{"id":29584,"date":"2020-04-08T01:53:20","date_gmt":"2020-04-08T05:53:20","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29584"},"modified":"2024-07-18T06:40:20","modified_gmt":"2024-07-18T10:40:20","slug":"interactive-content-case-study-stepone","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-case-study-stepone","title":{"rendered":"Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Chatbot_Case_Study_How_StepOne_Agency_Increased_Their_Leads_By_267x\"><\/span><strong>Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3d078b0ed5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3d078b0ed5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-stepone\/#Outgrow_Chatbot_Case_Study_How_StepOne_Agency_Increased_Their_Leads_By_267x\" title=\"Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x\">Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-stepone\/#StepOne_Agency_%E2%80%93_The_Client_In_Question\" title=\"StepOne Agency &#8211; The Client In Question\">StepOne Agency &#8211; The Client In Question<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-stepone\/#Outgrow_%E2%80%93_The_Solution\" title=\"Outgrow &#8211; The Solution\">Outgrow &#8211; The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-stepone\/#How_Did_This_Help_StepOne_And_Their_Clients\" title=\"How Did This Help StepOne And Their Clients?\">How Did This Help StepOne And Their Clients?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-stepone\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Someone said it right, actions do speak louder than words. And no matter how much we tell you about the importance of <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content,<\/a> nothing\u2019s going to be as convincing as a juicy case study. Outgrow is a SaaS tool that lets you create various types of interactive content like calculators, quizzes, assessments, chatbots, surveys and so much more. These interactive tools are one of the best ways to boost lead generation, customer engagement, and traffic. So here\u2019s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"StepOne_Agency_%E2%80%93_The_Client_In_Question\"><\/span><strong><a href=\"https:\/\/stepone.agency\/\" rel=\"nofollow\">StepOne Agency<\/a><\/strong><strong> &#8211; The Client In Question<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">StepOne Agency is a digital marketing agency that helps companies develop and strengthen their marketing strategies.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-29590\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-23.jpg\" alt=\"Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x\" width=\"887\" height=\"520\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-23.jpg 1558w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-23-300x176.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-23-1024x600.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-23-768x450.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-23-1536x900.jpg 1536w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now let\u2019s talk about why they were looking for an interactive tool and why they chose Outgrow!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">StepOne Agency was facing a problem gathering leads. Moreover, their conversion rates weren\u2019t high enough. <strong>Higher conversion rates<\/strong> were the first thing they were looking for in an interactive content tool.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Which is why Outgrow came into the picture.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">They needed a simple, easy to use tool that would let them build <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a> and <a href=\"https:\/\/outgrow.co\/chatbots\">chatbots<\/a>. Outgrow\u2019s no-code platform made it very convenient for them to create their content pieces with the customizations of their choice. Now as a digital marketing agency, they began to use Outgrow to help out clients of various industries. Let\u2019s see how!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outgrow_%E2%80%93_The_Solution\"><\/span><strong>Outgrow &#8211; The Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">StepOne Agency used Outgrow to <a href=\"https:\/\/outgrow.co\/blog\/chatbot-builder\">create chatbots<\/a>; not one but two. The <a href=\"https:\/\/stepone.outgrow.us\/stepone-7\">first chatbot<\/a> was created for Compare CPA, a firm that aims to connect you to the best accounting services available. The chatbot was for accounting expenses calculation. The chatbot asks the user for multiple revenue-related questions. These questions include annual turnover, share capital, subsidiaries, affiliates, owned properties, fixed assets, and more. They have provided price ranges for all the answers so all the users have to do is select the right option. It makes it very convenient for one to select the answers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-29589\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-22.jpg\" alt=\"Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x\" width=\"965\" height=\"590\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-22.jpg 1492w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-22-300x184.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-22-1024x627.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-22-768x470.jpg 768w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After the user has answered all the questions, the chatbot asks them for their lead information. Along with that, it also gives two points of disclaimers. That they would contact the user only if they find an <a href=\"https:\/\/www.hirewithnear.com\/blog\/a-comprehensive-guide-to-accounting-outsourcing-with-pros-and-cons\" target=\"_blank\" rel=\"noopener\">accounting service<\/a> that is at least 10% cheaper than their current service. And that at most one service will contact them. This ensures the <strong>user that they will not get bombarded with constant communication<\/strong> if they give their lead information and increases the chances of them converting.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The <a href=\"https:\/\/stepone.outgrow.us\/stepone-4\">second chatbot<\/a> was for a company that looks to connect you with the best legal service present out there. The chatbot was for an injury compensation assessment. Often, when people get injured in the office, or due to administrative negligence, they don\u2019t know the best route to take. This chatbot takes into account injury category, date, sick leaves, whether the user has hired a lawyer, etc. After taking everything into account, the chatbot offers to evaluate the situation and have a lawyer get back to them. Users can also ask them questions and get their cases reviewed free of cost. They can give their lead information and get a lawyer to contact them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-29588\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-24.jpg\" alt=\"Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x\" width=\"905\" height=\"485\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-24.jpg 1602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-24-300x161.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-24-1024x548.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-24-768x411.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/Screenshot-24-1536x823.jpg 1536w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_This_Help_StepOne_And_Their_Clients\"><\/span><strong>How Did This Help StepOne And Their Clients?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Lead Generation<\/strong> &#8211; StepOne<strong> promoted these chatbots through Facebook Ads and Google Ads.<\/strong> This helped both their clients reach a wider audience. And they leveraged their ability to add value to the customer against getting lead information. Resultantly, <strong>this increased their lead generation rate by 2.67x<\/strong>!<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Lead Qualification <\/strong>&#8211; Since the users had already given their details through the chatbot, they were getting more qualified leads. These leads had greater chances of conversion.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Lead Nurturing <\/strong>&#8211; Now that these clients already had information about these users, so they could target them with more relevant content. They could send them personalized offers based on their answers to the previous questions.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Customer Retention <\/strong>&#8211; Since StepOne Agency was able to help its clients gather more leads. Hence, they were able to ensure client retention. Moreover, they had a great customer experience with Outgrow\u2019s prompt and accurate customer support. Consequently, it also helped with improving their brand image and got them more clients through word of mouth.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Well, Outgrow had fun working with StepOne Digital Agency, and looks like they did too! Interactive content has been a blessing for all of us and this chatbot case study speaks for it. So if you\u2019re looking to generate leads and provide your customers with a better experience, <a href=\"https:\/\/app.outgrow.co\/signup\">sign up<\/a> for Outgrow\u2019s free trial today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x Someone said it right, actions do speak louder than words. And no matter how much we tell you about the importance of interactive content, nothing\u2019s going to be as convincing as a juicy case study. Outgrow is a SaaS tool that lets you&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,86,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outgrow Chatbot Case Study: StepOne Increased Their Leads By 2.67x<\/title>\n<meta name=\"description\" content=\"Interactive content has been a blessing for all of us and this chatbot case study speaks for it. 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