example conducted by Bambi Boutique. And guess what? They were able to earn a huge number of\u00a0Instagram followers just by conducting three such giveaways and looping in micro-influencers on Instagram!<\/p>\n<p>Isn\u2019t that mind-blowing?<\/p>\n<p>This strategy works particularly well for brands looking to expand their reach quickly. However, it&#8217;s crucial to ensure your prize aligns with your target audience to attract quality leads.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38621 aligncenter\" src=\"https:\/\/og-blog-css.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/4-1.jpg?x65579\" alt=\"giveaway idea\" width=\"752\" height=\"619\" \/><\/p>\n<p>Speaking of micro-influencers, check out our exclusive <a href=\"https:\/\/www.microinfluence.co\/microinfluencecreators-pack\">micro-influencers<\/a> interactive content toolkit.<\/p>\n<h3><strong>2. Contest Idea: Share a video!<\/strong><\/h3>\n<p>Contests are super fun. Especially when they involve community participation. A super engaging contest idea is that of video contests. In this, the participants will be required to share a video with your product or a fun video that revolves around your product. It is extremely creative and leverages the network effect and the idea of FOMO.<\/p>\n<p>Zomato, a food delivery aggregator in India, took this contest idea one step further. Instead of spending on advertising, they asked their community to create an advertisement for them! The huge winning amount of $35000 added to the frenzy around this contest.<\/p>\n<p>It\u2019s important to point out here that giveaway prizes worth $1,000 and above may achieve close to <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\" rel=\"nofollow\">5.8 engagements<\/a> per 100 followers. This means that the incentive to participate is a lot less if the reward is insignificant.<\/p>\n<p>In the case of Zomato, the results speak for themselves!<\/p>\n<p><strong>Result: <\/strong><a href=\"https:\/\/www.instagram.com\/p\/CGcKFU4JaSw\/?utm_source=ig_web_copy_link\" rel=\"nofollow\">4113 entries<\/a>!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38666\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1.jpg?x65579\" alt=\"zomato giveaway\" width=\"996\" height=\"510\" \/><\/p>\n<p>And the amount of engagement their posts got till the announcement of winners was insane! But like we said, it\u2019s not a surprise. Because giveaways and contests are always a winner when it comes to engagement.<\/p>\n<h4>Mari Smith&#8217;s 30-Day Social Video Training<\/h4>\n<p>In fact, this contest idea was also used by the very famous Mari Smith to engage close to <a href=\"https:\/\/blog.wishpond.com\/post\/115675437819\/best-social-media-contests\" rel=\"nofollow\">1,700 participants<\/a>. The idea was simple and beneficial for the folks who participated. They had to create a video each day for 30 days to improve their video marketing skills. Isn\u2019t that amazing? When you help your community to do better in their endeavours, it always works like magic!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38622\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/5-1.jpg?x65579\" alt=\"contest ideas\" width=\"1026\" height=\"496\" \/><\/p>\n<h3><strong>3. Giveaway Idea: Tag Us in Your Photo!\u00a0<\/strong><\/h3>\n<p>Similar to the \u201ctag a friend\u201d idea, getting your company\u2019s account tagged on users\u2019 photos is a sure-shot way to get people talking about you.<\/p>\n<p>Take <a href=\"https:\/\/dolphinswimware.co.uk\/blog\/instagram-giveaway-time!\" rel=\"nofollow\">this example<\/a> by Dolphin Swimware. It captures all the essential elements of a giveaway.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38623\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/6.jpg?x65579\" alt=\"contest idea\" width=\"1593\" height=\"1582\" \/><\/p>\n<h3><strong>4. Giveaway Idea: Download the App, Now!<\/strong><\/h3>\n<p>For those trying to increase their app downloads, this giveaway contest idea is a must-try! It\u2019s no news that people always need an incentive to do something, even if they like your product. So, give them that.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38624 aligncenter\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/7.jpg?x65579\" alt=\"giveaway idea\" width=\"740\" height=\"1602\" \/><\/p>\n<p>Huawei conducted <a href=\"https:\/\/consumer.huawei.com\/ph\/community\/details\/%5BAppGallery%5D-Download-App-%26-Win-Lucky-Draw-Prizes-March-02nd-31st%2C-2020\/topicId_72713\/\" rel=\"nofollow\">this giveaway<\/a> through its email campaign. It\u2019s a smart giveaway idea packaged as a lucky draw. And since the brand is a trusted one, people hopped on the giveaway bandwagon!<\/p>\n<h3><strong>5. Contest Idea: Write Your Story!<\/strong><\/h3>\n<p>Writing contests are a blessing for writers who are always looking for new opportunities to shine. You can incorporate this contest idea in your next campaign to engage with the writing community.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38626 aligncenter\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/8-1.jpg?x65579\" alt=\"giveaway example\" width=\"502\" height=\"502\" \/><\/p>\n<p>Grabbing this opportunity, <a href=\"https:\/\/lbb.in\/delhi\/essay-writing-contest-penguin-classics-win-50000-voucher\/\" rel=\"nofollow\">Penguin Random House India<\/a> conducted this essay contest. What a perfect way to know and engage with your target audience!<\/p>\n<h3><strong>6. Giveaway Idea: Use This Hashtag!<\/strong><\/h3>\n<p>This is a tried and tested social media giveaway idea that you need to start using today.<\/p>\n<p>Hashtags are an incredible <a href=\"https:\/\/outgrow.co\/blog\/growth-hacking-course\">growth hacking<\/a> tool. They expand your reach far and wide, besides being extremely easy to implement and keep track of. Just use a unique hashtag and voila you\u2019re ready.<\/p>\n<p>Giveaway ideas like a hashtag are more of an allied strategy. For example, you can simply ask people to create a video or a post with the hashtag to get noticed.<\/p>\n<p>On most social media platforms like Instagram, Linkedin and Twitter, you can easily search this hashtag and find the number of entries and participants.<\/p>\n<p>In this giveaway content example, Garden Escapes asked its Instagram community to share the post along with tagging them and using the hashtag.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38625\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/9-1.jpg?x65579\" alt=\"contest example\" width=\"1095\" height=\"715\" \/><\/p>\n<p style=\"text-align: center;\">Source: Shane Barker<\/p>\n<p><strong>Want to run a giveaway?\u00a0<\/strong><\/p>\n<p>Get inspired by <a href=\"https:\/\/premade.outgrow.us\/instagramhashtagcontest\">this Instagram giveaway<\/a> we created using Outgrow\u2019s giveaway tool.<\/p>\n<blockquote>\n<p><strong>Bonus:<\/strong> <a href=\"https:\/\/outgrow.co\/examples\/\">Make your own giveaway<\/a> by easily editing this template or any other you like. Simply search by industry or content type.<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38627\" src=\"https:\/\/og-blog-css.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/10-1.jpg?x65579\" alt=\"Outgrow hashtag giveaway\" width=\"1602\" height=\"739\" \/><\/p>\n<p>Hashtags are also very effective for Twitter giveaway campaigns. Check out below how Microsoft aces this giveaway idea.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38628 aligncenter\" src=\"https:\/\/og-blog-css.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/11-1.jpg?x65579\" alt=\"contest idea\" width=\"687\" height=\"690\" \/><\/p>\n<p style=\"text-align: center;\">Source: Twitter<\/p>\n<h3><strong>7. Giveaway Idea: Retweet To Enter This Giveaway\u00a0<\/strong><\/h3>\n<p>Ah! The classic \u201cRT to win this giveaway\u201d. This always works.<\/p>\n<p>Check out this well-timed \u201cRT to win a giveaway\u201d idea adopted by Kilner. It is themed and has three well-placed requirements &#8211; follow the account, like the post, retweet the post. The perfect recipe for a successful giveaway!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38629 aligncenter\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/12-1.jpg?x65579\" alt=\"giveaway example\" width=\"561\" height=\"535\" \/><\/p>\n<p style=\"text-align: center;\">Source: Rafflepress<\/p>\n<h3><strong>8. Giveaway Idea: Events and Festival Giveaways\u00a0<\/strong><\/h3>\n<p>Festival giveaways and contest ideas are all the rage because they offer scope for huge customer engagement. Check out this <a href=\"https:\/\/premade.outgrow.us\/coupon\">Black Friday giveaway<\/a> we created on <a href=\"https:\/\/outgrow.co\/outgrow-contests-giveaways\/\">Outgrow\u2019s giveaway builder<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38630\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/13.jpg?x65579\" alt=\"Outgrow giveaway template\" width=\"1602\" height=\"751\" \/><\/p>\n<p>Check out this mother\u2019s day giveaway that received close to <a href=\"https:\/\/blog.wishpond.com\/post\/115675435971\/4-amazing-facebook-giveaway-examples\" rel=\"nofollow\"><strong>100 entries<\/strong><\/a><strong> and over 1000 votes. <\/strong>This giveaway idea was simple and well-timed, along with having a highly converting copy that arouses an emotion within the reader.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38631 aligncenter\" src=\"https:\/\/og-blog-css.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/14.jpg?x65579\" alt=\"contest example\" width=\"1338\" height=\"1034\" \/><\/p>\n<h3><strong>9. Contest Idea: Personalize With Interactive Content<\/strong><\/h3>\n<p>Personalization in products is being increasingly adopted by brands. In fact, brands are looking for ways to involve prospects and customers in this process. Do you know how? Through <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>, of course! Interactive content types offer <a href=\"https:\/\/outgrow.co\/blog\/statistics-interactive-content\">twice the engagement<\/a> as static content. Now imagine the impact they can have if you use them along with giveaways and contests! Here are some examples of giveaways and contest ideas with personalization!<\/p>\n<h4><strong>A. Polls<\/strong><\/h4>\n<p>Try <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-contests\">creating giveaways and contests<\/a> that involve active participation from the people. For example, check out this giveaway where the company took a <a href=\"https:\/\/outgrow.co\/poll-maker\/\">poll<\/a> as part of the giveaway. Now you don\u2019t just get an answer to your question, you additionally get huge engagement.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38633 aligncenter\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/15.jpg?x65579\" alt=\"poll \" width=\"756\" height=\"512\" \/><\/p>\n<p>This deadly combination of a poll+giveaway will get you those qualified leads and skyrocket the impact of your giveaway. <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-a-poll-on-outgrow\">Polls can be created<\/a> in a jiffy using Outgrow. How about you give it a shot? <a href=\"https:\/\/app.outgrow.co\/signup\">Start your free trial<\/a>.<\/p>\n<h4><strong>B. Quizzes<\/strong><\/h4>\n<p>Interactive quizzes are your gateway to high <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">customer engagement<\/a>, <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">lead generation<\/a> and skyrocketing sales. Add a fun quiz to your contest ideas like the one used by Amazon <a href=\"https:\/\/www.amazon.in\/b?ie=UTF8&amp;node=14351766031\" rel=\"nofollow\">here<\/a>, and voila! You have a match made in heaven!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38634 aligncenter\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/16.jpg?x65579\" alt=\"Quiz\" width=\"1198\" height=\"852\" \/><\/p>\n<p style=\"text-align: center;\">Source: Amazon<\/p>\n<h3><strong>10. Giveaway Idea: Influencer Marketing<\/strong><\/h3>\n<p>Influencers are taking over and they too host giveaways and contests to expand their reach. And, you can take advantage of their reach and influence by <a href=\"https:\/\/www.modash.io\/blog\/influencer-collaboration\">collaborating with them<\/a> for your giveaway and contest campaigns.<\/p>\n<p>Here\u2019s an example of how Clutch, a company that makes gaming chairs and desks, launched a stay-at-home giveaway involving Pewdiepie, a YouTuber famously known for his satirical videos.<\/p>\n<p>The requirements were simply to follow Pewdiepie and Clutch on social media and submit an email.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38635 aligncenter\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/17.jpg?x65579\" alt=\"Influencer Marketing\" width=\"514\" height=\"338\" \/><\/p>\n<p style=\"text-align: center;\">Source: Socialpilot<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Famous_Brand_Giveaway_Examples\"><\/span><strong>Famous Brand Giveaway Examples\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, we will share some amazing brand contests and giveaway ideas that you can get inspired from. Also, if you want to win free doughnuts or ice cream for a year, this might be just the place for you!<\/p>\n<h3><strong>1. Ben &amp; Jerry\u2019s &#8211; Is Your Name Ben or Jerry?<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38637\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/18.jpg?x65579\" alt=\"ben &amp; Jerry's giveaway\" width=\"866\" height=\"444\" \/><\/p>\n<p><a href=\"https:\/\/www.benjerry.com\/\" rel=\"nofollow\">Ben &amp; Jerry\u2019s<\/a> used this novel contest idea of awarding anyone whose official name or nickname was Ben or Jerry and who turned 43 on May 5, 2021. How cool is that! The contest awarded the winners $3500 worth of Ben &amp; Jerry\u2019s ice cream.<\/p>\n<p>So if your company has a unique name in its title, use this contest idea! And get your engagement rates and brand awareness soaring.<\/p>\n<h3><strong>2. Krispy Kreme &#8211; Get Vaccinated<\/strong><\/h3>\n<p>If the will to live and get back to normal life isn\u2019t enough motivation to get vaccinated, <a href=\"https:\/\/www.cbsnews.com\/news\/krispy-kreme-free-doughnut-covid-19-vaccination-card\/\" rel=\"nofollow\">Krispy Kreme<\/a> is here at your service. Krispy Kreme is offering free doughnuts for a full year to the people getting themselves vaccinated!<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38639 aligncenter\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/19.jpg?x65579\" alt=\"krispy kreme covid giveaway\" width=\"622\" height=\"370\" \/><\/p>\n<p>In this noble cause, Krispy Kreme has gone a step further by delivering free doughnuts at vaccination centres for health care workers and volunteers.<\/p>\n<h3><strong>3. Lay\u2019s &#8211; Do Us A Flavour\u00a0<\/strong><\/h3>\n<p>Lay\u2019s launched its \u2018Do Us A Flavour\u2019 campaign for the first time in 2012 in the United States. They did so at a pop-up store in Times New Square showcasing the 22 flavours of the snack.<\/p>\n<p>They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavour. Once submitted, the users received a generated image of a chips packet reflecting the flavour that they had submitted.<\/p>\n<p>They could then share these images on their social media. PepsiCo (Lay\u2019s) also partnered with Facebook to change their usual \u2018Like\u2019 button to \u2018I\u2019d Eat That\u2019.<\/p>\n<p>The three flavours were then supplied in stores for customers to buy the samples. Lay\u2019s then opened the final decision up for a public vote. <strong>The creator of the winning chip flavour would win $1 million or 1% of the 2013 net sales of the winning flavour, whichever is greatest.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38640 aligncenter\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/20.jpg?x65579\" alt=\"lay's giveaway\" width=\"715\" height=\"434\" \/><\/p>\n<h4><strong>How Did The Campaign Do?<\/strong><\/h4>\n<p>The campaign facilitated a social media buzz. They included celebrity chefs in the campaign to attract an even larger audience. The campaign received about <a href=\"https:\/\/digital.hbs.edu\/platform-digit\/submission\/crowdsourcing-your-next-chip-flavor-lays-do-us-a-flavor-campaign\/\" rel=\"nofollow\"><strong>3.8 million submissions<\/strong><\/a>. They achieved over <strong>22.5 million Facebook page visits<\/strong> and experienced an upliftment in sales by <strong>12% year on year.<\/strong> The campaign helped Lay&#8217;s in gathering insight into its consumer preferences and behaviours.<\/p>\n<h3><strong>4. Starbucks &#8211; #RedCupContest<\/strong><\/h3>\n<p>Starbucks launched a social media campaign about #RedCupContest in 2015.<\/p>\n<p>Customers were asked to upload a picture of them holding the unique Starbucks red coffee cup and hashtag it with \u2018#RedCupContest\u2019. <strong>There were five grand prizes of $500 for the best five pictures on the internet.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38641\" src=\"https:\/\/og-blog-js.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/21.jpg?x65579\" alt=\"starbucks giveaway\" width=\"904\" height=\"622\" \/><\/p>\n<p>They used Instagram, Facebook, and Twitter to promote their campaign. And the success of the campaign encouraged Starbucks to continue with their tradition of modified Starbucks cups in the subsequent years as well.<\/p>\n<h4><strong>How Did The Campaign Do?<\/strong><\/h4>\n<p>The campaign managed to catch the attention of celebrities, talk shows, and the rest of the world too! Over <a href=\"https:\/\/awario.com\/blog\/starbucks-best-and-worst-marketing-campaigns\/\" rel=\"nofollow\"><strong>40000 people<\/strong><\/a> participated in the contest with a picture being shared on Instagram every 14 seconds in the first two days. Starbucks red cups managed to associate the idea of Christmas around themselves.<\/p>\n<h3><strong>5. Adidas &#8211; #MyNeoShoot Campaign<\/strong><\/h3>\n<p>Adidas launched a new series of shoes in 2012 under the name of Adidas Neo, a new division of trendy, youth-targeted products.<\/p>\n<p>In order to reinvigorate its marketing efforts and leverage the new social media craze, Adidas launched a campaign for \u2018#MyNeoShoot\u2019 in 2015. It invited both Instagram followers to share Adidas inspired Instagram posts.<\/p>\n<p>Adidas partnered with Selena Gomez to launch an initial promotion of the campaign. Her well-established social media presence added to the popularity of the campaign and helped them reach a huge audience. Apart from the people who directly participated in the competition, Adidas invited the rest of the Instagram community to vote on every element of the ensuing photo shoot.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38642\" src=\"https:\/\/og-blog-css.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/22.jpg?x65579\" alt=\"giveaway example\" width=\"1132\" height=\"688\" \/><\/p>\n<h4><strong>How Did The Campaign Do?<\/strong><\/h4>\n<p>Adidas experienced an increase in their sales by a <strong>whopping 24.2%<\/strong>. The well-worded hashtag helped them attract a higher social engagement from the people in their choice of demographic. The Adidas Neo Instagram page gained almost <strong>41000 new followers<\/strong> as a result of the campaign! The campaign managed to attract and engage a huge young audience and solidify its image as a youth-centric brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study\"><\/span><strong>Case Study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. Gray-Nicolls Powerbow Giveaway<\/strong><\/h3>\n<p>Gray Nicolls is an English sports equipment and apparel brand owned by Grays International that specializes in cricket. In 2019, they decided to host a giveaway for their products. They used the Outgrow interactive tool to create <a href=\"https:\/\/grays.outgrow.us\/grays-144\"><strong>the perfect giveaway<\/strong><\/a><strong>.<\/strong><\/p>\n<p>They wanted to gain more qualified leads and reach a wider audience. Grey-Nicolls offered the entire Powerbow Inferno Kit for the 2020 Season of cricket. This kit consisted of a Powerbow Inferno bat, batting gloves, batting pads, and wicket-keeping gloves.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-38643\" src=\"https:\/\/og-blog.outgrow.co\/blog\/wp-content\/uploads\/2021\/06\/23.jpg?x65579\" alt=\"Outgrow case study\" width=\"1602\" height=\"713\" \/><\/p>\n<h4><strong>How Did The Campaign Do?<\/strong><\/h4>\n<p>This giveaway managed to gather almost <strong>5000 visits <\/strong>and delivered more than <strong>2500 leads<\/strong>. They had offered a great prize as a giveaway that managed to attract the right kind of users. The giveaway had a <strong>conversion rate of over 53% <\/strong>which is a great offer. They were able to consolidate their digital presence even further and advertise their products at the same time.<\/p>\n<h3><strong>2. Liberty Express Giveaway\u00a0<\/strong><\/h3>\n<p>Liberty Express is a Venezuelan international shipping company that delivers parcels across the world. The company decided to host a giveaway in collaboration with Camila Canabal, a Venezuelan TV hostess.<\/p>\n<p>They used Outgrow interactive content to create a giveaway, offering 2 air shipments of 5 kg each, to any Liberty Express destination. They used their social networking sites to promote the giveaway. Liberty Express also leveraged Camila Canabal\u2019s popularity to reach a wider audience and add more credibility to its brand name.<\/p>\n<h4><strong>How Did The Campaign Do?<\/strong><\/h4>\n<p>The campaign helped the company gain almost <strong>1000 leads<\/strong> through a single giveaway. It delivered a conversion rate of almost <strong>60%<\/strong>. They also made the smart choice of offering their services as a prize. They leveraged influencer marketing in order to boost their giveaway. Statistics show that <a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2019\" rel=\"nofollow\"><strong>89% of marketers<\/strong><\/a> claim that their ROI from influencer marketing campaigns is better than that from other campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Phew, what a fun ride! Giveaway and contest ideas + examples + case studies! A blog packed with all the resources you need to get started with your first giveaway or contest.<\/p>\n<p>These contests and giveaways have some <a href=\"https:\/\/outgrow.co\/blog\/best-practices-giveaways\">key elements<\/a> that made them successful. It\u2019s time to boost your own marketing strategy with a great contest and more, you can use Outgrow to create it! <a href=\"https:\/\/app.outgrow.co\/signup\">Click here<\/a> to sign up with Outgrow and create your first contest!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n<style>.kt-accordion-id28776_c89f78-80 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id28776_c89f78-80 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id28776_c89f78-80 .wp-block-kadence-pane .kt-accordion-header-wrap 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transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id28776_c89f78-80 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id28776_c89f78-80 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id28776_c89f78-80 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id28776_c89f78-80 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id28776_c89f78-80 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#f3690e;border-top-style:solid;border-right-color:#f3690e;border-right-style:solid;border-bottom-color:#f3690e;border-bottom-style:solid;border-left-color:#f3690e;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id28776_c89f78-80 kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane28776_6776c5-c4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What are good giveaway ideas?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Photo contests<\/li>\n\n\n\n<li>Share a video<\/li>\n\n\n\n<li>Use a hashtag<\/li>\n\n\n\n<li>Retweet to win<\/li>\n<\/ul>\n\n\n\n<p>And the others mentioned in this blog are all great giveaway ideas to start with.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane28776_3f0ba9-b9\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>What&#8217;s a good giveaway question?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>It\u2019s very important to keep some requirements in mind before creating a good giveaway, and a good question is a foremost requirement.<\/p>\n\n\n\n<p>A good giveaway question is one that not only engages your existing followers but also involves new followers and acts as a top-of-the-funnel marketing campaign.<\/p>\n\n\n\n<p>Suppose you want to know something about your brand and your industry, take this giveaway as an opportunity to make that question an entry point. Say, you\u2019re an influencer and you want <a href=\"https:\/\/premade.outgrow.us\/Would-you-like-a-hip-hop-tutorial-or-a-waacking-tutorial\">ideas for your next video<\/a> and you have been planning on hosting a giveaway, why don\u2019t you merge both? This way, the new audience that you garner in this giveaway, will stick around to see your next post! And who knows, they might stay for good this time!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane28776_161642-c5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do you pick a winner for a giveaway?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Picking a winner for your giveaway may feel like a tedious task but you can use tools like random number picker or random comment picker. You can also use <a href=\"https:\/\/www.thebalanceeveryday.com\/5-ways-to-randomly-pick-a-contest-winner-4172295\">tools<\/a> like random tweet pickers in the case of Twitter.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane28776_e9d46e-e0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do you maximize a giveaway?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>To maximize the impact of your giveaways and contests, use interactive content. That\u2019s it, that&#8217;s the one-line answer. Interactive content is your best friend when it comes to boosting your social media ads among a vast variety of other benefits.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane28776_b3bd1c-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>How do you get people to participate in a giveaway?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Getting people to participate in your giveaway may look tough, but there are tons of things you can try. But first, make sure the prize is worth the effort. Once that\u2019s out of the way, let\u2019s look at other things that you can try &#8211;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Social media&nbsp;<\/strong><\/h4>\n\n\n\n<p>These include retweeting to participate, sharing a video\/ photo to participate, sharing this giveaway with others to participate and more giveaway ideas like that. These are inherently viral as they involve the participants.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Newsletter<\/strong><\/h4>\n\n\n\n<p>You can also consider running a giveaway or contest in your newsletter, but keep in mind that these will only reach people who are already on your email list. Sending giveaways in emails to people who have not subscribed may look spammy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Paid ads<\/strong><\/h4>\n\n\n\n<p>You can also run your giveaways on paid ads to get huge engagement other than organic engagement. Take this example below &#8211;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"824\" height=\"845\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/participate.jpg\" alt=\"Participate\" class=\"wp-image-53960\" style=\"width:337px;height:344px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/participate.jpg 824w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/participate-293x300.jpg 293w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/10\/participate-768x788.jpg 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Elevate your reach with strategic contests and giveaways. Learn from real successes and apply these insights for immediate impact!<\/p>\n","protected":false},"author":20,"featured_media":57502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267,269],"tags":[478,479],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Unique Contests and Giveaways Ideas and Examples to Know<\/title>\n<meta name=\"description\" content=\"Elevate your reach with strategic contests and giveaways. 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