{"id":28927,"date":"2020-03-11T06:57:09","date_gmt":"2020-03-11T10:57:09","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=28927"},"modified":"2026-10-19T10:01:46","modified_gmt":"2026-10-19T14:01:46","slug":"email-marketing-statistics-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/email-marketing-statistics","title":{"rendered":"Email Marketing Statistics 2026: ROI, Open Rates &amp; Benchmarks"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Statistics_2026_ROI_Open_Rates_Benchmarks\"><\/span>Email Marketing Statistics 2026: ROI, Open Rates &amp; Benchmarks<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6adc654297305\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6adc654297305\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Email_Marketing_Statistics_2026_ROI_Open_Rates_Benchmarks\" title=\"Email Marketing Statistics 2026: ROI, Open Rates &amp; Benchmarks\">Email Marketing Statistics 2026: ROI, Open Rates &amp; Benchmarks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#_Email_Marketing_And_Their_Users\" title=\"&nbsp;Email Marketing And Their Users\">&nbsp;Email Marketing And Their Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#_What_Email_Marketing_Delivers\" title=\"&nbsp;What Email Marketing Delivers\">&nbsp;What Email Marketing Delivers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Benefits_Of_Personalization_In_Emails_According_To_Marketers\" title=\"Benefits Of Personalization In Emails (According To Marketers)&nbsp;\">Benefits Of Personalization In Emails (According To Marketers)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#_What_Do_The_Email_Marketers_Say\" title=\"&nbsp;What Do The Email Marketers Say?\">&nbsp;What Do The Email Marketers Say?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Mobile_Email_Marketing\" title=\"Mobile Email Marketing&nbsp;\">Mobile Email Marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Email_Marketing_ROI_Statistics_How_Automation_and_Personalization_Drive_Conversions\" title=\"Email Marketing ROI Statistics: How Automation and Personalization Drive Conversions\">Email Marketing ROI Statistics: How Automation and Personalization Drive Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Email_Marketing_Benchmarks_by_Industry_Average_Open_Rates_Click-Through_Rates_and_Conversions\" title=\"Email Marketing Benchmarks by Industry: Average Open Rates, Click-Through Rates, and Conversions\">Email Marketing Benchmarks by Industry: Average Open Rates, Click-Through Rates, and Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Understanding_Industry_Differences\" title=\"Understanding Industry Differences\">Understanding Industry Differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/email-marketing-statistics\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-email-marketing\">Email marketing<\/a> is a crucial part of your marketing strategy. It has been used for years by businesses all over the world. And it has proven its effectiveness time and again. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As you plan your marketing strategy for 2026, understanding industry trends and performance metrics can help you make more informed decisions. From personalization and automation to engagement and conversions, these email marketing statistics offer insights into how marketers can improve campaign performance. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Understanding email marketing benchmarks also helps you evaluate your campaigns, identify opportunities for improvement, and make better use of your marketing budget.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Email_Marketing_And_Their_Users\"><\/span>&nbsp;<strong>Email Marketing And Their Users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">The number of email users is set to <a href=\"https:\/\/www.oberlo.in\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">grow to 4.3 billion<\/a> by 2023. (That\u2019s more than half the world\u2019s population!)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.business2community.com\/email-marketing\/25-email-marketing-statistics-you-need-to-know-heading-into-2020-02251480\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">59% of respondents<\/a> say marketing emails influence their purchase decisions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Email is the preferred promotional channel for <a href=\"https:\/\/99firms.com\/blog\/email-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60% of consumers<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Only <a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14% of subscribers<\/a> believe that the majority of the marketing emails they receive are relevant to them<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_What_Email_Marketing_Delivers\"><\/span>&nbsp;<strong>What Email Marketing Delivers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">For every $1 you spend on email marketing, you can expect an <a href=\"https:\/\/www.oberlo.in\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ROI of $42<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">The overall average open rate for email marketing is 22.86%<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Transactional emails have an <a href=\"https:\/\/99firms.com\/blog\/email-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">average CTR of 4.8%<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/segmentation-funnel-on-outgrow\">Segmented<\/a> email marketing campaigns get <a href=\"https:\/\/99firms.com\/blog\/email-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14.31% more opens<\/a> as compared to unsegmented campaigns.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">In 2018, <a href=\"https:\/\/99firms.com\/blog\/email-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">17.75% of clicked through emails<\/a> resulted in a purchase<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_Of_Personalization_In_Emails_According_To_Marketers\"><\/span><strong>Benefits Of Personalization In Emails (According To Marketers)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"709\" height=\"386\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/benefits-of-email-personalization.jpg\" alt=\"Email Marketing Statistics \" class=\"wp-image-29249\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/benefits-of-email-personalization.jpg 709w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/01\/benefits-of-email-personalization-300x163.jpg 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Source<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_What_Do_The_Email_Marketers_Say\"><\/span>&nbsp;<strong>What Do The Email Marketers Say?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Almost <a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">91% of B2B marketers<\/a> believe that email is extremely important to their content marketing distribution efforts<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">About <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">49% of businesses<\/a> use some form of email automation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">66% of marketers<\/a> personalize their emails based on age data<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.business2community.com\/email-marketing\/25-email-marketing-statistics-you-need-to-know-heading-into-2020-02251480\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% of email marketers<\/a> state that their primary objective is to increase engagement. But at the same time, this is a challenge for 50% of marketers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Marketers believe that the best time to send an email is <a href=\"https:\/\/99firms.com\/blog\/email-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between 10 and 11 am<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Marketers believe that adding video to your email can increase <a href=\"https:\/\/www.oberlo.in\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">click rates by 300%<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Email_Marketing\"><\/span><strong>Mobile Email Marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">The mobile phone accounts for <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\">46% of the emails<\/a> opened<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\">68.9% of recipients<\/a> view marketing emails on the smartphone 2-3 days per week<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; font-size: 14pt;\">The iPhone is the most popular platform in the <a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\">mobile email space (28.4%)<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Keep these practices in mind when optimizing emails for mobile:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Use responsive layouts:<\/strong> Ensure that text, images, and buttons adapt to different screen sizes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Write concise subject lines:<\/strong> Place the most important information near the beginning so recipients can understand the message quickly. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Make calls to action easy to tap:<\/strong> Use clear buttons and sufficient spacing between interactive elements.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Keep content scannable:<\/strong> Short paragraphs, descriptive headings, and readable fonts improve the mobile experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Test across devices:<\/strong> Check how your emails appear in different email clients before sending a campaign.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Mobile optimization should be part of every campaign workflow. A consistent experience across devices helps recipients move from reading an email to taking the intended action.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_ROI_Statistics_How_Automation_and_Personalization_Drive_Conversions\"><\/span>Email Marketing ROI Statistics: How Automation and Personalization Drive Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email marketing performance depends on more than the number of messages sent. Automation and personalization can help businesses deliver relevant content at the right stage of the customer journey, making campaigns more efficient and measurable. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When reviewing email marketing ROI statistics, marketers should consider the relationship between campaign costs, revenue, and customer actions rather than relying on engagement metrics alone.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Automation Supports ROI<\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email automation allows marketers to trigger messages based on subscriber behavior, preferences, or predefined events. Common examples include welcome sequences, lead-nurturing emails, purchase confirmations, and re-engagement campaigns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Automation can help businesses:<\/span><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Reduce repetitive manual work. <\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Deliver timely follow-ups to potential customers.<\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Nurture leads throughout the buying journey.<\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Maintain consistent communication with existing customers.<\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Track the performance of individual workflows.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, a business could create an automated email sequence for people who download a resource. The sequence might provide additional educational content, introduce a relevant solution, and invite subscribers to book a demo. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Personalization Drives Conversions<\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Personalization helps businesses tailor messages to subscriber needs. Relevant product recommendations, behavior-based content, and audience-specific offers can make emails more useful.<\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To measure the impact, monitor your email marketing conversion rate alongside click-through rates, revenue per campaign, and unsubscribe rates. These metrics help you understand whether personalization improves outcomes without negatively affecting the subscriber experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measuring Email Marketing ROI<\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A useful starting point is to calculate return on investment using the revenue attributable to email campaigns and their associated costs.<\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email marketing ROI formula:<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">ROI = ((Revenue \u2212 Campaign Costs) \u00f7 Campaign Costs) \u00d7 100<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> Include relevant expenses such as email platform subscriptions, creative production, campaign management, and other attributable costs. Define your attribution method consistently so you can compare campaigns over time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Automation and personalization are most effective when supported by reliable measurement, thoughtful segmentation, and ongoing testing.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Benchmarks_by_Industry_Average_Open_Rates_Click-Through_Rates_and_Conversions\"><\/span>Email Marketing Benchmarks by Industry: Average Open Rates, Click-Through Rates, and Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email performance can vary significantly by industry, audience, campaign type, and the quality of the subscriber list. A promotional email from an e-commerce business may perform differently from a newsletter sent by a B2B software company.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For this reason, email marketing benchmarks should be used as reference points rather than universal targets.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Email Marketing Metrics to Track<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Metric<\/th><th>What It Measures<\/th><th>Why It Matters<\/th><\/tr><tr><td>Open rate<\/td><td>The percentage of delivered emails recorded as opened<\/td><td>Provides an indication of subject-line and audience engagement, subject to tracking limitations<\/td><\/tr><tr><td>Click-through rate<\/td><td>The percentage of delivered emails that generate clicks<\/td><td>Helps assess content relevance and calls to action<\/td><\/tr><tr><td>Conversion rate<\/td><td>The percentage of recipients or visitors who complete a desired action, depending on the defined calculation<\/td><td>Connects campaign engagement to business outcomes<\/td><\/tr><tr><td>Bounce rate<\/td><td>The percentage of emails that could not be delivered<\/td><td>Helps identify list quality and deliverability issues<\/td><\/tr><tr><td>Unsubscribe rate<\/td><td>The percentage of recipients who unsubscribe<\/td><td>Can indicate problems with frequency, targeting, or content relevance<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use consistent definitions when comparing these metrics. For example, click-through rate and click-to-open rate are different measurements and should not be treated as interchangeable.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Industry_Differences\"><\/span>Understanding Industry Differences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email performance can differ across industries for several reasons:<\/span><\/p>\n\n\n\n<ul>\n<li><strong>E-commerce:<\/strong> Promotional offers, product recommendations, and abandoned-cart emails may influence purchases.<\/li>\n\n\n\n<li><strong>B2B and SaaS:<\/strong> Educational content, product updates, and lead-nurturing sequences often support longer buying cycles.<\/li>\n\n\n\n<li><strong>Media and publishing:<\/strong> Newsletter relevance and publishing frequency can affect engagement.<\/li>\n\n\n\n<li><strong>Education:<\/strong> Course announcements, enrollment reminders, and informational emails serve different audience needs.<\/li>\n\n\n\n<li><strong>Financial services:<\/strong> Trust, clarity, regulatory requirements, and the relevance of information can influence subscriber engagement.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When evaluating your email marketing conversion rate, account for the goal of each campaign. A newsletter designed to drive article visits should not be measured against the same conversion target as an email promoting a paid product.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Use Benchmarks Effectively<\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Start by comparing your campaigns with historical performance from your own business. Then use reliable, recent industry reports to understand how your results compare with similar organizations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Remember that open rates can be affected by privacy protections and automated image loading. Clicks and conversions, supported by appropriate tracking, can provide additional insight into campaign effectiveness.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The goal is not simply to outperform an industry average. It is to understand your audience, improve campaign performance, and generate meaningful business outcomes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Email marketing is here to stay, and it\u2019s better than ever. We got you the numbers. Now it\u2019s your turn to make sure that you use email marketing to the best of your marketing efforts. In a digital world, email is the most personal way in which you can reach out to your customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use email marketing ROI statistics to evaluate financial outcomes, review engagement metrics to understand subscriber behavior, and compare your results against appropriate industry references. Track your email marketing conversion rate to determine whether your campaigns are generating the actions that matter to your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Optimize your emails to the fullest. Personalize them, target them well, and you will see the wonders of a good <a href=\"https:\/\/aeroleads.com\/blog\/email-marketing-tips\/\">email marketing strategy<\/a> for yourself. And if there\u2019s any more that you wish to learn about email marketing, we\u2019re only a message away!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you&#8217;re looking for an in-depth guide on e-commerce marketing in general, check out our comprehensive guide linked below!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-guide\"><img decoding=\"async\" width=\"757\" height=\"194\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg\" alt=\"Ecommerce CTA\" class=\"wp-image-37620\" style=\"width:689px;height:177px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta.jpg 757w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/08\/ecom-pillar-page-cta-300x77.jpg 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Email Marketing Statistics 2026: ROI, Open Rates &amp; Benchmarks \u00a0 Email marketing is a crucial part of your marketing strategy. It has been used for years by businesses all over the world. And it has proven its effectiveness time and again. As you plan your marketing strategy for 2026, understanding industry trends and performance metrics&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[222,480],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Statistics you Need To Know In 2021<\/title>\n<meta name=\"description\" content=\"Email marketing is a crucial part of your marketing strategy. So here are some email marketing statistics to help your business grow in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/28927\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Statistics you Need To Know In 2021\" \/>\n<meta property=\"og:description\" content=\"Email marketing is a crucial part of your marketing strategy. 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