{"id":29204,"date":"2020-03-11T05:30:19","date_gmt":"2020-03-11T09:30:19","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29204"},"modified":"2024-05-09T03:30:40","modified_gmt":"2024-05-09T07:30:40","slug":"seo-competitor-analysis","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/seo-competitor-analysis","title":{"rendered":"Step By Step Guide to an SEO Competitor Analysis for Your Ecommerce Site"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Step_By_Step_Guide_to_an_SEO_Competitor_Analysis_for_Your_E-commerce_Site\"><\/span><strong>Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f276931e3c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f276931e3c3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/seo-competitor-analysis\/#Step_By_Step_Guide_to_an_SEO_Competitor_Analysis_for_Your_E-commerce_Site\" title=\"Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site\">Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/seo-competitor-analysis\/#What_Is_An_SEO_Competitor_Analysis\" title=\"What Is An SEO Competitor Analysis?\">What Is An SEO Competitor Analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/seo-competitor-analysis\/#Why_Is_SEO_Competitor_Analysis_Important\" title=\"Why Is SEO Competitor Analysis Important?\">Why Is SEO Competitor Analysis Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/seo-competitor-analysis\/#How_To_Conduct_An_SEO_Competitor_Analysis_Step_By_Step\" title=\"How To Conduct An SEO Competitor Analysis: Step By Step\u00a0\">How To Conduct An SEO Competitor Analysis: Step By Step\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">SEO is critical for eCommerce businesses looking to stand out from their competition. An SEO competitor analysis will allow you to learn from your top SEO competitors\u2019 strengths and weaknesses for your own SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Competition in the eCommerce industry has never been tougher. Globally, there are now somewhere between <a href=\"https:\/\/99firms.com\/blog\/ecommerce-statistics\/#gref\" rel=\"nofollow\">12 and 24 million e-commerce stores<\/a> online.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There are many ways you can stand out from your competition: from innovative products and superior customer service to a strong digital presence. You can <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/best\/free\/\">build a website for free<\/a> thanks to the range of website builders available these days, but will your website work for you?<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7MbEhk1rDqU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/e-commerce-seo\">Ecommerce SEO<\/a> is essential to make sure your site ranks on search engines, driving more traffic to your site, which means more potential sales and new customers. Just like you need to know your competition inside and out when it comes to product and niche, knowing everything you can about your SEO competitors. This is where an SEO competitor analysis comes in.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"905\" height=\"187\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_An_SEO_Competitor_Analysis\"><\/span><strong>What Is An SEO Competitor Analysis?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An SEO competitor analysis lets you identify your SEO competitors and learn more about them. It is important to note that your SEO competitors are not the same as your general competitors, although there may be a great deal of overlap.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your top SEO competitors are those businesses that are ranking most highly in search results for the most relevant keywords for your products and your customers. An SEO competitor analysis allows you to identify who these companies are, and see why they are ranking so highly. It also provides invaluable insights about their site and its traffic.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_SEO_Competitor_Analysis_Important\"><\/span><strong>Why Is SEO Competitor Analysis Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An SEO competitor analysis is so vital because you can use these insights to rank your site and your product pages higher, and even put your site ahead of your top SEO competitors. Running a competitor analysis means you don\u2019t have to <a href=\"https:\/\/outgrow.co\/blog\/seo-trends-infographics\/\">reinvent the wheel when it comes to SEO<\/a>. But you can learn from what is working well for your competitors, and avoid the things that aren\u2019t working so well.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Reportedly, <a href=\"https:\/\/www.retaildive.com\/news\/87-of-shoppers-now-begin-product-searches-online\/530139\/\" rel=\"nofollow\">87% of consumers<\/a> start their product search by looking online.\u00a0 This represents a huge amount of potential sales that could be found through ranking highly in search engine results. In turn, this means that SEO is critical to business success.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Conduct_An_SEO_Competitor_Analysis_Step_By_Step\"><\/span><strong>How To Conduct An SEO Competitor Analysis: Step By Step\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><em>a) Find your SEO competitors<\/em><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before you can analyze your top SEO competitors, you need to know who they are. As already mentioned, your SEO competitors are not necessarily the same as your competitors overall, that is, the business you compete with for market share. Rather, they are the businesses that rank highest for the most important keywords related to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, if your store sells yoga wear, one of your main keywords will be \u201cyoga pants\u201d. A Google search for this keyword reveals the top-ranking sites:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29216\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image2.jpg\" alt=\"Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site\" width=\"1009\" height=\"499\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image2.jpg 1009w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image2-300x148.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image2-768x380.jpg 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finding your SEO competitors is relatively simple: run searches on Google of the top keywords your customers search for when looking for your product. Look at the top five keywords at least, and write down the names of the businesses or stores that rank most highly for each. From there you\u2019ll easily be able to see your main SEO competitors. You want to identify at least your five top SEO competitors to run a decent SEO competitor analysis.<\/span><\/p>\n<h3><strong><em>b) Conduct a keyword analysis of your top SEO competitors&#8217; sites<\/em><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As part of your eCommerce or <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-strategies\/\" target=\"_blank\" rel=\"noopener\">Amazon marketing strategy<\/a>, it is critical to have a clear picture of the most relevant keywords for your products. These should be used effectively on your listings, your site, and elsewhere in your online presence. <a href=\"https:\/\/outgrow.co\/blog\/seo-knowledge-test\">Knowing the keywords<\/a> your top competitors are ranking for is invaluable info that you can <a href=\"https:\/\/outgrow.co\/blog\/does-blogging-help-seo\/\">apply to your own content<\/a>.<\/span><\/p>\n<p>Additionally, integrating a <a href=\"https:\/\/www.notifyvisitors.com\/blog\/customer-data-platform-for-ecommerce\/\" target=\"_blank\" rel=\"noopener\">customer data platform for ecommerce<\/a> can provide valuable insights into customer behavior and preferences, helping you refine your keyword targeting and optimize your overall marketing strategy.<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the top-ranking sites for the keyword \u201cAcer laptops\u201d is <a href=\"https:\/\/www.staples.com\/\" rel=\"nofollow\">www.staples.com<\/a>. As you can see, they use the keyword in their page text and page URL:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29215\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image3.jpg\" alt=\"Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site\" width=\"1318\" height=\"634\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image3.jpg 1318w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image3-300x144.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image3-1024x493.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image3-768x369.jpg 768w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For a keyword analysis, reverse engineer the keywords from your competitors\u2019 URLs. Use a tool like <a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow\">Ahrefs<\/a> to analyze the keyword profile and see which keywords they are ranking for. You should not only note down these keywords in order to incorporate them into your own strategy but also use this to identify content gaps. These are the terms that users are searching for the most, but are not used enough on your competitors\u2019 sites, and can be found in the \u201cContent Gaps\u201d section in Ahrefs.<\/span><\/p>\n<h3><strong><em>c) Run a backlink analysis of your top SEO competitors&#8217; sites<\/em><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Along with keyword analysis, your SEO competitor analysis should also include a survey of your competitors\u2019 backlink profiles. You can have an insight into such profiles with the help of any SEO tool that has a <a href=\"https:\/\/dataforseo.com\/apis\/backlinks-api\/\">backlinks API<\/a> feature. Backlinks are important because they are one of the <a href=\"https:\/\/optinmonster.com\/seo-ranking-factors\/\" rel=\"nofollow\">main factors<\/a> that Google looks at when ranking search results. Quality backlinks, or links from authoritative sites back to your site, show Google that your site is reputable, thus assisting greatly with SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ahref will deliver the results of an analysis like this:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29214\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image4.jpg\" alt=\"Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site\" width=\"987\" height=\"368\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image4.jpg 987w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image4-300x112.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image4-768x286.jpg 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Again, you will need to use Ahrefs or a similar tool to analyze your competitors sites and examine their backlinks. This will then give you information on their backlink profile, telling you which backlinks they are using to rank their site. You can then aim to <a href=\"https:\/\/outgrow.co\/blog\/link-building-for-seo\">build links<\/a> to your site from these or similar sites.<\/span><\/p>\n<h3><strong><em>d) Examine traffic stats of your top SEO competitors&#8217; sites<\/em><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is a step that is often left off by those running SEO competitor analysis. But a traffic analysis is equally important as it can give many crucial insights. Traffic analysis shows you where your competitors\u2019 traffic is coming from, so you can learn from what is working for them, as well as identify their weaknesses.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can use a tool like <a href=\"https:\/\/www.similarweb.com\/\" rel=\"nofollow\">SimilarWeb<\/a> to run tests on your competitors\u2019 URLs. This will give you traffic stats on their site audience, top countries, marketing channels, and top referring sites. It will also show you how much traffic comes from social sources, and how much from paid searches and ads. It should be noted that these stats are not 100% accurate, though they are close enough to give valuable, actionable insights.<\/span><\/p>\n<h4>Here is what a traffic analysis on SimilarWeb looks like:<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29213 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image1.jpg\" alt=\"Traffic &amp; Engagement\" width=\"701\" height=\"404\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image1.jpg 701w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/02\/image1-300x173.jpg 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3><strong><em>e) Implement these findings on your own e-commerce site<\/em><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you have identified your top SEO competitors, run keyword, backlink, and <a href=\"https:\/\/outgrow.co\/blog\/kissmetrics-seo\">traffic analyses<\/a> on their sites. All that is left to do is to apply your findings to your own e-commerce site. From your keyword analysis, pull out the keywords that are working well for your competitors that you should also be using, and look for the opportunities in their content gaps.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use your backlink analysis to refine your own <a href=\"https:\/\/www.spiralytics.com\/blog\/underrated-link-building-tactics\/\">link-building strategy<\/a>, either by getting ideas for new sites where you can build links to your own, or identifying gaps that could represent an opportunity for your business. Equally, you can use the data on traffic stats to identify your competitors\u2019 strengths and weaknesses. Take inspiration from what is working for them, and learn from their mistakes by not repeating the same.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Running a comprehensive SEO competitor analysis will give you valuable insights that you can use to improve your website and digital marketing strategies. Start with analyzing your top five SEO competitors, and implementing your findings. From there, you can expand your analysis to cover the top 10, and further improve your tactics and strategies. This will help you to generate more traffic, more sales, and grow your ecommerce business.<\/span><\/p>\n<h3><strong>Author&#8217;s Bio<\/strong><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">Tom Buckland, founder, Amazon SEO Consultant<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tom is a digital marketing and Amazon seller consultant specializing in technical SEO, product listing optimization, and improving Amazon rankings. He\u2019s the founder of Amazonseoconsultant.com in the UK and loves helping businesses profit through smart digital marketing strategies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site SEO is critical for eCommerce businesses looking to stand out from their competition. An SEO competitor analysis will allow you to learn from your top SEO competitors\u2019 strengths and weaknesses for your own SEO strategy. Competition in the eCommerce industry has never&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[549,167,388],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to an SEO Competitor Analysis for Your Ecommerce Site<\/title>\n<meta name=\"description\" content=\"Just like you need to know your competition inside and out when it comes to product and niche, knowing everything you can about your SEO competitors.\" \/>\n<meta name=\"robots\" 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