{"id":29301,"date":"2020-03-11T05:25:54","date_gmt":"2020-03-11T09:25:54","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29301"},"modified":"2024-05-14T02:20:31","modified_gmt":"2024-05-14T06:20:31","slug":"organic-marketing-strategies","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/organic-marketing-strategies","title":{"rendered":"7 Ways to Put Teeth into Your Organic Marketing Strategies"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"7_Ways_to_Put_Teeth_into_Your_Organic_Marketing_Strategies\"><\/span><strong>7 Ways to Put Teeth into Your Organic Marketing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d26db23d853\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d26db23d853\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#7_Ways_to_Put_Teeth_into_Your_Organic_Marketing_Strategies\" title=\"7 Ways to Put Teeth into Your Organic Marketing Strategies\">7 Ways to Put Teeth into Your Organic Marketing Strategies<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Know_Your_Audience\" title=\"Know Your Audience\">Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Identify_Different_Social_Media_Platforms_You_Can_Use\" title=\"Identify Different Social Media Platforms You Can Use\">Identify Different Social Media Platforms You Can Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Build_Evergreen_Content\" title=\"Build Evergreen Content\">Build Evergreen Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Use_the_Latest_SEO_Technology_eg_Google_Search_Console\" title=\"Use the Latest SEO Technology (e.g., Google Search Console)\">Use the Latest SEO Technology (e.g., Google Search Console)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Target_Social_Media\" title=\"Target Social Media\">Target Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Avoid_Being_Salesy\" title=\"Avoid Being Salesy\">Avoid Being Salesy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Make_It_a_Data-Driven_Process\" title=\"Make It a Data-Driven Process\">Make It a Data-Driven Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#The_Bottom_Line\" title=\"The Bottom Line\">The Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/organic-marketing-strategies\/#Author_Bio\" title=\"Author Bio\">Author Bio<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An organic marketing strategy can help you thrive only if you do it right. The following tips will all but ensure your success and help you with your lead generation and conversion without wasting your time or money.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ideally, marketers would like to generate more leads and convert more customers with easy <a href=\"https:\/\/outgrow.co\/blog\/track-content-marketing-performance\">organic content marketing strategies<\/a>. However, this isn\u2019t always possible, mostly because organic marketing isn\u2019t taken very seriously.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A new blog post every now and then and a simple Facebook status update aren\u2019t powerful enough by themselves to truly make an impact on your business. You need a comprehensive approach.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Organic marketing strategies should be just that \u2014 strategies. You\u2019ll need a detailed plan of action that will cover you on all fronts.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Around 20% of small businesses spend, on average, up to $50,000 a year on advertising.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29305\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ctc.jpg\" alt=\"7 Ways to Put Teeth into Your Organic Marketing Strategies\u00a0\" width=\"652\" height=\"618\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ctc.jpg 652w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ctc-300x284.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to reduce your spending but increase the effectiveness of your organic marketing strategies, you should take a look at the following tips that will help you along.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Audience\"><\/span><strong>Know Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Every good marketer is aware of how important it is to know their audience. Only by knowing who they are, what their needs and wants are, will you be able to come up with <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-strategies\/\">organic online marketing strategies<\/a> that resonate with them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With this in mind, learning more about your audience is easy enough when you already have the <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategies\">right marketing strategy<\/a> in place. New businesses struggle with this task a lot.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The first thing that a new SMB should do is create an ideal customer persona. <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-tips-experts\">Who would be interested<\/a> in your products or services? What are their demographics? Be as detailed as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Taking a look at the competitors\u2019 audiences can prove to be very helpful as well. If you\u2019re worried about your competitors finding out that you\u2019re keeping an eye on them, you can <a href=\"https:\/\/cybernews.com\/best-vpn\/nordvpn-review\/\" target=\"_blank\" rel=\"noopener\">use a NordVPN<\/a>. Additionally, utilizing a service like <a href=\"https:\/\/proxy-store.com\/en\/type\/data-center-proxy\" target=\"_blank\" rel=\"noopener\">proxy-store<\/a> can provide enhanced privacy and security, ensuring that your organic marketing efforts are protected from prying eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.privacyjournal.net\/top-best-vpn\/\">VPN software<\/a> serves to keep you anonymous <a href=\"https:\/\/outgrow.co\/blog\/online-marketing-tips\/\">online<\/a>, so your competitors wouldn\u2019t be able to find out exactly who is looking into them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before you commit to a <a href=\"https:\/\/www.avast.com\/c-vpn-for-pc\" target=\"_blank\" rel=\"noopener\">free VPN<\/a>, take a look at a reputable <a href=\"https:\/\/vpn-review.com\/\" rel=\"nofollow\">VPN software review<\/a> site. It will tell you all you need to know about the different providers\u2019 effectiveness, features, and more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Identify_Different_Social_Media_Platforms_You_Can_Use\"><\/span><strong>Identify Different Social Media Platforms You Can Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As an SMB, social media networks will be your most valuable tool for <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">generating leads<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/attraction-marketing?amp\">attracting new customers<\/a> through your organic marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With one in three people around the world being active on social media, you can exponentially increase your customer base through your business social media accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Naturally, there\u2019s a catch. Every few months, a new network sprouts up, and if you create an account on every popular platform, you\u2019ll find it hard to keep up.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019ll need to identify the top platforms that you can easily use for your organic marketing strategy, be it for your <a href=\"https:\/\/outgrow.co\/blog\/restaurant-marketing-tips\">restaurant<\/a> or your <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-marketing-strategies\">e-commerce business<\/a>. Limit the number to two or three platforms at most, and remain active there.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019ll be easier to commit to fewer platforms, and you\u2019ll have a more personalized approach that will be more effective.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_Evergreen_Content\"><\/span><strong>Build Evergreen Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Most <a href=\"https:\/\/outgrow.co\/blog\/experts-content-marketing-tips\">marketing strategies<\/a> require you to invest a lot of time and money, but they\u2019re only effective for a short while.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want long-term effects, you need to create <a href=\"https:\/\/outgrow.co\/blog\/content-amplification\/\">evergreen content<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The beauty of evergreen content is that it can be reused a million times, and still manage to generate more leads and <a href=\"http:\/\/getmailbird.com\/effective-ways-target-customers-using-email-marketing\/\" rel=\"nofollow\">convert more customers<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Some of the most popular types of evergreen content include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">How-to guides<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Tutorials<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Case studies<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Lists<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Best practices<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Podcasts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can always tweak and optimize this type of content, but if it\u2019s truly evergreen, you\u2019ll usually be able to reuse it without any effort. <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">Interactive content<\/a>\u00a0can be a great way of repurposing your content while generating qualified leads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_the_Latest_SEO_Technology_eg_Google_Search_Console\"><\/span><strong>Use the Latest SEO Technology (e.g., Google Search Console)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You cannot hope for your organic marketing strategy to be successful without SEO. Organic <a href=\"https:\/\/www.newmediacampaigns.com\/page\/seo-vs-ppc---which-provides-you-the-better-value\" rel=\"nofollow\">SEO is 5.66 times more effective<\/a> than <a href=\"https:\/\/outgrow.co\/blog\/inhouse-or-ppc-what-is-right-fit-for-you\">PPC marketing and paid ads<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">SEO will help you rank higher on SERPs and boost your website traffic. However, this isn\u2019t a one-time thing, and you\u2019ll always need to revise and upgrade your SEO tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tools such as Google Search Console allow you to use analytics to optimize your content, troubleshoot indexing problems, analyze your pages, <a href=\"https:\/\/outgrow.co\/blog\/mobile-marketing\/\">improve your mobile optimization<\/a>, and more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Target_Social_Media\"><\/span><strong>Target Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As mentioned, social media platforms can help your business thrive. Posting regular content will increase your visibility and brand awareness, and using social media targeting tools will boost the effectiveness of your organic marketing strategy even more.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Platforms such as Facebook have amazing targeting features that will help you customize your content and reach your target audience more effectively.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29303\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ct.jpg\" alt=\"7 Ways to Put Teeth into Your Organic Marketing Strategies\u00a0\" width=\"962\" height=\"454\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ct.jpg 962w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ct-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/ct-768x362.jpg 768w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Over <a href=\"https:\/\/www.hitechnectar.com\/blogs\/personalized-marketing-statistics-2019\/\" rel=\"nofollow\">34% of customers<\/a> will make an unplanned purchase if a brand customizes content. So, use the targeting features to make your organic marketing strategy more personalized and more relevant for different audience groups.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avoid_Being_Salesy\"><\/span><strong>Avoid Being Salesy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Being over-promotional is a sure way to lose customers instead of gaining them. No one enjoys on-the-nose marketing that makes brands appear pushy and desperate to increase sales.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Your organic marketing strategy needs to be valuable to the customer first. You need to offer solutions to the customers\u2019 problems and appeal to their wants and needs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your primary goal should be helping the customer, and if you\u2019re focused on that, you\u2019ll quickly see an increase in the number of conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If your organic marketing strategy is too successful, and you find yourself overwhelmed with customer requests, you can make use of <a href=\"https:\/\/www.liveagent.com\/help-desk-software\/\" rel=\"nofollow\">help desk software<\/a> to help you serve them all.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_It_a_Data-Driven_Process\"><\/span><strong>Make It a Data-Driven Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Whatever you do, you should ensure that you\u2019re using data to develop your organic marketing strategy. You cannot simply have an intuitive marketing approach and hope for the best.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Analyze your target audience, study the market trends, keep an eye on the competition, and devote most of your time to research before you start coming up with organic marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Data-driven marketing can increase your ROI by five to eight times, so never neglect it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><strong>The Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Boosting your organic marketing strategy will be easier with these seven tips. So, remember to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Get to know your audience<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Identify the most useful social media platforms<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Create evergreen content<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Use the latest SEO technology<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Rely on social media targeting<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Offer value to your consumers instead of being over-promotional<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\">Make use of data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Increase your ROI and improve the effectiveness of your <a href=\"https:\/\/outgrow.co\/blog\/holiday-marketing-campaign\">marketing campaigns<\/a> by following these tactics.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"992\" height=\"205\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Author_Bio\"><\/span><strong>Author Bio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Dean Chester is a cybersecurity expert and the co-founder of <a href=\"http:\/\/cooltechzone.com\/\" rel=\"nofollow\">Cooltechzone<\/a>. While cryptography has been and remains his main passion, he is also interested in the political and social repercussions of internet safety issues.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Ways to Put Teeth into Your Organic Marketing Strategies An organic marketing strategy can help you thrive only if you do it right. The following tips will all but ensure your success and help you with your lead generation and conversion without wasting your time or money. Ideally, marketers would like to generate more&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[96,110,561],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Put Teeth into Your Organic Marketing Strategies<\/title>\n<meta name=\"description\" content=\"Organic marketing strategies can help you thrive only if you do it right. 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