{"id":29619,"date":"2020-04-16T06:35:41","date_gmt":"2020-04-16T10:35:41","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=29619"},"modified":"2025-02-28T05:01:45","modified_gmt":"2025-02-28T10:01:45","slug":"interactive-content-auto-industry","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry","title":{"rendered":"Top Interactive Content Ideas For The Auto Industry in 2023"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Top_Interactive_Content_Ideas_For_The_Auto_Industry_in_2023\"><\/span>Top Interactive Content Ideas For The Auto Industry in 2023<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4e814e97c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4e814e97c8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry\/#Top_Interactive_Content_Ideas_For_The_Auto_Industry_in_2023\" title=\"Top Interactive Content Ideas For The Auto Industry in 2023\">Top Interactive Content Ideas For The Auto Industry in 2023<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry\/#Top_of_The_Funnel\" title=\"Top of The Funnel\">Top of The Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry\/#Middle_Of_The_Funnel\" title=\"Middle Of The Funnel\">Middle Of The Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry\/#Bottom_Of_The_Funnel\" title=\"Bottom Of The Funnel\">Bottom Of The Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry\/#Closing_the_Funnel_Loop\" title=\"Closing the Funnel Loop\">Closing the Funnel Loop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-auto-industry\/#So_Is_Your_Brand_Driven_By_Interactive_Content\" title=\"So, Is Your Brand Driven By Interactive Content?\">So, Is Your Brand Driven By Interactive Content?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A great marketing strategy requires you to always have the right speed, keep your eyes on the road and keep driving despite the inevitable roadblocks. However, most of the companies in the auto industry are just running on fumes. If you don\u2019t want to be on that list, read on to discover the top <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-all-types-of-marketing\">interactive content ideas<\/a> for the auto industry that you were missing out on!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An insight by\u00a0<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/insights.newscred.com\/best-content-marketing-brands\/#winners2018\" rel=\"nofollow\">NewsCred<\/a> says that only three car brands, including Land Rover, Zipcar, and Mazda, made it to their list of top 50 content marketing brands. In other words, there is a vast opportunity that the auto industry needs to tap into to capture the hearts of potential car buyers, enthusiasts, and brand loyalists. <\/span><span style=\"font-size: 14pt;\">According to a study, <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.businesstoday.in\/latest\/trends\/story\/85-car-buyers-do-web-research-20-want-online-experience-jd-power-survey-327197-2022-03-24#:~:text=The%20study%20also%20revealed%20that,wanted%20a%20complete%20online%20experience.\" rel=\"nofollow\">85 percent<\/a> of prospective buyers use the Internet to do their car research.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While websites like Cars.com are becoming popular destinations for car research and shopping online,\u00a0<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.coxautoinc.com\/learning-center\/2018-car-buyer-journey-study\/\" rel=\"nofollow\">44 percent<\/a> of people also visit Original Equipment Manufacturer (OEM) sites. This is the place where the visitors can be converted into leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How do you do it? \u2013 By <a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-placement-ideas\">placing interactive content<\/a> throughout the buyer\u2019s journey. As a customer moves from the awareness stage towards the consideration stage and finally to the decision stage, you would be there to engage with them at all stages.<\/span><\/p>\n<p><a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"1002\" height=\"207\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This article will walk you through<a class=\"mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\"> different types of interactive content<\/a> that are not only click-worthy but provides the users with the valuable information they seek to move from top to bottom of your marketing funnel. Let\u2019s get started!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_of_The_Funnel\"><\/span><strong>Top of The Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is the stage where the users realize that they have a problem or a need that demands a solution. This is called the Awareness stage. So, the research done by the users here is educational in nature. They may be trying to understand what triggered this problem in the first place in order to better define it. So you, as an automotive company, can help them understand if they really want a car.<\/span><\/p>\n<h3><strong>Outcome Quizzes<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You may target a lead looking for alternatives to buying a new car by posing a quiz like \u201c<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.libertymutual.com\/masterthis\/new-or-used-quiz\" rel=\"nofollow\"><strong>Which Car Is Right for You: New or Used?<\/strong><\/a>\u201d. This can be a self-discovery step making them more confident about the decision they are taking.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29622 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p1-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"715\" height=\"435\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p1-1.png 715w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p1-1-300x183.png 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also use an outcome quiz like \u2018<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"http:\/\/premade.outgrow.us\/what-car-should-you-go-for\"><strong>Which Car Should You Go For?<\/strong><\/a>\u2019 to make users understand what they are inclined towards. This can be a smart way of spreading brand awareness. These elements can also act as interactive ads leading to establishing brand recall and attracting new leads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29623 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p2.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"604\" height=\"277\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p2.png 604w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p2-300x138.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can utilize this opportunity to get the details of your lead by placing a lead generation form right before the results. This is also a great place to educate them about your offerings by placing product recommendations at the end.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29624 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p3-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"974\" height=\"332\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p3-1.png 974w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p3-1-300x102.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p3-1-768x262.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/p>\n<h3><strong>Contest Giveaways<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Who doesn\u2019t like giveaway contests that can score them some freebies? And, when the giveaway is a car or related accessories, the response can be next-level.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have a look at this &#8211; <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.freestufftimes.com\/contests\/21\/toyota-x-burton-sweepstakes\/\" rel=\"nofollow\"><strong>Win A Brand New 2021 Toyota Truck<\/strong><\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29625 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p4-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"875\" height=\"619\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p4-1.png 875w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p4-1-300x212.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p4-1-768x543.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hard to ignore for a person who\u2019s been researching about it, isn\u2019t it? The probability of a person signing up for the contest and sharing it with their community is quite high when you pitch the right customer at the right time. You can further nurture these leads generated and drive them to conversions.<\/span><\/p>\n<h3><strong>Personality Assessments<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Being one of the most buzz-creating elements, personality assessments pull people like magnets! Look at this personality assessment<strong> \u201c<\/strong><a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/play.howstuffworks.com\/quiz\/which-car-best-fits-your-personality\" rel=\"nofollow\"><strong>Which Car Best Fits Your Personality?<\/strong><\/a><strong>\u201d<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29632 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p5-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"726\" height=\"524\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p5-1.png 726w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p5-1-300x217.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Incorporating these interactive content types on your page won\u2019t just drive traffic, but also help your segment your leads into different categories. Have a look at the results. For example, users who get \u2018Sedan\u2019 as their result can be categorized into one segment and can be later retargeted with sedan ads to increase the chances of conversion.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29633 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p6-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"691\" height=\"381\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p6-1.png 691w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p6-1-300x165.png 300w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, you can make these results shareable to gain more traction and generate more leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These interactive content ideas for the auto industry will help customers finally give a name to their problem and move on to the next stage of the funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Middle_Of_The_Funnel\"><\/span><strong>Middle Of The Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, the problem is defined. Now, what? Time to address those problems. This is the Consideration stage. Customers usually would now start finding and analyzing different ways to solve the problem they just identified. And hence, this is a crucial stage for marketers.<\/span><\/p>\n<h3><strong>Outcome Quizzes<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look how Wheels24 designed their quiz &#8211; <strong>What Your Next Car Should Be?<\/strong> By asking questions regarding a customer\u2019s taste and preferences, the outcome quiz gives a personalized suggestion and product recommendation.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29634 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p7-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"529\" height=\"475\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p7-1.png 529w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p7-1-300x269.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Note how Wheels24 suggests buyers consider their products in order to solve their underlying problem.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once your customers understand their options, you can lead them to another important step with a quiz, like <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.toyotafinancial.com\/us\/en\/financing_options\/buy_or_lease.html\" rel=\"nofollow\"><strong>Should I Buy or Lease My Next Vehicle?<\/strong><\/a> This quiz designed by Toyota Financial Services questions the users on their car usage and driving patterns to help them decide if they should finance or lease their next car.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29626 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p8-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"852\" height=\"582\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p8-1.png 852w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p8-1-300x205.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p8-1-768x525.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p8-1-220x150.png 220w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/p>\n<h3><strong>Calculators<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another very important aspect of the consideration stage is analyzing the options that suit the customer\u2019s budget. And what\u2019s better than interactive calculators?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Edmunds came up with a calculator for <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.edmunds.com\/calculators\/affordability.html\" rel=\"nofollow\"><strong>How many cars Can I afford?<\/strong><\/a> A calculator like this helps customers understand their total budget and make choices accordingly. In addition to that, it is easier for brands to segment the leads for remarketing purposes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29627 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p9-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"392\" height=\"548\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p9-1.png 392w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p9-1-215x300.png 215w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Cars.com also came up with another successful calculator called <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.cars.com\/car-affordability-calculator\/\" rel=\"nofollow\"><strong>Car Affordability Calculator<\/strong><\/a>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Of_The_Funnel\"><\/span><strong>Bottom Of The Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that you have made it to the bottom, pay attention. Your customer has defined the problem, considered the multiple options he has, and now it\u2019s time to select the final product. This is the Decision stage. And, here you need to make your customers decide that your product is the best solution to their problem and they should go ahead with the purchase without any second thoughts.<\/span><\/p>\n<h3><strong>Calculators<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Again, calculators come as an intelligent and interactive way of providing value to customers. <strong>Outgrow<\/strong> came up with a fantastic calculator for automobile companies like Tesla, \u201c<a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/premade.outgrow.us\/How-Much-Do-You-Save-by-Buying-a-TESLA\"><strong>How much can you save by buying a TESLA?<\/strong><\/a>\u201d.<strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This calculator outcome enlightens the customers on how much will they save if they go for a Tesla as compared to other automobiles. These kinds of calculators definitely take you closer to success.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29628 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p10-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"699\" height=\"511\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p10-1.png 699w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p10-1-300x219.png 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another great way can be using an <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-followed-wGA7MhRhQ3WS\" href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow\">ROI calculator<\/a> like <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.zigwheels.com\/emi-calculator\/Jaguar\/XF\" rel=\"nofollow\"><strong>How Much EMI Would I Pay For Jaguar XF?<\/strong><\/a> to show a quantified benefit of your product to your customers. Specific to the model of the car one chooses, this calculator helps analyze the costs making your lead more confident in their decision.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29629 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p11-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"845\" height=\"563\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p11-1.png 845w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p11-1-300x200.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p11-1-768x512.png 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similarly, you can also consider offering an <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.calculator.net\/auto-lease-calculator.html\" rel=\"nofollow\"><strong>Auto Lease Calculator<\/strong><\/a> to your leads to help them assess their costs and savings if they wish to lease the automobile.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, insurance plays a big role when accounting for the total costs a car will have. Hence, you may offer a <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.insurance.com\/auto-insurance\/coverage\/auto-insurance-coverage-calculator.html\" rel=\"nofollow\"><strong>Car Insurance Coverage Calculator<\/strong><\/a> that helps your customers calculate their total costs and make wise decisions. By using this tool, customers can <a href=\"https:\/\/www.savvy.com.au\/car-insurance\/compare\/\" target=\"_blank\" rel=\"noopener\">compare car insurance<\/a> options and select the coverage that best fits their budget and needs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Closing_the_Funnel_Loop\"><\/span><strong>Closing the Funnel Loop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The buyer\u2019s journey is never a straight line. Even after you convert your customers, there are many areas where you can use interactive content ideas for the auto industry to take your marketing efforts and results to the next level.<\/span><\/p>\n<h3><strong>Customer Satisfaction And Retention<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Auto is one such industry where the product may require a lot of post-sale efforts to retain and satisfy customers. Not only for repeated sales, but happy customers act as influencers and bring a lot of leads to your brand.<\/span><\/p>\n<h3><strong>Chatbots<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Chatbots are excellent tools to maintain a human-like connection with customers and engage with them to solve all their queries. Have a look at how <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.mercedes-benz.co.in\/\" rel=\"nofollow\"><strong>Mercedes-Benz<\/strong><\/a> extends a human interfaced chat system to convert leads into customers and customers into happy customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29630 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p12-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"1218\" height=\"551\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p12-1.png 1218w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p12-1-300x136.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p12-1-1024x463.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p12-1-768x347.png 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/p>\n<h3><strong>Surveys\/Polls<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another excellent way of ensuring customer satisfaction is by incorporating surveys and polls in your marketing strategy. Customers want to be listened to. And, a survey can give them the opportunity to express their issues or doubts they may have. Not only that, but this can also open gates for marketers to understand what measures should they take to improve their customer experience and retention.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have a look at how to gain an understanding of a user\u2019s concerns with the <strong>Toyota Customer Satisfaction Survey<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29631 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p13-1.png\" alt=\"Top Interactive Content Ideas For The Auto Industry\" width=\"484\" height=\"541\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p13-1.png 484w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/04\/p13-1-268x300.png 268w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, you can also get some motivation from <a class=\"mozbar-highlight-external-wGA7MhRhQ3WS mozbar-highlight-no-followed-wGA7MhRhQ3WS\" href=\"https:\/\/www.youtube.com\/watch?v=vlVFhT-DjnI&amp;feature=youtu.be\" rel=\"nofollow\">the Tesla Mobile App Walkthrough<\/a> for enhanced interactivity and providing an ultimate guide to the users.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_Is_Your_Brand_Driven_By_Interactive_Content\"><\/span><strong>So, Is Your Brand Driven By Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It was a long path, but definitely the path to success. Inculcating these interactive content ideas to drive your auto marketing strategy will take you to the finishing line. You just need to keep testing and having fun with different types of interactive content ideas to make sure it\u2019s working out well for all stages of your buyer\u2019s journey. So with that, off you go! But, as we said: the buyer\u2019s journey is a loop. So, if you have any queries for us, hit the comments section or our chatbot and we will take it from there!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top Interactive Content Ideas For The Auto Industry in 2023 A great marketing strategy requires you to always have the right speed, keep your eyes on the road and keep driving despite the inevitable roadblocks. However, most of the companies in the auto industry are just running on fumes. If you don\u2019t want to be&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[592,201,326,478,86,593,76,489],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Interactive Content Ideas For The Auto Industry In 2023<\/title>\n<meta name=\"description\" content=\"Feel short of ideas? 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