{"id":29393,"date":"2020-05-21T01:57:47","date_gmt":"2020-05-21T05:57:47","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29393"},"modified":"2024-08-30T04:35:58","modified_gmt":"2024-08-30T08:35:58","slug":"conversion-rate-optimization-tools","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools","title":{"rendered":"10 Must-Have Conversion Rate Optimization Tools"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"10_Must-Have_Conversion_Rate_Optimization_Tools\"><\/span><strong>10 Must-Have Conversion Rate Optimization Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea3e2c435a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea3e2c435a7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#10_Must-Have_Conversion_Rate_Optimization_Tools\" title=\"10 Must-Have Conversion Rate Optimization Tools\">10 Must-Have Conversion Rate Optimization Tools<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#10_CRO_Tools_to_Increase_Your_Website_Conversion_Rate\" title=\"10 CRO Tools to Increase Your Website Conversion Rate\">10 CRO Tools to Increase Your Website Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#1_UserTesting_%E2%80%93_For_Human_Insight_and_Feedback\" title=\"1. UserTesting &#8211; For Human Insight and Feedback\">1. UserTesting &#8211; For Human Insight and Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#2_Outgrow_%E2%80%93_For_Interactive_Content\" title=\"2. Outgrow &#8211; For Interactive Content\">2. Outgrow &#8211; For Interactive Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#3_SumoMe_%E2%80%93_For_List_Building\" title=\"3. SumoMe &#8211; For List Building\">3. SumoMe &#8211; For List Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#4_OptinMonster_%E2%80%93_For_Exit-Intent_Conversion\" title=\"4. OptinMonster &#8211; For Exit-Intent Conversion\">4. OptinMonster &#8211; For Exit-Intent Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#5_Mention_%E2%80%93_For_Social_Media_Monitoring\" title=\"5. Mention &#8211; For Social Media Monitoring\">5. Mention &#8211; For Social Media Monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#6_Plerdy_%E2%80%93_For_Tracking_Buyers\" title=\"6. Plerdy &#8211; For Tracking Buyers\">6. Plerdy &#8211; For Tracking Buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#7_Owler_%E2%80%93_For_Competitors_Analysis\" title=\"7. Owler &#8211; For Competitors\u2019 Analysis\">7. Owler &#8211; For Competitors\u2019 Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#8_Magento_Commerce_%E2%80%93_For_Business_Intelligence_Analytics\" title=\"8. Magento Commerce &#8211; For Business Intelligence &amp; Analytics\">8. Magento Commerce &#8211; For Business Intelligence &amp; Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#9_GoSquared_%E2%80%93_For_Live_Chat_Action_History\" title=\"9. GoSquared &#8211; For Live Chat &amp; Action History\">9. GoSquared &#8211; For Live Chat &amp; Action History<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#10_Optimizely_%E2%80%93_For_Website_AB_Multivariate_Testing\" title=\"10. Optimizely &#8211; For Website A\/B &amp; Multivariate Testing\">10. Optimizely &#8211; For Website A\/B &amp; Multivariate Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\/#On_the_Concluding_Note%E2%80%A6\" title=\"On the Concluding Note\u2026\">On the Concluding Note\u2026<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s exciting to see a spike in the number of your website visitors, isn\u2019t it? Finally, that marketing strategy is working out and people are attracted to your content. Awesome! But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find that the number of leads and conversions has remained stagnant. Ever thought of conversion rate optimization tools? Well, don\u2019t worry &#8211; we are going to discuss them in detail.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Conversions are the fuel that keeps websites alive. Getting your audience\u2019s attention will behold little value if you fail to <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\" data-abc=\"true\">capture the lead<\/a>. After all, every step of the marketing funnel boils down to conversions and revenue. Hence, <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\" data-abc=\"true\">Conversion Rate Optimization<\/a> is a serious concept you can\u2019t afford to miss. Don\u2019t believe us?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Study shows that using correct targeting and testing methods and tools can <a href=\"https:\/\/marketingexperiments.com\/lead-generation\/registration-form-optimization-steps\" rel=\"nofollow\" data-abc=\"true\">boost conversion rates up to 300%<\/a>. In fact, top converting companies allocate more than <a href=\"https:\/\/econsultancy.com\/most-companies-spend-less-than-5-of-marketing-budgets-on-conversion-optimization\/\" rel=\"nofollow\" data-abc=\"true\">5% of their marketing budgets<\/a> to optimization. If these figures interest you, have a look at these <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\" data-abc=\"true\">CRO stats<\/a>!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We have assembled 10 conversion rate optimization tools that will take care of all the above-mentioned elements to drive your website traffic and <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/\" data-abc=\"true\">conversions<\/a> alike.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_CRO_Tools_to_Increase_Your_Website_Conversion_Rate\"><\/span><strong>10 CRO Tools to Increase Your Website Conversion Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A VentureBeat study revealed that the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/02\/conversion-rate-statistics#:~:text=CRO%20tools%20have%20an%20average,companies%20use%20split%20testing%20software.\" rel=\"nofollow\" data-abc=\"true\">average ROI of using CRO tools is 223%<\/a>. So, let\u2019s dive in to discover the best conversion rate optimization tools that will boost your sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_UserTesting_%E2%80%93_For_Human_Insight_and_Feedback\"><\/span><strong>1. <a href=\"https:\/\/www.usertesting.com\/\" rel=\"nofollow\" data-abc=\"true\">UserTesting<\/a> &#8211; For Human Insight and Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">UserTesting will easily become your best friend as it helps you collect relevant customer insights from your target audiences.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29423 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p1-3.png\" alt=\"conversion rate optimization tools\" width=\"1123\" height=\"546\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p1-3.png 1123w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p1-3-300x146.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p1-3-1024x498.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p1-3-768x373.png 768w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With the UserTesting panel in your hand, you can receive fast feedback on your new campaign or new product, from the precise personas and target consumers in just 1-2 hours, without slowing down development. These actionable insights can help you understand how your target audience interacts with your design and if they feel something is confusing or misleading to them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">UserTesting also helps companies with competitive <a href=\"https:\/\/www.globalapptesting.com\/how-we-help\/usability-testing\" target=\"_blank\" rel=\"noopener\">usability testing<\/a>, market intelligence, and settling disputes with stakeholders. Finally, this tool will help you take all the right decisions that will ultimately convert your users.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story:<\/strong> PromonTech used UserTesting to capture human insights and found that their customers were finding the interface of their Borrower Wallet\u2019s application checklist confusing and difficult to use.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After implementing the feedback, PromonTech witnessed more than a <a href=\"https:\/\/www.usertesting.com\/blog\/usertesting-success-story-promontech\" rel=\"nofollow\" data-abc=\"true\">whopping 250% increase in customer satisfaction<\/a>!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even brands like Subway use UserTesting to find new invaluable insights into what their customers want and like.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Outgrow_%E2%80%93_For_Interactive_Content\"><\/span><strong>2. <a href=\"https:\/\/outgrow.co\/\" data-abc=\"true\">Outgrow <\/a>&#8211; For Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Did you know pages with interactive content can fetch a 30-40% conversion rate on average, as compared to 8-10% for traditional <a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\" data-abc=\"true\">landing pages<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\" data-abc=\"true\">Interactive content types<\/a> at Outgrow like <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" data-abc=\"true\">quizzes<\/a>, <a href=\"https:\/\/outgrow.co\/website-calculator\/\" data-abc=\"true\">calculators<\/a>, <a href=\"https:\/\/outgrow.co\/survey\/\" data-abc=\"true\">surveys<\/a>, and <a href=\"https:\/\/outgrow.co\/assessments\/\" data-abc=\"true\">assessments<\/a> have the capability of engaging your visitors in a much more targeted manner. The level of engagement also makes the users much more willing to provide their lead info, resulting in a robust lead generation, nurturing, and segmentation process. Finally, achieving efficiency in these <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\" data-abc=\"true\">processes leads to a sure-shot increase in conversions<\/a>!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29424 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p2-3.png\" alt=\"conversion rate optimization tools\" width=\"1327\" height=\"526\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p2-3.png 1327w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p2-3-300x119.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p2-3-1024x406.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p2-3-768x304.png 768w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\" data-abc=\"true\">Read this<\/a> to know about elements that you should include on your <a href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\" data-abc=\"true\">homepage to increase your website conversion rate<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29425 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p3-3.png\" alt=\"conversion rate optimization tools\" width=\"1026\" height=\"536\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p3-3.png 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p3-3-300x157.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p3-3-1024x535.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p3-3-768x401.png 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story:<\/strong> Get Paid for Your Pad (GPYP) used Outgrow to build an assessment to help property owners know the performance of their Airbnb listing.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And guess what? &#8211; they saw a stellar <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\" data-abc=\"true\">41% conversion rate<\/a> with just this interactive calculator. To make the context clearer, they had never seen a double-digit conversion rate earlier. Moreover, Outgrow even helped with lead generation as 60% of the users taking the quiz provided their info.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SumoMe_%E2%80%93_For_List_Building\"><\/span><strong>3. <a href=\"http:\/\/www.sumo.com\" rel=\"nofollow\" data-abc=\"true\">SumoMe<\/a> &#8211; For List Building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Conversions follow when you have leads. And, Sumo\u2019s List Builder is a fantastic way of converting first-time visitors into lifelong customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It allows you to make attractive pop-ups, welcome mats, CTA, scroll boxes, smart bars, and a lot more! You can even time these pop-ups on your web pages or <a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\/\" data-abc=\"true\">landing pages<\/a> on the basis of time spent by the user or level of engagement on the website! You will be relieved to find a simple-to-use drag-and-drop interface to boost your conversion rates without much hassle.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29426 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p4-3.png\" alt=\"conversion rate optimization tools\" width=\"983\" height=\"568\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p4-3.png 983w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p4-3-300x173.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p4-3-768x444.png 768w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story:<\/strong> Robbie Richards was thrilled to announce that he collected <a href=\"https:\/\/sumo.com\/stories\/more-email-signups\" rel=\"nofollow\" data-abc=\"true\">2,239 email subscribers<\/a> in 117 days by using Sumo\u2019s List Builder.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, he proudly said that he was able to do it with zero budget, zero connections, and a small social media following.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_OptinMonster_%E2%80%93_For_Exit-Intent_Conversion\"><\/span><strong>4. <a href=\"https:\/\/optinmonster.com\/\" rel=\"nofollow\" data-abc=\"true\">OptinMonster<\/a> &#8211; For Exit-Intent Conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Exit-Intent\u00ae technology is a signature feature offered by OptinMonster that helps convert visitors, intending to abandon your website, into subscribers and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It uses a behavioral technology that tracks and monitors the movement of visitors and offers you an opportunity to show them a targeted message or a personalized offer through a popup right before they\u2019re gone forever.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29427 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p5-2.png\" alt=\"conversion rate optimization tools\" width=\"802\" height=\"554\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p5-2.png 802w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p5-2-300x207.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p5-2-768x531.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Why is this important? &#8211; Because more than <a href=\"https:\/\/keap.com\/business-success-blog\/marketing\/content-marketing\/7-ways-to-keep-visitors-on-your-website-longer\" rel=\"nofollow\" data-abc=\"true\">70%<\/a> of the visitors abandoning your website never return. And, all your <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\" data-abc=\"true\">marketing efforts<\/a> go to waste, right?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An exit-intent technology creates the environment to tap an additional 2-4% of your visitors converting them into <a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\" data-abc=\"true\">email subscribers and soon into paying customers<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">OptinMonster also helps you with A\/B testing of these elements to get a better understanding of what\u2019s working and what\u2019s not. This ultimately helps reduce cart abandonment issues and foster sales.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story:<\/strong> Shockbyte opted for OptinMonster\u2019s Exit-Intent popups and reported that it <a href=\"https:\/\/optinmonster.com\/case-study-how-shockbyte-more-than-doubled-their-sales-conversion-rate-with-exit-intent\/\" rel=\"nofollow\" data-abc=\"true\">more than doubled their sales conversion rate<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Shockbyte also ascribed 52% of its sales to the OptinMonster campaigns and said that their business grew 10X in the 3 years of using OptinMonster.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Mention_%E2%80%93_For_Social_Media_Monitoring\"><\/span><strong>5. <a href=\"http:\/\/mention.com\/en\/\" rel=\"nofollow\" data-abc=\"true\">Mention <\/a>&#8211; For Social Media Monitoring<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Mention is a real-time social media monitoring tool that helps you learn what people are saying about your brand online. Often, dissatisfied customers end up converting into bad influencers on social media. And, that can seriously hit your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hence, try using Mention to engage with your audience and <a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\" data-abc=\"true\">improve your user experience online and boost conversion rates<\/a>. Plus, one satisfied customer will spread the good word and further enhance your conversion rates.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29428\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p6-3.png\" alt=\"conversion rate optimization tools\" width=\"735\" height=\"319\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p6-3.png 486w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p6-3-300x130.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story:<\/strong> Mention helped Edelman to analyze the most important social media metrics for its clients with optimized <a href=\"https:\/\/napoleoncat.com\/blog\/facebook-and-instagram-reports\/\" data-abc=\"true\">social media reports<\/a> that helped them satisfy users and foster conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Plerdy_%E2%80%93_For_Tracking_Buyers\"><\/span><strong>6. Plerdy<\/strong> <strong>&#8211; For Tracking Buyers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span style=\"font-size: 14pt;\"><a href=\"http:\/\/plerdy.com\" data-abc=\"true\"><span class=\"s1\">Plerdy<\/span><\/a> is a conversion rate optimization platform for SEO specialists, marketers, UX experts, and website owners. With Plerdy, tracking, analyzing, and converting visitors into buyers is easy.\u00a0<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 14pt;\">It allows studying different aspects of user behavior to get a complete picture of how people navigate your website. You can record user sessions, collect clicks, scrolls, or other interactions, track specific actions, detect conversion bottlenecks, and more. It helps you engage more visitors through organic search and nudge them into conversion with optimized web design. You can also measure sales performance by learning how every website element affects purchases.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-42587 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/plerdy-300x151.png\" alt=\"Plerdy conversion rate optimization tool\" width=\"733\" height=\"369\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/plerdy-300x151.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/plerdy-1024x517.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/plerdy-768x388.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/05\/plerdy.png 1298w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 14pt;\"><strong>Top features<\/strong>: Heatmap, PopUP Forms, SEO checker, Session Replay, Event Tracking, Sales Performance, Conversion Funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Owler_%E2%80%93_For_Competitors_Analysis\"><\/span><strong>7. <a href=\"https:\/\/www.owler.com\/\" rel=\"nofollow\" data-abc=\"true\">Owler<\/a><\/strong> <strong>&#8211; For Competitors\u2019 Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Owler is a tool that lets you find all the details of your competitors. It becomes easier to track the companies that you look up to and understand their growth strategies. With Owler, you can keep a tab on the industry trends and competitors, giving you an enhanced perspective of the areas you lag behind and can improve on to <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\" data-abc=\"true\">increase your conversion rate<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Owler also provides smarter real-time news alerts for intellectual executives, marketers, and sales professionals. The alerts cover over 15 types of events including new product launches, partnerships, key hires, conference sponsorship, record earnings, layoffs and more.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29429 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p7-3.png\" alt=\"conversion rate optimization tools\" width=\"879\" height=\"652\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p7-3.png 879w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p7-3-300x223.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p7-3-768x570.png 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story:<\/strong> Rekener used Owler\u2019s Competitive Graph, to discover accounts that match the ideal customer profile of their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Using Owler\u2019s APIs for over three years, Rekener gets deep analysis and smart recommendations because of the clean and reliable data Owler provides through its advanced segmentation analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They even found hundreds of net-new target accounts for a sales team to hunt, which increases their conversion potential by millions of dollars.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Magento_Commerce_%E2%80%93_For_Business_Intelligence_Analytics\"><\/span><strong>8. <a href=\"https:\/\/magento.com\/products\/business-intelligence\" rel=\"nofollow\" data-abc=\"true\">Magento Commerce<\/a><\/strong> <strong>&#8211; For Business Intelligence &amp; Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.mageplaza.com\/blog\/what-is-magento-2.html\" data-abc=\"true\">Magento Commerce<\/a> is an efficient analytics platform and business intelligence tool, especially for SaaS and <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\" data-abc=\"true\">e-commerce<\/a> companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It provides you with an easy-to-use, cloud-based platform that fosters growth through smart data and efficient decision-making strategies. This tool lets you easily analyze and visualize vital reports like your average customer lifetime value, highest selling products, the retention rate of customers calling your support line, the performance of your Facebook ads, and much more. All of that is available in <a href=\"https:\/\/www.mageplaza.com\/blog\/add-google-analytics-code-in-magento-2.html\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">Magento 2 Google Analytics<\/a>, and now it&#8217;s Google Analytics 4. This upgrade enhances your ability to track and optimize your <a href=\"https:\/\/www.cloudways.com\/blog\/magento-seo\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">Magento store&#8217;s SEO<\/a> performance effectively.<\/span><\/p>\n<p>If you aim to getting further functionalities, the <a href=\"https:\/\/www.dckap.com\/blog\/magento-api-integration\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">Magento Integration API<\/a> allows for seamless data synchronization between Magento Commerce and other business systems.<\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With Magento Commerce, you will be covered in all the aspects of B2B e-commerce, global expansion, and digital transformation. To further enhance your platform, consider leveraging our <a href=\"https:\/\/www.mageplaza.com\/services\/magento-development\/\" target=\"_blank\" rel=\"noopener\" data-abc=\"true\">magento development services<\/a> to customize and optimize your Magento environment to better meet your specific business needs.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29430 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p8-2.png\" alt=\"conversion rate optimization tools\" width=\"562\" height=\"438\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p8-2.png 562w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p8-2-300x234.png 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story: <\/strong>StudyMode used Magento Commerce to analyze the user engagement data and revealed that they grew engagement by over 400% in less than a year.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_GoSquared_%E2%80%93_For_Live_Chat_Action_History\"><\/span><strong>9. <a href=\"https:\/\/www.gosquared.com\/live-chat\/\" rel=\"nofollow\" data-abc=\"true\">GoSquared<\/a><\/strong> <strong>&#8211; For Live Chat &amp; Action History<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Going without a live chat on your website is like running an offline shop without anyone at the counter. GoSquared helps your brand be there for every visitor and engage them right when they are browsing your website to secure conversions.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">According to Freshworks, live chat support has a conversion rate of <\/span><a href=\"https:\/\/www.freshworks.com\/live-chat-software\/live-chat-support\/live-chat-statistics-blog\/#:~:text=Live%20chat%20has%20a%20conversion,of%20making%20an%20online%20purchase.\" rel=\"nofollow\" data-abc=\"true\"><span style=\"font-weight: 400;\">40%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29431 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p9-3.png\" alt=\"conversion rate optimization tools\" width=\"1186\" height=\"600\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p9-3.png 1186w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p9-3-300x152.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p9-3-1024x518.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p9-3-768x389.png 768w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">GoSquared is backed by a powerful analytics engine. It gives you the power to view the full visitor\u2019s action history that led up to the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This magic tool will also automatically fetch the user\u2019s social information, boosting your conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story: <\/strong>TableCrowd used GoSquared and proudly revealed that it increased its conversion rate from free members to <a href=\"https:\/\/www.gosquared.com\/blog\/how-tablecrowd-use-gosquared\" rel=\"nofollow\" data-abc=\"true\">paying members by 20%<\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Optimizely_%E2%80%93_For_Website_AB_Multivariate_Testing\"><\/span><strong>10. <a href=\"https:\/\/www.optimizely.com\/\" rel=\"nofollow\" data-abc=\"true\">Optimizely<\/a> &#8211; For Website A\/B &amp; Multivariate Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Getting traffic on your website is of no good if your website is not optimized for conversions. So, it\u2019s clever to keep a check on what\u2019s working out for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The path to increasing the website conversion rate involves testing, discovering, and implementing a strategy to improve. Optimizely helps brands conduct tests for their websites across all devices and platforms. This helps in understanding what messages, imageries, and offers are working the best to help increase conversion, retention, and lifetime value.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29432\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p10-1.png\" alt=\"conversion rate optimization tools\" width=\"810\" height=\"261\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p10-1.png 748w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/p10-1-300x97.png 300w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Optimizely Web Experimentation has a very powerful front-end A\/B and multi-page experimentation product. This helps assess which control groups are significant and where to make changes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Conversion Story: <\/strong>HP, with its focus on experimentation, tried various testing for their platform and carried out 490 campaigns to score an <a href=\"https:\/\/www.optimizely.com\/customers\/hp\/\" rel=\"nofollow\" data-abc=\"true\">incremental $21 million<\/a> in revenue with Optimizely.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"On_the_Concluding_Note%E2%80%A6\"><\/span><strong>On the Concluding Note\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may have the most solid foundations, quality products, and high potential. You would also be spending a considerable amount of time and effort on your marketing strategy. So, just make sure it is not all for nothing. Conversion rate optimization is a real thing! And, taking it lightly can become a wound in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First, assess in what areas your <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\" data-abc=\"true\">marketing needs to improve<\/a>, and then realize that it\u2019s impossible to do it alone.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, why not use what technology is providing? Employ these 10 conversion rate optimization tools today and make a real impact on your bottom line. Also, get started with interactive content by <a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\">signing up for a free 7-day trial.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Must-Have Conversion Rate Optimization Tools It\u2019s exciting to see a spike in the number of your website visitors, isn\u2019t it? Finally, that marketing strategy is working out and people are attracted to your content. Awesome! But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find&#8230;<\/p>\n","protected":false},"author":20,"featured_media":50957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[95,577,136,582],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Must-Have Conversion Rate Optimization Tools<\/title>\n<meta name=\"description\" content=\"Is low conversion rate bothering you? 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