{"id":29282,"date":"2020-03-11T04:23:31","date_gmt":"2020-03-11T08:23:31","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29282"},"modified":"2024-02-22T02:26:14","modified_gmt":"2024-02-22T07:26:14","slug":"paid-marketing-channels","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/paid-marketing-channels","title":{"rendered":"Pro-Tip: Top Paid Marketing Channels for Your SaaS Business"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Pro-Tip_Top_Paid_Marketing_Channels_for_Your_SaaS_Business\"><\/span><strong>Pro-Tip: Top Paid Marketing Channels for Your SaaS Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d288f2acb8d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d288f2acb8d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Pro-Tip_Top_Paid_Marketing_Channels_for_Your_SaaS_Business\" title=\"Pro-Tip: Top Paid Marketing Channels for Your SaaS Business\">Pro-Tip: Top Paid Marketing Channels for Your SaaS Business<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Paid_Search\" title=\"Paid Search\">Paid Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Display_Ads\" title=\"Display Ads\">Display Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Retargeting\" title=\"Retargeting\">Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Paid_Content_Discovery\" title=\"Paid Content Discovery\">Paid Content Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Video_Promotion\" title=\"Video Promotion\">Video Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Social_Media_Ads\" title=\"Social Media Ads\">Social Media Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/paid-marketing-channels\/#Over_to_You\" title=\"Over to You\">Over to You<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Aside from organic methods, one of the most excellent platforms for <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead generation<\/a> is paid marketing channels.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, a lot of known SaaS companies have a dedicated budget for paid advertising. It is also possible that the majority of their annual revenue comes from ads. If you&#8217;re using <a href=\"https:\/\/outgrow.co\/blog\/beethoven-approves-inbound-marketing\/\">inbound marketing<\/a> to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1132\" height=\"234\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some of the top paid marketing channels for your SaaS business:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paid_Search\"><\/span><strong>Paid Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you&#8217;re a startup, then Google Ads could be an excellent customer acquisition platform for you.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, paid search requires you to conduct keyword research first, which could be time-consuming. You\u2019d also be surprised to see that some keywords cost as high as $100 per click. Not to mention that competition within the SaaS industry is fierce. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use\u00a0<a href=\"https:\/\/www.wordstream.com\/online-advertising-benchmarks\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.wordstream.com\/online-advertising-benchmarks&amp;source=gmail&amp;ust=1669354449017000&amp;usg=AOvVaw1FwzMm3VZOXnAmPMvK-U1a\">search advertising benchmark data<\/a>\u00a0to get a feel for what you can expect to pay to keep up with your competition.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">That said, you\u2019ll need to conduct thorough keyword research first and then target keywords with low to medium competition. Just keep in mind that your keywords should also bring revenue to your company. That way, you can make the most out of your limited budget. If you\u2019re unsure of how to go about it, remember that there is a marketing agency for SaaS companies that you can tap for help.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Display_Ads\"><\/span><strong>Display Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Display ads that are creatively designed will entice users to click. These ads could be designed in different dimensions and placed in several sections on a webpage.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The visual cue of these display ads will help you with brand recall. So, make sure that you go along with design guidelines because otherwise, a poor design will negatively impact your brand image.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But how do you know which designs work best for you? Well, you need to test it first, since it usually varies for every business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Just give it a go, measure the results, and then iterate your display ads to maximize results.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are a couple of display ad ideas:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Implement a feel-good discount: <\/strong>Users are likely going to follow-through with a purchase if they think that they\u2019re getting a good deal from it. That\u2019s why you need to take advantage of this and include special offers and discounts.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Choose your color palette wisely:<\/strong> When making image ads, color choices aren\u2019t an exception. You have to pick the primary color for that ad and consider the psychological aspect of different colors. You could also pair your main color with a contrasting one so that your text will be easy to read, and the CTA buttons highly visible.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is an amazing display ad example by Orient DB for some extra inspiration!<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29291\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/2.jpg\" alt=\"Pro-Tip: Top Paid Marketing Channels for Your SaaS Business\" width=\"452\" height=\"377\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/2.jpg 452w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/2-300x250.jpg 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><a href=\"https:\/\/www.disruptiveadvertising.com\/graphic-design\/display-ads-best-practices\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retargeting\"><\/span><strong>Retargeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Retargeting allows you to target the right people with the right ads. It also allows you to convert window shoppers into enthusiastic buyers. Whenever a user visits your site, a cookie will be attached to their device, allowing you to retarget them with display ads when they visit other relevant websites.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, a website visitor landed on your pricing page, read through it, and then moved on to another website. Retargeting will ensure that the website visitor sees your display ads on other websites that are relevant to your SaaS business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are other retargeting ad ideas:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Eye-catching banner or image: <\/strong>Ideally, it should draw the users\u2019 attention to your ad. It should also be enticing enough to stop someone from whatever they\u2019re doing and focus their attention on your message.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Targeting the right audience with the right offers:<\/strong> It\u2019s possible to target everyone with the same ads, but it\u2019s likely going to be a bad idea. Ads should be personalized, based on your audience\u2019s interest. That will see to it that you\u2019re showing the<em> right <\/em>offer to the <em>right<\/em> audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have a look at this retargeting ad by Adespresso that illustrates our point in the best way possible.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29290\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/3.jpg\" alt=\"Pro-Tip: Top Paid Marketing Channels for Your SaaS Business\" width=\"617\" height=\"594\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/3.jpg 617w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/3-300x289.jpg 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><a href=\"https:\/\/neilpatel.com\/blog\/efffective-retargeting-strategies\/\" rel=\"nofollow\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paid_Content_Discovery\"><\/span><strong>Paid Content Discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check out the sidebar and bottom part of any good website and you would come across a \u201crelated articles\u201d widget that links to other websites. That\u2019s called <em>paid content discovery<\/em>. This online advertising channel lets you promote your blog posts on other websites using a widget. Some of the popular paid content discovery channels are <a href=\"https:\/\/www.outbrain.com\/\" rel=\"nofollow\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" rel=\"nofollow\">Taboola<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Usually, you are charged on a pay-per-click basis, so it is best to promote your highest-converting blog post. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_Promotion\"><\/span><strong>Video Promotion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" rel=\"nofollow\">Wordstream<\/a>, one-third of online activity is spent on viewing videos.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But before you dive straight into video marketing, you need to know first what purpose will your video serve, and why do you need it in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If your purpose is to use video content to get more leads for your business, then you&#8217;re in the right place. Video ads can be a powerful tool that lets you engage with your audience, creating a more meaningful connection between your brand and consumers.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29289\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0.jpg\" alt=\"Pro-Tip: Top Paid Marketing Channels for Your SaaS Business\" width=\"1602\" height=\"1014\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-300x190.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1024x648.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-768x486.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/pasted-image-0-1536x972.jpg 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\" rel=\"nofollow\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It also provides you with an opportunity to inspire, evoke emotion, and reach out to your audience in a more authentic way. So, why not start a YouTube channel and share your videos on social media platforms?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here are some video promotion ideas:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Keep the viewers emotionally invested: Your ad should offer something valuable to viewers. It\u2019s best that you appeal to their emotions, and make it inspiring, educational, and entertaining.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">It shouldn\u2019t be longer than it has to be: The most successful ads last a couple of minutes, but still, they have to be concise and should make an impact.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Ads\"><\/span><strong>Social Media Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Social media is one of the biggest growth-yielding platforms on the internet. Millions of users interact on various social media platforms daily, making it a great avenue to run highly targeted ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It&#8217;s one of the modern marketing channels that has tremendously evolved over the years. This ad platform will help you scale your business in the next couple of years. You&#8217;re given the freedom to target users from different demographics and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For instance, you can run a video ad on Facebook that features one of your clients and how your software was able to help them. And then you can target your video ad to show on the newsfeed of users who might be interested in your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the best things about social ads is that you don&#8217;t need a huge budget to drive more traffic and leads. Even if you spend just $20 or $50 a week, it can already make a massive change.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">But still, you need to understand various ad platforms to be able to effectively use them. Luckily, Twitter, LinkedIn, and Facebook all have precise targeting tools that would allow you to show your ads to your relevant target audience.<\/span><\/p>\n<h3>Examples of social media ads:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Facebook Ads- <\/strong>Your goal here is to send more traffic back to your site, boost engagement, generate leads, and offer decent communication with users. Facebook owns Instagram so it isn\u2019t a surprise that they have the same ads manager with the same ads.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Twitter Ads- <\/strong>You can utilize this to gain more website clicks, through Twitter cards, and encouraging users to visit your site and start a conversation about your brand.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pinterest Ads-<\/strong> You will have to take the <a href=\"https:\/\/www.bizjournals.com\/bizwomen\/news\/latest-news\/2019\/05\/pinterest-is-a-winner-with-women-can-it-do-the.html?page=all\" rel=\"nofollow\">demographics of the userbase and their behavior on the site<\/a>. You can use it to drive traffic on your site, boost brand awareness, and generate more revenue.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>YouTube Ads- <\/strong>You can use Youtube Ads to drive more leads, drive traffic to your site and increase awareness for your brand. You need a Google AdWords account to make ads for your Youtube channel.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Over_to_You\"><\/span><strong>Over to You<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The greatest SaaS companies combine these top paid marketing channels and test them out frequently. Which paid marketing channel have you found effective so far in your SaaS business? Let us know in the comments!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro-Tip: Top Paid Marketing Channels for Your SaaS Business Aside from organic methods, one of the most excellent platforms for lead generation is paid marketing channels. In fact, a lot of known SaaS companies have a dedicated budget for paid advertising. It is also possible that the majority of their annual revenue comes from ads&#8230;.<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[558,86,557,559,431],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro-Tip: Top Paid Marketing Channels for Your SaaS Business<\/title>\n<meta name=\"description\" content=\"If you&#039;re using inbound marketing to grow your SaaS company, these top paid marketing channels will definitely help you put all that great content to 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