{"id":29244,"date":"2020-03-05T06:41:14","date_gmt":"2020-03-05T11:41:14","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29244"},"modified":"2025-05-30T02:07:37","modified_gmt":"2025-05-30T06:07:37","slug":"referral-program-best-practices","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/referral-program-best-practices","title":{"rendered":"Exponential &#038; Autonomous Growth: Referral Program Best Practices 2023"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exponential_Autonomous_Growth_Referral_Program_Best_Practices_2023\"><\/span>Exponential &amp; Autonomous Growth: Referral Program Best Practices 2023<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df5257b8200\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df5257b8200\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Exponential_Autonomous_Growth_Referral_Program_Best_Practices_2023\" title=\"Exponential &amp; Autonomous Growth: Referral Program Best Practices 2023\">Exponential &amp; Autonomous Growth: Referral Program Best Practices 2023<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Use_Two-Way_Incentives\" title=\"Use Two-Way Incentives\">Use Two-Way Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Non_Profit_Partnerships\" title=\"Non Profit Partnerships\">Non Profit Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Gamify_Your_Program\" title=\"Gamify Your Program\">Gamify Your Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Social_Media_Integration\" title=\"Social Media Integration\">Social Media Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Go_Big_or_Go_Home\" title=\"Go Big or Go Home\">Go Big or Go Home<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Exclusive_Products\" title=\"Exclusive Products\">Exclusive Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing is a lot of hard work. Everything from setting up your Facebook page to running an ad campaign and producing <a href=\"https:\/\/outgrow.co\/blog\/5-content-marketing-rules\">high-quality content<\/a> takes a lot of time. Even after investing blood, sweat, and tears, there\u2019s no guarantee that you\u2019ll see the results you\u2019re looking for.<\/span><br><span style=\"font-weight: 400; font-size: 14pt;\"><br>Imagine a world where a powerful <a href=\"https:\/\/referral-factory.com\/\">referral platform<\/a> could have your customers marketing the business for you. A world where your existing customer base was the one hard at work to push new prospects towards the company. Well, you don\u2019t have to imagine it because such a system already exists in the form of referral programs. They\u2019ve been around for as long as anyone cares to remember, and there are some amazing examples of companies that spiked in growth through them. But there is still a lot of confusion amongst marketers when it comes to referral program best practices.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">David Sacks \u2014 the original COO of PayPal \u2014 managed to grow his company\u2019s user base at unprecedented rates by literally paying people who referred their friends to the platform. If you were on the fence about referral programs then surely the success of a multi-billion-dollar company should be enough evidence for you to make up your mind \u2014 especially one as famous as PayPal.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/pp-min-new.jpg\" alt=\"Refer a Friend\" class=\"wp-image-53029\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/pp-min-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/pp-min-new-300x97.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/pp-min-new-768x248.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.paypal.com\/ca\/webapps\/mpp\/invite\/terms\" rel=\"nofollow\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this article, we\u2019re going to take a look at some of the referral program best practices and strategies that you can use to get the most out of your referral programs. We\u2019ll use a combination of past evidence and recent trends to get you the best approach. Let\u2019s get right into it.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Two-Way_Incentives\"><\/span><strong>Use Two-Way Incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Two-way incentives describe <a href=\"https:\/\/www.referralcandy.com\/blog\/get-more-referrals\" target=\"_blank\" rel=\"noreferrer noopener\">referral programs<\/a> in which both the referrer AND the person they refer get a benefit when the latter joins the platform. There are quite a few benefits to this strategy so let\u2019s break down the two main ones below.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Reduces Shame Factor<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the biggest boundaries to a referral campaign\u2019s success is the shame that your users may feel when advertising the company to their friends. People never wanna feel like they\u2019re pitching a product to their besties for personal gain.<\/span><br><span style=\"font-weight: 400; font-size: 14pt;\"><br>However, all that changes if the person they refer to the platform also gets a reward for joining. This resolves the moral dilemma since the situation shifts towards mutual gain \u2014 essentially making it so that they\u2019re actually doing their friend a favor by referring them to the platform.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Higher Conversion Rate<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shame is a major boundary for any referral program, but even if you exclude that factor, there are still many instances where people will simply ignore the referral attempts of your users. That being said, offering incentives to the joiner makes it far harder for them to refuse the offer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Various studies have shown that two-way incentive programs tend to have a far higher success rate with referrals since the offer seems more attractive to the target. The great part is that, if you play your cards right, you won\u2019t even have to worry about paying out twice as much cash.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/referralrock.com\/blog\/uber-referral-program\/\" rel=\"nofollow\">Uber\u2019s Give 10 Get 10<\/a> referral program was a staple of its growth and one of the main reasons that it was able to expand at such a rapid pace. All users would have to do is share their referral code with a friend, then when the friend took a ride they would both get 10 credits each.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/uber-new.jpg\" alt=\"Higher Conversion Rate\" class=\"wp-image-53030\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/uber-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/uber-new-300x164.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/uber-new-768x419.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Non_Profit_Partnerships\"><\/span><strong>Non Profit Partnerships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Incorporating <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/community-partnership\">nonprofit partnerships<\/a> into your referral program can also yield great results. There are some users who\u2019ll still be too shy to pitch your company to friends even when two-way incentives are present.<br><span style=\"font-weight: 400; font-size: 14pt;\">On the other hand, the majority of people on Earth are willing to tell their friends about a program that supports a meaningful cause. You can leverage this to your advantage by making a small donation to a popular charity for every friend that your users refer to the platform.<\/span><\/span> And with <a href=\"https:\/\/givebutter.com\/nonprofit-payment-processing\" target=\"_blank\" rel=\"noreferrer noopener\">charity payment processing<\/a>, you can simplify donations and boost transparency.<\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This a win-win-win scenario since you acquire more users at a low cost and support a charity in the process while also making those involved feel accomplished. Your PR will even see a nice boost from the program as well since it will show people that your company cares.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gamify_Your_Program\"><\/span><strong>Gamify Your Program<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Gamifying anything tends to increase its success rate. Whether it\u2019s your exercise routine, marketing campaigns, or even referral programs, people are more likely to perform at their peak when they view the whole thing as a competitive game.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The aforementioned Give 10 Get 10 program by Uber is a prime example of the benefits of gamification. All users had a progress bar that would advance as they referred more friends, and this seemingly simple element boosted the program\u2019s popularity by a significant margin.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a page out of the popular productivity app <a href=\"https:\/\/habitica.com\/\" rel=\"nofollow\">Habitica\u2019s<\/a> book and create an avatar for your users that levels up as they get more people to join. You could even implement a health bar that slowly takes damage whenever they don\u2019t refer people (to keep them engaged.)<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Integration\"><\/span><strong>Social Media Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In our modern era, if something isn\u2019t on social media then it might as well not exist. Everything from buying decisions to <a href=\"https:\/\/www.omniconvert.com\/blog\/what-customers-say.html\" rel=\"nofollow\">company perception<\/a> can be influenced by what shows up on social media. Rather than fearing the role that these platforms play in marketing, <a href=\"https:\/\/www.chanty.com\/blog\/growing-saas-business-with-social-media\/\">leverage them<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to truly take your referral program to the next level then you should ensure that it integrates seamlessly with the main social media sites. The days of programs that rely on emails or referral links are coming to an end.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Nowadays, if you want to get the maximum reach out of your program, it should be easy for users to refer via social media in a single click. The good news is that most software lets you enable social sharing without much fuzz.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_Big_or_Go_Home\"><\/span><strong>Go Big or Go Home<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When launching a referral program, don\u2019t be afraid to go big. You should never be focused on how much you\u2019re spending on the incentives, but rather how much net profit is left at the end of the day.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tesla is a shining example of a referral program that was bold enough to implement its system at scale. Whenever someone would refer a friend to Tesla, they would get $1,000 (assuming their friend actually bought the Model S as a result.)<br>This even implemented the two-way incentive strategy that we discussed earlier since the one buying the car would also get $1,000 off. The four-digit incentives are crazy enough, but the insanity is just getting started.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/tesla-referral-program-unlimited-supercharging-splash-new.jpg\" alt=\"Go Big or Go Home\" class=\"wp-image-53031\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/tesla-referral-program-unlimited-supercharging-splash-new.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/tesla-referral-program-unlimited-supercharging-splash-new-300x190.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/tesla-referral-program-unlimited-supercharging-splash-new-768x486.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After making their 50th successful referral, a free car will be awarded by Tesla. Yes, a free car. This might sound ludicrous, why would a company ever give away something so valuable for free? Well, it comes back down to cost vs. benefit because they sell 50 and only give one away.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exclusive_Products\"><\/span><strong>Exclusive Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While giving out cash or company credit is all well and good, there are some <a href=\"https:\/\/www.referralcandy.com\/blog\/47-referral-programs\">referral programs<\/a> that decide to go the extra mile by offering exclusive products as the incentive. This could be a limited-edition variant of an existing product or even unreleased company merch.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s generally a good idea to stick to an exclusive item that relates to your business image. If you sell waterproof phone cases then send out a gold variant upon their 50th referral. Similarly, if the referral program is for a video game then merch with the characters on them would be perfect.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/giphy-new.gif\" alt=\"Exclusive Products\" class=\"wp-image-53032\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you really want to go all out with your referral program then you could even send out exclusive 3D-printed models of the in-game items to players who get a certain number of friends to sign up and play \u2014 we\u2019re sure they\u2019d be better received than all those RAID: Shadow Legends ads.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As you can see, there are quite a few referral program best practices to boost the performance of your referral program if you get creative and put yourself into the shoes of your customers. It\u2019s all about finding out what appeals to people then structuring the program in an intuitive and easy-to-use way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whether you decide to print out life-sized versions of virtual items or take the Elon Musk route and give away a car, we\u2019re sure that you\u2019ll be shocked at how fast your userbase can grow through the power of referrals.<br><span style=\"font-weight: 400; font-size: 14pt;\">If you found the information in this article useful then be sure to share it with a friend or two. You won\u2019t get any referral incentives for doing so but you\u2019ll receive our admiration for taking a few seconds out of your day to spread knowledge with peers. Happy marketing, everyone!<\/span><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400; font-size: 14pt;\"><strong>About The Author<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Jake Lizarraga is a content writer who reviews software for the <a href=\"https:\/\/www.chanty.com\/\">Chanty<\/a> blog. The combination of humor and conciseness makes every piece of his a fun read. When he isn&#8217;t writing, Jake loves watching movies, practicing Muay Thai, and geeking out about the fact that Melissa Benoist now speaks Russian on CW&#8217;s Supergirl.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exponential &amp; Autonomous Growth: Referral Program Best Practices 2023 Marketing is a lot of hard work. Everything from setting up your Facebook page to running an ad campaign and producing high-quality content takes a lot of time. Even after investing blood, sweat, and tears, there\u2019s no guarantee that you\u2019ll see the results you\u2019re looking for.Imagine&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[510,554,555],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exponential &amp; Autonomous Growth: Referral Program Best Practices 2023<\/title>\n<meta name=\"description\" content=\"Take a look at these referral program best practices to make the best use of your existing customer base and gaining new audience through it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exponential &amp; Autonomous Growth: Referral Program Best Practices 2023\" \/>\n<meta property=\"og:description\" content=\"Take a look at these referral program best practices to make the best use of your existing customer base and gaining new audience through it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T11:41:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-30T06:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/pp-min-new.jpg\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"Exponential &#038; Autonomous Growth: Referral Program Best Practices 2023\",\"datePublished\":\"2020-03-05T11:41:14+00:00\",\"dateModified\":\"2025-05-30T06:07:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/\"},\"wordCount\":1543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"best practices\",\"referral marketing\",\"referral programs\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/\",\"url\":\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/\",\"name\":\"Exponential & Autonomous Growth: Referral Program Best Practices 2023\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2020-03-05T11:41:14+00:00\",\"dateModified\":\"2025-05-30T06:07:37+00:00\",\"description\":\"Take a look at these referral program best practices to make the best use of your existing customer base and gaining new audience through it.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exponential & Autonomous Growth: Referral Program Best Practices 2023","description":"Take a look at these referral program best practices to make the best use of your existing customer base and gaining new audience through it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244","og_locale":"en_GB","og_type":"article","og_title":"Exponential & Autonomous Growth: Referral Program Best Practices 2023","og_description":"Take a look at these referral program best practices to make the best use of your existing customer base and gaining new audience through it.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2020-03-05T11:41:14+00:00","article_modified_time":"2025-05-30T06:07:37+00:00","og_image":[{"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/09\/pp-min-new.jpg"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"Exponential &#038; Autonomous Growth: Referral Program Best Practices 2023","datePublished":"2020-03-05T11:41:14+00:00","dateModified":"2025-05-30T06:07:37+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/"},"wordCount":1543,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["best practices","referral marketing","referral programs"],"articleSection":["General Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/referral-program-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/","url":"https:\/\/outgrow.co\/blog\/referral-program-best-practices\/","name":"Exponential & Autonomous Growth: Referral Program Best Practices 2023","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2020-03-05T11:41:14+00:00","dateModified":"2025-05-30T06:07:37+00:00","description":"Take a look at these referral program best practices to make the best use of your existing customer base and gaining new audience through it.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/referral-program-best-practices\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=29244"}],"version-history":[{"count":23,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244\/revisions"}],"predecessor-version":[{"id":62569,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/29244\/revisions\/62569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=29244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=29244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=29244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}