{"id":29549,"date":"2020-04-23T07:42:14","date_gmt":"2020-04-23T11:42:14","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29549"},"modified":"2024-01-17T04:48:31","modified_gmt":"2024-01-17T09:48:31","slug":"interactive-content-art-industry","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-art-industry","title":{"rendered":"Interactive Content Ideas For The Art Industry"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Interactive_Content_Ideas_For_The_Art_Industry\"><\/span><strong>Interactive Content Ideas For The Art Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66333176d0cf9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66333176d0cf9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-art-industry\/#Interactive_Content_Ideas_For_The_Art_Industry\" title=\"Interactive Content Ideas For The Art Industry\">Interactive Content Ideas For The Art Industry<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-art-industry\/#Interactive_Content_Ideas_for_the_Art_Industry_Awareness_Stage\" title=\"Interactive Content Ideas for the Art Industry: Awareness Stage\">Interactive Content Ideas for the Art Industry: Awareness Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-art-industry\/#Interactive_Content_Ideas_for_the_Art_Industry_Decision_Stage\" title=\"Interactive Content Ideas for the Art Industry: Decision Stage\">Interactive Content Ideas for the Art Industry: Decision Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-art-industry\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">This blog is all about <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">Interactive Content<\/a> ideas for the Art Industry. So, if you are a part of the Art Industry, this blog will help you or your brand to better optimize your digital marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Have a look at these whitepapers on interactive content ideas for every industry.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We have divided the interactive content ideas into the three stages of the buyer\u2019s journey. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>1.<\/strong> The Awareness Stage<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\"><strong>2.<\/strong> The Evaluation Stage<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\"><strong>3.<\/strong> The Decision Stage<\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_Ideas_for_the_Art_Industry_Awareness_Stage\"><\/span><strong>Interactive Content Ideas for the Art Industry: Awareness Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">At this stage, the consumer doesn\u2019t have much knowledge about your product or your industry. They are simply not aware of it. As a business, your job is to educate these consumers to build awareness about the problems and opportunities they have. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use interactive content like Quizzes, &amp; Assessments to attract and educate your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Suppose you own an Art Gallery and you have decided to sell art products online. To create awareness about your business, you can build interactive quizzes like :<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><strong> \u201c Are you an Art Lover &#8220;<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This quiz might have pictures from any aspect of art &amp; questions related to those pictures. You can induce curiosity among users or use it to find out if they have a love for Art. Once the user completes the quiz, you give him a choice to give up his contact information before delivering the result for the quiz. If the customer gives up his information, then you can use it for future communications. Even if he doesn\u2019t, you have already created brand awareness.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29552 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/1.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"638\" height=\"532\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/1.jpg 638w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/1-300x250.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<h3><strong>\u201c Who painted this?\u201d<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use pictures of famous paintings and ask the name of the painters who painted them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29553 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/2-1.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"592\" height=\"496\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/2-1.jpg 592w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/2-1-300x251.jpg 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201c Who is this artist?\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use pictures of famous painters and ask your audience to name them correctly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29554 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/7.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"1099\" height=\"451\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/7.jpg 1099w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/7-300x123.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/7-1024x420.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/7-768x315.jpg 768w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201c Can you name all the famous paintings? __% failed\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ask your audience to name the famous paintings in this quiz.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29678 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/8.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"1094\" height=\"441\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/8.jpg 1094w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/8-300x121.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/8-1024x413.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/8-768x310.jpg 768w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s talk about the \u2018 Ultimate Art Quiz \u2018 by Encyclopedia Britannica. If you go through the quiz, you will notice that the questions have a lot of depth. If you create an impressive quiz, then the length of details in your question will prove that you are an expert in the field<br \/>\nHow can the quizzes &amp; assessments help you as a business?<br \/>\nSuppose you own an Art journal &amp; you publish art-related content every day. You create Interactive content for <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead generation<\/a> and brand awareness, maybe like this one: <a href=\"https:\/\/www.britannica.com\/quiz\/ultimate-art-quiz\" rel=\"nofollow\">Britannica &#8211; ultimate-art-quiz. <\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29679 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/5.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"715\" height=\"527\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/5.jpg 715w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/5-300x221.jpg 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your audience will be lured to test their knowledge about arts &amp; become naturally instigated to complete the quiz in order to know their score. At the end of the quiz assessment, you ask for their contact information in exchange for the results. Now you have their contact information &amp; an idea of their art knowledge. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can then use this data to segregate your audience based on their knowledge and nurture them accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For leads with a score above 5 out of 10, you can send them thoroughly researched scholarly articles in Newsletters.<br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">For people below 5, you can send them a beginner&#8217;s article on Art.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> Your audience will find out their knowledge and taste for arts &amp; that your brand offers solutions or opportunities. So, you are improving your brand awareness at the same time you are generating leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at some of the <a href=\"https:\/\/outgrow.co\/blog\/best-practices-interactive-content\">best practices<\/a> you need to follow while creating interactive content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also spice up the quizzes by offering your audience a chance to win free paintings, books, etc. This will indeed increase engagement. Try the following examples if you like.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Take this Art Quiz &amp; stand a chance to win a beautiful painting\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Suppose you are about to open a new Art gallery &amp; want to promote your business online. Running a contest like this and offering a painting as a prize might just do the trick. You can use any of the quizzes that we mentioned above and run a contest on that.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29555 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/6.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"1024\" height=\"436\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/6.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/6-300x128.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/03\/6-768x327.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Win a Free Book! Name these famous writers &amp; win\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Well, if you own a bookstore where you sell Literature or books on Arts, then you can give away books as a way of increasing brand awareness. Use pictures of famous authors and ask your audience to name them. People with the highest number of correct answers can stand a chance to win free books.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Try out these Assessment Quizzes as well.<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Test Your Art Knowledge\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Intrigue your audience to find out more about themselves. Ask questions about Art and based on their performance rate them out of 10.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29680 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/4.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"544\" height=\"464\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/4.jpg 544w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/4-300x256.jpg 300w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201cTest your Taste\u201d<\/strong> ( Take this test to know what form of Art you like)<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">This assessment should have pictures of different forms of Art, like Doodles, Sketches, Paintings, Sculptures, etc. Each page will have multiple images with at least one picture from every Art form. Now ask your audience to choose the best of the lot on every page. Calculate which form of Art the user has chosen the maximum number of times &amp; show the results. Don\u2019t forget to embed the lead gen form before displaying the result. Use the contact information and the taste of the users to target and create personalized content.<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Need to add some color to your life? Let\u2019s find out!\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Try to persuade your audience to find out if they need to add some colors (paintings in this case) in their house, office, etc. Develop an equation to judge if your audience needs to add more vibrance at their residence or work.<br \/>\nInteractive Content Ideas for the Art Industry: Evaluation Stage<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the evaluation or consideration stage, your consumers are already aware of their opportunities and problems. They are now searching for possible options to move ahead. As a brand, your job is to present them with the right options to guide them through and stand out as a problem solver.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use these interactive content ideas for the <span style=\"font-weight: 400; font-size: 14pt;\">Art Industry to win the heart of your customers in the Evaluation stage.<\/span><\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Build Calculators like:<\/span><\/strong><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c What kind of Art can you afford?\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">The calculator will take input of income &amp; savings, then ask what percentage of savings they want to invest in purchasing paintings. Based on this data the calculator will display the types of Art available in that price bracket.<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c How much can you earn by selling your paintings? \u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">In case you are looking to target artists instead of art consumers, this can be an interactive content type for you. You can also utilize this if you are a recruiter looking for artist collaborations for brands. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This calculator will calculate approximately how much the artist can earn if he sells his painting. The calculator will encourage the artist to know how much he can earn and you can generate lead before showing the result. Now, you not only have a lead but also information about the genre of the artist. You can contact them later based on your requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at this <a href=\"https:\/\/www.artpricecalculator.com\/\" rel=\"nofollow\">Art Price Calculator<\/a>:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29683 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/9-1024x517.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"1024\" height=\"517\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/9-1024x517.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/9-300x152.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/9-768x388.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/9.jpg 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201c How much paint do you need to paint?\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Again, if your consumer is a painter, this calculator will help him calculate the amount of paint he might need to paint a canvas. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Calculate the amount of <a href=\"https:\/\/acrylgiessen.com\/en\/acrylic-pouring-calculator-simply-calculate-the-amount-of-paint\/\" rel=\"nofollow\">Acrylic you might need<\/a> for your painting.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29684 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/13.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"813\" height=\"517\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/13.jpg 813w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/13-300x191.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/13-768x488.jpg 768w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201cFrame your Frame! Calculate the cost to frame your painting\/canvas\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This calculator will help calculate the cost to frame a painting, canvas or photograph. Once you get the information on the type of frame a lead wants, their budget restrictions, etc. you can use it to create personalized emails, Ads &amp; so on.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also use the data to assess the demand for any frame type &amp; probably stock up frames with the highest demand or optimize your advertisement content by showcasing the particular frame.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Calculate the Cost to <a href=\"https:\/\/www.metroframe.com\/custom-frame-mat-calculator\/\" rel=\"nofollow\">frame your canvas<\/a> with this calculator.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29685 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/12.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"831\" height=\"465\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/12.jpg 831w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/12-300x168.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/12-768x430.jpg 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Calculate the cost to print your book\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Help your audience calculate the cost of printing a book. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is a great example of <a href=\"https:\/\/notionpress.com\/pod-royalty-calculator\" rel=\"nofollow\">Book Printing Cost calculator<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29686 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/11.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"925\" height=\"537\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/11.jpg 925w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/11-300x174.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/11-768x446.jpg 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Apart from calculators, you may also use interactive content for the Art Industry by recommending products to your audience. Suppose you have a large collection of Arts or books and your audience is confused which one to buy. In this situation, you can help them choose based on their response.<\/span><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201c What type of Art suits your wall?\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take inputs like the color of the wall, area of the room, type of room, etc. and develop a formula to recommend the type of Art\/Paintings for that room. Use the contact information and personal data to push the customer down the marketing funnel or the buyer\u2019s journey.<\/span><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201c What books should I read next?\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Suppose you are an online book retailer looking to generate leads. Embed this interactive recommendation tool that will recommend <span style=\"font-weight: 400; font-size: 14pt;\">the consumer about the book he\/she should read next. Take inputs about the customer\u2019s favorite author, genre, etc and program the tool accordingly to recommend what they should read next. Generate leads just before you show the results. You will now have leads and other vital information about the user\u2019s taste in books. Use the information to retarget them through various digital mediums at your disposal.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is a great example of a <a href=\"https:\/\/www.sparknotes.com\/blog\/quiz-what-should-you-read-next\/\" rel=\"nofollow\">book recommendation quiz<\/a> to look into for reference.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-53284 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-13-1-1-1024x714.png\" alt=\"great example of a book recommendation quiz to look into for reference.\" width=\"1024\" height=\"714\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-13-1-1-1024x714.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-13-1-1-300x209.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-13-1-1-768x536.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-13-1-1.png 1065w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Content_Ideas_for_the_Art_Industry_Decision_Stage\"><\/span><strong>Interactive Content Ideas for the Art Industry: Decision Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">At the end of the buyer\u2019s journey, the consumer has already done the research and has made up their mind to buy a product or service. But they are yet to decide the brand to buy from. This is when you need to stand out as a brand and offer your audience with content that portrays your uniqueness. Show them exactly what you are offering. Your job is to prove that you are the best option available &amp; help them make the decision.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Use calculators, recommendations &amp; chatbots for this stage.<\/span><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201cCalculate your EMI\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let your customers calculate the EMI for expensive art pieces they want to purchase. This will not only make your customer\u2019s life easier but also help your brand gain credibility and probably make you a better option from those who do not offer installment facilities.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29699 size-medium\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/2ac7befb6ebb862-300x300.gif\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"300\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/2ac7befb6ebb862-300x300.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/2ac7befb6ebb862-1024x1024.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/2ac7befb6ebb862-150x150.gif 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/2ac7befb6ebb862-768x768.gif 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong style=\"font-size: 14pt;\">\u201c Estimate the cost of your Art accessory \u201d<\/strong><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Feed the calculator with your entire stock along with the price. Now, ask the customer to choose their product and desired quantity. <span style=\"font-weight: 400; font-size: 14pt;\">The calculator will display exactly how much it will cost them if they buy from your store.<\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29689 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Untitled-1024x445.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"1024\" height=\"445\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Untitled-1024x445.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Untitled-300x130.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Untitled-768x334.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Untitled.jpg 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Estimate your Art Insurance\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">If you provide <a href=\"https:\/\/fineartinsurance.com\/?gclid=Cj0KCQjwmpb0BRCBARIsAG7y4zZRES6Ss37XbC0ZiIqqOfFQX154n1xihSetYI7n_OWbAnUYYlT8In4aAuteEALw_wcB\" rel=\"nofollow\">Art insurance<\/a>, you can build this calculator to estimate the amount of insurance your customer needs. Also, show them the premium they will have to pay if they buy from you. Take inputs like Age of the Art piece, Creator, Condition, Price, etc to build the calculator.<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\"><strong> \u201c Earn from your Old books! Calculate your income\u201d<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400; font-size: 14pt;\">Show your customers exactly how much you will offer them for their old books. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The calculators clearly portray the facilities your customer can avail if they buy from you &amp; they can also exactly calculate how much they need to spend. This makes their decision a lot easier &amp; your credibility as a brand improves many folds for making their life easier. When you are providing clarity and transparency, your customers are likely to choose you over others.<\/span><\/p>\n<h3><strong><span style=\"font-size: 14pt;\"> \u201c Which one should you buy?\u201d<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Buyers also face a problem of choice at the end of their journey. They often get confused with multiple options to buy from. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To help your audience out of this dilemma you can use <a href=\"https:\/\/outgrow.co\/ecommerce-recommendations\/\">recommendation tools<\/a> that will help your customers by recommending them exactly what to buy based on their preferences. Guide them through the problem of choice and make your lead convert when it\u2019s still hot. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take inputs about your customer\u2019s preferences and narrow their search in your catalog. Show them recommendations of a couple of products available to you based on their preference. Make their life easy and tell them exactly what you are offering.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29692 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/book-quiz.jpg\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"733\" height=\"505\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/book-quiz.jpg 733w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/book-quiz-300x207.jpg 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One to one conversation can be the game-changer at this stage. So, use a <a href=\"https:\/\/outgrow.co\/blog\/create-a-chatbot\">chatbot<\/a> to guide your customers through the last stage of their buying process. Look at this example by Outgrow to understand exactly what you should do.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29700 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/f70fa7804f5a11e9878459362d344563-1024x644.gif\" alt=\"Interactive Content Ideas For The Art Industry\" width=\"1024\" height=\"644\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/f70fa7804f5a11e9878459362d344563-1024x644.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/f70fa7804f5a11e9878459362d344563-300x189.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/f70fa7804f5a11e9878459362d344563-768x483.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Be it the Art Industry or any other, the basic characteristics of a buyer\u2019s journey remains the same &amp; so does the relevance of interactive content. Check out these <a href=\"https:\/\/outgrow.co\/examples\/\">interactive experiences<\/a> built using Outgrow. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There is no fixed formula to create interactively engaging content, you need to experiment and find out what suits you best. So, go ahead and get your creative juices flowing. Do let us know which interactive content idea helped you most. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interactive Content Ideas For The Art Industry Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. So, if you are a part of the Art Industry, this blog will&#8230;<\/p>\n","protected":false},"author":26,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[613,201,86,593,286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Content Ideas for the Art Industry with Examples | Outgrow<\/title>\n<meta name=\"description\" content=\"This blog is all about Interactive content ideas for the art industry. Interactive marketing was never this easy! 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