{"id":28921,"date":"2020-02-05T01:28:33","date_gmt":"2020-02-05T06:28:33","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28921"},"modified":"2024-07-25T00:37:22","modified_gmt":"2024-07-25T04:37:22","slug":"thought-leadership-social-media","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/thought-leadership-social-media","title":{"rendered":"6 Ways to Build Thought Leadership Using Social Media"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"6_Ways_to_Build_Thought_Leadership_Using_Social_Media\"><\/span><strong>6 Ways to Build Thought Leadership Using Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e73eecf3a53\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e73eecf3a53\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#6_Ways_to_Build_Thought_Leadership_Using_Social_Media\" title=\"6 Ways to Build Thought Leadership Using Social Media\">6 Ways to Build Thought Leadership Using Social Media<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#1_Understand_Your_Target_Audience\" title=\"1. Understand Your Target Audience\">1. Understand Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#2_Create_A_Professional_Social_Media_Profile\" title=\"2. Create A Professional Social Media Profile\">2. Create A Professional Social Media Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#3_Post_Quality_Content_Regularly\" title=\"3. Post Quality Content Regularly\">3. Post Quality Content Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#4_Join_Relevant_Groups_And_Participate_In_Discussions\" title=\"4. Join Relevant Groups And Participate In Discussions\">4. Join Relevant Groups And Participate In Discussions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#5_Network_With_Industry_Leaders_And_Influencers\" title=\"5. Network With Industry Leaders And Influencers\">5. Network With Industry Leaders And Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#6_Answer_Questions_Related_To_Your_Niche_On_Quora\" title=\"6. Answer Questions Related To Your Niche On Quora\">6. Answer Questions Related To Your Niche On Quora<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Traditional marketing tactics are no longer as effective as they used to be. Decision-makers and consumers are constantly turning to genuine and authentic voices when it comes to making purchase decisions.\u00a0This is where thought leadership comes in &#8211; a <a href=\"https:\/\/outgrow.co\/blog\/experts-content-marketing-tips\" data-abc=\"true\">content marketing<\/a> tool that lets you establish authority in your niche, enhance credibility, and build trust. It involves sharing your unique point of view and delivering value while growing your brand in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As per the <a href=\"https:\/\/www.edelman.com\/research\/2019-b2b-thought-leadership-impact-study\" rel=\"nofollow\" data-abc=\"true\">2019 Edelman-LinkedIn B2B Thought Leadership Impact Study<\/a>, there was an 8-point increase in the amount of weekly reading by decision-makers over the last year proving the growing consumption of such content.\u00a0Social media happens to be one of the most effective mediums when it comes to demonstrating thought leadership because it serves as the direct channel between you and your audience, enabling you to initiate conversations, offer valuable insights, and engage with them.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"987\" height=\"204\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s how you can leverage social media channels to build thought leadership.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Understand_Your_Target_Audience\"><\/span><strong>1. Understand Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Remember, thought leadership is not about you, it\u2019s about your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In order to appeal to them, you need to first identify your target audience, know what interests them, what their pain points are, the social media platforms they\u2019re on and the kind of content formats that resonate with them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Spend quality time <a href=\"https:\/\/outgrow.co\/blog\/create-market-research-survey\" data-abc=\"true\">researching your audience<\/a> which will help you focus on creating in-depth and relevant content that will make you (and your company) stand out.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_A_Professional_Social_Media_Profile\"><\/span><strong>2. Create A Professional Social Media Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a thought leader, you represent your brand and everything it stands for.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The first thing your potential audience sees is your social media profile. From your headline and profile picture to the summary and use of rich media to strengthen your expertise &#8211; your social media profile should add to your credibility and give people a reason to take you seriously.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28922\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0-1.jpg\" alt=\"6 Ways to Build Thought Leadership using Social Media\" width=\"858\" height=\"1147\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0-1.jpg 858w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0-1-224x300.jpg 224w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0-1-766x1024.jpg 766w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0-1-768x1027.jpg 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, make sure you create a power-packed profile and constantly update it to remain relevant. It\u2019s also a good idea to insert your email address to make it easier for people to contact you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Post_Quality_Content_Regularly\"><\/span><strong>3. Post Quality Content Regularly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s not enough to post once in a month and disappear. Thought leaders are not built in a day. It takes consistent efforts to become worthy of being a thought leader.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Make it a point to post quality content regularly that <a href=\"https:\/\/writersperhour.com\/blog\/essay-hooks\" rel=\"nofollow\" data-abc=\"true\">hooks your audience<\/a> and engage with the comments you receive. You need to be active on social media to build a strong community of loyalists.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whether it\u2019s posting once a week or bi-weekly, create a content calendar to plan and schedule your posts. This will help you stay more consistent and strengthen your online presence. Consider using an <a href=\"https:\/\/vengreso.com\/flyposts-ai-post-generator\" target=\"_blank\" rel=\"noopener\">AI post generator<\/a> to effortlessly create engaging social media posts.<br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Join_Relevant_Groups_And_Participate_In_Discussions\"><\/span><strong>4. Join Relevant Groups And Participate In Discussions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28925\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-hh.jpg\" alt=\"6 Ways to Build Thought Leadership using Social Media\" width=\"825\" height=\"645\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-hh.jpg 825w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-hh-300x235.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-hh-768x600.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">LinkedIn and Facebook groups give you access to like-minded individuals. Joining the right groups and utilizing them effectively to share perspectives, answer questions and network can help you reach your potential audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Start with identifying a couple of groups that are related to your industry\/niche and where your audience is likely to be. Focus on quality and not quantity &#8211; you rather be active on 4-5 groups instead of joining several groups and not being active on any.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Apart from sharing your insightful articles, do make it a point to participate in relevant discussions and get people to take notice of you.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Just the way a content calendar helps you post regularly, it\u2019s a good idea to set an alarm and put aside 10-15 minutes every day to participate in the groups you\u2019re part of.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Network_With_Industry_Leaders_And_Influencers\"><\/span><strong>5. Network With Industry Leaders And Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a thought leader, you need to constantly be updated on the latest trends and work on expanding your knowledge base. What better way to do that than network with other industry leaders and influencers?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This helps you strengthen relations, expand your community, build credibility and take note of new perspectives. That\u2019s not all, you can also look at co-creating content with influencers in your industry to amplify your voice and boost visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An example of a B2B brand that did this is Cherwell Software, an IT service management company. They collaborated with 15 IT leaders to create blog posts, an eBook and content for social media. The eBook <a href=\"https:\/\/www.toprankmarketing.com\/newsroom\/integrated-influencer-content-campaign\/\" rel=\"nofollow\" data-abc=\"true\">received 170% more views<\/a> than their other assets.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28923 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0j.jpg\" alt=\"IT Service\" width=\"535\" height=\"302\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0j.jpg 535w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0j-300x169.jpg 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Answer_Questions_Related_To_Your_Niche_On_Quora\"><\/span><strong>6. Answer Questions Related To Your Niche On Quora<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best part about Quora is that people are actively looking for answers on that platform. This gives you the opportunity to establish your expertise by answering their questions and addressing their challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, it\u2019s important to remember that there is no place for half-baked, run-of-the-mill answers here. Your answers have to be in-depth and insightful &#8211; that\u2019s the only way you can differentiate yourself, create awareness and <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\" data-abc=\"true\">generate leads<\/a> for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of a Quora answer by entrepreneur Gary Vaynerchuk &#8211; it\u2019s practical, to the point and meaningful.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28924 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0jj.jpg\" alt=\"Business Tips\" width=\"693\" height=\"943\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0jj.jpg 693w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/pasted-image-0jj-220x300.jpg 220w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now you know &#8211; thought leadership content is not just a \u201cbuzzword\u201d. It\u2019s powerful and it matters like never before, especially if you\u2019re a B2B company. So, include it in your content marketing strategy and leverage it to create awareness, drive traffic, and generate leads.<\/span><\/p>\n<h4><strong>About The Author<\/strong><\/h4>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>Adela Belin is a content marketer and blogger at <\/em><a href=\"http:\/\/writersperhour.com\/\" rel=\"nofollow\" data-abc=\"true\"><em>Writers Per Hour<\/em><\/a><em>. She is passionate about sharing stories with the hope to make a difference in people&#8217;s lives and contribute to their personal and professional growth. Find her on<\/em><a href=\"https:\/\/twitter.com\/AdelaBelin\" rel=\"nofollow\" data-abc=\"true\"> <em>Twitter<\/em><\/a><em> and<\/em><a href=\"https:\/\/www.linkedin.com\/in\/adelabelin\/\" rel=\"nofollow\" data-abc=\"true\"> <em>LinkedIn<\/em><\/a><em>. <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Ways to Build Thought Leadership Using Social Media Traditional marketing tactics are no longer as effective as they used to be. Decision-makers and consumers are constantly turning to genuine and authentic voices when it comes to making purchase decisions.\u00a0This is where thought leadership comes in &#8211; a content marketing tool that lets you establish&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[540],"tags":[112,166,541],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Build Thought Leadership using Social Media<\/title>\n<meta name=\"description\" content=\"Build trust and authority with thought leadership on social media - a direct channel between you and your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways to Build Thought Leadership using Social Media\" \/>\n<meta property=\"og:description\" content=\"Build trust and authority with thought leadership on social media - a direct channel between you and your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-05T06:28:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-25T04:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"6 Ways to Build Thought Leadership Using Social Media\",\"datePublished\":\"2020-02-05T06:28:33+00:00\",\"dateModified\":\"2024-07-25T04:37:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/\"},\"wordCount\":945,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"content marketing\",\"social media\",\"thought leadership\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/\",\"url\":\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/\",\"name\":\"6 Ways to Build Thought Leadership using Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2020-02-05T06:28:33+00:00\",\"dateModified\":\"2024-07-25T04:37:22+00:00\",\"description\":\"Build trust and authority with thought leadership on social media - a direct channel between you and your audience.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Ways to Build Thought Leadership using Social Media","description":"Build trust and authority with thought leadership on social media - a direct channel between you and your audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921","og_locale":"en_GB","og_type":"article","og_title":"6 Ways to Build Thought Leadership using Social Media","og_description":"Build trust and authority with thought leadership on social media - a direct channel between you and your audience.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2020-02-05T06:28:33+00:00","article_modified_time":"2024-07-25T04:37:22+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"6 Ways to Build Thought Leadership Using Social Media","datePublished":"2020-02-05T06:28:33+00:00","dateModified":"2024-07-25T04:37:22+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/"},"wordCount":945,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["content marketing","social media","thought leadership"],"articleSection":["Social Media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/","url":"https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/","name":"6 Ways to Build Thought Leadership using Social Media","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2020-02-05T06:28:33+00:00","dateModified":"2024-07-25T04:37:22+00:00","description":"Build trust and authority with thought leadership on social media - a direct channel between you and your audience.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/thought-leadership-social-media\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=28921"}],"version-history":[{"count":11,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921\/revisions"}],"predecessor-version":[{"id":59819,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28921\/revisions\/59819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=28921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=28921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=28921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}